169. Max Kislevitz, Co-founder of Bala
Today, I'm joined by Max Kislevitz, co-founder of Bala, maker of design-focused functional fitness accessories.
Founded in 2018, Max and his wife Natalie took on Bala as a side project with the goal of making ankle and arm weights more practical and attractive. Their creation: weighted accessories called Bangles. After appearing on Shark Tank and hosting successful retail pop-ups, Bala has become a rapidly growing business, selling a variety of at-home fitness accessories and launching a digital fitness platform, Balacize.
In this episode, we discuss the company's design-forward approach to…
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