Latest / Aggressive Negotiations: A Star Wars Podcast / Issue 375: Star Wars Merchandising
Transcript
- 0:02Speaker 1: Welcome to the ned Palty. Hi.
- 0:06Speaker 2: This is Nick and Astasu, story editor on Star Wars,
- 0:10Speaker 2: the Clone Wars and Star Wars bad Batch, and you
- 0:14Speaker 2: are listening to aggressive negotiations.
- 0:19Speaker 3: Well, hello, and welcome to aggressive negotiations coming from that
- 0:25Speaker 3: really super rainy planet Erradu, I believe from Rogue one.
- 0:30Speaker 3: That's right where all it did was rain and we
- 0:33Speaker 3: have no idea where we are, but I am just
- 0:35Speaker 3: one of your hosts, Jedi Master Matthew Rushing, and with
- 0:38Speaker 3: me as he is every single episode to your audio enjoyment,
- 0:44Speaker 3: the one and only John Mills.
- 0:47Speaker 4: You know, I really think the X Wings and Tie
- 0:49Speaker 4: Fighters could have benefited from windshield wipers. Sort of an
- 0:53Speaker 4: invention I would have expected to be in Star Wars
- 0:56Speaker 4: by this point, but just something, I mean, like or
- 0:59Speaker 4: did they you know? Because we have products like rain X,
- 1:02Speaker 4: that's not an endorsement unless the Rainex people want to
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- 1:07Speaker 4: give us a star rating and review over on Apple Podcasts,
- 1:10Speaker 4: which we would appreciate. Rain Next people, any people go
- 1:13Speaker 4: ahead and drop that off for us, We would love that.
- 1:15Speaker 3: Well, if you want to give us a star rating
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- 1:43Speaker 3: so I think that's all of the places that you
- 1:45Speaker 3: can find us. We'd really appreciate it if you did.
- 1:48Speaker 3: But John, we were batting ideas back and forth, kind
- 1:53Speaker 3: of like houses being batted back and forth in a hurricane,
- 1:57Speaker 3: and you had brought up this idea that I thought
- 2:02Speaker 3: was really interesting, and partly because of where we are
- 2:06Speaker 3: in age, we're just different enough in age where this
- 2:12Speaker 3: could be a classic question to be able to discuss,
- 2:17Speaker 3: which is, would Star Wars be the same without the merchandising,
- 2:23Speaker 3: and so opening that up, I'd love to hear you
- 2:28Speaker 3: know how you approached that, because I mean, it's something
- 2:32Speaker 3: that's very different for many people depending on when they
- 2:36Speaker 3: found Star.
- 2:36Speaker 1: Wars very true. I'll come at it.
- 2:41Speaker 4: The first part of the argument is Star Wars comes out,
- 2:44Speaker 4: it's a phenomen seventy seven. There were other movies that
- 2:47Speaker 4: were phenomenons, but Star Wars was something special. We all
- 2:50Speaker 4: know the history, blah blah blah, Like seriously, like I
- 2:52Speaker 4: don't think that they could make any more, you know,
- 2:55Speaker 4: Like it always blows my mind when something like Star
- 2:57Speaker 4: Wars Archives by Paul Duncan comes out. I'm like, how
- 3:00Speaker 4: the hell have I gone this long without seeing a
- 3:01Speaker 4: picture like this, you know, like there's something from the
- 3:04Speaker 4: archive that I haven't seen before. I'm like, like it
- 3:07Speaker 4: always know.
- 3:08Speaker 1: JW.
- 3:09Speaker 4: Wrinsler's books had stuff that I'd never seen before, despite
- 3:12Speaker 4: all of the documenting of everything that had gone on.
- 3:14Speaker 1: So it always blows my mind.
- 3:16Speaker 4: But they always talk about how the merchandising was big,
- 3:20Speaker 4: how people had to wait for the action figures, Kenner
- 3:23Speaker 4: wasn't ready for it, that sort of thing. But once
- 3:28Speaker 4: the merchandising hit, it was everywhere there. And the thing
- 3:34Speaker 4: is there were unlicensed things.
- 3:36Speaker 1: It was a lot harder to patrol this. Back then.
- 3:38Speaker 4: There were unlicensed things that you could get or things
- 3:41Speaker 4: that were like Star Wars but not quite Star Wars,
- 3:45Speaker 4: you know, laser sword instead of lightsaber or ray gun
- 3:50Speaker 4: instead of Han Solo's blaster. You wanted the real thing,
- 3:53Speaker 4: but you would deal with the you know, the methadone
- 3:58Speaker 4: of it all until the official stuff would come out.
- 4:02Speaker 4: And I think that the thing I always fall back on,
- 4:07Speaker 4: and I've fallen back on it so much that a
- 4:10Speaker 4: lifelong friend of mine, Joey, hates when I pull this
- 4:13Speaker 4: one out all the time. But I knew what an
- 4:16Speaker 4: x wing was before The Empire Strikes Back came out.
- 4:21Speaker 4: I'd seen an x wing. I knew what I knew.
- 4:23Speaker 4: It was called x wing, And the only reason I
- 4:25Speaker 4: knew it was called x Wing or y Wing for
- 4:27Speaker 4: that matter, was because of the merchandising. There is so
- 4:32Speaker 4: much about Star Wars that was not stated on screen
- 4:36Speaker 4: because it wasn't essential that we found out through the merchandise, right,
- 4:40Speaker 4: And so I think that sort of thing it supported
- 4:45Speaker 4: the film in such an an integral way and ensured
- 4:48Speaker 4: its accessibility and memorability, especially in that key formative seventy
- 4:53Speaker 4: seven through eighty three.
- 4:54Speaker 1: Face.
- 4:56Speaker 3: Yeah, I mean, this is the fascinating thing. And so
- 4:59Speaker 3: I'm I mentioned this on purpose, is that we're just
- 5:03Speaker 3: different enough in age and so where the merchandising hits
- 5:08Speaker 3: us is different. And so when I saw the films,
- 5:13Speaker 3: one of the most interesting parts of that was that
- 5:16Speaker 3: there was no merchandise unless you had friends that had
- 5:19Speaker 3: the merchandise from when the movies had come out. And
- 5:25Speaker 3: because the merchandising, unlike today, you know, it didn't just last.
- 5:31Speaker 3: It wasn't just everywhere all the time, right, And I
- 5:35Speaker 3: think that's the thing that makes this really interesting is
- 5:39Speaker 3: because I who would have loved to have had Star
- 5:45Speaker 3: Wars merchandise all over the place to play with once
- 5:50Speaker 3: I saw the films on you know, VHS, I didn't
- 5:54Speaker 3: have it. But like you mentioned, it's the other merchandising
- 5:59Speaker 3: that really grabbed my interest because there weren't a ton
- 6:02Speaker 3: of toys for me to play with. Guess what I
- 6:05Speaker 3: got into the books because those became the things that
- 6:10Speaker 3: we could.
- 6:10Speaker 1: Hold on to.
- 6:12Speaker 3: And I think that's to me, that's that's just one
- 6:14Speaker 3: of the most fascinating parts of this in in that
- 6:19Speaker 3: the really again the merchandising in the way in which
- 6:25Speaker 3: you know, George Lucas saw this is just utterly fascinating
- 6:31Speaker 3: to me. And I love that he did because it
- 6:39Speaker 3: allowed me to grab hold of the saga and keep
- 6:43Speaker 3: with it. Even though there weren't TV shows, there weren't
- 6:48Speaker 3: other ways to watch the movies other than VHS. There
- 6:51Speaker 3: weren't animated series coming out. I mean, by the time
- 6:56Speaker 3: I was watching, you know, droids and and and e
- 7:00Speaker 3: walks were over.
- 7:02Speaker 1: You know, it's not like.
- 7:02Speaker 3: You could go and find those anywhere.
- 7:06Speaker 1: And so, you know, I mean until Disney plus.
- 7:09Speaker 3: Right exactly one hundred percent, and so, but things like comics,
- 7:17Speaker 3: things like guides to the movies.
- 7:21Speaker 1: I remember, gosh, I remember.
- 7:23Speaker 3: One of my favorite parts of merchandising was the picture
- 7:28Speaker 3: story book A Return of the Jedi that I got
- 7:31Speaker 3: from the library. Absolutely obsessed with it, John, absolutely obsessed
- 7:38Speaker 3: because it had stills from the movie so I could
- 7:42Speaker 3: relive the movie. And then you know, you had like
- 7:46Speaker 3: the story book on Get This seventy eight so you
- 7:52Speaker 3: could listen to that.
- 7:54Speaker 1: You know, so all.
- 7:57Speaker 3: The things that you you know, it's so funny because
- 7:59Speaker 3: all the things that you're mentioning, right, are those things
- 8:02Speaker 3: that a slightly older fan was getting into because they're
- 8:06Speaker 3: really starting to explore the movie. This what it allowed
- 8:09Speaker 3: me to do is be able to relive the movie.
- 8:12Speaker 1: And then bam ninety one.
- 8:15Speaker 3: You know, the air, the Empire comes out, and it
- 8:20Speaker 3: is like nirvana for me as a Star Wars fan.
- 8:24Speaker 3: And so when I think about the way in which
- 8:27Speaker 3: the merchandising hit both of us, it's so interesting because
- 8:31Speaker 3: it allowed you to dig in deeper. And what it
- 8:35Speaker 3: allowed me to do is just kind of almost keep
- 8:39Speaker 3: it in my personal zeitgeist for longer and really make
- 8:46Speaker 3: those stories a part of me. And so, yeah, I think, man,
- 8:51Speaker 3: the way in which the merchandising affects Star Wars beyond
- 8:55Speaker 3: any of the other series that we know is pretty incredible.
- 9:00Speaker 4: Yeah, I think that I like the way you come
- 9:02Speaker 4: at that because it is easy to forget, especially in
- 9:05Speaker 4: modern times, that there was a like a fallow period
- 9:09Speaker 4: of Star Wars merchandising. You had to really seek it out.
- 9:12Speaker 4: You had to be in the comic book shop for
- 9:14Speaker 4: the West End Games D six rule book. You had
- 9:19Speaker 4: to be Bill Slavisek, my hero forever by the way,
- 9:22Speaker 4: but you had to be there for the West End Games.
- 9:25Speaker 4: You had to seek things out, and it was difficult
- 9:29Speaker 4: until the early nineties. But then I think one of
- 9:33Speaker 4: the real brilliant moves to test the waters is now
- 9:38Speaker 4: you've got me thinking about the Waves, the original trilogy.
- 9:42Speaker 4: That merchandising really kept us in it as well, but
- 9:46Speaker 4: also allowed us to dig in.
- 9:47Speaker 1: That's a next Wing, that's a y Wing. That's an
- 9:50Speaker 1: ad at Walker.
- 9:51Speaker 4: They never say ad at Walker on there, and anybody
- 9:53Speaker 4: that says it's at at I will refer you to
- 9:56Speaker 4: the original commercial because that's what I grew up with, y'all.
- 10:00Speaker 4: At Walker, the scout Walker, all of those things. And
- 10:04Speaker 4: that's sort of the brilliance, is what you're talking about
- 10:07Speaker 4: with the picture book and then the other books, is
- 10:10Speaker 4: that stuff was all the source material that you realize
- 10:15Speaker 4: wasn't necessary for the films to work. And I think
- 10:19Speaker 4: that's the lesson that modern movies forget, is that you
- 10:23Speaker 4: don't need to say what the thing is on screen.
- 10:28Speaker 4: It can just be a ship, it can just be this,
- 10:32Speaker 4: or that. You don't need to specify things in a
- 10:38Speaker 4: forgive me for putting it this way, a star Trek
- 10:40Speaker 4: sort of way, where you're talking about, you know, the
- 10:43Speaker 4: phased isolipters are falling out of sync with the warp
- 10:48Speaker 4: dichotics of what no doesn't matter like ship go by
- 10:52Speaker 4: toy if you want to learn about ship sort of thing,
- 10:55Speaker 4: but in terms of those waves. I think what what
- 11:00Speaker 4: that triggers for me is Shadows of the Empire being
- 11:06Speaker 4: that movie without a movie, I think allowed them to
- 11:11Speaker 4: confirm how they could maneuver in the world, whether those
- 11:17Speaker 4: channels were still viable to exactly and definitely teed up
- 11:24Speaker 4: what they saw possible. But I would also argue that
- 11:28Speaker 4: I know you came in as a newer fan, but
- 11:31Speaker 4: I think also Shadows of the Empire was a great
- 11:33Speaker 4: test bed because it proved that the older, the slightly
- 11:37Speaker 4: older fans like myself, we started having discretionary income and
- 11:44Speaker 4: without a movie, because that's the thing that holds them
- 11:47Speaker 4: back over time. That's why merchandising died out after a
- 11:50Speaker 4: Return of the Jedi is it's like, well, nobody's gonna
- 11:52Speaker 4: buy stuff if there aren't any movies coming out, And
- 11:54Speaker 4: then they release all of this stuff and people snap
- 11:57Speaker 4: it up and they go oh. I think that was
- 12:00Speaker 4: possibly the final test to make.
- 12:03Speaker 1: Sure that the.
- 12:05Speaker 4: Prequels were a viable product, if you will, was to
- 12:09Speaker 4: prove that there was a sign of life still out there.
- 12:13Speaker 4: And then additionally, I mean, think about the impulse that's
- 12:20Speaker 4: burned in there though that everybody basically the toys are totems.
- 12:27Speaker 4: It's a visual totem, so you can look at it
- 12:30Speaker 4: and have that dopamine rush of ooh, I like that thing.
- 12:33Speaker 4: That thing makes me. I have the micro Galaxy Imperial
- 12:38Speaker 4: Shuttle from Return of the Jedi on my shelf because
- 12:41Speaker 4: that could every time I look at it, it's a
- 12:42Speaker 4: little dopamine hit of remembering Return of the Jedi, you know,
- 12:46Speaker 4: and my Lego tie interceptor too. Why is it that
- 12:51Speaker 4: Star Wars figured that out so completely? Would be I
- 12:54Speaker 4: guess the next part of the question because of the
- 12:57Speaker 4: fact that we have huge hit moved. Avatar was the
- 13:02Speaker 4: two billion dollar movie without a toy line. Do you
- 13:05Speaker 4: know any kid playing with Avatar toys?
- 13:08Speaker 3: No?
- 13:10Speaker 4: Right, So that's my question is what is it about
- 13:14Speaker 4: Star Wars is merchandizing? Is it just that the material
- 13:18Speaker 4: lends itself so natively to the merchandising or is it
- 13:22Speaker 4: just that the merchandising engine behind Star Wars arguably pre
- 13:26Speaker 4: Disney because the Disney machine operates differently than Lucasfilm did
- 13:32Speaker 4: previous to the purchase. I'm not throwing shade, I'm just
- 13:36Speaker 4: saying that. Okay, So two parts. What is it about
- 13:41Speaker 4: the movies that make them so natively able to be merchandised,
- 13:48Speaker 4: at least in the old days. But then, also, what
- 13:53Speaker 4: do you think made it so different when Lucasfilm was
- 13:55Speaker 4: an independent company? Why does it feel different the merchandising
- 14:01Speaker 4: now than it did then. Why it feels different, doesn't it? No?
- 14:07Speaker 2: I think?
- 14:08Speaker 3: Okay, So I have a lot of thoughts running around
- 14:11Speaker 3: in my head as we're discussing this, because I think
- 14:14Speaker 3: one of the things that you kind of nailed there
- 14:17Speaker 3: in your conversation and what this did for you is
- 14:21Speaker 3: it allowed you to experience the film in a new
- 14:26Speaker 3: way in the sense that by giving you all of
- 14:30Speaker 3: these new things to learn about what was on screen,
- 14:33Speaker 3: it enhanced your viewing and therefore made the desire to
- 14:38Speaker 3: kind of be back in the universe and just watch
- 14:41Speaker 3: what had already come out really big.
- 14:45Speaker 4: Right.
- 14:46Speaker 3: Anytime we talk about anything EU here Expanded Universe or
- 14:50Speaker 3: anything like that, we always talk about this idea of
- 14:54Speaker 3: the way in which that thing makes you understand the
- 14:59Speaker 3: film in a different way and enhances your viewing of
- 15:02Speaker 3: the film.
- 15:03Speaker 1: Right.
- 15:04Speaker 3: And so the moment that you knew that they were
- 15:06Speaker 3: X wings, that made you more interested in the world.
- 15:11Speaker 3: It made it more real, It made it, It made
- 15:14Speaker 3: it feel more like a cohesive universe and not just
- 15:17Speaker 3: a film like it made it feel, you know, George
- 15:21Speaker 3: Lucas always talks about the idea is that Star Wars
- 15:23Speaker 3: is basically like found footage from a universe far far away.
- 15:29Speaker 3: And so I think that's the thing that made all
- 15:35Speaker 3: of that expanded universe material for you, all that merchandising
- 15:40Speaker 3: material for you so important, right, And so I think
- 15:44Speaker 3: that's part of it. I think the other thing that
- 15:48Speaker 3: maybe just makes it different. And I don't know if
- 15:52Speaker 3: I'm right on this, but I think that made it
- 15:57Speaker 3: different is that they were the first people to do it,
- 15:59Speaker 3: and they dumble into it as a mistake, Like George
- 16:03Speaker 3: Lucas took a chance that merchandising could be big here.
- 16:08Speaker 3: Nobody had ever done this before, but he was like,
- 16:10Speaker 3: I'll take this and on the off chance it works great,
- 16:15Speaker 3: And of course we all know it worked like Gangbusters, right,
- 16:20Speaker 3: And so I think that there's something in that that
- 16:24Speaker 3: makes it feel different because it was just this gorilla
- 16:27Speaker 3: marketing campaign for this little film that nobody had heard
- 16:30Speaker 3: of and everybody thought would probably bomb, and it becomes
- 16:34Speaker 3: this Juggernaut, and then kids have the ability to be
- 16:38Speaker 3: able to immerse themselves in that universe with you know,
- 16:43Speaker 3: toys for it, and then older fans like yourself get
- 16:46Speaker 3: the opportunity to immerse themselves in it with material that
- 16:51Speaker 3: allows them to feel like they understand the movies on
- 16:54Speaker 3: a whole new level, you know, and you're you're hitting
- 16:58Speaker 3: every single fan of the film where you need to
- 17:01Speaker 3: hit them. And that was like lightning in a bottle, right,
- 17:06Speaker 3: And we've never had that again because well, everybody then
- 17:11Speaker 3: picked up the same train and it just became the norm.
- 17:14Speaker 3: And with Star Wars, it was something new and fresh
- 17:16Speaker 3: and different. And I think that's the thing that just
- 17:19Speaker 3: kind of made it different. And I think that's why,
- 17:23Speaker 3: you know, Star Wars fans in general are people who
- 17:29Speaker 3: I mean, you know, look at both of our offices
- 17:31Speaker 3: that we're sitting in as we record. They're full of
- 17:34Speaker 3: Star Wars memorabilia, and each part and each piece of
- 17:41Speaker 3: memorabilia has a memory for us or a way in
- 17:44Speaker 3: which it helps us connect to that thing that we love.
- 17:48Speaker 3: That's I mean, it easy even different for me than
- 17:52Speaker 3: just I guess and I think you know, you mentioned
- 17:56Speaker 3: the other Star franchise. The closest one probably is Star
- 17:59Speaker 3: Wars Trek when it comes to you know, when you
- 18:03Speaker 3: could hold a communicate in your in your hand right,
- 18:06Speaker 3: or when you could hold the uh what was the
- 18:08Speaker 3: mego toys? You know that had come out those kind
- 18:12Speaker 3: of things, right. And what's interesting too, is, like you
- 18:16Speaker 3: think about that is uh, you know, Star Trek in
- 18:20Speaker 3: some ways does help pave the way for that. And
- 18:22Speaker 3: maybe George Lucas was just paying attention and it was like,
- 18:25Speaker 3: I think fans want this and if people like this movie,
- 18:30Speaker 3: they're gonna want to have a piece of it. And
- 18:32Speaker 3: so you know, but like you know, the maverick that
- 18:37Speaker 3: he is, you know, he took a chance on an
- 18:40Speaker 3: unknown idea and ran with it. And you know, now
- 18:44Speaker 3: we're in a place where it's hard to imagine Star Wars.
- 18:48Speaker 3: I mean, gosh, I'm even wearing a bad Batch shirt right.
- 18:51Speaker 1: Now as a right thinking people should.
- 18:54Speaker 3: Exactly because of this, you know, this absolute love for
- 19:04Speaker 3: this franchise.
- 19:06Speaker 4: Well, I mean it so it goes so well that
- 19:10Speaker 4: Spaceballs has one of its best routines with Yo just
- 19:14Speaker 4: playing yogurt. You know, it's like dumboischandizing, right, Spaceballs the
- 19:19Speaker 4: flame throwa. The kids love this one, and I think
- 19:23Speaker 4: that I think what this definitely proves is that this
- 19:31Speaker 4: is why I think Star Wars now is encountering some
- 19:38Speaker 4: of the cultural difficulty that it did not before, is
- 19:43Speaker 4: because setting aside every other argument about the pre and
- 19:48Speaker 4: post Disney era and everything like that, is we live
- 19:52Speaker 4: in an era where the boards take it too much.
- 19:55Speaker 4: For granted that it has to have a merchandising piece,
- 20:00Speaker 4: and so they will make decisions about the advertising. I think,
- 20:05Speaker 4: what or not the advertise about the merchandising. I think
- 20:09Speaker 4: that the thing that made Star Wars so unique pre
- 20:13Speaker 4: Disney is that it was I'm gonna make what movie
- 20:19Speaker 4: I want to, and then I will merchandise whatever the
- 20:23Speaker 4: hell I want to out of it, as opposed to
- 20:27Speaker 4: something more mercenary out of a corporate setting. But we
- 20:33Speaker 4: can all sort of sniff out where It's like Independence
- 20:36Speaker 4: Day actually in the nineteen nineties, remember that advertising blitz
- 20:40Speaker 4: for Sorry I keep saying advertising, but I mean merchandising
- 20:44Speaker 4: is basically advertising. Yeah, but like the merchandising blitz for
- 20:47Speaker 4: Independence Day was the same idea flood the market with toys,
- 20:50Speaker 4: and I remember looking at them and I was like
- 20:54Speaker 4: it bounced off of me because it suddenly made think
- 20:59Speaker 4: that like there was I don't know why it is
- 21:02Speaker 4: that the merchandising for Star Wars always seems so special,
- 21:07Speaker 4: it always seems so meaningful, And I think it's because
- 21:10Speaker 4: the core story wasn't dictated by what they thought they
- 21:18Speaker 4: could sell, which is both merchandising and advertising. When you
- 21:22Speaker 4: think about it, it's like, why are we making these
- 21:24Speaker 4: creative decisions because we can sell, because we can merchandise
- 21:28Speaker 4: because we can do that, Whereas I mean, tell me
- 21:32Speaker 4: if I'm off my rocker, because I would say the
- 21:33Speaker 4: convert that the inverse happened with Star Wars, where it
- 21:36Speaker 4: was like, I'm going to make this and it works
- 21:38Speaker 4: and people like it so fine, I'll merchandise these aspects
- 21:42Speaker 4: of it because people like it, as opposed to cynically
- 21:46Speaker 4: putting it together at the development phase.
- 21:50Speaker 1: You know, Am I making sense now?
- 21:52Speaker 3: I think you're making a complete sense again. I think
- 21:57Speaker 3: that what we end up with is the difference here
- 22:01Speaker 3: between everything else was that you know, this was a gamble,
- 22:07Speaker 3: and and of course you know the gamble pays off,
- 22:10Speaker 3: and and so now it's just the norm as what
- 22:13Speaker 3: everybody does. And you know, obviously George Lucas is working
- 22:24Speaker 3: to make money because in the end too, you know,
- 22:30Speaker 3: the beauty of this is is that you know, without
- 22:33Speaker 3: the the merchandising, we wouldn't get any of the other films.
- 22:39Speaker 1: You know.
- 22:39Speaker 3: The merchandising is actually what you know, saved Star Wars
- 22:43Speaker 3: uh and and allowed him to then make Star Wars
- 22:46Speaker 3: the way he wanted and and to do a bunch
- 22:48Speaker 3: of other things, you know. And so I think that's
- 22:51Speaker 3: the other part of this that you you asked, how
- 22:56Speaker 3: is this different than the other franchisees, How is this
- 23:01Speaker 3: different than the ways in which we see this happening,
- 23:05Speaker 3: you know, in in other and other places. And you know,
- 23:09Speaker 3: one of the main reasons I think this is different, John,
- 23:12Speaker 3: is that George Lucas took the money and he poured
- 23:17Speaker 3: it not only back into his franchise, but he poured
- 23:22Speaker 3: it back into his love of filmmaking and his love
- 23:27Speaker 3: of changing the dynamic of what we could do on
- 23:32Speaker 3: film because of technology. And that I think is what
- 23:37Speaker 3: sets him and Star Wars apart, is because the merchandising
- 23:45Speaker 3: became a way of giving back not just to himself
- 23:51Speaker 3: but to everyone because movies wouldn't be the way that
- 23:55Speaker 3: they are without George Lucas taking a gamble on merchandising
- 23:59Speaker 3: with just allows him to then make the films he
- 24:02Speaker 3: wants to make, invest in technology so he can make
- 24:05Speaker 3: the films that he wants to make, and allow that
- 24:08Speaker 3: technology then to be able to benefit everybody else. I mean,
- 24:11Speaker 3: you think about even the ways in which ILM became
- 24:15Speaker 3: a powerhouse that helped other franchises like Star Trek, like
- 24:23Speaker 3: Back to the Future, Like you think of what they
- 24:26Speaker 3: did and the and the work that they did on
- 24:30Speaker 3: Jurassic Park, and I mean just all of these things,
- 24:33Speaker 3: and and all of that happens because George Lucas isn't
- 24:36Speaker 3: stingy with the money he makes from the merchandising. He
- 24:42Speaker 3: actually just gives that back. And I think and and
- 24:46Speaker 3: to top it all off, the man sells lucasfilm and
- 24:51Speaker 3: gives away a ton of that money and then creates
- 24:55Speaker 3: a museum to celebrate what he loves, which is film
- 24:59Speaker 3: that people can go to. And so I think that's
- 25:02Speaker 3: the difference.
- 25:03Speaker 2: Man.
- 25:04Speaker 4: I think that is a great point to end on.
- 25:07Speaker 4: And I'll add one sentence to that, because I love
- 25:10Speaker 4: the way you're painting that, because I think it does
- 25:13Speaker 4: speak exactly to this sort of core difference that we
- 25:18Speaker 4: sense on some sort of lizard brain level. This core
- 25:23Speaker 4: level is that essentially we're the stockholders. The toys that
- 25:30Speaker 4: we bought were stock investments in this empire that he
- 25:34Speaker 4: built to deliver more movies to us that we wanted
- 25:38Speaker 4: to see. So instead of sitting on a board and
- 25:40Speaker 4: buying a piece of paper, we bought a little totem
- 25:43Speaker 4: of the thing that we loved, and then that became
- 25:48Speaker 4: the thing that we would later see developed back in
- 25:51Speaker 4: on us. So I think that's awesome, And so I
- 25:56Speaker 4: think if anybody wants to discuss this with you online
- 25:59Speaker 4: further or where else can they speak with you.
- 26:03Speaker 3: People can check me out all over the place on
- 26:04Speaker 3: social media under the name Matt Rushing Zoe two. Of course,
- 26:07Speaker 3: here on the network, I've got a completed show called
- 26:09Speaker 3: Outposts with Dre Kauffman talk about every single chapter the
- 26:11Speaker 3: Harry Potter series, one chapter a time. You could also
- 26:14Speaker 3: find me over on the TFN network with a bunch
- 26:16Speaker 3: of shows, including The six of two Club, which is
- 26:18Speaker 3: a general geet show where we talk about all of
- 26:20Speaker 3: the fanoms that we love, so hopefully people will join
- 26:23Speaker 3: us there. And John, you're a frequent guest, and last,
- 26:27Speaker 3: but not least, Yeah, we just like you to give
- 26:30Speaker 3: us a start, rating and review over on Apple Podcasts.
- 26:33Speaker 4: And you can find me right here on the nerd
- 26:35Speaker 4: Party network for House Lights with Tristan Riddell and Darren Moser,
- 26:39Speaker 4: where we talk about the different works of directors. We
- 26:41Speaker 4: recently celebrated two hundred episodes, which is a milestone, and
- 26:46Speaker 4: on top of that, you can just find me out
- 26:48Speaker 4: there working with Matt.
- 26:51Speaker 3: But John, I think it's time to close these negotiations
- 26:54Speaker 3: because I hear the chimes over at the Jedi temple
- 26:58Speaker 3: calling us for meditation.
- 27:00Speaker 4: Well, then let's go meditate and see what type of
- 27:03Speaker 4: trouble we can conjure. Master Rushing. Negotiations are closed.
- 27:13Speaker 3: Join the Revolution, Join the nerd Party.