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Big 12 Jersey Patches Spark Inequality | Colorado Buffaloes Football News
The Big 12 just dropped a $20M jersey patch deal with Monster Energy — the first time a college conference has done this — but the real story’s in the disparity: Ohio State’s $17M JP Morgan Chase patch dwarfs the entire conference’s payout. That leaves smaller schools like Colorado wondering how to compete — until you factor in Deion Sanders’ “Prime Effect,” which has boosted merch sales by 1,000% and turned Colorado into a national draw. With individual deals still on the table, the Big 12’s move opens a new revenue frontier — and the race for cash is just getting started. Listen in…
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