Latest / On The Ball with Ric Bucher
Is the NBA Finally Growing Up? Why LeBron's Era Is Ending and a New Generation Is Changing Everything
Is the NBA entering a new era where winning matters more than max contracts, player empowerment and personal brands?
Ric Bucher explains why Jalen Brunson, Shai Gilgeous-Alexander and Victor Wembanyama may be redefining what it means to be an NBA superstar by sacrificing money for championship opportunities. He also examines how recent collective bargaining agreements have shifted power back to owners, why today's young stars appear more focused on basketball than celebrity, and what that could mean for the league's future.
Ric also shares his firsthand scouting report from NBA Summer League…
The skinny
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