Banks Are Wasting 50% of Their Marketing Budget

Banking Transformed with Jim Marous · Dec 11, 2025 · 38m

Consumers don’t want more banking messages — they want relevance. And right now, most banks are wildly out of sync with what their communities actually need.

Consumers want communication that reflects their neighborhood, life stage, and immediate financial needs — and broad, one-size-fits-all marketing isn’t effective. Hyperlocal strategies are emerging as some of the most powerful ways to drive acquisition, strengthen relationships, and capture market share.

In this episode of Banking Transformed, I talk with Fred Cadena, Head of Client Strategy at Vericast, about how real-time data…