How to Master Counter-Seasonal Selling

Top Secrets of Marketing & Sales · Jan 24, 2023 · 13m

If you think in terms of seasonality and counter-seasonal selling, does your business have a normal seasonality? Something that you know and can plan for? It's important to look at that. Look at your history. See if there are peaks and cycles that you might not even be aware of. If it's random, if it seems to go in peaks and cycles, try to figure out why that might be the case. If you look at certain types of clients that do business with you in certain times of year, that might be a good clue in terms of what kind of counter-seasonal business you might want to look at. David: Hi, and welcome…