Latest / Earn Your Leisure / The Future of Podcasting & Influencer Recession

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The Future of Podcasting & Influencer Recession · Earn Your Leisure

• 0:01
  Speaker 1: Earners. What's up.
• 0:02
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  Speaker 2: don't hesitate. Let's Square handle the back end so you
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  Speaker 2: can keep pushing your vision forward. This episode is brought
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  Speaker 2: to you by P and C Bank, a lot of
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  Speaker 2: people think podcasts about work are boring, and sure they
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• 1:51
  Speaker 1: Marthe let me ask you all the question before you
• 1:53
  Speaker 1: get out of here.
• 1:55
  Speaker 3: I had just put out some content about everybody start
• 2:00
  Speaker 3: your podcast now. I remember, I think I've seen a
• 2:02
  Speaker 3: clip of you all talking about it being an influencer recession.
• 2:07
  Speaker 3: So you know, I believe that everybody should have a podcast,
• 2:13
  Speaker 3: whether it's short or long form, because you know, it
• 2:16
  Speaker 3: places you and the thought leader and experts seat to
• 2:20
  Speaker 3: house content for your community or business, which I think
• 2:24
  Speaker 3: is necessary in this landscape building a personal brand. But
• 2:27
  Speaker 3: I want to know your thoughts on do you really
• 2:30
  Speaker 3: believe it is an influencer recession and or not.
• 2:34
  Speaker 4: It's definitely an influencer recession. We talked about that on
• 2:37
  Speaker 4: Blackout a few weeks ago. I mean you could just
• 2:39
  Speaker 4: look at it from uh comics, you know, struggling to
• 2:46
  Speaker 4: you know, make ends meet. You see them doing different
• 2:48
  Speaker 4: things that a little weird. Now shout out to all
• 2:54
  Speaker 4: of the comics.
• 2:55
  Speaker 1: Out there, I mean like product placements, so yo, it's great.
• 3:04
  Speaker 4: Other people in the financial literacy space, you don't you
• 3:06
  Speaker 4: don't see them anymore. I haven't ninety percent of the
• 3:09
  Speaker 4: people that was in the financial literacy space during the pandemic,
• 3:14
  Speaker 4: I haven't even posted in months or weeks or they
• 3:17
  Speaker 4: just completely are doing something different. I think even you know,
• 3:23
  Speaker 4: in the Only Fans, I don't know if the Only
• 3:26
  Speaker 4: Fans girls are making money like they used to. So yeah,
• 3:29
  Speaker 4: I think that there's an influence of recession. But in
• 3:33
  Speaker 4: any recession, there's still some people that are still you know, thriving.
• 3:37
  Speaker 4: And usually a recession is only for a short period
• 3:41
  Speaker 4: of time and there'll be another bull market, So they'll
• 3:43
  Speaker 4: probably be another bull market at some point in time.
• 3:47
  Speaker 4: But right now I think it's down as far as
• 3:49
  Speaker 4: your question for everybody should start a podcast, I don't
• 3:52
  Speaker 4: necessarily agree with that. I get the concept and it
• 3:55
  Speaker 4: is a great way to engage with your community, but
• 3:56
  Speaker 4: I don't think everybody's passionate about it. It is a
• 3:59
  Speaker 4: lot of work. It is something that you know takes time,
• 4:03
  Speaker 4: contrary to and you understand that, right, Like you have
• 4:05
  Speaker 4: a show, like you put a lot of energy into that.
• 4:07
  Speaker 4: So contrary to belief, it's not easy. It's not just
• 4:11
  Speaker 4: the oh, just pick up a microphone and just start talking,
• 4:13
  Speaker 4: like if you can do that, but that's not going
• 4:15
  Speaker 4: to be successful. If you want to have a successful show,
• 4:17
  Speaker 4: you got to actually put time into it, research, know
• 4:20
  Speaker 4: your topics, you know, edit, pay money, stuff like that.
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  Speaker 4: So everybody's not for that. I think everybody should have
• 4:27
  Speaker 4: an Instagram page, for sure. Everybody should have social media,
• 4:31
  Speaker 4: but I don't think everybody is cut out to actually
• 4:34
  Speaker 4: have long form content and what they call the podcast space.
• 4:40
  Speaker 2: Yeah, this is a conversation that we've had amongst each other,
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  Speaker 2: but I think I actually had this conversation two days ago.
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  Speaker 2: Everybody has a voice, everybody can use their voice, but
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  Speaker 2: I think the wise and most important thing, right and
• 4:53
  Speaker 2: especially when we saw this bull market inside of the
• 4:56
  Speaker 2: podcast in space, you saw.
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  Speaker 1: Everybody doing it.
• 4:58
  Speaker 2: Then you saw celebrity getting on board because they thought,
• 5:01
  Speaker 2: all right, this is an opportunity to make money.
• 5:03
  Speaker 1: Well, even from.
• 5:04
  Speaker 2: An advertising standpoint, And we've seen and spoke to multiple corporations,
• 5:10
  Speaker 2: there's been a pullback in the spend.
• 5:11
  Speaker 1: Right, people are cutting their butts when it comes to spend.
• 5:14
  Speaker 2: That brings around down the amount of people who are
• 5:16
  Speaker 2: now looking at it as a place of monetary value.
• 5:19
  Speaker 2: And so inside the podcast space you don't see celebrities
• 5:22
  Speaker 2: doing it anymore because the value is not there. But
• 5:25
  Speaker 2: what were they bringing to the space in the first place.
• 5:27
  Speaker 2: They just looked at it as a money opportunity. So yeah,
• 5:30
  Speaker 2: people should have a voice, but they should alstill know
• 5:31
  Speaker 2: the value that they're trying to add before starting that sting, right,
• 5:34
  Speaker 2: because if you're doing it for money, you won't be
• 5:36
  Speaker 2: doing it very long.
• 5:37
  Speaker 1: Right. If you're doing it because.
• 5:38
  Speaker 2: There's a passion, there's a reason why you want to talk,
• 5:42
  Speaker 2: there are people that are following your message. Yeah, then
• 5:45
  Speaker 2: you'll do it regardless if you're getting paid or not.
• 5:47
  Speaker 2: But inside of that create multiple different ways to generate income.
• 5:53
  Speaker 2: I think that you know, the people who are successful,
• 5:56
  Speaker 2: and especially the people that we know inside the space
• 5:58
  Speaker 2: have done exactly that. They're not relying on just one
• 6:01
  Speaker 2: avenue of the podcast.
• 6:03
  Speaker 1: To make their revenue.
• 6:04
  Speaker 2: They've created a system, They've created an ecosystem around it.
• 6:07
  Speaker 2: So make sure you know what the value is. And yeah,
• 6:10
  Speaker 2: definitely for the first part, is there a recession. Yeah,
• 6:12
  Speaker 2: I mean it's obvious when you walk around, you don't
• 6:14
  Speaker 2: see the same people used to say in some of
• 6:16
  Speaker 2: the rooms that you are. Some of the rooms that
• 6:18
  Speaker 2: used to exist don't exist anymore. But you know, the
• 6:22
  Speaker 2: primal rids at the top and the people who at
• 6:23
  Speaker 2: the most value will be relevant and stay focused inside
• 6:26
  Speaker 2: of the space.
• 6:29
  Speaker 1: Yeah.
• 6:30
  Speaker 3: I think I'll look at it as there's a consolidation
• 6:35
  Speaker 3: that happens in it, and then there's cycles, right, Yes,
• 6:39
  Speaker 3: there's always that cycle of excitement that many people get involved,
• 6:44
  Speaker 3: right and they start to do something. And then the
• 6:46
  Speaker 3: consolidating standpoint are the people that are actually good at it,
• 6:49
  Speaker 3: people that can actually perform and that actually have real influence.
• 6:53
  Speaker 3: When I think about, you know, podcasting, I think about
• 6:56
  Speaker 3: it from a personal branding standpoint, and then I think
• 6:58
  Speaker 3: about all of the skill sets that you can gather along. Right,
• 7:02
  Speaker 3: if you're looking at it specifically from a pure profit standpoint,
• 7:06
  Speaker 3: then no, everybody is not going to be able to
• 7:08
  Speaker 3: create a profitable of six to seven figure podcasts.
• 7:13
  Speaker 1: Right.
• 7:14
  Speaker 3: There are some voices that can and that will for sure.
• 7:18
  Speaker 3: But if you have a business, right nine out of ten, right,
• 7:22
  Speaker 3: I believe that you should have a space where that
• 7:26
  Speaker 3: business has a voice, right number one, as you are
• 7:29
  Speaker 3: creating content around your product, becoming a thought leader in
• 7:33
  Speaker 3: that space.
• 7:34
  Speaker 1: Right. Like I had to shoot some content about.
• 7:36
  Speaker 3: Courtyceps the other day because there was this new study
• 7:40
  Speaker 3: that came out about human trials being done on courtyceps
• 7:43
  Speaker 3: where it increases performance and it decreases the amount of
• 7:46
  Speaker 3: recovery time. And as I was sitting together preparing that,
• 7:50
  Speaker 3: I'm learning more about my own product, and I'm learning
• 7:53
  Speaker 3: how to sell it and how to.
• 7:54
  Speaker 1: Explain it better to people. Right.
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  Speaker 3: And then you become a voice of authority when people
• 8:00
  Speaker 3: that are just searching the Internet or looking up courtysps
• 8:03
  Speaker 3: and mushrooms and looking for supplements for themselves to take,
• 8:06
  Speaker 3: and then they learn about it through you, and then
• 8:08
  Speaker 3: that becomes a funnel to your product.
• 8:11
  Speaker 1: Right.
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  Speaker 3: So if anything, podcasts creates a content funnel that can
• 8:16
  Speaker 3: go to your product, your service, right you as a speaker,
• 8:20
  Speaker 3: whatever it may be, And so it helps people hone
• 8:23
  Speaker 3: in their voice.
• 8:23
  Speaker 1: It helps people learn how to tell their story right.
• 8:26
  Speaker 3: And whether you're putting out the whole long form or
• 8:29
  Speaker 3: whether you're doing something short form or not, you're able
• 8:32
  Speaker 3: to use those clips on your Instagram, right on your TikTok,
• 8:36
  Speaker 3: whever they may be, and then you start to master
• 8:39
  Speaker 3: that as you go along the process. But I think
• 8:42
  Speaker 3: the process of producing a podcast itself becomes a content
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  Speaker 3: funnel for you to be able to use it in
• 8:49
  Speaker 3: all these areas, right that become beneficial to you and
• 8:52
  Speaker 3: your business. And when I say everybody, of course, I
• 8:54
  Speaker 3: don't really mean everybody. I really mean entrepreneurs, people that's
• 8:59
  Speaker 3: serious about it, people that want to build personal brands.
• 9:02
  Speaker 3: The personal branding space is continuing to grow, and it's
• 9:05
  Speaker 3: going to grow billions over the next few years. The
• 9:08
  Speaker 3: way that they're dividing the pie, especially these advertisers, it's
• 9:11
  Speaker 3: not the same way they used to do it at first,
• 9:13
  Speaker 3: where they may give one person one big chunk.
• 9:15
  Speaker 1: Right now they're trying to go.
• 9:17
  Speaker 3: Through authentic audiences that often look like smaller audiences because
• 9:21
  Speaker 3: they're trying to get that user generated content and they're
• 9:23
  Speaker 3: trying to create a higher depth of relationship with the
• 9:27
  Speaker 3: customer through smaller influencers. So we're talking about twenty five hundred,
• 9:31
  Speaker 3: five thousand, maybe ten thousand followers, right, because they're going
• 9:35
  Speaker 3: to get a greater return on that relationship that that
• 9:39
  Speaker 3: smaller influencer has. Now, I think that most people that
• 9:44
  Speaker 3: teach podcasts that don't know what they're talking about don't
• 9:47
  Speaker 3: know how to create a good show to save their life.
• 9:49
  Speaker 1: Right.
• 9:50
  Speaker 3: So if you want to focus on your show itself
• 9:52
  Speaker 3: being a generator and what you're directly monetizing, that's a
• 9:56
  Speaker 3: whole other level of expertise. But if you have a
• 9:59
  Speaker 3: company that has a product, right, the point of media
• 10:03
  Speaker 3: is for advertisement, I don't see why not at least
• 10:07
  Speaker 3: create a show right around your product or conversations around
• 10:12
  Speaker 3: it that you can then take that short form content.
• 10:15
  Speaker 3: Because now we have AI that can chop these things up,
• 10:17
  Speaker 3: so it's not as hard as it used to be.
• 10:20
  Speaker 3: And I think when most people think about it, they
• 10:22
  Speaker 3: think about the consumption of time and energy and expertise
• 10:25
  Speaker 3: that's needed. But when you're talking about having opus clips
• 10:28
  Speaker 3: and taja ai and all the access to new ais,
• 10:32
  Speaker 3: it's actually as easy as posting, right. It's really just
• 10:35
  Speaker 3: consuming time and you're getting a little creative and you're
• 10:38
  Speaker 3: using what's the AI that we use to.
• 10:41
  Speaker 1: Create the thumbnails all the time? Canva?
• 10:44
  Speaker 3: Right, you're using something like Canva. You can create a
• 10:47
  Speaker 3: full deck brand doing that. And I think that most
• 10:50
  Speaker 3: people have given up before utilizing the best tools on
• 10:54
  Speaker 3: the market, And so the only problem that happens is
• 10:57
  Speaker 3: everything starts to look the same, people start to lose creativity.
• 11:01
  Speaker 3: But I think personal branding, community branding, founder vlogging right,
• 11:06
  Speaker 3: those are where content is going towards the future. Right,
• 11:10
  Speaker 3: greater authenticity, transparency, right, being able to tell your story,
• 11:15
  Speaker 3: getting into the minds of the people. That to me
• 11:18
  Speaker 3: is the key going forward. As people think about it, like,
• 11:21
  Speaker 3: your personal brand is not about what you do, and
• 11:23
  Speaker 3: my framework is about who you are. And so that's
• 11:26
  Speaker 3: one of the things I've been helping people focus on.
• 11:29
  Speaker 3: How do you scale that personal brand that turns into
• 11:31
  Speaker 3: a community brand, right, and then how do you service
• 11:35
  Speaker 3: that community by building a world around it?
• 11:37
  Speaker 1: Right? And so I think that people are looking to
• 11:41
  Speaker 1: find their tribes. Right now, I think.
• 11:43
  Speaker 3: People are looking for shows that fit their personality and
• 11:46
  Speaker 3: fit their schedule because we got access to all these
• 11:49
  Speaker 3: information and shows all throughout the world, but how do
• 11:52
  Speaker 3: we get it to where these are my preferences. So
• 11:55
  Speaker 3: high level conversation is the preference of the smart person
• 11:58
  Speaker 3: in the world. It's the preference somebody that wants to
• 12:01
  Speaker 3: think differently, think outside the box. They get tired of
• 12:04
  Speaker 3: the same content that is actually get funded right now,
• 12:07
  Speaker 3: right they're still putting budget to bs and the advertisers
• 12:11
  Speaker 3: are not getting their dollars worth because they don't have
• 12:13
  Speaker 3: enough information on the changes of.
• 12:16
  Speaker 1: Interest that people are into now.
• 12:19
  Speaker 3: So people watching high level conversations, and it's a reason
• 12:21
  Speaker 3: why meet and Billy Carson and Yaqui and Blue Pill
• 12:24
  Speaker 3: and whoever else I sit down with and we have
• 12:26
  Speaker 3: a high level intellectual conversation that stimulates the interests that
• 12:30
  Speaker 3: are underserved in society because they act like people only
• 12:34
  Speaker 3: want the same mundane popular entertainment. So I think that
• 12:38
  Speaker 3: people need to heavily niche down so it's less competition
• 12:42
  Speaker 3: when you niche and you still should be creating content
• 12:45
  Speaker 3: and podcasts.
• 12:46
  Speaker 1: But you should be doing it.
• 12:47
  Speaker 3: So it's a funnel to your personal brand or product
• 12:50
  Speaker 3: and if you want our assistance, that's what we do
• 12:53
  Speaker 3: in the high Level club.
• 12:54
  Speaker 4: There you have it, ladies and gentlemen, the highest level,
• 12:56
  Speaker 4: the highest level possible. Nineteen tis, I appreciate you man
• 13:00
  Speaker 4: up and then uh I, I believe he got disconnected.
• 13:03
  Speaker 1: He might have lost his battery.
• 13:05
  Speaker 4: So, like I said, prayer to everybody in Houston, they're
• 13:07
  Speaker 4: going through a major issue right now with the Hurricane.
• 13:10
  Speaker 1: Dorothy in Houston.
• 13:11
  Speaker 3: My brother did God instead Walker just start shooting, So.
• 13:18
  Speaker 4: So so lutheror Houston, and don't forget nineteen Keys will
• 13:22
  Speaker 4: be in the building for a special round table not
• 13:25
  Speaker 4: a panel round table discussion at Investmentst. But Yaqui awakened
• 13:30
  Speaker 4: and Billy Carson that listen.
• 13:33
  Speaker 1: Hey, investmentst gonna be something different.
• 13:36
  Speaker 3: I just want to let y'all know this year, you
• 13:38
  Speaker 3: know what I'm saying, I play every year like it's
• 13:40
  Speaker 3: the last year.
• 13:41
  Speaker 1: So we got to be the best. That's the only
• 13:44
  Speaker 1: way to play. I know.
• 13:46
  Speaker 3: I know my good brother Rashad is not doing drip
• 13:48
  Speaker 3: reports and I'm glad he you know, gonna do that.
• 13:52
  Speaker 1: Relinquish that responsibility.
• 13:54
  Speaker 4: Don't do that.
• 13:54
  Speaker 1: Now you don't do that.
• 13:56
  Speaker 3: Listen, listen, I'm still I'm still no, no, no, no,
• 14:00
  Speaker 3: listen the scoreboard, read the scoreboard.
• 14:04
  Speaker 1: Let's not do that. I'm champion. But now we got
• 14:08
  Speaker 1: that out the way. Everything will be a Maculin this year.
• 14:11
  Speaker 3: The booth is going to be a Maculate, the drip
• 14:13
  Speaker 3: is going to be a Maculenk, the brand, the speakers,
• 14:15
  Speaker 3: the presentation. You want to be stepping into the future,
• 14:18
  Speaker 3: and I want everybody to step the game up. When
• 14:21
  Speaker 3: I say step your game up, I mean like the design,
• 14:23
  Speaker 3: the aesthetics, the cleanlyness, the thoughtfulness, the intentfulness as you
• 14:26
  Speaker 3: step into that door. Have a plan on how you're
• 14:30
  Speaker 3: going to connect the network with people, right, get creative
• 14:33
  Speaker 3: in a way that you're going to vlog your travels
• 14:36
  Speaker 3: and your trips. You're spending time and you're investing. And
• 14:39
  Speaker 3: there's something that's beautiful that comes particularly once a year.
• 14:43
  Speaker 3: But be super intentional. Right, you have Black Friday that
• 14:46
  Speaker 3: come and entrepreneurs will spend a whole year getting ready
• 14:49
  Speaker 3: for Black Friday because they know the opportunities that come
• 14:51
  Speaker 3: along with their business. I want to make sure that
• 14:54
  Speaker 3: you at your optimum level when you function and you're
• 14:56
  Speaker 3: smelling good. You looking good, But let's make invest fast.
• 15:00
  Speaker 3: It's not enough of these type of events that happen
• 15:02
  Speaker 3: in the culture, right. So when you have an event
• 15:05
  Speaker 3: like this, these are the times where you're not just
• 15:08
  Speaker 3: waiting to see what myself is doing or Rashad or
• 15:11
  Speaker 3: any other presenters. What do you bring into the table
• 15:15
  Speaker 3: that invest Fest? Because it is a people's movement, right,
• 15:18
  Speaker 3: It's about you investing your time, your energy, producing assets,
• 15:22
  Speaker 3: generating network so that this can stimulate you right for
• 15:27
  Speaker 3: the rest of your life and or at least until.
• 15:29
  Speaker 1: The next cycle that we see you again.
• 15:31
  Speaker 3: So I just want to invest Fest to be taken
• 15:34
  Speaker 3: serious because I believe that this is one of the
• 15:35
  Speaker 3: most beautiful movements that happened in culture. Where we get
• 15:39
  Speaker 3: together and we think about our future. That's not happening
• 15:42
  Speaker 3: at most times. We're thinking about distracting ourselves from our
• 15:45
  Speaker 3: past or present circumstances. When we come to invest Fest,
• 15:49
  Speaker 3: we think about how we make a better future, and
• 15:51
  Speaker 3: that's up to the people.
• 15:52
  Speaker 1: There may be celebrities in there. It may be all
• 15:54
  Speaker 1: these beautiful big names fifty cent on the stage. You know,
• 15:58
  Speaker 1: many men and all of.
• 15:58
  Speaker 3: That but these brothers got money already, they got wealth
• 16:03
  Speaker 3: plans already.
• 16:04
  Speaker 1: When I think.
• 16:05
  Speaker 3: About the future and people saying, man, I was there
• 16:07
  Speaker 3: and my family put together trust, and we put together plans,
• 16:10
  Speaker 3: and we got more disciplined about our lives, and we
• 16:13
  Speaker 3: stepped up our businesses and we start studying different things.
• 16:16
  Speaker 1: And this is how we've implemented it, and this is
• 16:18
  Speaker 1: how we've grown.
• 16:19
  Speaker 3: This should be a documentary to where you're saying that
• 16:22
  Speaker 3: this is the growth from this year from last year,
• 16:25
  Speaker 3: and we just keep on growing and we have an
• 16:27
  Speaker 3: exponential growth. I just want people to take it that
• 16:30
  Speaker 3: series where you're documenting the future of wealth. You're breaking
• 16:34
  Speaker 3: a curse and you're building wealth, right because we all
• 16:37
  Speaker 3: starting as first generational curse breakers for the most part.
• 16:40
  Speaker 3: So that's all I want to say about a vest.
• 16:42
  Speaker 1: Vest. Make sure you show up and be at your
• 16:44
  Speaker 1: one hundred percent. There you have it well.
• 16:47
  Speaker 5: An illegal alien from Guatemala charged with raping a child
• 16:51
  Speaker 5: in Massachusetts. An MS thirteen gang member from El Salvador
• 16:55
  Speaker 5: accused of murdering a Texas. Man of Venezuelan charged with
• 16:59
  Speaker 5: filming selling child pornography in Michigan. These are just some
• 17:03
  Speaker 5: of the heinous migrant criminals caught because of President Donald J.
• 17:07
  Speaker 5: Trump's leadership. I'm Christy Noman, the United States Secretary of
• 17:11
  Speaker 5: Homeland Security. Under President Trump, attempted illegal border crossings are
• 17:16
  Speaker 5: at the lowest levels ever recorded, and over one hundred
• 17:19
  Speaker 5: thousand illegal aliens have been arrested. If you are here illegally,
• 17:24
  Speaker 5: your next you will be fined nearly one thousand dollars
• 17:27
  Speaker 5: a day, imprisoned, and deported. You will never return. But
• 17:31
  Speaker 5: if you register using our CBP home app and leave now,
• 17:35
  Speaker 5: you could be allowed to return legally. Do what's right.
• 17:39
  Speaker 5: Leave now. Under President Trump, America's laws, border and families
• 17:44
  Speaker 5: will be protected.
• 17:45
  Speaker 1: Sponsored by the United States Department of Homeland Security.