Part 2: Build your brand
What if your “unique” short-term rental is actually invisible… and costing you thousands?
Steph Weber joins Kenny Bedwell to unpack the brutal disconnect between what most STR and boutique hotel owners think is a brand, and what truly drives guest loyalty, market differentiation, and higher ADR.
From confusing “luxury” with actual value to the real reason guests rebook through Airbnb, you’ll learn why strong branding is the difference between getting buried by algorithms and building a hospitality business guests remember and seek out.
Fail to master these steps, and you’ll keep paying the…
The skinny
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