Latest / Talk Wealthy To Me / 16. How Storytelling Can Transform Your Brand with Brielle Cotterman

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16. How Storytelling Can Transform Your Brand with Brielle Cotterman · Talk Wealthy To Me

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Speaker 1: Let's welcome talk Welcome, Talk Wealthy to Me. I'm Michelle Taylor,
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Speaker 1: founder of Women and Well and Well from breaking money
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Speaker 1: myths to building wealth and achieving financial freedom. We're here
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Speaker 1: to empower you to create your own past path Talk wealth. Now,
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Speaker 1: join the conversation, and let's change the way women think
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Speaker 1: and feel about money. Are you ready? Welcome to Talk
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Speaker 1: Wealthy to Me and are live from Mallard Hall Estate Series.
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Speaker 1: In this episode, I sit down with briel Coderman. She
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Speaker 1: is an INK five thousand and ten X speaker, publicity expert,
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Speaker 1: personal brand designer, and advocate for domestic violence survivors. She
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Speaker 1: helps entrepreneurs craft powerful personal brands, scale to seven figures,
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Speaker 1: and share their stories in major media outlets. In this episode,
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Speaker 1: we learn that your story is your most powerful asset.
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Speaker 1: Brielle reveals how women can leverage their personal narratives to
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Speaker 1: build influence, impact, and income. Hi, everybody, Welcome to the
1:04
Speaker 1: Talk Wealthy to Me podcast. I'm Michelle Taylor, your host,
1:07
Speaker 1: and I am so excited to have with me today
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Speaker 1: somebody who I consider a dear friend but also an
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Speaker 1: expert that you're going to learn so much from. Brielle.
1:17
Speaker 1: Nice to have you here with us.
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Speaker 2: So honored to be here. Thank you for having me.
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Speaker 1: You're welcome. So I know so much about your story,
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Speaker 1: and I think that that's the big takeaway is the story.
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Speaker 1: So Brielle is, in my opinion, my go to pr
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Speaker 1: fairy godmother who knows the importance of telling a story
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Speaker 1: and makes you feel empowered to tell yours. So tell
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Speaker 1: everybody about Brielle.
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Speaker 2: Well, thank you.
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Speaker 3: So I am a publicity expert for more than fifteen years.
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Speaker 3: I'm a personal brand strategist and designer, and I'm the
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Speaker 3: founder of the Influential Leader Agency and also the president
2:00
Speaker 3: and of CEO School. I am a world champion equestrian,
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Speaker 3: I'm a mom of three amazing children, married to the
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Speaker 3: love of my life, and I live on a horse
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Speaker 3: farm in Kentucky. So, I mean, there's so much to
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Speaker 3: talk about.
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Speaker 1: There is so much to talk about, and you make
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Speaker 1: it all look so easy, which I think you is
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Speaker 1: the goal for all of us. But one of the
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Speaker 1: things that I remember so well when we first really
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Speaker 1: started talking is the way that you're able to put
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Speaker 1: people at ease and pull their story out of them
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Speaker 1: when they don't know what the story is.
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Speaker 2: So thank you.
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Speaker 1: You're welcome. And I think that it's so important for
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Speaker 1: us as women in general to do better at having
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Speaker 1: conversations and telling our stories to each other, to the
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Speaker 1: other women in our lives, because you just never know
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Speaker 1: what the impact will be.
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Speaker 2: That's absolutely right, absolutely so, And it doesn't matter.
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Speaker 3: The good the bad, then different, you know, like those
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Speaker 3: stories in the middle.
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Speaker 2: We need to be sharing more and more and more.
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Speaker 3: So. I've been married to my husband for almost six years.
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Speaker 3: Many many years ago, I am a survivor of attempted
3:13
Speaker 3: murder and domestic violence, and the entire trajectory of my
3:18
Speaker 3: life changed in a moment, and I spent many years
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Speaker 3: playing small, and I spent many years hiding behind that
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Speaker 3: story and playing small professionally. Any person who survives any
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Speaker 3: sort of abuse, there comes a lot of shame with
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Speaker 3: that experience. And so my biggest fear was I'm educated,
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Speaker 3: I'm successful, I've done all of these things. I don't
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Speaker 3: want to be stigmatized. I don't want to be labeled
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Speaker 3: as a survivor of domestic violence when I am so
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Speaker 3: much more than that. And so I let that experience
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Speaker 3: keep me small for a really long time, and I
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Speaker 3: let those fears take over, and that story owned me
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Speaker 3: for a very long time. But it wasn't until I
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Speaker 3: started sharing my own story that women around me, women
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Speaker 3: in my community, women that I knew, came forward and
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Speaker 3: shared that they had been in similar experiences, and that
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Speaker 3: to me was a There was a major shift in
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Speaker 3: my business because I finally found the courage to start
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Speaker 3: sharing that story. And when I did, out of the
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Speaker 3: woodwork came all of these women who had experienced difficult things,
4:32
Speaker 3: and I recognized exactly what you said, Women are not
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Speaker 3: sharing their stories enough. It's difficult for us sometimes to
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Speaker 3: take ownership of these experiences that we may have been
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Speaker 3: conditioned to believe are not things that we should share about,
4:52
Speaker 3: not things that we should talk about, things that we
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Speaker 3: should keep to ourselves, especially experiences where there is some
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Speaker 3: sort of stigma attached to that, or something that may
5:02
Speaker 3: be makes you look less than. And so I think
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Speaker 3: for most of us, we've been conditioned to believe we
5:08
Speaker 3: share the happy, we share the shiny, and I was
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Speaker 3: definitely in that position. But I will say when I
5:15
Speaker 3: made that transition and I started sharing my story, none
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Speaker 3: of these horrible things that I had crafted in my
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Speaker 3: mind actually happened. I thought people were going to judge
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Speaker 3: me and label me and not take me seriously. And
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Speaker 3: you know, I had this whole list of fears associated
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Speaker 3: with it. But what actually happened was everyone leaned in
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Speaker 3: and I recognized that there were other people in my
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Speaker 3: world who had experienced similar things. I started doing a
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Speaker 3: ton of research. I realized that it's more common. You know,
5:47
Speaker 3: more than thirty four percent of all women will experience
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Speaker 3: domestic violence in their lifetime. There's a multitude of things.
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Speaker 3: People go through divorces, they lose their job, they go
5:58
Speaker 3: through an abusive situation, there's we all it's part of
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Speaker 3: the human experience.
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Speaker 2: That's right, that's right.
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Speaker 3: And so I have, through the Influential Leader Agency, I
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Speaker 3: give people, and primarily women, but we give men and
6:14
Speaker 3: women a stage. We give them access to the world
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Speaker 3: stage to share their story, whether that's a positive story
6:19
Speaker 3: or a story of overcoming.
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Speaker 1: Because one of the best things that you say is
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Speaker 1: you know what I'm going to say. I mean, I
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Speaker 1: don't know your story belongs as much to you as
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Speaker 1: it does to the people that need to hear it.
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Speaker 1: Oh my god. And the first time you said that
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Speaker 1: to me, I had chills because I've been in a
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Speaker 1: relationship that was not healthy, and you know it goes
6:46
Speaker 1: back and same thing with talking about money. We are
6:50
Speaker 1: I have many terrible decisions that I've made around finances
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Speaker 1: that you know, and I, before I met you, I
6:59
Speaker 1: used to think, oh my goodness, here I am advising
7:02
Speaker 1: so many women and business owners. I can't let them
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Speaker 1: know that I did the craziest, silliest things right because
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Speaker 1: it makes me lose credibility. But you teach me and
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Speaker 1: other women to understand that those are non traditional credibility
7:21
Speaker 1: mark credibility markers that because I've come out on the
7:25
Speaker 1: other side of it, well, of course that can help
7:27
Speaker 1: someone else.
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Speaker 3: That's right, because the experience gives you credibility. We can
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Speaker 3: all go to school and we can get the education,
7:32
Speaker 3: and we can have the degrees and the certifications and
7:34
Speaker 3: all of that. However, all of those things coupled together,
7:38
Speaker 3: if you've never been in those shoes and you've never
7:40
Speaker 3: experienced that, it doesn't necessarily equate to the same level
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Speaker 3: of credibility. So when you can share with us and
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Speaker 3: say you know I was in this position, I know
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Speaker 3: that if you've made poor financial choices in the past
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Speaker 3: you can overcome.
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Speaker 2: I share my.
7:57
Speaker 3: Story because you're exactly right, and I do say the
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Speaker 3: last line of my tedex talk, your story belongs just
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Speaker 3: as much to those that need to hear it as
8:04
Speaker 3: it does to you.
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Speaker 2: And it's the truth. There are people who need to
8:07
Speaker 2: hear that.
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Speaker 3: And so we can sit and we can set with
8:10
Speaker 3: our shame that we're feeling about these stories, or we
8:13
Speaker 3: can embrace it and recognize that we're all human and
8:17
Speaker 3: this is part of the human experience and we can
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Speaker 3: share it in a way that creates connection and actually
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Speaker 3: inspires so many people.
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Speaker 1: I love it. So, ladies, the biggest thing I have
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Speaker 1: can hope that you get from this is that your story,
8:32
Speaker 1: the good, the bad, the ugly, the middle, stories that
8:35
Speaker 1: you think are the mundane, there's somebody out there that
8:38
Speaker 1: wants to hear that story and that will take something
8:42
Speaker 1: from it that could change their lives.
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Speaker 2: That's right.
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Speaker 1: So tell your stories. And now I love the conversations
8:49
Speaker 1: we've had about women and wealth and money and and
8:53
Speaker 1: for you, I've always loved the story of your come
8:59
Speaker 1: up in and you know, you were raised and had
9:04
Speaker 1: an amazing childhood. You got to do a lot of
9:08
Speaker 1: great things and I remember you saying to me once
9:12
Speaker 1: that you were put in the right situations because your
9:16
Speaker 1: parents wanted to set you up for this abundant, successful life.
9:20
Speaker 1: So you were hobnobbing, if you will, in the equestrian
9:23
Speaker 1: world and with the schools that you were going to.
9:26
Speaker 1: But then when you were on your own, you flew
9:29
Speaker 1: the nest. Then you were like, Okay, how do I
9:32
Speaker 1: do this on my own? Yeah? And I think so
9:34
Speaker 1: many people because as parents, all we want is to
9:37
Speaker 1: give our kids and set them up for lives that
9:39
Speaker 1: are better than ours. And I know when you said that,
9:42
Speaker 1: I'm like, man, am I doing that? I want to
9:44
Speaker 1: make sure that we're not missing the moments of teaching
9:48
Speaker 1: and encouraging to the little people that are looking at
9:52
Speaker 1: us needing that guidance.
9:54
Speaker 2: Yeah.
9:55
Speaker 3: So, I mean I recognize one hundred percent. For sure,
9:59
Speaker 3: the most challenge time for me in my life, most
10:04
Speaker 3: challenging like time period outside of experiencing Big T trauma,
10:08
Speaker 3: was when I transitioned from university to like adulthood.
10:13
Speaker 2: You know, on your own, you've got like.
10:17
Speaker 3: Responsibilities, you have rent or maybe even a mortgage, or
10:22
Speaker 3: you have a car payment. And you know, I had
10:25
Speaker 3: all of those things, So I wanted nice things. I'd
10:28
Speaker 3: been around nice things, experienced that the majority of my life,
10:32
Speaker 3: and I recognized that my parents worked very very hard
10:36
Speaker 3: to give me those types of opportunities, and I still
10:40
Speaker 3: didn't one, I didn't realize how expensive it was. I
10:44
Speaker 3: didn't because I had had the financial support of my parents,
10:48
Speaker 3: So I didn't realize how expensive it was to go
10:51
Speaker 3: out to dinner, or to go out to lunch or
10:52
Speaker 3: any of those things. And I also know that I
10:55
Speaker 3: didn't know how to make money. I knew it was important,
10:59
Speaker 3: and I I knew that I wanted it and I
11:01
Speaker 3: wanted to be able to make money, but I didn't
11:03
Speaker 3: really know how to make money because I had not
11:07
Speaker 3: necessarily been out like in the workforce, actively in the
11:11
Speaker 3: workforce until that point.
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Speaker 1: So what are you doing differently now as a mama?
11:17
Speaker 3: So this is a conversation that we have a lot
11:19
Speaker 3: with my children, and this is something that I share
11:22
Speaker 3: with them. You know, my daughter, specifically, she's seventeen years old.
11:26
Speaker 2: When I was that.
11:27
Speaker 3: Age, there were very few women who were extremely successful
11:34
Speaker 3: as leaders in the business space. When I saw women
11:39
Speaker 3: who were extremely successful financially, they were models or actors,
11:43
Speaker 3: or singers. This was in the nineties, you know, so
11:46
Speaker 3: there weren't really these women leaders out there. So I
11:49
Speaker 3: think it's really awesome that kids now have the opportunity,
11:52
Speaker 3: both boys and girls have the opportunity to see women
11:55
Speaker 3: who are in the forefront of the business world making
11:59
Speaker 3: massive impact, making a lot of money, creating a lot
12:02
Speaker 3: of opportunity. And that's one huge difference from when I
12:07
Speaker 3: was that age to now. And my daughter has been
12:11
Speaker 3: working since she was fourteen years old, So it's not
12:14
Speaker 3: that I think having them have a job at a
12:16
Speaker 3: young age is the solution. But we have active conversations
12:20
Speaker 3: a lot about it's awesome to want money, but you
12:23
Speaker 3: have to also understand how to make money.
12:27
Speaker 1: Well and how to make money work for you when
12:29
Speaker 1: she get it, and we're just not having those conversations enough.
12:34
Speaker 1: And you're right having somebody that you can look at
12:36
Speaker 1: and say, Okay, she's done this right and it's something
12:40
Speaker 1: I can do, because let's face it, not everybody just
12:43
Speaker 1: because you want to be a model or a singer
12:45
Speaker 1: or an actress doesn't mean that you've got the god
12:48
Speaker 1: given talents to do so well.
12:49
Speaker 2: And I think it's a different world now.
12:50
Speaker 3: Yeah, you know. I mean back then that was like
12:53
Speaker 3: I said, no, there weren't Sarah Blakeley is to look
12:57
Speaker 3: up to. There weren't these women who are out there
12:59
Speaker 3: doing big things in the business space. It was women
13:03
Speaker 3: who had financial freedom and abundance and wealth. It was
13:07
Speaker 3: created through a very different journey. And so now I
13:12
Speaker 3: do feel like we're really lucky that.
13:14
Speaker 2: I think it's really great for my sons too.
13:16
Speaker 3: I have two sons, and I think it's great for
13:18
Speaker 3: them to see women leaders as well. So, you know,
13:21
Speaker 3: we have a lot of active conversations about money. My
13:23
Speaker 3: kids have investment accounts, they have savings accounts, and they
13:28
Speaker 3: are actively you know, they have chores, they have lots
13:31
Speaker 3: of different things that they do so that they can
13:33
Speaker 3: know how to make money as well.
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Speaker 1: I love that. And okay, so if you could talk
13:40
Speaker 1: to Brielle at seventeen twenty one, what do you think
13:45
Speaker 1: that girl needed to hear to feel empowered about money
13:48
Speaker 1: that you may be telling somebody listening.
13:53
Speaker 2: She needed to hear that money isn't everything.
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Speaker 3: Money is important, but it's all going to work out.
14:05
Speaker 3: Because I at that young age, I put so much
14:08
Speaker 3: pressure on myself right out of college, like I said,
14:12
Speaker 3: that was such a challenging time for me. I felt
14:14
Speaker 3: like I was confused, I was lost. I felt like,
14:17
Speaker 3: you know, maybe even I don't know if I was
14:21
Speaker 3: ordering on a little depressed or something. But I was
14:24
Speaker 3: working full time job for the first time, which I
14:26
Speaker 3: was really excited to do, to go out and work,
14:29
Speaker 3: but I also felt like I needed to create income.
14:33
Speaker 3: So I ended up taking a job that I didn't
14:35
Speaker 3: love right out of school, and so I didn't understand
14:42
Speaker 3: the balance that I needed my own happiness, the importance
14:45
Speaker 3: of that, and how that all positively affects your ability
14:49
Speaker 3: to create wealth.
14:52
Speaker 1: Well, And I think that what you're doing for your
14:55
Speaker 1: daughter now is so special. So you both have a
14:58
Speaker 1: love of horsemanship and you it's amazing what you guys
15:06
Speaker 1: are able to do together in that space. And you've
15:09
Speaker 1: shared your daughter wants to focus on that as her
15:13
Speaker 1: lifelong passion. And she's a junior in high school. Junior
15:16
Speaker 1: in high school, and she already knows that she wants
15:19
Speaker 1: to be an entrepreneur. Oh yes, And.
15:21
Speaker 2: She's been an entrepreneur many times over already.
15:23
Speaker 3: She had a cupcake business, she makes macaron She has
15:27
Speaker 3: a macaron business. Before that, she had a slime business.
15:30
Speaker 3: So she's been an entrepreneur since way back.
15:33
Speaker 1: And that's amazing though, because there is a component of
15:36
Speaker 1: that that I think you're born with. I agree, so
15:39
Speaker 1: she obviously got that from you, but also I think
15:42
Speaker 1: that it's interesting that she's had you as an example
15:46
Speaker 1: to show her the way and look at what she's
15:48
Speaker 1: doing now. Yeah, I mean, as a parent, that's all
15:52
Speaker 1: you can ever hope for.
15:54
Speaker 2: That's right now. I'm super proud of her.
15:55
Speaker 3: And you know, in Boston, my son who's thirteen, I mean,
16:00
Speaker 3: he's been asking. So when Whitley was fourteen and she
16:03
Speaker 3: got her first job, he was ten, and so he's
16:05
Speaker 3: been begging since he was ten years.
16:07
Speaker 2: Old, when can I When can I work? Or when
16:09
Speaker 2: can I do this?
16:10
Speaker 3: And you know, so he's always looking for creative ways
16:13
Speaker 3: to start a business or create an online company.
16:16
Speaker 2: That's what he's trying to do right now.
16:17
Speaker 3: So it's like, I am a huge obviously a huge
16:20
Speaker 3: believer in entrepreneurship, not just for myself, but I help
16:24
Speaker 3: so many incredible people do amazing things in the world
16:28
Speaker 3: and not just make big financial impacts, but make impacts
16:31
Speaker 3: beyond that. Uh, and my children see that and they
16:36
Speaker 3: experience it. And I'm sure it's the same in your
16:38
Speaker 3: home when mommy and daddy are both entrepreneurs and founders
16:43
Speaker 3: and super passionate about the work that they do. You know,
16:46
Speaker 3: you have conversations at the dinner table sometimes about revenue,
16:52
Speaker 3: and you know, just like really interesting and engaging conversations.
16:55
Speaker 3: And I don't ever feel like that's something I want
16:59
Speaker 3: to she old the kids from. I want them to
17:02
Speaker 3: understand the decisions that we make and the conversations that
17:06
Speaker 3: we have, and understand how empowering entrepreneurship can be both
17:11
Speaker 3: financially and from an impact perspective.
17:14
Speaker 1: Well, and you never know what they're picking up right.
17:16
Speaker 2: Right, Oh, of course it's everything.
17:18
Speaker 1: Wild that you're like, oh my gosh, you don't listen
17:22
Speaker 1: to me when I want you to and you're in
17:23
Speaker 1: front of me, but you remember this conversation. So I
17:26
Speaker 1: think exposing them to those kind of conversations and thoughts
17:31
Speaker 1: is so important. It is. And with that, I mean
17:36
Speaker 1: being a thought leader in your space is something that
17:42
Speaker 1: you are a master at helping people identify and create.
17:47
Speaker 1: You're welcome. So the women that are listening, where should
17:51
Speaker 1: someone start that, They think, Hey, I've got this passion
17:55
Speaker 1: and I know that I have a story to share.
17:58
Speaker 1: Where do they even start?
18:01
Speaker 2: Well, So one, it's really important that you start your
18:04
Speaker 2: own thought leadership as early as possible. So the worst
18:09
Speaker 2: thing that I see happen, which is exactly what I did,
18:13
Speaker 2: is that you build your business and you don't pay
18:16
Speaker 2: any attention to your own personal brand or your own
18:19
Speaker 2: thought leadership. Your heads down building the company, building the business,
18:24
Speaker 2: and then you look up and you realize, oh my gosh.
18:26
Speaker 2: To get to the level that I really want to get,
18:28
Speaker 2: people have to know who I am and what I
18:30
Speaker 2: stand for. And so.
18:34
Speaker 3: That is my number one piece of advice. Start early,
18:38
Speaker 3: as early as possible, and focus so narrow your topics
18:43
Speaker 3: of conversation. When you're sharing stories, you don't have to
18:46
Speaker 3: share all of the details. You can share small snippets
18:49
Speaker 3: and you can create connection and inspire action, because that's
18:52
Speaker 3: what a story should do. And we have this fabulous
18:55
Speaker 3: opportunity through our screens to reach people all over the
18:58
Speaker 3: world through social media and publicity. And once you get
19:02
Speaker 3: your stories really really dialed in, and you can really
19:05
Speaker 3: clearly and succinctly communicate who you are, what you do,
19:08
Speaker 3: and what you stand for. Then start amplifying your brand.
19:11
Speaker 3: Amplify it through social media, go after media opportunities, even
19:15
Speaker 3: if it's local and regional media. I think a lot
19:17
Speaker 3: of times people discount local and regional media, but sometimes
19:21
Speaker 3: they can be the most powerful tools organic one hundred percent,
19:25
Speaker 3: because people are.
19:26
Speaker 1: Seeing you out in the community and you're going to
19:28
Speaker 1: get quick recognition there, more so than on a national
19:32
Speaker 1: stage where it's a flooded market.
19:35
Speaker 2: It is.
19:36
Speaker 3: And think about it too, from a pitching perspective, Good
19:39
Speaker 3: Morning America is getting a lot more pitches than your
19:42
Speaker 3: regional morning talk show. And so if you can come
19:46
Speaker 3: to your regional morning talk show, there's a reason why
19:49
Speaker 3: your newsworthy because you have a connection to that location.
19:53
Speaker 1: Yeah, and you know it's so easy to forget that.
19:59
Speaker 1: The found building the strong foundation. You can't build the
20:04
Speaker 1: roof before you build that. And I think that that
20:06
Speaker 1: needs to start in a space that you've got the
20:10
Speaker 1: most natural support. And yeah, it starts small. Don't think
20:16
Speaker 1: that you have to shoot for the moon and hope
20:20
Speaker 1: for the best. That's right, have some strategy, start where
20:24
Speaker 1: your feet are and let your good story spread.
20:30
Speaker 3: And take you where you want to go, and take
20:31
Speaker 3: you where you want to go. So and I think
20:33
Speaker 3: you know step number one. So start early. Keep your
20:37
Speaker 3: areas of your topics of conversation as narrow as possible.
20:41
Speaker 3: People tell me all the time, I want to be
20:42
Speaker 3: a speaker. Well that's fabulous, but what are you going
20:45
Speaker 3: to speak about? You know what you're going to speak about.
20:48
Speaker 3: You have basically one topic that you talk about. But
20:52
Speaker 3: I can tell you there's a lot of people who
20:54
Speaker 3: are speaking about a lot of different things. Now, if
20:56
Speaker 3: I'm going to hire somebody to speak about women in wealth,
20:59
Speaker 3: I want to come to the very best. I don't
21:00
Speaker 3: want to come to somebody who talks about women in
21:02
Speaker 3: wealth and who talks about, you know, traveling, and who
21:06
Speaker 3: also talks about building businesses.
21:09
Speaker 2: And some other niche.
21:10
Speaker 3: And you know, like you have to focus and choose
21:14
Speaker 3: your niche and stay in that spot, and then pursuing
21:19
Speaker 3: your thought leadership becomes so much simpler. So staying narrow,
21:24
Speaker 3: starting early, and then thinking about what is it ultimately
21:27
Speaker 3: that you want to create. I cannot help you develop
21:29
Speaker 3: a strategy unless we know where you ultimately want to go.
21:33
Speaker 3: If we know where we're starting and where we're finishing,
21:35
Speaker 3: then we can build a strategy all day long, but
21:38
Speaker 3: that if we don't know where we're going, it's almost.
21:41
Speaker 2: Impossible there, right, that's right.
21:44
Speaker 1: Well, okay, so with that in mind, what is next
21:46
Speaker 1: for you and what you're building?
21:48
Speaker 3: Well, the Influential Leader Agency is an organization. We've just
21:54
Speaker 3: gone through a rebrand over this past year. It's been
21:57
Speaker 3: real Cutterman Media historically for many many years. Our team
22:02
Speaker 3: is dialed in. We have an incredible team, which you've experienced.
22:07
Speaker 3: We have so many fabulous clients that we serve all
22:12
Speaker 3: over the world. And I'm going back to my roots.
22:17
Speaker 3: So this is honestly, this is the first time I'm
22:19
Speaker 3: saying this in public.
22:21
Speaker 2: This is fun. So I'm going back to my roots.
22:22
Speaker 3: So when I first got into the PR world, I
22:24
Speaker 3: got into this space by ghost authoring books. And I
22:30
Speaker 3: was ghost authoring subject matter expert books and I was
22:34
Speaker 3: working with one of the largest PR firms in Boston
22:38
Speaker 3: which also had a publishing imprint. And I told Paige,
22:42
Speaker 3: who was the owner, I said, I can pitch these
22:44
Speaker 3: people because I'm a secondary expert. I already know all
22:47
Speaker 3: of their content because I'm writing their book and their voice.
22:51
Speaker 3: And so I was getting all of these incredible opportunities,
22:54
Speaker 3: and then I really shifted into more of the pitching space.
22:57
Speaker 3: So before the end of the year, and I don't
22:59
Speaker 3: have a very firm date yet, but we will be
23:03
Speaker 3: launching our own publishing imprint.
23:05
Speaker 1: Oh my gosh, that is so bigness.
23:08
Speaker 2: It is, it's big news.
23:09
Speaker 1: Well, thanks for sharing.
23:10
Speaker 3: Yeah.
23:10
Speaker 1: Here, first, I have absolutely well and everybody has a
23:14
Speaker 1: story to tell.
23:15
Speaker 3: That's right, and everybody deserves the opportunity to share that story.
23:19
Speaker 3: And I also want to say this, you don't Your
23:21
Speaker 3: story doesn't have to be filled with drama and trauma
23:23
Speaker 3: in order to make an impact in order to be
23:26
Speaker 3: inspirational and help someone, And you don't have.
23:29
Speaker 2: To share every detail.
23:30
Speaker 3: So a lot of times people are scared about that,
23:33
Speaker 3: they get really caught up, and the reality is you
23:37
Speaker 3: can share enough to make a really significant difference in
23:42
Speaker 3: a way that feels.
23:43
Speaker 1: Safe and feels authentic. Absolutely, so well, that's so exciting.
23:49
Speaker 1: So if anyone is listening and they're thinking, okay, I
23:53
Speaker 1: feel like I've got a good idea around my story
23:56
Speaker 1: and my messaging and I do feel like I am
23:58
Speaker 1: a thought leader. When is the right time for somebody
24:02
Speaker 1: to partner with someone like you that they need to
24:07
Speaker 1: take them to the next level.
24:09
Speaker 3: So we work best with people who are in transition.
24:11
Speaker 3: So that person that you just mentioned, whether they are
24:14
Speaker 3: a person who has been in corporate for many, many
24:16
Speaker 3: years and they're making the transition and they're thinking, I
24:19
Speaker 3: know my story has value. I know I want to
24:21
Speaker 3: go do this and create a consulting firm or write
24:24
Speaker 3: my book. Finally, we work really well with those people.
24:27
Speaker 3: We work really well with the entrepreneurs who have gotten
24:29
Speaker 3: to a certain level and they're like, you know what,
24:32
Speaker 3: I want to get to that multi seven figures or
24:34
Speaker 3: I want to finally hit seven figures or whatever that
24:37
Speaker 3: pie in the sky vision is for them, you know
24:40
Speaker 3: where they're ultimately going. So when people are in transition,
24:43
Speaker 3: we work very very well with them. And that's when
24:48
Speaker 3: thought leadership becomes super important. And I know you've heard
24:50
Speaker 3: me say a million times. We can talk about our
24:52
Speaker 3: ideas and theories and concepts all day, but until you
24:55
Speaker 3: give actionable strategies and you're able to break it down,
24:58
Speaker 3: there's really no thought leader there. So we're asking people
25:02
Speaker 3: to think about something in a different way, but we
25:04
Speaker 3: have to give them language around that so that they
25:06
Speaker 3: can first start to speak and think about it differently
25:09
Speaker 3: before they can actually feel differently well.
25:11
Speaker 1: And the little tactical things that you bring to the
25:15
Speaker 1: table are game changers, and they are You're welcome. Very
25:21
Speaker 1: It's like, oh, yeah, that makes a ton of sense.
25:24
Speaker 1: But truly, it's about surrounding yourself with people that are
25:28
Speaker 1: more well versed or smarter in an area that you're not.
25:31
Speaker 1: And I think this is a perfect example. You can
25:34
Speaker 1: be screaming your story from the rooftops, but it's there's
25:37
Speaker 1: an art to it, and understanding how this world works
25:42
Speaker 1: can change your life if you have the right people
25:45
Speaker 1: at the table.
25:47
Speaker 3: And if you are out there and you have been
25:50
Speaker 3: going on podcasts and you are not getting any inquiries
25:55
Speaker 3: and no one is reaching out to you wanting to
25:58
Speaker 3: work with you or to take a step closer to you,
26:00
Speaker 3: hop on your email list, or whatever your ask is,
26:02
Speaker 3: the chances are you're not on the right podcasts or
26:05
Speaker 3: you're not telling the right stories.
26:07
Speaker 1: Great advice, Well, we.
26:08
Speaker 2: Hear a lot.
26:09
Speaker 3: Go get visible. You need to be visible, but what
26:12
Speaker 3: does that mean? Well, and it takes a lot of
26:14
Speaker 3: work to be able to be visible in a way
26:16
Speaker 3: that actually creates a result.
26:18
Speaker 1: Well, especially being visible to the right people, you know.
26:21
Speaker 1: And that's where nowadays and I think so much is
26:25
Speaker 1: changed and how people are getting their information. Podcasts have
26:29
Speaker 1: changed the trajectory of all of that. And it's not
26:33
Speaker 1: just getting on a podcast, it's the strategy behind it.
26:37
Speaker 1: And that's where you can be a thought leadership all day.
26:39
Speaker 1: But unless you have a team that really is putting
26:41
Speaker 1: the strategy in place, you're very likely spitting your wheels.
26:44
Speaker 3: Absolutely, absolutely, And time is such a you know, sweet commodity. Yeah,
26:50
Speaker 3: so always being sure that we're guarding our time. We're
26:53
Speaker 3: very solution oriented, We're very strategic about those solutions, making
26:59
Speaker 3: sure we're or that if you do want to expand
27:01
Speaker 3: your audience, we're not just expanding it in front of
27:05
Speaker 3: random people. You have to be really thoughtful about where
27:08
Speaker 3: you're showing up and how you're showing up.
27:10
Speaker 1: Well, you are the very best at what you do.
27:14
Speaker 1: Thank you, You're welcome, and I am so thankful that
27:17
Speaker 1: we got to sit down and spend some time together.
27:20
Speaker 1: And for anybody that wants to learn more and follow
27:25
Speaker 1: along on this new venture and also just possibly become
27:29
Speaker 1: a client, where should they find you?
27:32
Speaker 3: Well, So Instagram is always the best place if you
27:34
Speaker 3: go to at Brielle Cottererman. I know it'll be in
27:38
Speaker 3: the show notes, but it's b r I E L
27:40
Speaker 3: E and it's Cotderman co O T T E R
27:43
Speaker 3: M A N and follow us.
27:46
Speaker 2: Send me a message and.
27:48
Speaker 3: Just say talk Wealthy to Me, which I love is
27:51
Speaker 3: the best podcast name ever.
27:53
Speaker 2: But send me a DM.
27:54
Speaker 3: Talk Wealthy to Me and we'll send over a really
27:56
Speaker 3: awesome resource, a resource with lots of different ways to
28:00
Speaker 3: take a step closer to us, but then also some
28:03
Speaker 3: incredible resources about personal brand building and amplification.
28:06
Speaker 1: I love that all of you. Please. I can't say
28:12
Speaker 1: enough about the work that Briella is doing. And I
28:14
Speaker 1: know nowadays it is critical to have these important conversations,
28:19
Speaker 1: and if you're having them, let's get you in front
28:22
Speaker 1: of the right people to change the way that they
28:26
Speaker 1: perceive something and make a bigger impact. With that being said,
28:31
Speaker 1: and as we wrap up, thank you so much for
28:34
Speaker 1: spending time with both me and a very good friend
28:38
Speaker 1: of mine. And as always, like, follow, share, subscribe, and
28:43
Speaker 1: let's change the way women think and feel about money together.