47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston

Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Oct 3, 2023 · 30m

Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics.

Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted.

And when a Political Action Committee like NextGen America is charged with reaching out to younger voters, they face an even more substantial task in motivating the perennially under-performing youth vote to make their voices heard.

But this year, NextGen America made headlines nationwide when it leveraged a new, unconventional tactic in its…