Latest / Next Gen Trucking Talk with Lindsey Trent
Melton Truck Lines - Hiring practices, social media, and other ideas to hire drivers!
In this episode, Lindsey talks with Kennedy Alvarez and Delaney Rea from Melton Truck Lines. They discuss the company’s commitment to enhancing its online presence and authenticity in advertising was highlighted as a key approach to attracting drivers. Key takeaways included the importance of driver-generated content and testimonials, a mobile-friendly website designed with sections tailored for both experienced and entry-level drivers, and the use of dynamic video content. Social media strategies were also a focus, with a shift towards platforms like TikTok, and the introduction of an…
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