#50 – How to Get a 1,000% Response Increase – Brad Davies from Salem Cultivate
In this episode, we hear from Brad Davies of Salem Cultivate. Brad gave this talk at our 2021 Digital Ministry Conference and shared about how AB testing can significantly increase conversion rates, even as much as 1,000%.
To start with an example of what AB testing is, read each piece of copy and decide which is better:
Version A
Turn your financial parenting trouble spots into a positive learning experience and request your copy of raising money-smart kids with your gift of $25 or more.
OR
Version B
Invest in the future of the next generation. This time-tested book is one of the best…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.