Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption
What if the biggest risk in the AI era isn't falling behind the technology, but getting ahead of your customers' trust?
Agility requires a constant feedback loop between technological innovation and customer sentiment. It demands that we not only deploy new tools like AI, but also actively listen and adapt to how our customers are actually experiencing them.
Today, we're going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds, rather than…
The skinny
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