Latest / Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention / Content Strategy for a Team of 1 (or 2): A Simple System to Create Consistent Content Without Burnout

Transcript

Content Strategy for a Team of 1 (or 2): A Simple System to Create Consistent Content Without Burnout · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  All
• 0:00
  right,
• 0:00
  I
• 0:00
  have
• 0:01
  some
• 0:01
  hard
• 0:01
  truth,
• 0:01
  and
• 0:01
  this
• 0:02
  one
• 0:02
  might
• 0:02
  sting
• 0:02
  a
• 0:03
  little
• 0:03
  bit.
• 0:03
  If
• 0:03
  you
• 0:04
  are
• 0:04
  spending
• 0:04
  more
• 0:05
  than
• 0:05
  three
• 0:06
  hours
• 0:06
  of
• 0:07
  content
• 0:07
  and
• 0:07
  you
• 0:07
  are
• 0:08
  still
• 0:08
  feeling
• 0:08
  like
• 0:08
  you
• 0:09
  are
• 0:09
  on
• 0:09
  the
• 0:09
  struggle
• 0:09
  bus
• 0:10
  and
• 0:10
  you
• 0:10
  are
• 0:10
  always
• 0:11
  behind
• 0:12
  problem
• 0:12
  is
• 0:13
  not
• 0:13
  your
• 0:13
  worth
• 0:14
  ethic.
• 0:14
  It
• 0:15
  is
• 0:15
  not
• 0:15
  your
• 0:15
  posting
• 0:16
  schedule
• 0:16
  or
• 0:16
  that
• 0:16
  you
• 0:17
  need
• 0:17
  to
• 0:17
  get
• 0:17
  better
• 0:17
  at
• 0:17
  batching.
• 0:18
  It's
• 0:18
  probably
• 0:19
  because
• 0:19
  you're
• 0:20
  trying
• 0:20
  to
• 0:20
  run
• 0:20
  a
• 0:20
  content
• 0:21
  strategy
• 0:21
  that
• 0:21
  is
• 0:22
  designed
• 0:22
  for
• 0:22
  a
• 0:22
  team
• 0:23
  of
• 0:23
  10
• 0:24
  when
• 0:24
  you
• 0:25
  realistically
• 0:25
  have
• 0:26
  a
• 0:26
  team
• 0:26
  of
• 0:26
  one
• 0:27
  or
• 0:27
  two
• 0:28
  to
• 0:28
  maybe
• 0:28
  one
• 0:29
  and
• 0:29
  a
• 0:29
  half.
• 0:30
  Yeah.
• 0:30
  And
• 0:30
  I
• 0:31
  feel
• 0:31
  like
• 0:31
  a
• 0:31
  lot
• 0:31
  of
• 0:31
  business
• 0:31
  owners
• 0:32
  kind
• 0:32
  of
• 0:32
  get
• 0:32
  into
• 0:32
  this
• 0:33
  problem
• 0:33
  where
• 0:34
  they
• 0:34
  are
• 0:34
  trying
• 0:34
  to
• 0:35
  produce
• 0:35
  all
• 0:35
  of
• 0:36
  this
• 0:36
  content,
• 0:37
  all
• 0:38
  on
• 0:38
  top
• 0:38
  of
• 0:38
  running
• 0:38
  a
• 0:39
  whole
• 0:41
  explicit
• 0:42
  episode.
• 0:42
  So
• 0:42
  that's
• 0:43
  what
• 0:43
  this
• 0:43
  episode
• 0:43
  is
• 0:44
  going
• 0:44
  to
• 0:44
  be
• 0:44
  about.
• 0:45
  Not
• 0:45
  necessarily
• 0:46
  how
• 0:46
  to
• 0:46
  do
• 0:46
  content
• 0:47
  faster,
• 0:47
  but
• 0:48
  how
• 0:48
  to
• 0:48
  do
• 0:48
  it
• 0:48
  a
• 0:49
  way
• 0:49
  that
• 0:49
  actually
• 0:49
  fits
• 0:50
  your
• 0:50
  life.
• 0:50
  So
• 0:51
  we're
• 0:51
  talking
• 0:51
  about
• 0:52
  sustainable
• 0:53
  content
• 0:53
  creation
• 0:54
  and
• 0:55
  execution.
• 0:56
  And
• 0:56
  this
• 0:56
  is,
• 0:57
  I
• 0:58
  saying
• 0:59
  this
• 0:59
  episode
• 0:59
  for
• 0:59
  me
• 1:00
  as
• 1:00
  well,
• 1:00
  because
• 1:01
  I
• 1:01
  do
• 1:01
  not
• 1:01
  have
• 1:01
  a
• 1:02
  dedicated
• 1:02
  content
• 1:03
  team,
• 1:03
  social
• 1:04
  media
• 1:04
  manager,
• 1:04
  anything
• 1:05
  like
• 1:05
  that.
• 1:05
  A
• 1:06
  VA
• 1:06
  helping
• 1:07
  here
• 1:07
  or
• 1:07
  there.
• 1:07
  Yes.
• 1:08
  But
• 1:09
  every
• 1:10
  strategy
• 1:10
  for
• 1:11
  the
• 1:11
  platform,
• 1:11
  all
• 1:12
  of
• 1:12
  the
• 1:12
  copywriting,
• 1:13
  all
• 1:13
  of
• 1:13
  the
• 1:13
  posting,
• 1:14
  all
• 1:14
  of
• 1:14
  that
• 1:14
  lives
• 1:15
  on
• 1:15
  me.
• 1:16
  And
• 1:16
  I'm
• 1:16
  sure
• 1:17
  so
• 1:17
  many
• 1:17
  of
• 1:17
  y'
• 1:17
  all
• 1:17
  are
• 1:18
  also
• 1:19
  in
• 1:19
  this
• 1:19
  bucket
• 1:20
  as
• 1:20
  well.
• 1:20
  So
• 1:21
  this
• 1:21
  is
• 1:21
  where
• 1:22
  a
• 1:22
  lot
• 1:22
  of
• 1:22
  people
• 1:22
  are
• 1:23
  at.
• 1:23
  A
• 1:23
  lot
• 1:23
  of
• 1:23
  the
• 1:23
  clients
• 1:24
  I
• 1:24
  take
• 1:24
  on
• 1:25
  specifically,
• 1:26
  they're
• 1:26
  still
• 1:26
  handling
• 1:27
  a
• 1:27
  lot
• 1:27
  of
• 1:27
  their
• 1:28
  stuff,
• 1:28
  which,
• 1:28
  yes
• 1:29
  or
• 1:29
  no,
• 1:29
  like,
• 1:30
  should
• 1:30
  we
• 1:30
  afford
• 1:30
  these
• 1:30
  things?
• 1:31
  That's
• 1:31
  not
• 1:31
  what
• 1:31
  we're
• 1:32
  talking
• 1:32
  about
• 1:32
  today.
• 1:33
  So,
• 1:33
  yeah,
• 1:33
  let's.
• 1:34
  Let's
• 1:34
  get
• 1:34
  into
• 1:35
  it.
• 1:35
  We're
• 1:35
  going
• 1:35
  to
• 1:35
  be
• 1:35
  breaking
• 1:36
  down
• 1:36
  the
• 1:36
  beliefs
• 1:36
  that
• 1:36
  are
• 1:37
  making
• 1:37
  feel
• 1:37
  super
• 1:38
  unsustainable.
• 1:39
  And
• 1:39
  honestly,
• 1:40
  I
• 1:40
  think
• 1:40
  a
• 1:40
  lot
• 1:40
  of
• 1:40
  this
• 1:41
  comes
• 1:41
  down
• 1:41
  to
• 1:41
  a
• 1:41
  lot
• 1:41
  of
• 1:42
  the,
• 1:42
  like,
• 1:42
  conventional
• 1:43
  advice
• 1:43
  that
• 1:44
  people
• 1:44
  are
• 1:44
  getting.
• 1:45
  It's
• 1:45
  leading
• 1:45
  to
• 1:46
  a
• 1:46
  lot
• 1:46
  of
• 1:46
  us
• 1:46
  exhausting
• 1:47
  ourselves.
• 1:48
  Am
• 1:48
  I
• 1:48
  right?
• 1:49
  Yeah.
• 1:49
  Yeah.
• 1:49
  Okay,
• 1:50
  so
• 1:50
  let's
• 1:50
  move
• 1:50
  into
• 1:50
  belief
• 1:51
  number
• 1:51
  one
• 1:51
  or
• 1:51
  mistake
• 1:52
  number
• 1:53
  one,
• 1:53
  that
• 1:53
  I
• 1:53
  see,
• 1:54
  and
• 1:54
  I
• 1:54
  see
• 1:54
  this
• 1:55
  a
• 1:55
  lot
• 1:55
  because
• 1:55
  I
• 1:55
  go
• 1:56
  into
• 1:56
  a
• 1:57
  lot
• 1:57
  of
• 1:57
  people's
• 1:58
  notion.
• 1:59
  So
• 1:59
  I
• 1:59
  want
• 1:59
  you
• 2:00
  to
• 2:00
  be
• 2:00
  really,
• 2:00
  really
• 2:00
  honest
• 2:00
  right
• 2:01
  now
• 2:01
  and
• 2:01
  think
• 2:01
  about
• 2:02
  how
• 2:02
  many
• 2:02
  times
• 2:02
  have
• 2:03
  you
• 2:03
  sat
• 2:03
  down
• 2:03
  and
• 2:04
  created,
• 2:04
  like,
• 2:04
  this
• 2:04
  beautiful
• 2:05
  month's
• 2:06
  worth
• 2:06
  of
• 2:06
  content
• 2:07
  plan
• 2:07
  and
• 2:08
  then
• 2:08
  never
• 2:08
  actually
• 2:09
  executed
• 2:10
  on
• 2:10
  it.
• 2:10
  Me.
• 2:11
  Hello,
• 2:12
  me.
• 2:12
  Just
• 2:12
  literally
• 2:13
  just.
• 2:14
  Just
• 2:14
  deleted
• 2:15
  my
• 2:15
  entire,
• 2:16
  Like,
• 2:16
  I
• 2:17
  think
• 2:17
  there
• 2:17
  was,
• 2:17
  like,
• 2:17
  over
• 2:17
  100
• 2:18
  content
• 2:19
  ideas
• 2:19
  that
• 2:19
  I
• 2:19
  was
• 2:20
  like,
• 2:20
  I've
• 2:20
  created
• 2:21
  all
• 2:21
  of
• 2:21
  this.
• 2:21
  And
• 2:21
  I
• 2:21
  was
• 2:21
  like,
• 2:21
  I
• 2:22
  just
• 2:22
  can't.
• 2:23
  So,
• 2:23
  I
• 2:23
  mean,
• 2:23
  in
• 2:24
  the
• 2:24
  reality,
• 2:24
  it's
• 2:24
  like,
• 2:25
  for
• 2:25
  me,
• 2:25
  the
• 2:25
  planning
• 2:25
  wasn't
• 2:26
  the
• 2:26
  bottleneck,
• 2:27
  it
• 2:27
  was
• 2:27
  the
• 2:27
  Execution
• 2:28
  where
• 2:29
  I
• 2:29
  think
• 2:29
  a
• 2:29
  lot
• 2:29
  of
• 2:30
  people
• 2:30
  get
• 2:31
  super
• 2:31
  like
• 2:32
  bogged
• 2:32
  down
• 2:33
  on
• 2:33
  coming
• 2:33
  from
• 2:34
  like
• 2:34
  idea
• 2:34
  to
• 2:35
  then
• 2:35
  creating
• 2:36
  the
• 2:36
  post,
• 2:36
  to
• 2:36
  then
• 2:37
  writing
• 2:37
  the
• 2:38
  caption,
• 2:38
  to
• 2:38
  then
• 2:38
  actually
• 2:39
  scheduling
• 2:39
  it.
• 2:40
  So
• 2:40
  at
• 2:40
  the
• 2:40
  end
• 2:40
  of
• 2:40
  the
• 2:40
  day
• 2:41
  you
• 2:41
  could
• 2:41
  have
• 2:42
  months
• 2:42
  and
• 2:42
  months
• 2:43
  of
• 2:43
  content
• 2:43
  ready,
• 2:44
  but
• 2:44
  when
• 2:44
  you
• 2:45
  sit
• 2:45
  down
• 2:45
  to
• 2:46
  like
• 2:46
  actually
• 2:46
  execute.
• 2:47
  Kaboof.
• 2:48
  Gone.
• 2:49
  Yeah.
• 2:49
  Yeah.
• 2:50
  So
• 2:50
  I
• 2:50
  think
• 2:50
  what
• 2:51
  works
• 2:51
  instead,
• 2:51
  or
• 2:52
  what
• 2:52
  I've
• 2:52
  seen
• 2:52
  work
• 2:52
  instead
• 2:53
  is
• 2:53
  really
• 2:54
  like
• 2:54
  we
• 2:54
  talk
• 2:54
  about
• 2:54
  creating
• 2:55
  this
• 2:55
  anchor
• 2:56
  piece
• 2:56
  of
• 2:56
  content
• 2:56
  each
• 2:57
  week
• 2:57
  and
• 2:57
  really
• 2:57
  making
• 2:58
  sure
• 2:58
  that
• 2:58
  everything
• 2:58
  flows
• 2:59
  from
• 2:59
  that
• 3:00
  and
• 3:00
  then
• 3:01
  really
• 3:01
  getting
• 3:01
  into
• 3:01
  like
• 3:02
  a
• 3:02
  repeatable
• 3:03
  rhythm
• 3:04
  for
• 3:04
  your
• 3:04
  content
• 3:05
  creation.
• 3:05
  So
• 3:05
  Rachel
• 3:06
  and
• 3:06
  I
• 3:06
  just
• 3:06
  worked
• 3:06
  on
• 3:06
  this
• 3:06
  in
• 3:07
  her
• 3:07
  system,
• 3:07
  like
• 3:08
  setting
• 3:08
  up
• 3:08
  when
• 3:08
  she's
• 3:09
  going
• 3:09
  to
• 3:09
  record,
• 3:09
  when
• 3:10
  she's
• 3:10
  going
• 3:10
  to
• 3:10
  edit,
• 3:10
  when
• 3:11
  she's
• 3:11
  going
• 3:11
  to
• 3:11
  schedule
• 3:11
  so
• 3:12
  that
• 3:12
  you're
• 3:12
  doing
• 3:12
  everything
• 3:13
  on
• 3:14
  in
• 3:14
  the
• 3:14
  same
• 3:14
  days.
• 3:15
  It's
• 3:15
  the
• 3:15
  same
• 3:16
  effort
• 3:16
  and
• 3:16
  you're
• 3:16
  really
• 3:17
  starting
• 3:17
  to
• 3:17
  systemize
• 3:18
  because
• 3:18
  a
• 3:18
  lot
• 3:18
  of
• 3:18
  times
• 3:19
  it's
• 3:19
  not
• 3:19
  the
• 3:19
  planning,
• 3:20
  it
• 3:21
  is
• 3:21
  that
• 3:21
  you
• 3:21
  don't
• 3:22
  have
• 3:22
  a
• 3:22
  system.
• 3:23
  And
• 3:24
  then
• 3:24
  also
• 3:25
  really
• 3:25
  defining
• 3:25
  for
• 3:26
  yourself
• 3:26
  what
• 3:26
  is
• 3:27
  your
• 3:27
  minimal
• 3:27
  viable
• 3:28
  content.
• 3:29
  Like
• 3:29
  if
• 3:29
  you
• 3:29
  have
• 3:29
  a
• 3:30
  especially
• 3:30
  hard
• 3:31
  week,
• 3:31
  what
• 3:31
  is
• 3:31
  the
• 3:32
  one
• 3:32
  thing
• 3:32
  that
• 3:32
  you
• 3:33
  are
• 3:33
  going
• 3:33
  to
• 3:33
  do
• 3:34
  that's
• 3:34
  a
• 3:34
  non
• 3:34
  negotiable
• 3:35
  to
• 3:36
  make
• 3:36
  sure
• 3:36
  that
• 3:36
  you're
• 3:36
  still
• 3:37
  putting
• 3:37
  out
• 3:38
  content
• 3:39
  in
• 3:39
  your
• 3:40
  ecosystem?
• 3:41
  For
• 3:41
  Rachel
• 3:42
  and
• 3:42
  I
• 3:42
  both
• 3:42
  really
• 3:43
  redo
• 3:43
  this
• 3:43
  podcast
• 3:44
  once
• 3:44
  a
• 3:45
  week
• 3:45
  so
• 3:45
  that
• 3:46
  at
• 3:46
  the
• 3:46
  bare
• 3:46
  minimum
• 3:46
  we
• 3:47
  know
• 3:47
  that
• 3:47
  we're
• 3:47
  showing
• 3:47
  up
• 3:48
  and
• 3:48
  that
• 3:48
  we're
• 3:48
  serving
• 3:49
  and
• 3:49
  that
• 3:49
  we're
• 3:49
  attracting
• 3:50
  and
• 3:50
  nurturing
• 3:50
  our
• 3:51
  leads
• 3:51
  even
• 3:52
  when
• 3:52
  we
• 3:53
  get
• 3:54
  really
• 3:54
  busy.
• 3:54
  Yeah.
• 3:55
  So
• 3:55
  I
• 3:55
  think
• 3:55
  like
• 3:56
  in
• 3:57
  order
• 3:57
  to
• 3:57
  really
• 3:57
  shift
• 3:58
  this
• 3:58
  for
• 3:58
  your
• 3:58
  business,
• 3:59
  instead
• 3:59
  of
• 4:00
  thinking
• 4:00
  how
• 4:00
  far
• 4:00
  can
• 4:01
  I
• 4:01
  possibly
• 4:01
  plan
• 4:01
  ahead,
• 4:02
  thinking
• 4:03
  about
• 4:03
  how
• 4:03
  can
• 4:03
  I
• 4:03
  create
• 4:04
  a
• 4:04
  weekly
• 4:05
  blueprint
• 4:06
  that
• 4:06
  is
• 4:06
  going
• 4:06
  to
• 4:07
  make
• 4:08
  this
• 4:08
  next
• 4:08
  week's
• 4:09
  lift
• 4:09
  like
• 4:10
  so
• 4:10
  much
• 4:10
  lighter
• 4:11
  and
• 4:11
  how
• 4:11
  do
• 4:12
  we
• 4:12
  work
• 4:12
  into
• 4:13
  the
• 4:13
  ways
• 4:14
  of
• 4:14
  like
• 4:14
  if
• 4:14
  Tuesday
• 4:15
  is
• 4:15
  your
• 4:15
  call
• 4:15
  day,
• 4:16
  don't
• 4:16
  think
• 4:16
  you're
• 4:17
  going
• 4:17
  to
• 4:17
  be
• 4:17
  writing
• 4:17
  an
• 4:17
  email
• 4:18
  on
• 4:18
  that
• 4:18
  day
• 4:18
  because
• 4:19
  your
• 4:19
  brain's
• 4:19
  going
• 4:19
  to
• 4:19
  be
• 4:19
  exhausted.
• 4:20
  How
• 4:20
  do
• 4:20
  you
• 4:20
  separate
• 4:21
  your
• 4:21
  tasks
• 4:21
  and
• 4:22
  your
• 4:22
  actual
• 4:22
  to
• 4:22
  DOS
• 4:23
  when
• 4:23
  it
• 4:23
  comes
• 4:23
  to
• 4:23
  content
• 4:24
  creation
• 4:24
  to
• 4:25
  make
• 4:25
  it
• 4:25
  actually
• 4:26
  executable
• 4:26
  versus
• 4:27
  get
• 4:28
  stuck
• 4:28
  in
• 4:28
  the
• 4:28
  planning?
• 4:29
  Yeah,
• 4:30
  really.
• 4:30
  At
• 4:30
  the
• 4:30
  end
• 4:30
  of
• 4:30
  the
• 4:30
  day,
• 4:31
  sustainable
• 4:31
  content,
• 4:31
  it's
• 4:32
  not
• 4:32
  about
• 4:32
  having
• 4:32
  the
• 4:32
  best
• 4:33
  plan.
• 4:33
  It's
• 4:33
  about
• 4:33
  having
• 4:34
  a
• 4:34
  system
• 4:34
  that
• 4:34
  is
• 4:35
  simple
• 4:35
  enough
• 4:36
  and
• 4:36
  that
• 4:36
  you
• 4:36
  actually
• 4:37
  want
• 4:37
  to
• 4:37
  and
• 4:38
  can
• 4:38
  show
• 4:38
  up
• 4:38
  for
• 4:39
  it.
• 4:39
  Yeah.
• 4:40
  So
• 4:40
  let's
• 4:40
  move
• 4:40
  into
• 4:41
  myth
• 4:41
  number
• 4:42
  two,
• 4:42
  which
• 4:42
  is
• 4:42
  that
• 4:42
  you
• 4:43
  need
• 4:43
  to
• 4:43
  be
• 4:43
  on
• 4:43
  more
• 4:44
  and
• 4:44
  more
• 4:44
  platforms
• 4:45
  in
• 4:45
  order
• 4:45
  to
• 4:45
  grow.
• 4:46
  But
• 4:47
  I
• 4:47
  think
• 4:47
  the
• 4:47
  belief
• 4:47
  is,
• 4:47
  is
• 4:48
  that
• 4:48
  if
• 4:48
  you're
• 4:48
  not
• 4:48
  getting
• 4:49
  traction
• 4:50
  in
• 4:50
  a
• 4:50
  particular
• 4:50
  platform,
• 4:51
  it's
• 4:51
  because
• 4:51
  you're
• 4:52
  not
• 4:52
  showing
• 4:52
  up
• 4:53
  consistently
• 4:53
  across
• 4:54
  enough
• 4:55
  platforms.
• 4:56
  And
• 4:56
  I
• 4:56
  personally,
• 4:57
  I
• 4:57
  think
• 4:57
  this
• 4:57
  really
• 4:58
  aligns
• 4:58
  with
• 4:59
  like
• 4:59
  the
• 4:59
  spray
• 4:59
  and
• 4:59
  pray
• 5:00
  marketing
• 5:00
  approach.
• 5:01
  And
• 5:01
  I'm
• 5:01
  not,
• 5:02
  I
• 5:02
  don't
• 5:02
  vibe
• 5:02
  with
• 5:02
  that.
• 5:03
  I'm
• 5:03
  very
• 5:03
  intentional
• 5:04
  in
• 5:04
  where
• 5:04
  I
• 5:04
  want
• 5:04
  to
• 5:04
  put
• 5:04
  my
• 5:05
  message
• 5:05
  and
• 5:05
  what's
• 5:06
  worked
• 5:06
  for
• 5:06
  me
• 5:06
  in
• 5:06
  the
• 5:06
  past
• 5:07
  and
• 5:07
  what
• 5:07
  hasn't
• 5:08
  worked
• 5:08
  and
• 5:09
  a
• 5:09
  lot
• 5:09
  of
• 5:09
  those
• 5:09
  messaging.
• 5:10
  And
• 5:10
  I
• 5:10
  like
• 5:11
  the,
• 5:11
  you
• 5:11
  know,
• 5:11
  people
• 5:12
  that
• 5:12
  are
• 5:12
  telling
• 5:12
  you
• 5:12
  you
• 5:13
  need
• 5:13
  to
• 5:13
  be
• 5:13
  on
• 5:13
  TikTok
• 5:14
  and
• 5:14
  Instagram
• 5:14
  and
• 5:14
  YouTube
• 5:15
  and
• 5:15
  all
• 5:15
  of
• 5:15
  these
• 5:15
  things,
• 5:16
  they're
• 5:16
  kind
• 5:16
  of
• 5:17
  like
• 5:17
  assuming
• 5:18
  that
• 5:18
  you
• 5:18
  have
• 5:18
  a
• 5:19
  team
• 5:19
  supporting
• 5:19
  you,
• 5:20
  so
• 5:20
  you
• 5:21
  have
• 5:21
  to
• 5:21
  be
• 5:21
  able
• 5:21
  to
• 5:21
  execute
• 5:22
  at
• 5:22
  that
• 5:22
  level
• 5:23
  in
• 5:24
  a
• 5:24
  way
• 5:24
  that's
• 5:24
  not
• 5:24
  going
• 5:24
  to
• 5:24
  burn
• 5:25
  you
• 5:25
  out.
• 5:26
  And
• 5:26
  so
• 5:26
  pretty
• 5:26
  much
• 5:26
  like
• 5:27
  anybody
• 5:27
  that
• 5:27
  you
• 5:27
  see
• 5:28
  that
• 5:28
  is
• 5:28
  truly
• 5:28
  operating
• 5:29
  on
• 5:29
  all
• 5:30
  of
• 5:30
  the
• 5:30
  various
• 5:31
  places
• 5:32
  has
• 5:32
  a
• 5:33
  place
• 5:33
  or,
• 5:33
  I
• 5:33
  mean,
• 5:33
  has
• 5:34
  a
• 5:34
  team
• 5:34
  in
• 5:34
  place
• 5:35
  or
• 5:35
  has
• 5:36
  a
• 5:36
  system
• 5:37
  that
• 5:37
  helps
• 5:38
  them
• 5:38
  put
• 5:38
  it
• 5:38
  all
• 5:39
  there
• 5:39
  in
• 5:39
  place.
• 5:40
  So
• 5:40
  for
• 5:40
  me,
• 5:41
  I
• 5:41
  think
• 5:41
  the
• 5:41
  key
• 5:42
  is
• 5:42
  really
• 5:43
  picking
• 5:43
  what
• 5:43
  that
• 5:44
  primary
• 5:44
  platform
• 5:45
  is.
• 5:45
  What
• 5:46
  is
• 5:46
  that
• 5:46
  anchor
• 5:47
  content
• 5:47
  that
• 5:47
  you're
• 5:47
  going
• 5:48
  to
• 5:48
  work
• 5:48
  down
• 5:49
  to
• 5:49
  those
• 5:50
  platforms,
• 5:51
  and
• 5:51
  how
• 5:51
  do
• 5:51
  you
• 5:51
  kind
• 5:52
  of
• 5:52
  create
• 5:52
  those
• 5:53
  repurposed
• 5:53
  pieces
• 5:54
  that
• 5:54
  genuinely
• 5:55
  feel
• 5:56
  a
• 5:56
  lot
• 5:56
  easier
• 5:57
  and,
• 5:57
  like,
• 5:57
  can
• 5:58
  build
• 5:58
  the
• 5:58
  habit
• 5:59
  on
• 5:59
  reproducing.
• 6:00
  So
• 6:00
  if
• 6:00
  you're
• 6:01
  creating
• 6:01
  a
• 6:01
  blog
• 6:02
  and
• 6:02
  it
• 6:02
  has
• 6:02
  a
• 6:03
  step,
• 6:03
  that's
• 6:03
  four
• 6:03
  or
• 6:04
  five
• 6:04
  things
• 6:05
  to
• 6:05
  do
• 6:05
  actionably
• 6:06
  in
• 6:06
  your
• 6:06
  actual
• 6:07
  blog,
• 6:07
  and
• 6:08
  you
• 6:08
  can
• 6:08
  take
• 6:08
  that
• 6:08
  and
• 6:08
  make
• 6:08
  it
• 6:09
  a
• 6:09
  carousel,
• 6:09
  or
• 6:09
  you
• 6:09
  take
• 6:10
  it
• 6:10
  and
• 6:10
  make
• 6:10
  it
• 6:10
  a
• 6:10
  talking
• 6:10
  head
• 6:11
  video,
• 6:12
  that
• 6:12
  in
• 6:12
  itself
• 6:13
  is
• 6:13
  going
• 6:13
  to
• 6:13
  be
• 6:13
  a
• 6:13
  lot
• 6:13
  more,
• 6:14
  a
• 6:14
  lot
• 6:14
  easier
• 6:15
  to
• 6:15
  execute
• 6:16
  versus
• 6:16
  trying
• 6:17
  to
• 6:17
  come
• 6:17
  up
• 6:17
  with
• 6:17
  a
• 6:17
  whole
• 6:18
  new
• 6:18
  post
• 6:19
  for
• 6:19
  another
• 6:19
  platform
• 6:20
  just
• 6:20
  because
• 6:20
  you're
• 6:20
  told
• 6:21
  you
• 6:21
  need
• 6:21
  to
• 6:21
  be
• 6:21
  on
• 6:21
  that
• 6:21
  platform.
• 6:22
  Yeah,
• 6:23
  for
• 6:23
  sure.
• 6:23
  So
• 6:24
  moving
• 6:24
  into
• 6:24
  myth
• 6:25
  number
• 6:25
  three,
• 6:25
  and
• 6:25
  this
• 6:26
  is
• 6:26
  just,
• 6:26
  I
• 6:26
  need
• 6:27
  to
• 6:27
  post
• 6:27
  more
• 6:27
  to
• 6:27
  stay
• 6:28
  relevant,
• 6:28
  there
• 6:29
  is
• 6:29
  this
• 6:29
  fear
• 6:29
  that
• 6:29
  if
• 6:30
  you
• 6:30
  post
• 6:30
  less,
• 6:30
  you're
• 6:31
  going
• 6:31
  to
• 6:31
  lose
• 6:31
  momentum
• 6:32
  or
• 6:32
  the
• 6:33
  year
• 6:33
  you're
• 6:33
  going
• 6:33
  to
• 6:33
  fall
• 6:34
  off
• 6:34
  the
• 6:34
  algorithm,
• 6:35
  which
• 6:35
  you
• 6:35
  might.
• 6:35
  We
• 6:36
  do
• 6:36
  know
• 6:36
  social
• 6:36
  media
• 6:37
  punish
• 6:37
  you,
• 6:37
  but
• 6:38
  that's
• 6:38
  why
• 6:38
  it
• 6:38
  is
• 6:38
  super
• 6:39
  important
• 6:40
  that
• 6:40
  we
• 6:41
  are
• 6:41
  creating
• 6:41
  evergreen
• 6:42
  content,
• 6:43
  or
• 6:43
  we
• 6:44
  like
• 6:44
  to
• 6:44
  call
• 6:44
  like
• 6:44
  tortoise
• 6:45
  content
• 6:45
  that
• 6:45
  has
• 6:46
  like
• 6:46
  longevity
• 6:47
  and
• 6:47
  lasting
• 6:48
  so
• 6:48
  that
• 6:48
  if
• 6:48
  you
• 6:48
  do
• 6:48
  need
• 6:48
  to
• 6:49
  take
• 6:49
  a
• 6:49
  break,
• 6:49
  you're
• 6:49
  going
• 6:50
  on
• 6:50
  vacation
• 6:50
  and
• 6:50
  you
• 6:51
  don't
• 6:51
  have
• 6:51
  a
• 6:51
  content
• 6:51
  team
• 6:52
  or
• 6:53
  you
• 6:53
  get
• 6:53
  really
• 6:53
  busy
• 6:53
  at
• 6:54
  work
• 6:54
  that
• 6:54
  you
• 6:55
  can
• 6:55
  drop
• 6:55
  your
• 6:55
  frequency
• 6:56
  and
• 6:57
  it
• 6:57
  does
• 6:57
  not
• 6:58
  hurt
• 6:58
  your
• 6:58
  business
• 6:59
  because
• 6:59
  you've
• 7:00
  created
• 7:00
  this
• 7:00
  kind
• 7:00
  of
• 7:00
  like
• 7:01
  foundational
• 7:02
  content
• 7:02
  that's
• 7:03
  evergreen,
• 7:04
  that
• 7:04
  is
• 7:04
  already
• 7:05
  always
• 7:05
  working.
• 7:06
  I
• 7:06
  actually
• 7:06
  am
• 7:06
  working
• 7:07
  right
• 7:07
  now
• 7:07
  to
• 7:07
  shift
• 7:08
  one
• 7:08
  of
• 7:08
  my
• 7:09
  clients
• 7:09
  from
• 7:10
  a
• 7:10
  pretty
• 7:10
  hefty
• 7:11
  like
• 7:11
  YouTube
• 7:12
  strategy
• 7:13
  where
• 7:13
  we
• 7:13
  were
• 7:14
  creating
• 7:14
  a
• 7:14
  brand
• 7:14
  new
• 7:14
  show
• 7:15
  every
• 7:15
  week.
• 7:15
  It
• 7:16
  was
• 7:16
  costing
• 7:16
  them
• 7:16
  anywhere
• 7:17
  between
• 7:17
  6,000
• 7:18
  to
• 7:18
  10,000
• 7:19
  in
• 7:19
  production
• 7:20
  each
• 7:20
  week.
• 7:20
  And
• 7:20
  it
• 7:21
  was
• 7:21
  doing
• 7:21
  absolutely
• 7:21
  nothing
• 7:22
  as
• 7:22
  far
• 7:22
  as
• 7:22
  conversion
• 7:23
  goes
• 7:23
  for
• 7:23
  their
• 7:24
  business.
• 7:24
  Because
• 7:25
  they
• 7:25
  were
• 7:25
  trying
• 7:25
  to
• 7:26
  grow
• 7:26
  a
• 7:27
  YouTube
• 7:27
  channel.
• 7:28
  They
• 7:28
  weren't
• 7:28
  necessarily
• 7:29
  trying
• 7:29
  to
• 7:30
  create
• 7:31
  content
• 7:31
  that
• 7:32
  was
• 7:32
  going
• 7:32
  to
• 7:32
  convert
• 7:33
  for
• 7:33
  their
• 7:33
  business.
• 7:34
  So
• 7:34
  I
• 7:34
  basically
• 7:34
  found
• 7:35
  an
• 7:35
  example
• 7:35
  for
• 7:35
  them
• 7:36
  and
• 7:36
  it
• 7:36
  was
• 7:36
  this
• 7:36
  business,
• 7:37
  it
• 7:37
  was
• 7:37
  a
• 7:37
  coaching
• 7:38
  certification
• 7:39
  business.
• 7:39
  And
• 7:40
  I,
• 7:41
  you
• 7:41
  know,
• 7:41
  did
• 7:41
  all
• 7:41
  my
• 7:41
  research.
• 7:42
  I
• 7:42
  could
• 7:42
  see
• 7:42
  that
• 7:42
  their
• 7:43
  website
• 7:43
  is
• 7:43
  getting
• 7:43
  40,000
• 7:44
  hits
• 7:44
  a
• 7:44
  month.
• 7:45
  Their
• 7:45
  YouTube
• 7:45
  was
• 7:45
  getting
• 7:46
  20,000
• 7:46
  views
• 7:47
  a
• 7:47
  month.
• 7:47
  And
• 7:47
  the
• 7:47
  last
• 7:47
  time
• 7:48
  they
• 7:48
  posted
• 7:48
  a
• 7:48
  video
• 7:49
  was
• 7:49
  one
• 7:49
  year
• 7:50
  ago.
• 7:50
  And
• 7:51
  that's
• 7:51
  really
• 7:51
  the
• 7:51
  power.
• 7:52
  If
• 7:52
  you
• 7:52
  look
• 7:52
  at
• 7:53
  their
• 7:53
  content,
• 7:54
  all
• 7:54
  of
• 7:55
  this
• 7:55
  content,
• 7:55
  it
• 7:55
  was
• 7:56
  really
• 7:56
  conversion
• 7:57
  focus.
• 7:58
  It
• 7:58
  was
• 7:58
  about
• 7:58
  their
• 7:59
  coaching
• 7:59
  certification.
• 8:00
  Testimonials
• 8:01
  from
• 8:01
  their
• 8:01
  coaching
• 8:02
  certification
• 8:03
  evergreen
• 8:04
  things
• 8:04
  that
• 8:04
  phrases
• 8:05
  that
• 8:05
  people
• 8:05
  would
• 8:05
  be
• 8:06
  searching
• 8:06
  for
• 8:06
  if
• 8:06
  they
• 8:07
  wanted
• 8:07
  to
• 8:08
  become
• 8:08
  a
• 8:08
  coach.
• 8:08
  A
• 8:09
  day
• 8:09
  in
• 8:09
  the
• 8:09
  life
• 8:10
  of
• 8:10
  a
• 8:10
  coach.
• 8:10
  They
• 8:11
  had
• 8:11
  taken
• 8:11
  the
• 8:11
  time
• 8:12
  to
• 8:12
  invest
• 8:12
  in
• 8:12
  like
• 8:13
  creating
• 8:13
  all
• 8:13
  this
• 8:13
  really
• 8:14
  like
• 8:14
  high
• 8:14
  quality,
• 8:15
  good
• 8:15
  foundational
• 8:17
  content
• 8:17
  that
• 8:17
  can
• 8:18
  continue
• 8:18
  to
• 8:18
  work
• 8:19
  like
• 8:19
  day
• 8:19
  in
• 8:19
  and
• 8:19
  day
• 8:19
  out,
• 8:20
  even
• 8:20
  if
• 8:20
  they're
• 8:21
  not
• 8:21
  showing
• 8:21
  up
• 8:21
  on
• 8:21
  their
• 8:22
  platforms
• 8:22
  every
• 8:22
  day.
• 8:22
  Yeah.
• 8:23
  And
• 8:23
  then
• 8:23
  one
• 8:23
  thing
• 8:23
  to
• 8:24
  add
• 8:24
  here
• 8:24
  is
• 8:25
  when
• 8:25
  you
• 8:25
  are
• 8:26
  creating
• 8:26
  the
• 8:27
  goal
• 8:27
  of
• 8:27
  kind
• 8:27
  of
• 8:28
  needing
• 8:28
  to
• 8:28
  stay
• 8:28
  relevant,
• 8:29
  having
• 8:30
  some
• 8:30
  level
• 8:31
  of
• 8:31
  like
• 8:32
  obvious
• 8:32
  next
• 8:33
  step
• 8:33
  and
• 8:33
  obviously
• 8:34
  that's
• 8:34
  going
• 8:34
  to
• 8:34
  be
• 8:35
  your
• 8:35
  email
• 8:35
  list
• 8:35
  in
• 8:35
  my
• 8:36
  per
• 8:36
  opinion
• 8:37
  and
• 8:37
  expertise.
• 8:38
  So
• 8:38
  really
• 8:39
  making
• 8:39
  sure
• 8:39
  that
• 8:39
  you're
• 8:40
  not
• 8:40
  pigeonholing
• 8:40
  your
• 8:41
  sales
• 8:41
  into
• 8:42
  a
• 8:42
  call
• 8:42
  to
• 8:42
  action
• 8:42
  or
• 8:43
  into
• 8:43
  a
• 8:43
  reel
• 8:43
  that
• 8:44
  is
• 8:44
  going
• 8:44
  viral.
• 8:45
  You
• 8:45
  have
• 8:45
  a
• 8:45
  path
• 8:46
  that
• 8:46
  if
• 8:46
  somebody
• 8:46
  comes
• 8:46
  across
• 8:47
  your
• 8:47
  platform
• 8:47
  that
• 8:48
  they
• 8:48
  know
• 8:48
  what
• 8:48
  to
• 8:49
  do
• 8:49
  next,
• 8:49
  which
• 8:49
  is
• 8:50
  get
• 8:50
  your
• 8:50
  freebie,
• 8:51
  watch
• 8:51
  your
• 8:51
  webinar,
• 8:52
  do
• 8:52
  this
• 8:52
  or
• 8:53
  submit
• 8:53
  an
• 8:53
  application,
• 8:54
  whatever
• 8:54
  the
• 8:55
  case
• 8:55
  may
• 8:55
  be.
• 8:55
  You're
• 8:55
  not
• 8:56
  saying,
• 8:56
  I'm
• 8:56
  waiting
• 8:57
  for
• 8:57
  this,
• 8:57
  the
• 8:57
  algorithm
• 8:58
  to
• 8:58
  take
• 8:58
  off
• 8:59
  and
• 8:59
  take
• 8:59
  this
• 8:59
  post
• 9:00
  and
• 9:00
  make
• 9:00
  it
• 9:00
  viral
• 9:01
  so
• 9:01
  I
• 9:01
  can
• 9:01
  get
• 9:01
  sales.
• 9:02
  It's
• 9:02
  like,
• 9:02
  no,
• 9:03
  if
• 9:03
  somebody
• 9:03
  finds
• 9:03
  your
• 9:04
  page
• 9:04
  while
• 9:04
  you're
• 9:05
  doing
• 9:05
  whatever
• 9:06
  not
• 9:06
  online,
• 9:07
  they
• 9:07
  still
• 9:07
  know
• 9:08
  what
• 9:08
  to
• 9:08
  do.
• 9:08
  So
• 9:09
  you
• 9:09
  want
• 9:09
  to
• 9:10
  move
• 9:10
  it
• 9:10
  forward.
• 9:10
  Yeah.
• 9:11
  Myth
• 9:11
  number
• 9:11
  four
• 9:11
  is
• 9:12
  creating
• 9:12
  content
• 9:13
  from
• 9:13
  scratch
• 9:13
  is
• 9:14
  just
• 9:14
  part
• 9:14
  of
• 9:14
  the
• 9:14
  job.
• 9:15
  Been
• 9:15
  there,
• 9:16
  said
• 9:16
  that
• 9:16
  and
• 9:16
  now
• 9:17
  I
• 9:17
  have
• 9:17
  recovered
• 9:17
  from
• 9:18
  that
• 9:18
  opinion.
• 9:18
  The
• 9:19
  belief
• 9:19
  is
• 9:19
  that
• 9:19
  every
• 9:20
  piece
• 9:20
  of
• 9:20
  content
• 9:21
  that
• 9:21
  you
• 9:21
  make
• 9:22
  should
• 9:22
  start
• 9:22
  from
• 9:23
  zero,
• 9:23
  whether
• 9:23
  it's
• 9:24
  a
• 9:24
  new
• 9:24
  idea,
• 9:24
  new
• 9:25
  angle,
• 9:25
  new
• 9:26
  words.
• 9:26
  I
• 9:26
  truly
• 9:27
  was
• 9:27
  that
• 9:27
  person
• 9:27
  that
• 9:27
  was,
• 9:27
  oh,
• 9:28
  I
• 9:28
  just
• 9:28
  need
• 9:28
  inspiration
• 9:29
  to
• 9:29
  strike
• 9:29
  me
• 9:29
  and
• 9:29
  I'm
• 9:30
  going
• 9:30
  to
• 9:30
  write
• 9:30
  this
• 9:30
  incredible
• 9:30
  post
• 9:31
  and
• 9:31
  is
• 9:31
  exhausting.
• 9:32
  You
• 9:32
  cannot.
• 9:33
  It's
• 9:33
  that
• 9:33
  saying
• 9:33
  that
• 9:33
  they
• 9:34
  say
• 9:34
  about
• 9:34
  like
• 9:34
  motivation.
• 9:35
  You
• 9:35
  can't
• 9:35
  Rely
• 9:36
  on
• 9:36
  motivation
• 9:37
  to
• 9:37
  help
• 9:37
  you
• 9:37
  reach
• 9:37
  your
• 9:38
  goal.
• 9:38
  You
• 9:38
  have
• 9:38
  to
• 9:38
  just
• 9:39
  build
• 9:39
  the
• 9:39
  muscle
• 9:39
  memory
• 9:40
  to
• 9:40
  continue
• 9:41
  forward
• 9:41
  on
• 9:41
  that.
• 9:42
  I
• 9:42
  don't
• 9:42
  know
• 9:42
  who
• 9:43
  says
• 9:43
  that.
• 9:43
  Maybe
• 9:43
  I
• 9:43
  just
• 9:44
  made
• 9:44
  that
• 9:44
  up,
• 9:44
  but
• 9:44
  I
• 9:44
  feel
• 9:45
  like
• 9:45
  I've
• 9:45
  heard
• 9:45
  it
• 9:45
  someplace.
• 9:46
  Well,
• 9:47
  and
• 9:47
  like,
• 9:47
  so
• 9:47
  you
• 9:47
  really
• 9:48
  have
• 9:48
  to.
• 9:48
  Jess
• 9:49
  has
• 9:49
  this
• 9:49
  amazing
• 9:49
  thing
• 9:50
  that
• 9:50
  is
• 9:50
  like
• 9:50
  her
• 9:50
  copy
• 9:51
  Bible,
• 9:51
  where
• 9:52
  anytime
• 9:52
  she
• 9:53
  needs
• 9:54
  to
• 9:54
  create
• 9:54
  some
• 9:55
  point
• 9:55
  of
• 9:56
  content
• 9:57
  from
• 9:57
  a.
• 9:57
  For
• 9:57
  a
• 9:58
  product
• 9:58
  or
• 9:58
  whatever,
• 9:58
  it's
• 9:59
  literally
• 9:59
  starting
• 10:00
  at
• 10:00
  60%.
• 10:01
  Like,
• 10:01
  at
• 10:02
  no
• 10:02
  point
• 10:03
  when
• 10:03
  we
• 10:03
  write
• 10:04
  anything
• 10:04
  for
• 10:05
  our
• 10:05
  business
• 10:05
  or
• 10:05
  for
• 10:06
  the
• 10:06
  podcast
• 10:06
  are
• 10:07
  we
• 10:07
  ever
• 10:07
  saying,
• 10:07
  what
• 10:08
  are
• 10:08
  we
• 10:08
  gonna
• 10:09
  write.
• 10:09
  Step
• 10:09
  one,
• 10:10
  like,
• 10:10
  title.
• 10:11
  That's
• 10:12
  not
• 10:12
  at
• 10:12
  all
• 10:12
  what
• 10:12
  happens,
• 10:13
  because
• 10:14
  the
• 10:14
  goal
• 10:14
  is
• 10:14
  to
• 10:15
  make
• 10:15
  sure
• 10:15
  that
• 10:15
  you
• 10:15
  are
• 10:16
  repetitive
• 10:17
  in
• 10:17
  a
• 10:17
  way
• 10:18
  that
• 10:18
  is
• 10:18
  strategic,
• 10:19
  that
• 10:19
  you're
• 10:19
  across
• 10:20
  the
• 10:20
  board,
• 10:20
  the
• 10:21
  message
• 10:21
  is
• 10:21
  the
• 10:21
  same.
• 10:22
  And
• 10:22
  so
• 10:22
  when
• 10:22
  you're
• 10:23
  from
• 10:23
  scratch,
• 10:23
  you
• 10:24
  really
• 10:24
  are
• 10:24
  just
• 10:24
  relying
• 10:25
  on
• 10:25
  your
• 10:25
  brain
• 10:26
  to
• 10:26
  be
• 10:26
  the
• 10:26
  freshest,
• 10:27
  like,
• 10:27
  most
• 10:28
  amplified
• 10:29
  version
• 10:29
  of
• 10:29
  itself.
• 10:30
  And
• 10:30
  that's
• 10:30
  not
• 10:30
  always
• 10:31
  the
• 10:31
  case.
• 10:32
  Yeah,
• 10:32
  I
• 10:32
  mean,
• 10:33
  I
• 10:33
  think
• 10:33
  I
• 10:33
  used
• 10:33
  to
• 10:33
  put
• 10:34
  so
• 10:34
  much
• 10:34
  pressure
• 10:34
  on
• 10:34
  myself
• 10:34
  to
• 10:35
  be
• 10:35
  in,
• 10:35
  like,
• 10:35
  I'm
• 10:35
  a
• 10:36
  very
• 10:36
  innovative,
• 10:36
  visionary
• 10:37
  person,
• 10:38
  and
• 10:38
  I
• 10:38
  used
• 10:38
  to,
• 10:38
  like,
• 10:39
  try
• 10:39
  to
• 10:40
  create
• 10:40
  new
• 10:40
  ways
• 10:41
  of
• 10:41
  saying
• 10:41
  things
• 10:42
  or
• 10:42
  be
• 10:42
  innovated
• 10:43
  or
• 10:43
  putting
• 10:43
  them
• 10:43
  in
• 10:43
  perspective
• 10:44
  when
• 10:44
  really
• 10:44
  clear.
• 10:45
  Clever
• 10:46
  doesn't
• 10:46
  sell.
• 10:46
  Clear
• 10:47
  does
• 10:47
  so.
• 10:48
  Not
• 10:48
  being
• 10:48
  afraid
• 10:49
  of,
• 10:49
  like,
• 10:49
  repeating,
• 10:50
  repeating
• 10:50
  yourself
• 10:51
  over
• 10:51
  and
• 10:51
  over.
• 10:51
  We
• 10:52
  know
• 10:52
  repetition
• 10:52
  drives
• 10:53
  more
• 10:53
  sales.
• 10:54
  It
• 10:54
  takes
• 10:54
  people.
• 10:54
  Not
• 10:55
  everybody
• 10:55
  is
• 10:55
  listening
• 10:56
  to
• 10:56
  every
• 10:56
  piece
• 10:56
  of
• 10:56
  content,
• 10:57
  so
• 10:57
  you're
• 10:58
  really
• 10:58
  doing
• 10:58
  yourself
• 10:59
  a
• 10:59
  disservice
• 10:59
  and
• 10:59
  wasting
• 11:00
  a
• 11:00
  lot
• 11:00
  of
• 11:00
  time
• 11:00
  by
• 11:01
  trying
• 11:01
  to
• 11:01
  start
• 11:01
  from
• 11:01
  scratch
• 11:02
  every
• 11:02
  single
• 11:02
  time.
• 11:03
  Yeah,
• 11:03
  I
• 11:03
  think
• 11:03
  one
• 11:03
  of.
• 11:04
  I
• 11:04
  took
• 11:04
  like,
• 11:04
  a
• 11:04
  reels
• 11:05
  class
• 11:05
  maybe
• 11:06
  two
• 11:06
  or
• 11:06
  three
• 11:06
  years
• 11:06
  ago,
• 11:07
  and
• 11:08
  I
• 11:08
  was
• 11:08
  like,
• 11:08
  in
• 11:09
  my
• 11:09
  research
• 11:09
  as
• 11:10
  a
• 11:10
  marketer,
• 11:10
  I
• 11:10
  went
• 11:11
  back
• 11:11
  through
• 11:11
  this
• 11:12
  person's
• 11:13
  Instagram
• 11:14
  and
• 11:14
  realized
• 11:14
  she
• 11:15
  posted
• 11:15
  the
• 11:15
  exact
• 11:16
  same
• 11:17
  thing
• 11:17
  over
• 11:18
  a
• 11:18
  different
• 11:19
  video
• 11:20
  seven
• 11:20
  months
• 11:21
  in
• 11:21
  a
• 11:21
  row.
• 11:21
  And
• 11:22
  it
• 11:22
  was.
• 11:22
  That
• 11:22
  was
• 11:22
  what
• 11:23
  worked
• 11:23
  for
• 11:23
  her.
• 11:24
  And
• 11:24
  so
• 11:24
  really
• 11:24
  making
• 11:25
  sure
• 11:25
  that
• 11:25
  you
• 11:26
  were
• 11:26
  just
• 11:26
  not
• 11:26
  overcomplicating
• 11:28
  these
• 11:28
  things,
• 11:28
  because
• 11:29
  nobody's
• 11:30
  remembering
• 11:30
  the
• 11:30
  email
• 11:30
  you
• 11:31
  sent
• 11:31
  five
• 11:32
  months
• 11:32
  ago.
• 11:32
  Nobody's
• 11:33
  remembering,
• 11:34
  you
• 11:34
  know,
• 11:34
  the
• 11:35
  post
• 11:35
  that
• 11:35
  you
• 11:35
  made.
• 11:36
  It's
• 11:36
  repetition
• 11:37
  is
• 11:37
  key
• 11:37
  in
• 11:38
  this
• 11:38
  case
• 11:38
  because
• 11:38
  it
• 11:38
  really
• 11:39
  makes
• 11:39
  your
• 11:39
  message
• 11:40
  a
• 11:40
  lot
• 11:40
  stickier.
• 11:40
  Yeah.
• 11:41
  And
• 11:41
  I
• 11:41
  mean,
• 11:41
  an
• 11:41
  Instagram
• 11:42
  stops
• 11:42
  pushing
• 11:43
  your
• 11:43
  posts,
• 11:43
  what,
• 11:43
  after
• 11:44
  24
• 11:44
  hours.
• 11:44
  So
• 11:45
  realistically,
• 11:46
  every
• 11:46
  other
• 11:46
  day
• 11:47
  you
• 11:47
  could
• 11:47
  just
• 11:47
  post
• 11:48
  the
• 11:48
  same
• 11:48
  thing
• 11:49
  and
• 11:49
  Instagram
• 11:49
  would
• 11:50
  repost
• 11:50
  it
• 11:50
  out
• 11:51
  again.
• 11:51
  All
• 11:52
  right,
• 11:52
  so
• 11:52
  just
• 11:52
  kind
• 11:52
  of
• 11:52
  breaking
• 11:53
  it,
• 11:53
  breaking
• 11:53
  it
• 11:53
  down
• 11:53
  and
• 11:53
  giving
• 11:54
  you,
• 11:54
  like,
• 11:54
  a
• 11:54
  glimpse
• 11:54
  at,
• 11:55
  like,
• 11:55
  the
• 11:55
  framework
• 11:55
  that
• 11:56
  we
• 11:56
  teach
• 11:56
  and
• 11:57
  follow
• 11:57
  is
• 11:58
  really
• 11:58
  starting
• 11:58
  with
• 11:59
  one
• 11:59
  anchor
• 11:59
  piece
• 12:00
  of
• 12:00
  content.
• 12:00
  And
• 12:00
  depending
• 12:01
  on
• 12:01
  your
• 12:01
  capacity,
• 12:02
  your
• 12:02
  anchor
• 12:02
  piece
• 12:03
  of
• 12:03
  content
• 12:03
  it
• 12:04
  can
• 12:04
  serve,
• 12:04
  I've
• 12:04
  seen
• 12:05
  it
• 12:05
  serve
• 12:05
  just
• 12:05
  a
• 12:05
  week.
• 12:06
  It
• 12:06
  can
• 12:06
  also
• 12:06
  serve
• 12:07
  your
• 12:07
  entire
• 12:08
  month
• 12:08
  of
• 12:09
  content.
• 12:09
  So
• 12:10
  just
• 12:10
  really
• 12:10
  defining
• 12:11
  what
• 12:12
  is
• 12:12
  your
• 12:12
  minimum
• 12:12
  effective
• 12:13
  dose
• 12:14
  to
• 12:14
  be
• 12:14
  able
• 12:14
  to
• 12:14
  get
• 12:14
  the
• 12:15
  number
• 12:15
  of
• 12:15
  clients
• 12:16
  that
• 12:16
  you
• 12:17
  need?
• 12:17
  Your
• 12:18
  goal
• 12:18
  is
• 12:18
  not
• 12:18
  to
• 12:18
  become
• 12:19
  the
• 12:19
  biggest
• 12:19
  content
• 12:20
  creator
• 12:20
  out
• 12:20
  there,
• 12:21
  it
• 12:22
  is
• 12:22
  to
• 12:22
  fill
• 12:23
  the
• 12:23
  spots
• 12:23
  of
• 12:23
  whatever
• 12:24
  program
• 12:24
  or
• 12:24
  service
• 12:25
  that
• 12:25
  you're,
• 12:25
  you're
• 12:26
  offering.
• 12:26
  So
• 12:27
  maybe
• 12:27
  that's
• 12:28
  one
• 12:28
  piece
• 12:28
  of
• 12:28
  long
• 12:28
  form
• 12:29
  content
• 12:29
  a
• 12:29
  month,
• 12:30
  two
• 12:30
  pieces
• 12:31
  of
• 12:32
  Instagram
• 12:33
  and
• 12:33
  email
• 12:33
  every
• 12:34
  week.
• 12:34
  I
• 12:34
  always
• 12:34
  encourage
• 12:35
  my
• 12:35
  clients
• 12:36
  to
• 12:36
  start
• 12:36
  small
• 12:37
  and
• 12:37
  not
• 12:37
  say
• 12:38
  like
• 12:38
  start
• 12:38
  off
• 12:38
  by
• 12:38
  saying
• 12:39
  I'm
• 12:39
  post
• 12:39
  five
• 12:39
  times
• 12:39
  a
• 12:39
  week
• 12:40
  and
• 12:40
  do
• 12:40
  four
• 12:40
  blogs,
• 12:41
  this
• 12:41
  and
• 12:42
  that.
• 12:42
  Because
• 12:42
  what's
• 12:43
  in
• 12:43
  there,
• 12:43
  what's
• 12:43
  going
• 12:43
  to
• 12:44
  end
• 12:44
  up
• 12:44
  happening
• 12:44
  is
• 12:44
  that
• 12:44
  you're
• 12:45
  a
• 12:45
  lot
• 12:45
  slower
• 12:45
  when
• 12:46
  you're
• 12:46
  first
• 12:46
  getting
• 12:46
  started,
• 12:47
  so
• 12:47
  you're
• 12:48
  going
• 12:48
  to
• 12:48
  end
• 12:48
  up
• 12:48
  getting
• 12:48
  just
• 12:49
  frustrated.
• 12:49
  So
• 12:50
  what's
• 12:50
  the
• 12:50
  easiest
• 12:51
  win
• 12:51
  you
• 12:52
  can
• 12:52
  give
• 12:52
  yourself
• 12:52
  with
• 12:53
  content?
• 12:53
  Because
• 12:53
  I'm
• 12:54
  going
• 12:54
  to
• 12:54
  guess
• 12:54
  that
• 12:54
  that
• 12:54
  is
• 12:55
  probably
• 12:55
  better
• 12:55
  than
• 12:55
  what
• 12:56
  you're
• 12:56
  doing
• 12:56
  now.
• 12:57
  And
• 12:57
  so
• 12:58
  defining
• 12:58
  that
• 12:59
  and
• 12:59
  then
• 12:59
  making
• 12:59
  sure
• 12:59
  that
• 13:00
  you're
• 13:00
  protecting
• 13:00
  it
• 13:01
  and
• 13:01
  then
• 13:01
  when
• 13:01
  you
• 13:01
  have
• 13:01
  the
• 13:01
  capacity
• 13:02
  or
• 13:02
  more
• 13:02
  budget
• 13:03
  to
• 13:03
  hire
• 13:03
  more
• 13:03
  people,
• 13:04
  then
• 13:04
  you
• 13:04
  can
• 13:04
  kind
• 13:04
  of
• 13:05
  go
• 13:05
  up
• 13:06
  and
• 13:06
  then
• 13:07
  just
• 13:07
  making
• 13:07
  sure
• 13:08
  that
• 13:08
  writing
• 13:09
  the
• 13:09
  strategy
• 13:10
  that
• 13:10
  works
• 13:10
  for
• 13:11
  you.
• 13:11
  You
• 13:11
  do
• 13:11
  not
• 13:12
  have
• 13:12
  to
• 13:12
  create
• 13:13
  new
• 13:13
  strategy
• 13:14
  every
• 13:14
  time.
• 13:14
  You
• 13:14
  probably
• 13:15
  know
• 13:15
  the
• 13:15
  hooks,
• 13:16
  the
• 13:16
  things
• 13:16
  that
• 13:16
  you
• 13:16
  can
• 13:17
  say
• 13:17
  on
• 13:17
  the
• 13:17
  sales
• 13:17
  call
• 13:17
  that
• 13:18
  converge.
• 13:18
  You
• 13:18
  see
• 13:19
  the
• 13:19
  people
• 13:19
  that
• 13:19
  fill
• 13:20
  out
• 13:20
  your
• 13:20
  applications,
• 13:21
  the
• 13:22
  reasons
• 13:22
  why
• 13:22
  they're
• 13:23
  signing
• 13:23
  up,
• 13:23
  like
• 13:24
  use
• 13:24
  those
• 13:25
  things,
• 13:25
  feed
• 13:25
  it
• 13:26
  into
• 13:26
  AI,
• 13:27
  let
• 13:27
  it
• 13:27
  analyze
• 13:28
  it
• 13:28
  and
• 13:28
  it
• 13:29
  can
• 13:29
  give
• 13:29
  you
• 13:29
  all
• 13:29
  the
• 13:29
  hooks,
• 13:30
  all
• 13:30
  the
• 13:30
  framing,
• 13:30
  all
• 13:31
  the
• 13:31
  cta.
• 13:31
  That's
• 13:32
  really
• 13:32
  going
• 13:32
  to
• 13:32
  help
• 13:33
  move
• 13:34
  people
• 13:34
  forward.
• 13:35
  Yeah.
• 13:35
  So
• 13:35
  I
• 13:36
  think
• 13:36
  the
• 13:36
  most
• 13:36
  important
• 13:36
  thing
• 13:37
  is
• 13:37
  like
• 13:37
  when
• 13:37
  you
• 13:37
  have
• 13:37
  that
• 13:38
  strategy
• 13:38
  that's
• 13:39
  handling
• 13:39
  a
• 13:39
  lot
• 13:39
  of
• 13:40
  that
• 13:40
  like
• 13:41
  mental
• 13:41
  load
• 13:42
  for
• 13:42
  you.
• 13:42
  The.
• 13:43
  What
• 13:43
  are
• 13:43
  you
• 13:43
  saying?
• 13:43
  Hado.
• 13:44
  Okay,
• 13:44
  so
• 13:45
  now
• 13:45
  that
• 13:45
  we're
• 13:45
  wrapping
• 13:46
  up,
• 13:46
  we
• 13:46
  just
• 13:46
  want
• 13:46
  to
• 13:46
  know
• 13:47
  what
• 13:47
  myths
• 13:48
  that
• 13:48
  we
• 13:48
  covered
• 13:48
  or
• 13:48
  what
• 13:49
  beliefs
• 13:49
  did
• 13:49
  we
• 13:49
  help
• 13:50
  shift
• 13:50
  today?
• 13:50
  What
• 13:51
  one
• 13:51
  have
• 13:52
  you
• 13:52
  been
• 13:52
  like
• 13:53
  you
• 13:54
  been
• 13:54
  telling
• 13:54
  yourself
• 13:55
  and
• 13:55
  you
• 13:55
  really
• 13:55
  had
• 13:55
  a
• 13:56
  moment.
• 13:56
  Make
• 13:56
  sure
• 13:56
  that
• 13:56
  you
• 13:57
  drop
• 13:57
  it
• 13:57
  in
• 13:57
  the
• 13:57
  comments
• 13:57
  or
• 13:58
  send
• 13:58
  us
• 13:58
  a
• 13:58
  DM
• 13:59
  on
• 13:59
  the
• 13:59
  gram
• 14:00
  and
• 14:00
  let
• 14:00
  us
• 14:00
  know.
• 14:01
  We
• 14:02
  just
• 14:02
  want
• 14:02
  to
• 14:02
  give
• 14:02
  you
• 14:03
  permission
• 14:03
  that
• 14:04
  you
• 14:04
  know,
• 14:04
  you
• 14:05
  are
• 14:05
  the
• 14:05
  owner
• 14:05
  of
• 14:05
  your
• 14:06
  business,
• 14:06
  you
• 14:07
  set
• 14:07
  the
• 14:07
  priorities.
• 14:08
  You
• 14:09
  can
• 14:09
  set
• 14:09
  up
• 14:09
  a
• 14:10
  content
• 14:10
  system
• 14:11
  or
• 14:11
  process
• 14:12
  that
• 14:12
  feels
• 14:12
  good
• 14:13
  and
• 14:13
  fun
• 14:13
  for
• 14:14
  you
• 14:14
  to
• 14:14
  execute
• 14:15
  and
• 14:16
  that
• 14:16
  if
• 14:16
  you
• 14:16
  have
• 14:16
  been
• 14:17
  struggling
• 14:17
  to
• 14:18
  create
• 14:18
  the
• 14:18
  content,
• 14:18
  if
• 14:19
  you
• 14:19
  have
• 14:20
  created
• 14:20
  a
• 14:20
  content
• 14:20
  plan
• 14:21
  and
• 14:21
  then
• 14:21
  failed
• 14:22
  to
• 14:22
  execute
• 14:23
  it,
• 14:23
  is
• 14:23
  not
• 14:24
  you
• 14:25
  failing,
• 14:25
  it
• 14:25
  is
• 14:25
  really
• 14:26
  just
• 14:26
  a
• 14:26
  system
• 14:27
  problem
• 14:27
  failing.
• 14:28
  And
• 14:28
  that
• 14:28
  you
• 14:28
  really
• 14:29
  can't.
• 14:29
  If
• 14:29
  you're
• 14:29
  a
• 14:29
  team
• 14:30
  of
• 14:30
  one
• 14:30
  or
• 14:30
  two,
• 14:30
  you
• 14:31
  cannot
• 14:31
  compare
• 14:31
  yourself
• 14:32
  to
• 14:32
  these
• 14:33
  entrepreneurs
• 14:33
  that
• 14:33
  have
• 14:34
  so
• 14:34
  many
• 14:34
  teams
• 14:35
  members
• 14:36
  behind
• 14:36
  them.
• 14:37
  The
• 14:37
  goal
• 14:37
  here
• 14:38
  really
• 14:38
  is
• 14:38
  to
• 14:38
  just
• 14:38
  find
• 14:39
  your
• 14:39
  rhythm
• 14:40
  and
• 14:41
  totally
• 14:42
  so
• 14:42
  share
• 14:43
  it
• 14:43
  with
• 14:43
  a
• 14:44
  business
• 14:44
  bestie
• 14:45
  like
• 14:46
  Follow
• 14:46
  Comment
• 14:47
  and
• 14:47
  until
• 14:48
  next
• 14:48
  week,
• 14:49
  we're
• 14:50
  rooting
• 14:50
  for
• 14:50
  you.