Latest / Optometrists Building Empires
Gina Wesley, OD: The Private-Pay Playbook Behind Complete Eye Care of Medina
Dr. Gina Wesley cold-started Complete Eye Care of Medina in 2008 and built the practice around a clear point of view: design the care experience instead of copying the default. In this episode, she talks with Ankit about early daily disposable contact lens adoption, choosing the right partners, and why she moved away from low-value vision plans. She also explains how an idea from her own dentist inspired an in-house membership plan that reduced admin drag and gave private-pay exams a clearer value story.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.