Latest / You Minding Your Own Business / Episode 65 My Pre-conversation with Jake Isham about Social Media Marketing.

Transcript

Episode 65 My Pre-conversation with Jake Isham about Social Media Marketing. · You Minding Your Own Business

• 0:02
  Speaker 1: All right, mister Jake, tell me about you your journey,
• 0:06
  Speaker 1: how you get to where you at and what was
• 0:10
  Speaker 1: the purpose as of now?
• 0:13
  Speaker 2: I mean, I so I run an agency that we've
• 0:18
  Speaker 2: done over a billion views online. We focus on now
• 0:21
  Speaker 2: we kind of more primarily focus on helping entrepreneurs build
• 0:24
  Speaker 2: their personal brand. But as a filmmaker, so my background
• 0:28
  Speaker 2: is a filmmaker and a photographer. I went to film school.
• 0:31
  Speaker 2: I never planned on having an agency or anything like that.
• 0:35
  Speaker 2: I felt kind of fell into it. I jokingly say,
• 0:38
  Speaker 2: I'm an accidental marketer, you know, but you know, you
• 0:42
  Speaker 2: have a degree in film and you're you're wanting to
• 0:44
  Speaker 2: make movies, and over time you just kind of go,
• 0:49
  Speaker 2: what do I What's going to pay the bills? And
• 0:51
  Speaker 2: so thus the kind of falling into running an agency
• 0:56
  Speaker 2: where that's we shoot content, that's what we do. So
• 1:01
  Speaker 2: I kind of bring that perspective to the marketing space,
• 1:04
  Speaker 2: which is a kind of a different angle than a
• 1:06
  Speaker 2: lot of marketers, is I you don't think with story
• 1:10
  Speaker 2: about how the story impact brand, how this brand impact story,
• 1:15
  Speaker 2: and then you know thinking with it all with conversions
• 1:18
  Speaker 2: and whatnot.
• 1:19
  Speaker 3: That makes sense because you know what I just spoke to.
• 1:22
  Speaker 1: Somebody this week about communication and about how important that is,
• 1:27
  Speaker 1: and I didn't even realize exactly what the communications do.
• 1:33
  Speaker 1: And yeah, they I would think pr I would think spokesperson,
• 1:39
  Speaker 1: but then I would think of somebody that's training.
• 1:41
  Speaker 3: You on how to speak.
• 1:42
  Speaker 1: And you know, I was telling them, I said, a
• 1:45
  Speaker 1: lot of celebrities don't have publicists. He said, no, they
• 1:48
  Speaker 1: just don't use them because it's their their personal you
• 1:52
  Speaker 1: know things. So I think filmmaking is very important because
• 1:56
  Speaker 1: I got a friend of mine he does filmmaking, and
• 1:59
  Speaker 1: I would always ask, Okay, if you're doing these documentaries,
• 2:03
  Speaker 1: I would think that you would be on this stage
• 2:06
  Speaker 1: now where you would be on.
• 2:09
  Speaker 3: Kim film festivals. And I would always.
• 2:12
  Speaker 1: Say, why don't you have the same sponsors that you
• 2:15
  Speaker 1: had last time? Because even in the health phase of it,
• 2:20
  Speaker 1: I would think, you know, when I think of somebody
• 2:23
  Speaker 1: getting products for certain things, they will be incorporated into
• 2:28
  Speaker 1: that documentary. Because I always wondered when it came to sponsors,
• 2:32
  Speaker 1: what do they expect when it comes to people that are.
• 2:36
  Speaker 3: Doing filmmakers and films.
• 2:39
  Speaker 1: Do they want them incorporated in the actual what they're
• 2:42
  Speaker 1: doing or commercials?
• 2:44
  Speaker 3: Because I always wondered about that.
• 2:48
  Speaker 2: I think it really depends. I mean, this is It's
• 2:50
  Speaker 2: been some of the hardest lessons I've had to learn
• 2:52
  Speaker 2: in terms of my journey, which is just the the
• 2:55
  Speaker 2: journey of an entrepreneur. You know, there's a there's a
• 2:58
  Speaker 2: great example a buddy of mine's very successful entrepreneur. When
• 3:01
  Speaker 2: he does seminars, what he talks about is car mechanic,
• 3:06
  Speaker 2: top car mechanic. At a shop, he sees the boss
• 3:09
  Speaker 2: and it goes, screw this guy, I can do this.
• 3:12
  Speaker 2: I'm gonna start my own shop, decides to leave and
• 3:17
  Speaker 2: realizes he has to hire people, find a shop, run payroll,
• 3:23
  Speaker 2: run HR, run sales, run marketing, there's all these other
• 3:27
  Speaker 2: jobs by just being a car mechanic. And so that's
• 3:32
  Speaker 2: the lesson that I've had to learn as just where again,
• 3:36
  Speaker 2: I was a car mechanic, I was the filmmaker, I
• 3:38
  Speaker 2: was the photographer, I was the technician. And so you know,
• 3:42
  Speaker 2: it doesn't exactly answer your question, but where people are like, well,
• 3:46
  Speaker 2: why are you know, because if your friend might be
• 3:50
  Speaker 2: more of a technician than the entrepreneur thinking with sales
• 3:55
  Speaker 2: and marketing and like, oh, I have to get this
• 3:57
  Speaker 2: brand to do this and do that. But to kind
• 4:01
  Speaker 2: of answer your question in terms of that, it you know,
• 4:04
  Speaker 2: it comes down to negotiations. How good is that director
• 4:07
  Speaker 2: or producer at selling and what are they basically what
• 4:11
  Speaker 2: are they selling? Are they selling conversions or are they
• 4:15
  Speaker 2: selling awareness? Those are two very different things. And that's
• 4:18
  Speaker 2: where again like when I talk to brands and I go, great,
• 4:21
  Speaker 2: what are you going after? If you're going after conversions, well,
• 4:24
  Speaker 2: that's a slightly different strategy. If you're going over awareness,
• 4:27
  Speaker 2: We're going to create the content a little bit differently,
• 4:30
  Speaker 2: and they're just they're different strategies for different outcomes.
• 4:34
  Speaker 3: Okay.
• 4:34
  Speaker 1: Because he was like, well, people don't make money off
• 4:37
  Speaker 1: of podcasting, I said, well, it just depends.
• 4:41
  Speaker 3: I said.
• 4:41
  Speaker 1: If you look at Oprah Winfrey, for example, even though
• 4:44
  Speaker 1: they were on national television, they it's the same thing
• 4:49
  Speaker 1: as doing talk radio. If you have a radio station
• 4:53
  Speaker 1: and you get you know, all of these different sponsors
• 4:58
  Speaker 1: and you know, you create a radio station. And that
• 5:02
  Speaker 1: was something that was one of the things I wanted
• 5:03
  Speaker 1: to do was to do a podcast radio station where
• 5:09
  Speaker 1: I did healing and recovery, the same as you do the.
• 5:12
  Speaker 3: Radio radio stations where they play.
• 5:13
  Speaker 1: Music, they had the interviews with the celebrities, but the
• 5:16
  Speaker 1: only differences it would be more so you know people
• 5:20
  Speaker 1: coming in that are celebrities that are going through the
• 5:23
  Speaker 1: healing recovery, because I said, we don't never talk to
• 5:28
  Speaker 1: celebrities from their healing perspective. Like you know, I always
• 5:35
  Speaker 1: say there's a sect, there's a healing recovery when it
• 5:39
  Speaker 1: comes to success, and people like, what do you mean?
• 5:41
  Speaker 1: I said, there are people that have failed, they lost
• 5:44
  Speaker 1: everything and then they made this comeback. And I had
• 5:48
  Speaker 1: one person that said they did it three times.
• 5:52
  Speaker 3: And it's like, people don't understand.
• 5:56
  Speaker 1: You know, there is a healing and recovery when it
• 5:58
  Speaker 1: comes to success as well, because how do you maintain it?
• 6:02
  Speaker 1: How do you not get involved in all of the
• 6:04
  Speaker 1: drugs and alcohol and the women and all the people
• 6:07
  Speaker 1: that were never there when you didn't make it? How
• 6:10
  Speaker 1: do you maintain your marriage with a person that was
• 6:13
  Speaker 1: there since day one? I mean, these are things that
• 6:16
  Speaker 1: are not we're not being discussed. This part of the
• 6:18
  Speaker 1: reason I created this podcast you minding your Own Business
• 6:22
  Speaker 1: for that purpose because I was like, you need to
• 6:25
  Speaker 1: mind your own business and realize that you are a brand.
• 6:28
  Speaker 1: It's like the people that I would have working for
• 6:30
  Speaker 1: me eventually.
• 6:32
  Speaker 3: It's not about them staying with me forever.
• 6:34
  Speaker 1: It's about watching them grow and then growing something where
• 6:38
  Speaker 1: eventually I can build a retreat where I can have
• 6:41
  Speaker 1: people come and do healing and recovery. And so my
• 6:44
  Speaker 1: friend was like, well, show me you know your numbers.
• 6:48
  Speaker 3: I said, no, what you're looking at is wrong.
• 6:52
  Speaker 1: You gonna have one hundred and twenty six million followers,
• 6:54
  Speaker 1: But how many people are actually buying your actual product?
• 6:59
  Speaker 1: I said, you don't have a website where people can
• 7:04
  Speaker 1: pay to see it. You're doing it for free. I said,
• 7:07
  Speaker 1: So what makes what you're doing any different than what
• 7:09
  Speaker 1: I'm doing?
• 7:10
  Speaker 3: I said, yeah, I'm on.
• 7:11
  Speaker 1: Social media and I do a podcast, and I do
• 7:13
  Speaker 1: it for free. I said, but I'm also creating courses.
• 7:16
  Speaker 1: I'm also creating cubs, T shirts, you know, hair care products,
• 7:21
  Speaker 1: skincare product, anything that you know is concerning with healing
• 7:25
  Speaker 1: your recovery. And I said, filmmaking is very important because,
• 7:29
  Speaker 1: like I said, people like myself, I don't know how
• 7:31
  Speaker 1: to edit. I don't so guess what I would need
• 7:34
  Speaker 1: somebody to edit? I said, do I want to do
• 7:35
  Speaker 1: something like open win from where I sit down and
• 7:37
  Speaker 1: start interviewing people. Yes, I do want to do that.
• 7:39
  Speaker 1: I don't want to I want to do that one day,
• 7:41
  Speaker 1: but I want to do something when it comes to
• 7:43
  Speaker 1: healing your recovery. And I said, every journey, you know,
• 7:47
  Speaker 1: you're gonna have your your ups and downs. But you know,
• 7:50
  Speaker 1: I want when I make it, I want to be
• 7:52
  Speaker 1: able to maintain it. I want something that surpasses me,
• 7:56
  Speaker 1: if that makes sense.
• 7:58
  Speaker 2: Beautiful.
• 8:00
  Speaker 3: So that's kind of where I'm at right now.
• 8:02
  Speaker 1: So having people like yourself have been very helpful because
• 8:05
  Speaker 1: it shows me about that different side. So when it
• 8:08
  Speaker 1: comes to the film side of you know, content creating
• 8:13
  Speaker 1: and even movies documentaries, why is that, you know important
• 8:19
  Speaker 1: when it comes to the purpose of building something as
• 8:25
  Speaker 1: far as the visual side of it.
• 8:28
  Speaker 2: And don't fully understand your question.
• 8:30
  Speaker 3: Okay, all right, I'm starting out right.
• 8:33
  Speaker 1: And there are a lot of people doing content creating
• 8:35
  Speaker 1: right And some people are doing it because they just
• 8:38
  Speaker 1: want to do it. Other people are trying to get
• 8:41
  Speaker 1: into the industry some type of way. And so I
• 8:45
  Speaker 1: say on my podcast, I see people that get a
• 8:48
  Speaker 1: lot of views, but they're like, they still have their
• 8:50
  Speaker 1: regular nine to five job.
• 8:52
  Speaker 3: If that makes sense. So the question I'm asking you is,
• 8:56
  Speaker 3: as someone that.
• 8:57
  Speaker 1: Is trying to make it in to not so much
• 9:01
  Speaker 1: the industry, but building something on my own, what would
• 9:04
  Speaker 1: you recommend far as that filming side, as far as
• 9:07
  Speaker 1: that marketing side that you think.
• 9:09
  Speaker 3: I might need.
• 9:11
  Speaker 2: I mean, I think the biggest thing is understanding one
• 9:15
  Speaker 2: of two things is where you want to end up,
• 9:18
  Speaker 2: Like what is the bigger goal? You know, like what
• 9:21
  Speaker 2: is the what is the vision? And then additionally it's
• 9:28
  Speaker 2: just the full if you want it to be a business,
• 9:31
  Speaker 2: Like there's there's just different mentalities. And again that's why
• 9:34
  Speaker 2: I say start with the goal. Figure out that. And
• 9:37
  Speaker 2: then if part of the goal is that if you're
• 9:39
  Speaker 2: I'm gonna go the other way, part of the goal
• 9:42
  Speaker 2: is just to have fun and like I just do
• 9:45
  Speaker 2: this because I love it. I don't care what it becomes,
• 9:49
  Speaker 2: you know my soul, I'm driven to do this great.
• 9:53
  Speaker 2: Then don't worry about what I'm going to say. However,
• 9:57
  Speaker 2: if you're like, I want this to be a business.
• 9:59
  Speaker 2: I'm working doing blaw in three years, five years, ten years,
• 10:04
  Speaker 2: I want to I want this to be making this
• 10:07
  Speaker 2: amount of money, Well now it's a job. Now it's
• 10:10
  Speaker 2: a business. It's a very different mindset, very different mentality,
• 10:14
  Speaker 2: Like you have to be strategic and you have to
• 10:18
  Speaker 2: show up like the job. And yes, it doesn't pay
• 10:21
  Speaker 2: the bills right now, but if you want it to
• 10:26
  Speaker 2: pay the bills, you have to treat it like something
• 10:28
  Speaker 2: that pays the bills. And that's the thing. Like when
• 10:30
  Speaker 2: I coach artists, that's the biggest thing I tell them.
• 10:33
  Speaker 2: It's like, look, okay, great, your photography isn't paying the bills.
• 10:37
  Speaker 2: But you have to first gain the skills and you
• 10:41
  Speaker 2: have to be good enough for someone to pay you.
• 10:45
  Speaker 2: Then you know, like do enough free work. Then you
• 10:49
  Speaker 2: start getting good and then you go, great, how can
• 10:51
  Speaker 2: I start monetizing this? And you just build up that
• 10:56
  Speaker 2: quality over time. But you have to have the idea
• 11:00
  Speaker 2: that you have to just know, Okay, great, we're gonna
• 11:03
  Speaker 2: start here. We're gonna grind for a year, two years,
• 11:05
  Speaker 2: three years, five years, whatever it might be for nothing,
• 11:10
  Speaker 2: but what do we need to build so that we
• 11:14
  Speaker 2: can monetize it? Like you have to understand how like
• 11:18
  Speaker 2: if you want it to grow and it or you
• 11:22
  Speaker 2: have to partner with somebody who knows that. Mike, you
• 11:25
  Speaker 2: don't have to be the technique like you do. You
• 11:28
  Speaker 2: can be the technician, the face of the brand, the
• 11:31
  Speaker 2: the you know, the person who does certain jobs. But again,
• 11:36
  Speaker 2: like we us in that car mechanic example, you have
• 11:41
  Speaker 2: the car mechanic and then you have HR. You also
• 11:45
  Speaker 2: have sales, You also have you know, marketing, you have payroll,
• 11:50
  Speaker 2: like you have all of these functions of a business
• 11:54
  Speaker 2: and you either have to wear them all or as
• 11:57
  Speaker 2: the CEO, owner, founder, et cetera, you have to get
• 12:01
  Speaker 2: people to wear.
• 12:02
  Speaker 3: That, okay, And that makes sense.
• 12:05
  Speaker 2: And that's where it's like, it just depends on the goals.
• 12:08
  Speaker 2: How you want to grow it, how you want to
• 12:09
  Speaker 2: build that, how fast you want to grow at how
• 12:10
  Speaker 2: fast like it all comes down to what level of
• 12:13
  Speaker 2: responsibility you want to take.
• 12:17
  Speaker 1: That makes sense because what I'm trying to do is
• 12:20
  Speaker 1: I did this podcast. Like I said, I had the
• 12:23
  Speaker 1: rug pull from up under me when I lost my
• 12:25
  Speaker 1: job in August, had had a rug pulled under me
• 12:29
  Speaker 1: in January. I lost my dad just last month. So
• 12:33
  Speaker 1: it's been like a lot of the rug being pulled
• 12:35
  Speaker 1: from up under me. And I'm listening to all these
• 12:38
  Speaker 1: people on TikTok talking about where they can't find a job,
• 12:40
  Speaker 1: They've been at a job for about a year, two years.
• 12:44
  Speaker 1: And I would say, I would like, well, this is
• 12:49
  Speaker 1: something that hasn't been tapped in as far as success
• 12:54
  Speaker 1: healing and recovery, because I think that we need to
• 12:58
  Speaker 1: have that type of you know, conversation. And so when
• 13:02
  Speaker 1: I did these podcasts and my mom was like, what
• 13:05
  Speaker 1: do you mean successful healing can recovery, I said, there
• 13:09
  Speaker 1: are a lot of people that cannot maintain what they have.
• 13:13
  Speaker 1: They cannot whether it's their children, whether it's marriage, whether
• 13:18
  Speaker 1: it's it's it's financial, all those things.
• 13:22
  Speaker 3: You know, go together.
• 13:24
  Speaker 1: And I said, one of the things I want to
• 13:26
  Speaker 1: do was like motivational speaking. I want to do something
• 13:31
  Speaker 1: where I'm helping people with like candles, And I said,
• 13:36
  Speaker 1: I have to incorporate some type of product with this,
• 13:39
  Speaker 1: because when I was watching one coach, she was like,
• 13:41
  Speaker 1: you need to have something that eventually you're going to
• 13:44
  Speaker 1: have to sell. I said, it doesn't matter if you
• 13:47
  Speaker 1: do social media. You need to have T shirts, you
• 13:48
  Speaker 1: need to get candles, you need to have all of
• 13:51
  Speaker 1: these different things. And I was like, well, I'm getting
• 13:54
  Speaker 1: to that place now, but I it, you know, I
• 13:59
  Speaker 1: said in my to my friend, I said, well, I
• 14:01
  Speaker 1: think building an audience is something that's important because if
• 14:04
  Speaker 1: you don't have an audience, I don't care what products
• 14:06
  Speaker 1: that you have. I said, that is the whole point.
• 14:10
  Speaker 1: And I said, people like to see people's journeys. People
• 14:13
  Speaker 1: like to see how you go about it, all the
• 14:16
  Speaker 1: steps that you take.
• 14:18
  Speaker 3: You know, I don't care what it is. Now.
• 14:20
  Speaker 1: People want to see how stuff is made. They want
• 14:22
  Speaker 1: to see how you went about doing it, you know.
• 14:25
  Speaker 1: Now they want to be able to be a part
• 14:27
  Speaker 1: of that, which I think is important. Having people go
• 14:30
  Speaker 1: through those journeys with you. I just think that's important. So,
• 14:37
  Speaker 1: like I said, so as far as what you do,
• 14:40
  Speaker 1: how do you go about helping your clients when it
• 14:43
  Speaker 1: comes to the filmmaking and that side of it?
• 14:46
  Speaker 2: I mean, well, we are a full service agency, okay,
• 14:50
  Speaker 2: from ideation and strategy. We you know, have full cameras,
• 14:55
  Speaker 2: teams to come out and shoot, to full editing, postproduct,
• 15:00
  Speaker 2: and then even we assist in the distribution on social media.
• 15:06
  Speaker 3: And how much does that does that range?
• 15:09
  Speaker 2: Just an estimate, I mean anywhere from like fifteen hundred
• 15:13
  Speaker 2: dollars a month to twenty thousand plus a month it
• 15:18
  Speaker 2: depends on who it is, yeah, and the services that
• 15:21
  Speaker 2: they would like.
• 15:23
  Speaker 1: That makes sense because, like I said, seeing all these
• 15:25
  Speaker 1: different these different functions are very helpful to a lot
• 15:28
  Speaker 1: of people because they're I mean, people just think marketing
• 15:33
  Speaker 1: is just, you know, you put stuff together and then
• 15:38
  Speaker 1: you know, telling this person what they need to do.
• 15:41
  Speaker 1: But there's so many different parts of it that I
• 15:45
  Speaker 1: never knew and God took marketing in school, but it's
• 15:48
  Speaker 1: very different than what it used to be. And I mean,
• 15:52
  Speaker 1: I think that that's important. So as far as like
• 15:56
  Speaker 1: doing longer ending content versus shorter content, is there because
• 16:03
  Speaker 1: I noticed that when I look at views, people will
• 16:05
  Speaker 1: click on your channel and you may have one hundred
• 16:08
  Speaker 1: and twenty thousand, but then when you look at the
• 16:10
  Speaker 1: amount of time they watched a video, it may be
• 16:13
  Speaker 1: one point five seconds.
• 16:16
  Speaker 3: How do they How do you.
• 16:17
  Speaker 1: Determine what the algorithm is going to accept when it
• 16:21
  Speaker 1: comes to the views versus the followers and fans, If
• 16:26
  Speaker 1: that makes sense.
• 16:30
  Speaker 2: I mean basically I always replace algorithm with audience. It's
• 16:34
  Speaker 2: just you make better content. So it's understanding a good hook,
• 16:38
  Speaker 2: it's understanding good storytelling, understanding the different elements that go
• 16:42
  Speaker 2: into making a good video.
• 16:46
  Speaker 3: Okay, So it would just depend on that.
• 16:50
  Speaker 2: Yeah, I mean there's there's a variety of different factors.
• 16:53
  Speaker 1: Okay, because the reason I'm asking was because I was
• 16:56
  Speaker 1: wondering about that, because I make longer ending content, and
• 17:01
  Speaker 1: you know, it's like I have people that'll that will
• 17:04
  Speaker 1: come on there and they'll say, well, they didn't listen
• 17:07
  Speaker 1: to the whole entire context of it. And I tell people,
• 17:11
  Speaker 1: you can't really comment on something and you don't listen
• 17:15
  Speaker 1: to the whole entire thing, because then that person is
• 17:18
  Speaker 1: pretty much repeating what they just said. And some people like,
• 17:23
  Speaker 1: what I try to do is I'll do two parts.
• 17:25
  Speaker 1: I'll do the part where I said what I said
• 17:27
  Speaker 1: and then the part where I respond to it. And
• 17:30
  Speaker 1: I'm learning the difference now between you know, people that
• 17:34
  Speaker 1: are genuine and then people that you know are just
• 17:37
  Speaker 1: Internet trolls or things like that, because I think even
• 17:41
  Speaker 1: like I'll give you an example, we have Spider Man,
• 17:45
  Speaker 1: you have Doom coming out on the same day, and
• 17:49
  Speaker 1: I saw.
• 17:49
  Speaker 3: Both of the trailers. They were very beautifully done. And
• 17:54
  Speaker 3: you know, I love Marvel.
• 17:56
  Speaker 1: I was a comic head since I was a kid.
• 17:58
  Speaker 1: But what I had an issue with is a lot
• 18:01
  Speaker 1: of the comics. The directors did not know anything about
• 18:04
  Speaker 1: the comics. They directed it in a way, and I'm like,
• 18:08
  Speaker 1: why did you do that? I'm like, why didn't you,
• 18:12
  Speaker 1: you know, do the actual movie based upon the actual comic,
• 18:18
  Speaker 1: which is something I believe thoroughly in because if you
• 18:21
  Speaker 1: have a bunch of comic hands, they gonna they gonna
• 18:23
  Speaker 1: go thinking that it's gonna be exactly verbatim.
• 18:27
  Speaker 3: And then I see a lot of you know, people.
• 18:28
  Speaker 1: That that talk about comics, and you have people that
• 18:31
  Speaker 1: really look at comics, and then people that don't look
• 18:34
  Speaker 1: at comics, and I'm just like, I'm just like, well,
• 18:39
  Speaker 1: you know, that's why I try to if I always
• 18:41
  Speaker 1: do something on a book or something based on a
• 18:43
  Speaker 1: movie or something that I feel that it needs to
• 18:46
  Speaker 1: be done based on that, But I know it's kind
• 18:48
  Speaker 1: of hard to do because books are kind of longer.
• 18:51
  Speaker 1: So when it comes to that, it's someone that does
• 18:55
  Speaker 1: what you do.
• 18:56
  Speaker 3: How would you go about.
• 18:58
  Speaker 1: Telling someone that's a new feel filmmaker or someone is
• 19:02
  Speaker 1: coming in so that as far as how they will
• 19:05
  Speaker 1: go about it if they wanted to do something like that.
• 19:10
  Speaker 2: I mean, at the end of the day, it's their
• 19:11
  Speaker 2: own adaptation of it, so you can I mean, it's
• 19:16
  Speaker 2: I mean, they're the artists. They get to make the
• 19:18
  Speaker 2: art that they want to make. You know, yes, their
• 19:20
  Speaker 2: studio is involved, and so if you want to make
• 19:23
  Speaker 2: a more I mean a great example is the movie
• 19:28
  Speaker 2: coming out Warhammer four thousand, right with Henry Cavill. He
• 19:33
  Speaker 2: is very strict. He's one of the producers of it,
• 19:36
  Speaker 2: and he's like, if the writers haven't read every single
• 19:39
  Speaker 2: book and stick to the actual lore of that, it
• 19:43
  Speaker 2: will not be made. You will be fired. Now that's
• 19:47
  Speaker 2: his choice as the producer, right, He's like, this is
• 19:51
  Speaker 2: how it's being made. But you can also go look
• 19:54
  Speaker 2: at Whether in Heights, the new movie that came out,
• 19:58
  Speaker 2: though I think it was more Robbie or whoever it was.
• 20:03
  Speaker 2: It's Shakespeare and I never watched it, but like I
• 20:06
  Speaker 2: suppose it's a very different adaptation on the Shakespeare book.
• 20:10
  Speaker 2: Like it. You know, it's you're the artist. You get
• 20:14
  Speaker 2: to do whatever you want to do, and people will
• 20:16
  Speaker 2: like it, people will not like it. Your job is
• 20:18
  Speaker 2: just to make something that you think that you're creatively
• 20:22
  Speaker 2: inclined to and that others might enjoy. It's just art
• 20:27
  Speaker 2: and so you can have a lot of opinions, but okay,
• 20:32
  Speaker 2: and you just know your audience. Are you making this
• 20:34
  Speaker 2: as a true adaptation? Are you taking your own spin
• 20:37
  Speaker 2: on it? I mean you look at the animated Spider
• 20:41
  Speaker 2: Man films, very different but massive audience. People loved them.
• 20:48
  Speaker 2: You know, you look at I mean there's yeah.
• 20:52
  Speaker 1: Because our reason I'm asking is because right now the
• 20:54
  Speaker 1: movie industry is losing a lot of money, like a
• 20:59
  Speaker 1: lot of money. It's like this debate between sticking to
• 21:03
  Speaker 1: the remakes and then sticking to the something new. Light
• 21:08
  Speaker 1: Centers for example, Centers was something that was made that
• 21:12
  Speaker 1: was very different, and for me, I like to, you know,
• 21:18
  Speaker 1: watch things that are more so new done me wrong.
• 21:21
  Speaker 1: I love remakes, but how many screams can you make?
• 21:25
  Speaker 3: How many? You know, Michael Myers, can you make? Until
• 21:30
  Speaker 3: you know?
• 21:31
  Speaker 1: And and I said, I think we're getting more like
• 21:34
  Speaker 1: into the AI and all of that stuff. So how
• 21:36
  Speaker 1: does the AI and all of that now is now
• 21:40
  Speaker 1: incorporated with film now?
• 21:43
  Speaker 2: I think everybody has their own view on it. I
• 21:47
  Speaker 2: have my viewpoints on it, but I you know, I
• 21:51
  Speaker 2: think everybody has their own own views. Some people are
• 21:55
  Speaker 2: like AI. Everything in my opinion. As an artists, I
• 22:01
  Speaker 2: want to make the art. It's you know, part of
• 22:06
  Speaker 2: the struggle is figuring it out. How I need to practice.
• 22:09
  Speaker 2: I need to get good. Like that's what separates us
• 22:14
  Speaker 2: versus others, you know. And at the end of the day,
• 22:17
  Speaker 2: I think AI is a great tool. But it's a tool.
• 22:20
  Speaker 2: It learns based on what we make. It can't actually
• 22:25
  Speaker 2: create anything original. The originality is from somebody's idea, Hey,
• 22:33
  Speaker 2: what if we did this, this, and this and like.
• 22:34
  Speaker 2: But that's somebody coming up with a prompt of something new. Yeah,
• 22:41
  Speaker 2: Otherwise they're gonna be like, can you make it sound
• 22:43
  Speaker 2: like this? Can you make it look like this? Realize
• 22:46
  Speaker 2: that look like this? Somebody had to create. Somebody had
• 22:52
  Speaker 2: to do that. So all it can do is regurgitate.
• 22:57
  Speaker 2: And sometimes that's great, you know. Like I I use
• 23:00
  Speaker 2: it as a tool constantly in my business. But it's
• 23:05
  Speaker 2: a tool the same way the Internet is a tool,
• 23:07
  Speaker 2: the same way a car is a tool. Those both
• 23:10
  Speaker 2: took over massive industries. Horse and Buggy became cars, the
• 23:16
  Speaker 2: Internet took over a million businesses. And it's just but
• 23:21
  Speaker 2: it's just a tool.
• 23:24
  Speaker 3: That makes sense. That's why I said, you know, talking
• 23:26
  Speaker 3: to people like you.
• 23:27
  Speaker 1: I learned so much because you know, when you're becoming
• 23:32
  Speaker 1: a brand yourself and you're now the face of it all.
• 23:36
  Speaker 1: Because it used to be like McDonald's and all of that,
• 23:40
  Speaker 1: you don't see who the person.
• 23:43
  Speaker 3: Is that owns Walmart.
• 23:44
  Speaker 1: Social media is so different because now you are the
• 23:48
  Speaker 1: face of your channel, You are the face of your
• 23:53
  Speaker 1: brand and things of that nature. And so I think
• 23:57
  Speaker 1: the film part of it, as far as the marketing,
• 23:59
  Speaker 1: I think is important because knowing what type of cameras
• 24:02
  Speaker 1: do you use? You know, when you're when you're doing
• 24:05
  Speaker 1: like traveling content, when you're doing like podcasting, when you're
• 24:10
  Speaker 1: sitting down, you know, what type of cameras do you use,
• 24:14
  Speaker 1: What drones do you.
• 24:15
  Speaker 4: Use, what good editing things to use, a lot of
• 24:20
  Speaker 4: people don't know, and they're so confused because they're doing
• 24:24
  Speaker 4: this because, like I said.
• 24:26
  Speaker 1: When COVID hit, that's when everything happened. And now there's
• 24:30
  Speaker 1: so many social media content creators, whereas that before it
• 24:36
  Speaker 1: wasn't as many because people were just working regard nine
• 24:38
  Speaker 1: to five jobs and they had income at that time.
• 24:43
  Speaker 1: So it's kind of like very difficult. So, like I said,
• 24:47
  Speaker 1: for me to know what cameras to use, and how
• 24:51
  Speaker 1: to go about editing. I think those things are important.
• 24:54
  Speaker 1: So somebody like yourself would be great for that because
• 24:57
  Speaker 1: then when I'm trying to learn these things, even though
• 25:00
  Speaker 1: you guys are doing it, I'm also learning myself and
• 25:04
  Speaker 1: being able to do this myself. So when I do
• 25:07
  Speaker 1: do this radio podcast, having somebody to come in and
• 25:11
  Speaker 1: film it the same way the Breakfast Club does Seth
• 25:14
  Speaker 1: Rogan and Howard Stern, there's somebody there that's professionally recording
• 25:20
  Speaker 1: why they're doing this and.
• 25:23
  Speaker 3: They're they're now posting it.
• 25:24
  Speaker 1: Being able to have a place like a studio you
• 25:27
  Speaker 1: can sit down and make it, set it up really nice,
• 25:30
  Speaker 1: and sit it down.
• 25:31
  Speaker 3: So that's kind of where my next steps are.
• 25:35
  Speaker 1: So that's why I say having someone like yourself is
• 25:40
  Speaker 1: really would be helpful.
• 25:42
  Speaker 2: That's what does Yeah, So.
• 25:44
  Speaker 1: That's that's why I said, you know, I want to
• 25:46
  Speaker 1: have this conversation because a lot of people are transitioning
• 25:50
  Speaker 1: into that when they want to do that s that
• 25:52
  Speaker 1: sit down like Sherry Shepherd and and do the new
• 25:56
  Speaker 1: version like on iTunes, and being able to have their
• 25:59
  Speaker 1: stuff syndicated. So going from just being a content creator
• 26:03
  Speaker 1: to now being syndicated where they're getting paid on a
• 26:07
  Speaker 1: you know, bigger scale. It's kind of like bringing that
• 26:11
  Speaker 1: back as far as stuff like the view and stuff,
• 26:13
  Speaker 1: but just doing it in a radio podcast.
• 26:16
  Speaker 3: Form, if that makes sense.
• 26:18
  Speaker 1: So it's not just on television, but it's also on
• 26:21
  Speaker 1: radio on national syndicated things.
• 26:25
  Speaker 3: So that's what I'm trying to do.
• 26:28
  Speaker 1: Nice, So I want to just have this conversation with
• 26:31
  Speaker 1: you because it would be helpful because you know, a
• 26:34
  Speaker 1: lot of people are really trying to not work and
• 26:38
  Speaker 1: recognize a five job. Even though I know and I
• 26:41
  Speaker 1: tell people all the time, when you start a business,
• 26:44
  Speaker 1: you're still gonna have to have some type of income
• 26:47
  Speaker 1: or someone that you're married to that and you're gonna
• 26:50
  Speaker 1: have to put a lot of money into it. But
• 26:52
  Speaker 1: before you start, you might want to test the waters first,
• 26:56
  Speaker 1: make sure that you're learning these things in the developing
• 27:00
  Speaker 1: something still building an audience at the same time, and
• 27:03
  Speaker 1: then when you're ready to take it to that professional level,
• 27:07
  Speaker 1: then you can say, Okay, now I have the products,
• 27:10
  Speaker 1: Now I have the services, Now I have the right cameras,
• 27:13
  Speaker 1: Now I have these things in place. And then as
• 27:16
  Speaker 1: you developed them, like I said, then having people like
• 27:19
  Speaker 1: yourself to come in and film was definitely helpful too,
• 27:23
  Speaker 1: because you're showing us how to go about the filming
• 27:27
  Speaker 1: process of making our stuff look better and improving certain things.
• 27:32
  Speaker 1: And then communications, having somebody in communications that can help
• 27:35
  Speaker 1: us as far as the communicating part and what we
• 27:38
  Speaker 1: can say we not say, how do we deal with
• 27:41
  Speaker 1: certain audiences and not arguing and staying focused. So I
• 27:46
  Speaker 1: think those different types of marketing is very important. It is,
• 27:52
  Speaker 1: it is, But I'm glad I had this conversation because
• 27:56
  Speaker 1: I learned a lot of this short period of time.
• 27:59
  Speaker 1: So I'm looking forward to having this conversation. So if
• 28:03
  Speaker 1: there's any questions that your assistant wants to seem to
• 28:06
  Speaker 1: send me that you know. But I think it is important,
• 28:10
  Speaker 1: especially for up and coming people and also people that
• 28:13
  Speaker 1: have been doing this for a long period of time
• 28:16
  Speaker 1: and really learning and preparing for what this new world
• 28:19
  Speaker 1: is going to be, because pretty soon it is going
• 28:21
  Speaker 1: to be television maybe going out the door, and now
• 28:25
  Speaker 1: it's the apps at this point, Netflix got podcast now,
• 28:29
  Speaker 1: So yeah, yeah.
• 28:31
  Speaker 2: How many episodes have you done, by the way.
• 28:34
  Speaker 3: I've done all together, I don't even know. It's like
• 28:39
  Speaker 3: forty so far. As far as episodes, but I have
• 28:43
  Speaker 3: been sick.
• 28:44
  Speaker 1: I was sick often on and I'm just now getting better.
• 28:48
  Speaker 1: So I've been trying to keep it going. So now I'm.
• 28:52
  Speaker 3: Getting into the marketing side.
• 28:54
  Speaker 1: The success part of healing and recovery and people was,
• 28:58
  Speaker 1: like I never thought about it way. I said, try
• 29:01
  Speaker 1: constantly going to work every day, constantly losing your job,
• 29:05
  Speaker 1: not because you did something wrong, but because they let
• 29:09
  Speaker 1: you go.
• 29:09
  Speaker 3: Then you go months and months and months without working.
• 29:11
  Speaker 1: And I said, told my mom, said, I'm tired of
• 29:14
  Speaker 1: the rugby and pulled from up under me. And then
• 29:16
  Speaker 1: I'm seeing people traveling and I'm like, I.
• 29:19
  Speaker 3: Just want to do that.
• 29:20
  Speaker 1: I just want to be able to get up what
• 29:21
  Speaker 1: I'm want to go, what I'm on to, and still
• 29:23
  Speaker 1: be able to do what I love while I'm while
• 29:27
  Speaker 1: I'm traveling, still being able to coach people while I'm traveling,
• 29:30
  Speaker 1: still being able to do my podcast, still doing motivational
• 29:32
  Speaker 1: speaking and traveling. I just want to travel and then
• 29:36
  Speaker 1: starting a traveling business. So, like I said, that's where
• 29:39
  Speaker 1: that film part of it would definitely.
• 29:41
  Speaker 3: Be needed, definitely nice.
• 29:45
  Speaker 1: But it was really a pleasure meeting you, and I
• 29:49
  Speaker 1: look forward to doing this podcast with you, because I
• 29:53
  Speaker 1: learned a lot.
• 29:53
  Speaker 3: In a short period of time.
• 29:55
  Speaker 1: But I'll send you a link and then you can
• 29:57
  Speaker 1: let me know what schedule works for you, and then.
• 30:00
  Speaker 3: I look forward to doing it with you. Sounds good,
• 30:02
  Speaker 3: Thank you, nice meeting you.
• 30:04
  Speaker 2: Likewise, bye bye bye