Spotlight Series | Why Promotions May Be The Smartest Place To Invest In Data & AI
In the latest episode of our Omni Talk Retail Spotlight Series, 1010data's Chief Product Officer Jonah Ellin joined Chris Walton and Anne Mezzenga to discuss why dedicating data and AI resources to promotional effectiveness may be the smartest decision retailers and CPGs can make right now. In this podcast, Chris and Anne go deep with Jonah on: - What makes the typical retail promotional planning process so arcane and fraught with issues - Where and how retailers can improve their promotional processes - Why AI stands to have a big ROI impact on promotions - And, most importantly, how…
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