Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Miss the Abandoned Cart Widget Blind Spot
Most marketing teams obsess over the abandoned cart email sequence, but they overlook the biggest blind spot in the customer journey: the abandoned cart widget itself. In this episode, Lucas and Luna deconstruct a 2025 case study from a DTC apparel brand called Noctua that ran a controlled test on its on-site exit-intent popup. The brand discovered that the standard 10% discount offer was actually depressing conversions by 23% compared to a simple social proof message showing how many people had bought the item that hour. They walk through the A/B test data, the psychology of what went wrong…
The skinny
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