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How Reed Hastings Rescued Netflix from the Qwikster Debacle
In this episode of The CEO Diary, Lucas and Luna examine one of the most infamous CEO reversals in business history: Netflix's 2011 Qwikster split. They explore how Reed Hastings misjudged his customers, lost 800,000 subscribers in a quarter, and then executed a remarkable turnaround. The conversation dives into the specific decisions Hastings made: the price hike that triggered the crisis, the apology blog post that became a case study in candor, and the strategic pivot to original content that saved the company. Lucas and Luna also discuss what the Qwikster fiasco reveals about the…
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