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Tapping Into Experience Innovation with Allen Adamson
Welcome to the What's Next! Podcast with Tiffani Bova.
This week I'm thrilled to bring you an episode of What's Next! Podcast with a distinguished branding expert, Allen Adamson.
For the past several years, Allen has been an adjunct professor at New York University's Stern School of Business, where he also serves as the brand expert in residence at Berkeley Center for Entrepreneurship.
His previous books, including Brand Simple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide.
His latest book, Seeing the How, spotlights companies that…
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