2268: The Future of Personalisation: Insights from Emarsys, an SAP company
In today's episode, we dive into the world of personalized customer experience with Meghann York, Global Head of Product Marketing at SAP Emarsys. Meghann takes us on a journey to understand how brands are leveraging AI-powered automation to provide highly relevant and personalized recommendations to their customers across multiple channels. One of the critical elements of the Emarsys platform is its ability to unify, cleanse and analyze first-party data. This data, which includes information from business applications, customer data, and commerce solutions, is used to build a rich profile of…
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