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UKCA 2025 Conference: Cinema First’s Director of Marketing and Partnerships Sharon Reid

In this episode of the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle and Chad Kennerk discuss the latest box office and exhibition news, including this week’s announcement that the National Association of Theatre Owners has rebranded as Cinema United. In the second UKCA edition of the Boxoffice Podcast, Sharon Reid, the director of marketing and partnerships at Cinema First, joins Daniel in the feature segment to discuss the organization's role in promoting UK cinema attendance.

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