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The Rest Is...What's Really Going On With Ariana Grande & Cynthia Erivo?
Ariana Grande & Cynthia Erivo – What's Really Going On?
This week on The Rest Is PR, Jacki and Lyle break down one of the strangest celebrity press tours in recent memory, as Ariana Grande and Cynthia Erivo continue their Wicked promotional run, complete with unusually touchy-feely interviews, defensive responses, and a swirl of unfounded online theories.
Jacki opens by praising the Wicked PR machine for its consistency and message discipline, even as speculation online grows about the pair’s dynamic. She emphasises that, from a pure comms perspective, the strategy is tight and controlled…
The skinny
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