Latest / Best of Business / Melanie Spencer: Thompson Spencer co-founder and CEO on the new data revealing what Kiwi influencers really earn

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Melanie Spencer: Thompson Spencer co-founder and CEO on the new data revealing what Kiwi influencers really earn · Best of Business

• 0:09
  Speaker 1: You're listening to a podcast from newstalks'b Follow this and
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• 0:16
  Speaker 2: It turns out being an influencer is not quite the
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  Speaker 2: dream career we all may have thought. According to IID,
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  Speaker 2: only about sixty people in the country are working as
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  Speaker 2: influencers full time and the average income is only about
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  Speaker 2: forty six thousand dollars a year, and our context for context,
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  Speaker 2: the minimum wage full time can earn forty eight thousand
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  Speaker 2: dollars a year. Melanie Spencer is co founder and CEO
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  Speaker 2: of marketing agency Thompson Spencer and with us. Hey, Melanie, Hello, Heather,
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  Speaker 2: how are you. I'm very well, thank you. Does it
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  Speaker 2: surprise you or did you already know that these people
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  Speaker 2: weren't really on the big dollars?
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  Speaker 3: This information surprises me, to be honest, because we know
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  Speaker 3: of influencers earning a lot more than that, and often
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  Speaker 3: they supplement their salary for influencer content. So I'm just
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  Speaker 3: not sure about the accuracy of this information.
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  Speaker 2: Are they well? This raises the question are the influencer
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  Speaker 2: you're aware of paying their taxes?
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  Speaker 3: They are? They are?
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  Speaker 2: How much is the So give me the top dollar
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  Speaker 2: that you're aware of an influencer earning.
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  Speaker 3: Oh, look, we have influencers earning well over ten thousand
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  Speaker 3: dollars per piece of content, and that kind of equates.
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  Speaker 3: We've got an influencer that's earned already forty two thousand
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  Speaker 3: dollars this year, and that's you know, we're only halfway through,
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  Speaker 3: so you know they are earning a lot more for sure. Okay,
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  Speaker 3: but again, if the if we're sort of like we're
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  Speaker 3: coming up three quarters the way through the year, they've
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  Speaker 3: earned forty two thousand, and then we're looking at them
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  Speaker 3: maybe earning seventy to eighty thousand, right, still not Kardashian
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  Speaker 3: level stuff.
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  Speaker 2: Is it.
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  Speaker 3: It's still not Kardashian levels. But there are some some
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  Speaker 3: influences that we know of that are earning in the hundreds.
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  Speaker 2: For So, are we counting all the free stuff they
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  Speaker 2: get as well, like the swimming pool and all that
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  Speaker 2: kind of stuff.
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  Speaker 3: Probably not, Probably not, but they do. They do have
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  Speaker 3: to state when they when they get free stuff, and
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  Speaker 3: it is it is one hundred percent rule when they
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  Speaker 3: put content up, whether they've been gifted something interesting.
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  Speaker 2: Hey, Melanie, thank you appreciate it. Melanie Spencer, co founder
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  Speaker 2: and CEO of Tom Suspenser.
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