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Inside the Playbook: Lecrae on the Hidden Business of Christian Music
In this clip from The Manager’s Playbook, Lecrae breaks down the hidden business behind Christian music and why the niche is much bigger than most people realize.
He explains how independent Christian labels built real revenue before major-label partnerships, how church licensing through CCLI can become a major income stream, and why Christian hip-hop developed its own touring power through live shows, festivals, churches, and direct fan connection.
Lecrae also shares what today’s independent artists need to understand about building an audience: stage presence, social media, music curation…
The skinny
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