Latest / Omni Talk Retail / Target’s Woes, Lowe’s Marketplace & Why Sam’s Club Pizza Delivery Will Change Our Lives | Fast Five

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Target’s Woes, Lowe’s Marketplace & Why Sam’s Club Pizza Delivery Will Change Our Lives | Fast Five · Omni Talk Retail

• 0:00
  The
• 0:00
  Omnich
• 0:01
  Fast
• 0:01
  5
• 0:01
  is
• 0:02
  brought
• 0:02
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• 0:02
  you
• 0:02
  by
• 0:02
  the
• 0:02
  A
• 0:02
  and
• 0:03
  M
• 0:03
  Consumer
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  and
• 0:03
  Retail
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• 0:04
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• 0:04
  A
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  ranked
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• 1:59
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• 1:59
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  we
• 2:00
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• 2:00
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• 2:00
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• 2:00
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• 2:00
  a
• 2:00
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• 2:01
  smarter,
• 2:01
  but
• 2:02
  most
• 2:02
  importantly,
• 2:02
  a
• 2:03
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• 2:03
  happier
• 2:03
  each
• 2:03
  week
• 2:04
  too.
• 2:04
  And
• 2:04
  the
• 2:04
  Fast
• 2:05
  5
• 2:05
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• 2:05
  just
• 2:05
  one
• 2:05
  of
• 2:05
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• 2:06
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• 2:07
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• 2:07
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• 2:07
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• 2:08
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  you
• 2:12
  a
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  every
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  our
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  Spotlight
• 2:17
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• 2:17
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  goes
• 2:18
  deep
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  each
• 2:18
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• 2:19
  on
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  the
• 2:19
  latest
• 2:19
  retail
• 2:20
  technology
• 2:20
  Trends.
• 2:21
  Today
• 2:21
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• 2:22
  May
• 2:22
  28,
• 2:23
  2025.
• 2:24
  I'm
• 2:24
  one
• 2:24
  of
• 2:24
  your
• 2:24
  hosts
• 2:25
  in
• 2:25
  Mazinga.
• 2:26
  And
• 2:26
  I'm
• 2:26
  Chris
• 2:26
  Walton
• 2:27
  and
• 2:27
  we
• 2:27
  are.
• 2:28
  Here
• 2:28
  once
• 2:28
  again
• 2:28
  to
• 2:28
  discuss
• 2:29
  all
• 2:29
  the
• 2:29
  top
• 2:29
  headlines
• 2:30
  from
• 2:30
  the
• 2:30
  past
• 2:31
  week
• 2:31
  making
• 2:31
  Waves
• 2:32
  in
• 2:32
  the
• 2:32
  world
• 2:33
  of
• 2:33
  omnichannel
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  Retail.
• 2:34
  Retailing,
• 2:35
  Chris.
• 2:35
  Retailing.
• 2:36
  Retailing.
• 2:37
  That's
• 2:37
  what
• 2:38
  we
• 2:38
  do
• 2:38
  here.
• 2:39
  We
• 2:40
  are
• 2:40
  heading
• 2:40
  out
• 2:40
  to
• 2:41
  Shop
• 2:41
  Talk
• 2:42
  Europe
• 2:42
  on
• 2:42
  Friday
• 2:43
  and
• 2:43
  then
• 2:43
  we're
• 2:44
  going
• 2:44
  to
• 2:44
  the
• 2:44
  Consumer
• 2:45
  Goods
• 2:45
  Forum
• 2:46
  the
• 2:46
  next
• 2:46
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• 2:47
  This
• 2:47
  is
• 2:47
  the
• 2:47
  Omni
• 2:48
  Talk
• 2:48
  European
• 2:49
  tour.
• 2:50
  So
• 2:51
  if
• 2:51
  you
• 2:51
  guys
• 2:52
  aren't
• 2:52
  already,
• 2:52
  make
• 2:53
  sure
• 2:53
  you're
• 2:53
  subscribed
• 2:54
  to
• 2:54
  omni
• 2:54
  Talk
• 2:54
  on
• 2:55
  YouTube,
• 2:56
  on
• 2:56
  LinkedIn,
• 2:56
  so
• 2:57
  you
• 2:57
  can
• 2:57
  get
• 2:58
  all
• 2:58
  the
• 2:58
  latest
• 2:58
  interviews
• 2:59
  and
• 2:59
  news
• 3:00
  from
• 3:00
  both
• 3:00
  of
• 3:01
  those
• 3:01
  shows.
• 3:01
  Chris,
• 3:02
  who
• 3:02
  are
• 3:03
  you
• 3:03
  interviewing
• 3:03
  on
• 3:03
  stage
• 3:04
  next
• 3:04
  week
• 3:04
  at
• 3:04
  Shop
• 3:04
  Talk
• 3:04
  Europe?
• 3:05
  Remind
• 3:05
  me.
• 3:06
  Yeah,
• 3:06
  I'm
• 3:06
  pretty
• 3:06
  excited.
• 3:07
  I'm
• 3:07
  interviewing
• 3:07
  executives
• 3:08
  from
• 3:08
  Tandem,
• 3:09
  Leroy
• 3:09
  Merlin,
• 3:10
  which
• 3:10
  actually
• 3:10
  some
• 3:11
  of
• 3:11
  my
• 3:11
  initial
• 3:11
  conversations
• 3:12
  around
• 3:12
  that
• 3:12
  will
• 3:12
  probably
• 3:13
  play
• 3:13
  into
• 3:13
  today's
• 3:13
  headlines,
• 3:14
  as
• 3:14
  well
• 3:14
  as
• 3:15
  the
• 3:15
  Chief
• 3:15
  Human
• 3:15
  Resources
• 3:16
  Officer
• 3:16
  at
• 3:17
  Ahold
• 3:17
  Delez.
• 3:19
  And
• 3:19
  I'm,
• 3:20
  I'm
• 3:20
  pretty
• 3:20
  excited
• 3:20
  about
• 3:21
  it.
• 3:21
  And
• 3:21
  we're
• 3:21
  going
• 3:21
  to
• 3:21
  be
• 3:21
  talking
• 3:21
  about
• 3:22
  one
• 3:22
  of
• 3:22
  my
• 3:22
  favorite
• 3:23
  topics
• 3:23
  and
• 3:23
  I
• 3:23
  know
• 3:23
  it's
• 3:24
  one
• 3:24
  of
• 3:24
  your
• 3:24
  favorite
• 3:24
  topics
• 3:24
  too,
• 3:25
  potentially
• 3:25
  even
• 3:25
  more
• 3:25
  so
• 3:25
  than
• 3:26
  mine,
• 3:26
  which
• 3:26
  is
• 3:27
  empowering
• 3:27
  store
• 3:28
  associates
• 3:29
  through
• 3:29
  technology.
• 3:30
  So,
• 3:31
  yeah,
• 3:31
  I'm
• 3:31
  excited
• 3:31
  about
• 3:31
  it.
• 3:32
  It's
• 3:32
  Monday
• 3:32
  afternoon,
• 3:33
  getting
• 3:33
  ready
• 3:34
  for
• 3:34
  the
• 3:34
  show.
• 3:34
  Love
• 3:34
  Barcelona.
• 3:35
  Love
• 3:35
  Amsterdam
• 3:36
  too.
• 3:36
  So
• 3:36
  it's
• 3:36
  going
• 3:36
  to
• 3:36
  be
• 3:36
  a
• 3:37
  fun
• 3:37
  couple
• 3:37
  weeks.
• 3:37
  But
• 3:37
  what
• 3:38
  do
• 3:38
  you
• 3:38
  got
• 3:38
  on
• 3:38
  the
• 3:38
  docket?
• 3:39
  You
• 3:39
  gotta,
• 3:39
  I
• 3:39
  feel
• 3:40
  like
• 3:40
  you're
• 3:40
  kick,
• 3:40
  you're
• 3:40
  almost
• 3:41
  like
• 3:41
  kicking
• 3:41
  off
• 3:41
  the
• 3:42
  show
• 3:42
  on
• 3:42
  the
• 3:42
  keynote
• 3:43
  stage,
• 3:43
  if
• 3:43
  I'm
• 3:44
  not
• 3:44
  mistaken.
• 3:44
  We
• 3:44
  are.
• 3:45
  Yeah,
• 3:45
  we're.
• 3:46
  I'm
• 3:46
  also
• 3:46
  gonna
• 3:46
  be
• 3:46
  talking
• 3:47
  to
• 3:47
  Tandem,
• 3:47
  which
• 3:48
  is
• 3:48
  a
• 3:48
  brand
• 3:48
  that
• 3:49
  if
• 3:49
  you
• 3:49
  don't
• 3:49
  know
• 3:49
  about,
• 3:50
  for
• 3:50
  our
• 3:50
  US
• 3:50
  Listeners,
• 3:51
  I
• 3:51
  was
• 3:51
  pretty
• 3:52
  impressed
• 3:52
  by,
• 3:52
  I
• 3:52
  mean,
• 3:52
  Chris,
• 3:53
  I,
• 3:53
  I
• 3:53
  was
• 3:53
  not
• 3:54
  familiar
• 3:54
  with
• 3:54
  them
• 3:54
  before,
• 3:55
  before
• 3:55
  we
• 3:56
  went
• 3:56
  into
• 3:57
  this
• 3:57
  Shop
• 3:57
  Talk
• 3:58
  Europe
• 3:59
  prep.
• 3:59
  But
• 4:00
  I'll
• 4:00
  be
• 4:01
  interviewing
• 4:01
  their
• 4:01
  CEO
• 4:02
  Jama
• 4:03
  on
• 4:03
  stage,
• 4:05
  just
• 4:05
  talking
• 4:05
  about
• 4:06
  how
• 4:07
  they
• 4:07
  are,
• 4:07
  you
• 4:08
  know,
• 4:08
  how
• 4:08
  the
• 4:08
  brand
• 4:09
  is
• 4:09
  continuing
• 4:09
  to
• 4:09
  expand
• 4:10
  hopefully
• 4:11
  into
• 4:11
  the
• 4:11
  US
• 4:11
  soon.
• 4:12
  But
• 4:12
  they're
• 4:12
  like
• 4:12
  the
• 4:13
  number
• 4:13
  two
• 4:13
  retailer
• 4:14
  based
• 4:15
  out
• 4:15
  of
• 4:15
  Spain
• 4:15
  after
• 4:15
  Zara's
• 4:16
  into
• 4:16
  tech.
• 4:16
  So
• 4:17
  big,
• 4:18
  big
• 4:18
  conversation.
• 4:19
  And
• 4:19
  then
• 4:19
  I'm
• 4:19
  also
• 4:19
  interviewing
• 4:20
  the
• 4:20
  head
• 4:21
  of
• 4:21
  Global
• 4:21
  E
• 4:22
  Commerce
• 4:22
  for
• 4:22
  l'
• 4:22
  Oreal,
• 4:23
  which
• 4:23
  will
• 4:23
  also
• 4:24
  be
• 4:24
  a
• 4:24
  fun
• 4:25
  conversation.
• 4:25
  So
• 4:26
  nice
• 4:27
  getting
• 4:27
  them
• 4:27
  all
• 4:27
  out
• 4:27
  of
• 4:28
  the
• 4:28
  way
• 4:28
  on
• 4:28
  Monday.
• 4:28
  So
• 4:29
  Monday
• 4:29
  will
• 4:29
  be
• 4:29
  an
• 4:29
  action
• 4:30
  packed
• 4:30
  day.
• 4:31
  Yeah,
• 4:31
  it's,
• 4:32
  it's
• 4:32
  funny
• 4:32
  talking
• 4:32
  to
• 4:32
  those
• 4:33
  guys
• 4:33
  too,
• 4:33
  because
• 4:33
  it
• 4:34
  sounds
• 4:34
  like
• 4:34
  there's
• 4:34
  like
• 4:34
  a,
• 4:34
  there's
• 4:35
  a
• 4:35
  heated
• 4:35
  battle
• 4:35
  between
• 4:36
  the
• 4:36
  1,
• 4:36
  2
• 4:37
  and
• 4:37
  3
• 4:37
  positioning
• 4:37
  between
• 4:38
  tandem
• 4:39
  and
• 4:39
  Inditex
• 4:40
  too,
• 4:41
  as
• 4:41
  you
• 4:41
  talk
• 4:41
  about
• 4:41
  it.
• 4:42
  So,
• 4:42
  yeah,
• 4:42
  so
• 4:42
  it'll
• 4:43
  be
• 4:43
  good
• 4:43
  for,
• 4:43
  for
• 4:44
  you
• 4:44
  and,
• 4:44
  and
• 4:44
  for
• 4:45
  all
• 4:45
  of
• 4:45
  our
• 4:45
  fans
• 4:45
  to
• 4:46
  tune
• 4:46
  in
• 4:46
  all
• 4:46
  next
• 4:47
  week.
• 4:47
  So.
• 4:48
  All
• 4:48
  right,
• 4:48
  well,
• 4:48
  should
• 4:48
  we
• 4:49
  do
• 4:49
  this
• 4:49
  week's
• 4:49
  show
• 4:49
  an
• 4:50
  we
• 4:50
  don't
• 4:50
  have
• 4:50
  any
• 4:50
  guest
• 4:51
  hosts
• 4:51
  today.
• 4:51
  We
• 4:51
  haven't
• 4:52
  had.
• 4:52
  No.
• 4:52
  Just
• 4:52
  us.
• 4:53
  Just
• 4:53
  us.
• 4:54
  Just
• 4:54
  us.
• 4:54
  Sorry,
• 4:54
  folks.
• 4:55
  Sorry.
• 4:55
  Avitox
• 4:56
  fans.
• 4:56
  You
• 4:56
  just
• 4:56
  get
• 4:56
  anime
• 4:57
  today.
• 4:58
  All
• 4:58
  right.
• 4:58
  In
• 4:58
  this
• 4:58
  week's
• 4:59
  Fast5,
• 4:59
  we've
• 5:00
  got
• 5:00
  news
• 5:00
  on
• 5:00
  Sam's
• 5:01
  Club
• 5:01
  delivering
• 5:02
  pizza,
• 5:03
  Lowe's
• 5:04
  new
• 5:04
  third
• 5:04
  party
• 5:05
  marketplace,
• 5:05
  Google
• 5:06
  rolling
• 5:06
  out
• 5:06
  Agentic
• 5:07
  AI
• 5:08
  checkout
• 5:08
  Nike's
• 5:09
  plans
• 5:09
  to
• 5:10
  resume
• 5:10
  selling
• 5:10
  on
• 5:10
  Amazon.
• 5:11
  And
• 5:11
  A&M's
• 5:12
  David
• 5:12
  Schneidman
• 5:13
  does
• 5:13
  stop
• 5:13
  by
• 5:14
  to
• 5:14
  share
• 5:14
  five
• 5:14
  insightful
• 5:15
  minutes
• 5:15
  on
• 5:15
  A&M's
• 5:16
  latest
• 5:17
  consumer
• 5:17
  sentiment
• 5:18
  survey
• 5:19
  that
• 5:19
  they've
• 5:19
  completed
• 5:20
  heading
• 5:20
  into
• 5:20
  the
• 5:20
  summer.
• 5:21
  But
• 5:21
  we
• 5:21
  begin
• 5:21
  today
• 5:22
  with
• 5:22
  rather
• 5:23
  strange
• 5:24
  news
• 5:24
  coming
• 5:25
  out
• 5:25
  of
• 5:25
  our
• 5:25
  former
• 5:25
  employer.
• 5:26
  Anne
• 5:27
  that's
• 5:27
  right,
• 5:27
  Chris.
• 5:28
  Headline
• 5:28
  number
• 5:28
  one,
• 5:29
  Target
• 5:30
  is
• 5:30
  betting
• 5:30
  on
• 5:31
  a
• 5:31
  new
• 5:31
  acceleration
• 5:32
  initiative
• 5:33
  to
• 5:33
  turn
• 5:34
  around
• 5:34
  its
• 5:34
  performance.
• 5:35
  According
• 5:35
  to
• 5:36
  retail
• 5:36
  dive.
• 5:36
  Target
• 5:36
  announced
• 5:37
  the
• 5:37
  establishment
• 5:38
  of
• 5:38
  an
• 5:38
  enterprise
• 5:38
  acceleration
• 5:39
  office,
• 5:40
  which
• 5:40
  is,
• 5:40
  quote,
• 5:41
  aimed
• 5:42
  at
• 5:42
  removing
• 5:42
  friction
• 5:43
  and
• 5:43
  enabling
• 5:43
  the
• 5:44
  team
• 5:44
  to
• 5:44
  make
• 5:44
  faster
• 5:45
  decisions
• 5:45
  in
• 5:45
  support
• 5:45
  of
• 5:46
  our
• 5:46
  growth
• 5:46
  and
• 5:46
  end
• 5:47
  quote,
• 5:47
  said
• 5:47
  Target
• 5:48
  COO
• 5:48
  Michael
• 5:49
  Fidelke,
• 5:50
  who
• 5:50
  will
• 5:50
  also
• 5:51
  reportedly
• 5:51
  oversee
• 5:52
  the
• 5:52
  initiative.
• 5:53
  The
• 5:53
  news
• 5:54
  comes
• 5:54
  after
• 5:54
  Target
• 5:55
  kicked
• 5:55
  off
• 5:55
  its
• 5:55
  fiscal
• 5:56
  2025
• 5:56
  with
• 5:56
  a
• 5:57
  decline
• 5:57
  in
• 5:57
  net
• 5:57
  incomp
• 5:58
  store
• 5:58
  sales,
• 5:59
  which
• 5:59
  were
• 5:59
  down
• 6:00
  2.8
• 6:00
  and
• 6:01
  3.8%
• 6:02
  respectively,
• 6:03
  and
• 6:04
  in
• 6:04
  which
• 6:04
  the
• 6:04
  retailer
• 6:05
  also
• 6:05
  saw
• 6:05
  a
• 6:05
  drop
• 6:05
  in
• 6:06
  traffic
• 6:06
  and
• 6:06
  average
• 6:06
  ticket
• 6:07
  size,
• 6:07
  making
• 6:08
  it
• 6:08
  Target's
• 6:09
  third
• 6:09
  consecutive
• 6:10
  quarter
• 6:10
  of
• 6:10
  negative
• 6:11
  net
• 6:11
  sales.
• 6:13
  Not
• 6:13
  comp
• 6:13
  sales,
• 6:14
  but
• 6:14
  net
• 6:15
  sales
• 6:15
  results.
• 6:16
  Chris,
• 6:17
  are
• 6:17
  you
• 6:17
  buying
• 6:18
  or
• 6:18
  selling
• 6:19
  Target's
• 6:19
  new
• 6:20
  enterprise
• 6:20
  acceleration
• 6:21
  office
• 6:21
  as
• 6:22
  the
• 6:22
  key
• 6:22
  to
• 6:22
  this
• 6:23
  turnaround?
• 6:25
  Let
• 6:25
  me
• 6:25
  say
• 6:25
  this
• 6:25
  and
• 6:25
  pump
• 6:26
  the
• 6:26
  brakes.
• 6:26
  That's,
• 6:27
  that's
• 6:27
  the
• 6:27
  expression
• 6:28
  I'm
• 6:28
  saying
• 6:28
  on
• 6:28
  the
• 6:28
  acceleration
• 6:29
  office.
• 6:29
  Pump
• 6:30
  the
• 6:30
  brakes
• 6:30
  and
• 6:30
  I'm
• 6:31
  going
• 6:31
  to
• 6:31
  get
• 6:31
  out
• 6:31
  of
• 6:31
  the
• 6:31
  gate
• 6:31
  quickly
• 6:32
  on
• 6:32
  this,
• 6:32
  on
• 6:32
  this
• 6:32
  headline
• 6:33
  today.
• 6:33
  No
• 6:33
  one's
• 6:34
  surprised.
• 6:34
  No
• 6:34
  one's
• 6:35
  surprised.
• 6:36
  No
• 6:36
  one
• 6:36
  is
• 6:36
  surprised.
• 6:37
  But
• 6:37
  I'm
• 6:37
  going
• 6:37
  to
• 6:37
  get
• 6:37
  pretty
• 6:38
  pointed,
• 6:39
  too.
• 6:39
  I
• 6:39
  mean,
• 6:40
  the
• 6:40
  number
• 6:40
  one
• 6:41
  thing
• 6:41
  I
• 6:41
  would
• 6:41
  say,
• 6:41
  or
• 6:41
  the
• 6:42
  question
• 6:42
  I
• 6:42
  would
• 6:42
  ask
• 6:42
  is
• 6:43
  how
• 6:43
  feckless
• 6:44
  can
• 6:45
  the
• 6:45
  CEO,
• 6:45
  Brian
• 6:46
  Cornell,
• 6:46
  and
• 6:46
  more
• 6:47
  important,
• 6:47
  the
• 6:47
  board,
• 6:48
  actually
• 6:48
  be
• 6:48
  with
• 6:49
  this
• 6:49
  announcement?
• 6:49
  The
• 6:49
  last
• 6:50
  time
• 6:50
  I
• 6:50
  checked,
• 6:51
  what
• 6:51
  the
• 6:51
  acceleration
• 6:52
  office
• 6:52
  is,
• 6:53
  the
• 6:53
  acceleration
• 6:54
  office
• 6:54
  is
• 6:54
  charged
• 6:55
  to
• 6:55
  do
• 6:56
  is
• 6:56
  basically
• 6:56
  the
• 6:56
  main
• 6:57
  job
• 6:57
  of
• 6:57
  the
• 6:57
  CEO.
• 6:59
  Now,
• 6:59
  I've
• 6:59
  railed
• 7:00
  on
• 7:01
  this
• 7:01
  show
• 7:01
  for
• 7:01
  the
• 7:01
  past
• 7:02
  two
• 7:02
  years
• 7:02
  about
• 7:03
  how
• 7:03
  what
• 7:03
  happened
• 7:04
  last
• 7:04
  week
• 7:04
  was
• 7:04
  coming,
• 7:06
  you
• 7:06
  know,
• 7:06
  talked
• 7:06
  about
• 7:06
  it
• 7:07
  very
• 7:07
  regularly,
• 7:08
  honestly.
• 7:09
  And
• 7:09
  it's
• 7:09
  because
• 7:09
  Cornell
• 7:10
  never
• 7:10
  had
• 7:11
  a
• 7:11
  growth
• 7:11
  strategy.
• 7:12
  Never.
• 7:12
  He's
• 7:13
  never
• 7:13
  had
• 7:13
  one
• 7:13
  in
• 7:14
  place.
• 7:14
  And
• 7:14
  now,
• 7:15
  you
• 7:15
  know,
• 7:15
  everything's
• 7:16
  coming
• 7:16
  home
• 7:16
  to
• 7:16
  roost.
• 7:17
  And
• 7:17
  so
• 7:17
  the
• 7:17
  board,
• 7:17
  the
• 7:17
  other
• 7:18
  part
• 7:18
  about
• 7:18
  this
• 7:18
  is
• 7:18
  the
• 7:18
  board
• 7:19
  is
• 7:19
  just
• 7:19
  sitting
• 7:19
  there
• 7:20
  almost
• 7:20
  like
• 7:20
  they've
• 7:20
  been
• 7:21
  caught
• 7:21
  off
• 7:21
  guard
• 7:21
  to
• 7:22
  this
• 7:22
  whole
• 7:22
  thing
• 7:22
  when,
• 7:22
  yeah,
• 7:23
  lots
• 7:23
  of
• 7:23
  us
• 7:23
  have
• 7:24
  been
• 7:24
  talking
• 7:24
  about
• 7:24
  it.
• 7:24
  And
• 7:24
  now
• 7:25
  they
• 7:25
  sign
• 7:25
  off
• 7:25
  on
• 7:25
  an
• 7:26
  acceleration
• 7:27
  office
• 7:27
  when
• 7:28
  the
• 7:28
  culture
• 7:28
  is
• 7:29
  dying
• 7:29
  on
• 7:29
  the
• 7:29
  vine
• 7:30
  from
• 7:30
  everyone
• 7:30
  we
• 7:31
  talk
• 7:31
  to
• 7:31
  and
• 7:32
  Cornell
• 7:32
  is
• 7:32
  just
• 7:32
  sitting
• 7:33
  there
• 7:33
  like
• 7:33
  a
• 7:33
  lame
• 7:33
  duck.
• 7:34
  The
• 7:34
  quote
• 7:35
  unquote,
• 7:35
  acceleration
• 7:36
  office
• 7:36
  will
• 7:36
  also
• 7:37
  no
• 7:37
  doubt
• 7:37
  be
• 7:37
  the
• 7:37
  first
• 7:37
  thing
• 7:38
  the
• 7:38
  new
• 7:38
  CEO
• 7:39
  cuts
• 7:39
  whenever
• 7:40
  he
• 7:40
  or
• 7:40
  she
• 7:40
  comes
• 7:41
  in.
• 7:41
  Because
• 7:41
  it's
• 7:41
  just
• 7:42
  plain
• 7:42
  stupid.
• 7:43
  I
• 7:43
  mean,
• 7:43
  there's
• 7:43
  no
• 7:44
  other
• 7:44
  way
• 7:44
  to
• 7:44
  put
• 7:44
  it.
• 7:45
  And
• 7:45
  so
• 7:46
  I'm
• 7:46
  going
• 7:46
  to
• 7:46
  say
• 7:46
  it
• 7:46
  out
• 7:46
  loud.
• 7:46
  I'm
• 7:47
  going
• 7:47
  to
• 7:47
  say
• 7:47
  it
• 7:47
  out
• 7:47
  loud.
• 7:47
  I've
• 7:48
  said
• 7:48
  it.
• 7:48
  I
• 7:48
  don't
• 7:48
  think
• 7:48
  I've
• 7:48
  said
• 7:48
  it
• 7:49
  on
• 7:49
  this
• 7:49
  show,
• 7:49
  but
• 7:50
  I've
• 7:50
  said
• 7:50
  it
• 7:50
  in
• 7:50
  private
• 7:50
  circles.
• 7:51
  But
• 7:51
  I'm
• 7:51
  going
• 7:51
  to
• 7:51
  say
• 7:51
  it
• 7:51
  out
• 7:51
  loud
• 7:52
  today.
• 7:52
  I
• 7:52
  think
• 7:52
  Brian
• 7:53
  Cornell
• 7:53
  is
• 7:53
  going
• 7:53
  to
• 7:53
  go
• 7:54
  down
• 7:54
  as
• 7:54
  the
• 7:54
  worst
• 7:54
  CEO
• 7:55
  in
• 7:55
  Target's
• 7:55
  history.
• 7:56
  And
• 7:56
  he
• 7:56
  should.
• 7:57
  Because
• 7:58
  when
• 7:58
  numerous
• 7:58
  articles
• 7:59
  and
• 7:59
  news
• 8:00
  outlets
• 8:00
  and
• 8:00
  social
• 8:01
  media
• 8:01
  are
• 8:01
  making
• 8:02
  comments
• 8:02
  comparing
• 8:03
  Target
• 8:03
  to
• 8:03
  Kmart,
• 8:04
  it's
• 8:05
  just
• 8:05
  gotten
• 8:05
  that
• 8:06
  bad.
• 8:06
  And
• 8:06
  in
• 8:06
  my
• 8:06
  opinion,
• 8:07
  and
• 8:07
  like
• 8:07
  I
• 8:08
  said
• 8:08
  last
• 8:08
  month,
• 8:09
  it's
• 8:09
  only
• 8:09
  going
• 8:10
  to
• 8:10
  get
• 8:10
  worse
• 8:10
  until
• 8:10
  the
• 8:11
  board
• 8:11
  gets
• 8:11
  rid
• 8:11
  of
• 8:12
  him
• 8:12
  and
• 8:12
  brings
• 8:12
  in
• 8:13
  someone
• 8:13
  that
• 8:13
  can
• 8:14
  bring
• 8:14
  back
• 8:14
  what
• 8:14
  Target's
• 8:15
  all
• 8:15
  about
• 8:16
  and
• 8:17
  re
• 8:17
  enliven
• 8:17
  it's
• 8:18
  expect
• 8:18
  more,
• 8:18
  pay
• 8:19
  less
• 8:19
  promise.
• 8:20
  Because
• 8:20
  when
• 8:20
  Target
• 8:20
  is
• 8:21
  running
• 8:21
  well,
• 8:22
  that
• 8:22
  is
• 8:22
  what
• 8:22
  it's
• 8:23
  known
• 8:23
  for.
• 8:24
  Yeah,
• 8:24
  it's
• 8:24
  just
• 8:25
  really
• 8:25
  sad.
• 8:26
  I
• 8:26
  mean,
• 8:27
  Target
• 8:27
  being
• 8:28
  compared
• 8:28
  to
• 8:28
  Kmart
• 8:29
  makes
• 8:29
  my.
• 8:30
  That
• 8:30
  just.
• 8:30
  It's.
• 8:31
  I
• 8:31
  don't
• 8:31
  know,
• 8:32
  it
• 8:32
  makes
• 8:32
  me
• 8:32
  feel
• 8:33
  awful.
• 8:33
  Like
• 8:33
  that's
• 8:33
  not
• 8:34
  where
• 8:34
  Target
• 8:34
  should
• 8:35
  be.
• 8:35
  It's
• 8:35
  really.
• 8:36
  It.
• 8:36
  It
• 8:36
  is
• 8:37
  a
• 8:37
  brand
• 8:37
  that
• 8:37
  hold
• 8:38
  or
• 8:38
  held
• 8:39
  a
• 8:39
  lot
• 8:39
  of
• 8:40
  equity
• 8:41
  in
• 8:41
  people's
• 8:42
  hearts
• 8:42
  and
• 8:43
  minds.
• 8:43
  And
• 8:43
  I.
• 8:44
  Yeah,
• 8:44
  it's
• 8:44
  just.
• 8:44
  I.
• 8:45
  Again,
• 8:45
  I
• 8:45
  cannot
• 8:46
  say
• 8:46
  it
• 8:46
  enough.
• 8:46
  I
• 8:47
  just
• 8:47
  feel
• 8:48
  for
• 8:48
  every
• 8:48
  one
• 8:48
  of
• 8:49
  our
• 8:49
  friends
• 8:50
  and
• 8:50
  family
• 8:50
  members
• 8:51
  who
• 8:52
  are
• 8:52
  at
• 8:52
  Target
• 8:53
  right
• 8:53
  now
• 8:53
  and
• 8:53
  who
• 8:53
  are
• 8:53
  trying
• 8:54
  to
• 8:54
  navigate
• 8:54
  these
• 8:54
  waters,
• 8:55
  I.
• 8:56
  I
• 8:56
  think
• 8:56
  the
• 8:56
  only
• 8:56
  thing
• 8:57
  I
• 8:57
  would.
• 8:57
  I
• 8:57
  would
• 8:58
  add
• 8:58
  into
• 8:58
  the
• 8:59
  rant,
• 8:59
  Chris,
• 9:00
  would
• 9:00
  be
• 9:00
  I
• 9:01
  don't.
• 9:02
  I
• 9:02
  don't
• 9:03
  hate
• 9:03
  the
• 9:03
  concept
• 9:04
  of
• 9:04
  an
• 9:04
  acceleration
• 9:05
  office,
• 9:06
  but
• 9:06
  it
• 9:06
  feels
• 9:06
  like
• 9:06
  something
• 9:07
  that
• 9:07
  should
• 9:07
  have
• 9:07
  been
• 9:07
  done
• 9:08
  during
• 9:08
  the
• 9:08
  pandemic
• 9:09
  several
• 9:09
  years
• 9:10
  ago
• 9:10
  when
• 9:10
  Target
• 9:11
  was
• 9:11
  riding
• 9:11
  high
• 9:11
  during
• 9:12
  that
• 9:12
  time
• 9:12
  to
• 9:13
  figure
• 9:13
  out
• 9:13
  how
• 9:13
  to
• 9:13
  continue
• 9:14
  that
• 9:14
  momentum.
• 9:15
  Right
• 9:15
  now,
• 9:15
  it
• 9:16
  just
• 9:16
  feels
• 9:16
  like
• 9:17
  it's
• 9:17
  too
• 9:17
  little
• 9:18
  too
• 9:18
  late.
• 9:18
  And
• 9:18
  I
• 9:19
  feel
• 9:19
  like
• 9:19
  that's
• 9:19
  the
• 9:20
  sentiment
• 9:20
  that
• 9:20
  I
• 9:20
  keep
• 9:20
  hearing
• 9:21
  from
• 9:21
  friends
• 9:21
  who
• 9:22
  are
• 9:22
  still
• 9:22
  at
• 9:22
  Target
• 9:22
  is
• 9:23
  like
• 9:23
  Cornell's
• 9:24
  email
• 9:25
  that
• 9:25
  went
• 9:25
  out
• 9:25
  about
• 9:25
  the
• 9:26
  DEI
• 9:26
  initiatives.
• 9:27
  Too
• 9:27
  little
• 9:27
  too
• 9:27
  late.
• 9:28
  Like
• 9:28
  the.
• 9:29
  This
• 9:29
  acceleration
• 9:29
  office.
• 9:30
  Too
• 9:30
  little
• 9:30
  too
• 9:31
  late.
• 9:31
  You're.
• 9:31
  You're
• 9:32
  100%
• 9:32
  right
• 9:32
  that
• 9:33
  this
• 9:33
  just
• 9:33
  should
• 9:33
  be
• 9:34
  the
• 9:34
  role
• 9:34
  acceleration
• 9:35
  should
• 9:35
  be
• 9:35
  part
• 9:36
  of
• 9:36
  the
• 9:36
  CEO's
• 9:36
  role.
• 9:37
  And
• 9:38
  I
• 9:38
  will
• 9:39
  just
• 9:39
  end
• 9:39
  by
• 9:39
  saying
• 9:40
  one
• 9:40
  of
• 9:40
  the
• 9:40
  funniest
• 9:40
  things
• 9:41
  I
• 9:41
  heard
• 9:41
  to
• 9:41
  turn
• 9:42
  this
• 9:42
  around
• 9:43
  is
• 9:43
  that
• 9:44
  Target
• 9:44
  insiders
• 9:45
  are
• 9:45
  calling
• 9:45
  the
• 9:45
  acceleration
• 9:46
  office
• 9:47
  Target
• 9:47
  Doge.
• 9:49
  Target
• 9:49
  doge,
• 9:50
  which
• 9:50
  I
• 9:50
  thought
• 9:50
  was,
• 9:51
  like,
• 9:51
  not
• 9:51
  improving
• 9:52
  morale
• 9:52
  by
• 9:53
  any
• 9:53
  means
• 9:53
  inside,
• 9:54
  but.
• 9:54
  But
• 9:55
  it
• 9:55
  was.
• 9:55
  It
• 9:56
  gives
• 9:56
  you
• 9:56
  a
• 9:56
  sense
• 9:56
  of
• 9:57
  how
• 9:57
  those
• 9:57
  internal
• 9:58
  employees
• 9:58
  are
• 9:58
  feeling,
• 9:59
  and
• 9:59
  it's
• 10:00
  past
• 10:00
  time
• 10:01
  for
• 10:01
  someone
• 10:01
  new
• 10:01
  to
• 10:01
  take
• 10:02
  the
• 10:02
  helm
• 10:02
  and
• 10:02
  just
• 10:02
  clean
• 10:03
  house
• 10:03
  over
• 10:03
  there.
• 10:04
  Yeah.
• 10:04
  And
• 10:04
  you
• 10:04
  know
• 10:04
  what's
• 10:05
  funny?
• 10:05
  And
• 10:05
  I
• 10:05
  didn't
• 10:05
  think
• 10:05
  about
• 10:06
  this
• 10:06
  until
• 10:06
  you
• 10:06
  just
• 10:06
  said
• 10:06
  it.
• 10:07
  We
• 10:07
  were
• 10:07
  part
• 10:08
  of
• 10:08
  the
• 10:08
  previous,
• 10:09
  quote,
• 10:09
  unquote,
• 10:09
  acceleration
• 10:10
  office
• 10:10
  when
• 10:10
  we
• 10:11
  were
• 10:11
  part
• 10:11
  of
• 10:11
  the
• 10:11
  innovation
• 10:12
  portfolio,
• 10:13
  which
• 10:13
  Brian
• 10:13
  Cornell
• 10:14
  and
• 10:14
  the
• 10:14
  board
• 10:15
  abruptly
• 10:16
  shut
• 10:16
  down
• 10:17
  and
• 10:18
  said,
• 10:18
  we
• 10:18
  are
• 10:18
  not
• 10:19
  going
• 10:19
  to
• 10:19
  focus
• 10:19
  on
• 10:20
  innovation.
• 10:20
  We're
• 10:20
  going
• 10:20
  to
• 10:20
  stay
• 10:21
  core
• 10:21
  to
• 10:21
  what
• 10:21
  Target
• 10:21
  is.
• 10:22
  Which
• 10:22
  in
• 10:22
  reality
• 10:23
  is
• 10:23
  antithetical
• 10:24
  to
• 10:24
  how
• 10:24
  Target
• 10:25
  originated.
• 10:26
  Target
• 10:26
  was
• 10:26
  a
• 10:27
  standalone
• 10:27
  concept
• 10:28
  created
• 10:28
  by
• 10:28
  the
• 10:28
  Dayton
• 10:29
  Hudson
• 10:29
  Corporation
• 10:30
  as
• 10:30
  an
• 10:30
  innovative
• 10:31
  idea.
• 10:31
  And
• 10:32
  so
• 10:32
  Cornell
• 10:33
  shut
• 10:33
  all
• 10:33
  those
• 10:33
  things
• 10:33
  down,
• 10:34
  and
• 10:34
  now
• 10:35
  he
• 10:35
  and
• 10:35
  the
• 10:35
  board
• 10:35
  are
• 10:36
  trying
• 10:36
  to
• 10:36
  bring
• 10:36
  this
• 10:37
  idea
• 10:37
  back.
• 10:37
  You're
• 10:37
  100%
• 10:38
  right.
• 10:38
  This
• 10:39
  is
• 10:39
  an.
• 10:39
  These
• 10:39
  are
• 10:40
  ideas
• 10:40
  that
• 10:40
  could
• 10:40
  work
• 10:41
  as
• 10:41
  long
• 10:41
  as
• 10:41
  they
• 10:41
  were
• 10:42
  interwoven
• 10:42
  in
• 10:43
  the
• 10:43
  DNA
• 10:43
  and
• 10:43
  they
• 10:43
  were
• 10:44
  thought
• 10:44
  about
• 10:44
  and
• 10:44
  done
• 10:45
  consistently
• 10:45
  year
• 10:46
  over
• 10:46
  year
• 10:46
  over
• 10:47
  year,
• 10:47
  and
• 10:47
  money
• 10:47
  and
• 10:48
  capital
• 10:48
  was
• 10:48
  devoted
• 10:49
  to
• 10:49
  them.
• 10:49
  Yep.
• 10:50
  All
• 10:50
  right,
• 10:50
  let's
• 10:51
  talk
• 10:51
  about
• 10:51
  something
• 10:51
  more
• 10:52
  fun.
• 10:52
  Yeah.
• 10:53
  I
• 10:53
  deliberately
• 10:54
  put
• 10:54
  this
• 10:54
  headline
• 10:55
  number
• 10:55
  two
• 10:55
  in
• 10:55
  the
• 10:55
  order
• 10:56
  with
• 10:57
  where
• 10:57
  we
• 10:57
  would
• 10:57
  be.
• 10:57
  Yeah.
• 10:58
  But
• 10:58
  you
• 10:58
  know,
• 10:58
  the
• 10:59
  other
• 10:59
  thing
• 10:59
  I.
• 10:59
  Want
• 10:59
  to
• 10:59
  say
• 10:59
  too
• 10:59
  is,
• 11:00
  you
• 11:00
  know,
• 11:00
  for
• 11:00
  those
• 11:00
  fans
• 11:00
  that,
• 11:01
  you
• 11:01
  know,
• 11:01
  those
• 11:01
  fans
• 11:01
  out
• 11:01
  there
• 11:02
  are
• 11:02
  listeners,
• 11:02
  are
• 11:02
  always
• 11:02
  like,
• 11:02
  yeah,
• 11:03
  you
• 11:03
  know,
• 11:03
  your
• 11:03
  head
• 11:03
  on
• 11:03
  targets.
• 11:04
  It's
• 11:04
  because
• 11:04
  I
• 11:05
  care.
• 11:05
  You
• 11:05
  know,
• 11:06
  like,
• 11:06
  I
• 11:06
  wanted
• 11:07
  to
• 11:07
  have
• 11:08
  people
• 11:08
  see
• 11:08
  what
• 11:08
  was
• 11:08
  coming
• 11:09
  ahead
• 11:09
  of
• 11:09
  time,
• 11:09
  you
• 11:10
  know,
• 11:10
  so
• 11:10
  you
• 11:10
  wouldn't
• 11:10
  find
• 11:11
  themselves
• 11:11
  in
• 11:11
  this
• 11:11
  situation.
• 11:12
  But
• 11:12
  anyway,
• 11:12
  headline
• 11:13
  number
• 11:13
  two,
• 11:14
  Sam's
• 11:14
  club's
• 11:15
  member,
• 11:15
  Mark
• 11:16
  Hot
• 11:16
  baked
• 11:17
  pizza
• 11:17
  is
• 11:18
  now
• 11:18
  deliverable
• 11:19
  and
• 11:19
  hot
• 11:20
  fresh
• 11:21
  and
• 11:21
  just
• 11:22
  believe
• 11:22
  it
• 11:22
  or
• 11:22
  not,
• 11:23
  fans.
• 11:24
  $8.98.
• 11:26
  Holy
• 11:27
  cow.
• 11:28
  That
• 11:28
  is
• 11:28
  such
• 11:28
  a
• 11:28
  hot
• 11:29
  price.
• 11:29
  Steel
• 11:29
  of
• 11:29
  a
• 11:30
  deal.
• 11:30
  Steal
• 11:30
  of
• 11:30
  a
• 11:30
  deal.
• 11:30
  Oh,
• 11:31
  my
• 11:31
  God.
• 11:32
  Yeah.
• 11:33
  According
• 11:33
  to
• 11:33
  a
• 11:33
  Walmart
• 11:34
  press
• 11:34
  release,
• 11:35
  members
• 11:35
  mark.
• 11:36
  Members
• 11:37
  mark.
• 11:37
  Hot
• 11:37
  baked
• 11:38
  pizza,
• 11:38
  one
• 11:38
  of
• 11:39
  the
• 11:39
  hardest
• 11:39
  things
• 11:39
  to
• 11:40
  say,
• 11:40
  is
• 11:41
  officially
• 11:41
  available
• 11:42
  through
• 11:42
  delivery
• 11:42
  in
• 11:42
  the
• 11:43
  majority
• 11:43
  of
• 11:43
  Sam's
• 11:44
  clubs
• 11:44
  nationwide
• 11:45
  and
• 11:45
  will
• 11:45
  be
• 11:45
  live
• 11:46
  in
• 11:46
  all
• 11:46
  clubs
• 11:47
  by
• 11:47
  the
• 11:47
  end
• 11:47
  of
• 11:47
  the
• 11:47
  month.
• 11:48
  Members
• 11:48
  can
• 11:48
  enjoy
• 11:49
  their
• 11:49
  favorite
• 11:49
  toppings.
• 11:50
  Pepperoni,
• 11:51
  cheese,
• 11:52
  and
• 11:52
  my
• 11:52
  potential
• 11:53
  go
• 11:53
  to
• 11:54
  four
• 11:54
  meat.
• 11:55
  Curious
• 11:55
  what
• 11:55
  those
• 11:55
  four
• 11:56
  meats
• 11:56
  are,
• 11:56
  and
• 11:56
  I
• 11:56
  was
• 11:57
  trying
• 11:57
  to
• 11:57
  figure
• 11:57
  that
• 11:57
  out
• 11:57
  without.
• 11:58
  Do
• 11:58
  you
• 11:58
  want
• 11:58
  to
• 11:58
  really
• 11:58
  know
• 11:59
  what
• 11:59
  the
• 11:59
  four
• 11:59
  meats
• 12:00
  are?
• 12:00
  Oh,
• 12:00
  yeah,
• 12:01
  I
• 12:01
  totally
• 12:02
  do,
• 12:02
  but
• 12:02
  that's
• 12:02
  what
• 12:02
  I'm
• 12:03
  going
• 12:03
  for.
• 12:03
  Hot,
• 12:03
  fresh,
• 12:04
  and
• 12:04
  straight
• 12:04
  to
• 12:04
  the
• 12:05
  door.
• 12:05
  I
• 12:05
  know
• 12:05
  that's
• 12:05
  not
• 12:05
  your
• 12:05
  pick
• 12:06
  because
• 12:06
  it's
• 12:06
  got
• 12:06
  ham
• 12:06
  in
• 12:06
  it.
• 12:07
  And
• 12:07
  if
• 12:07
  you
• 12:07
  need
• 12:07
  it
• 12:08
  fast.
• 12:09
  Members
• 12:09
  Mark
• 12:09
  hot
• 12:10
  baked
• 12:10
  pizza
• 12:10
  is
• 12:10
  also
• 12:11
  eligible
• 12:11
  for
• 12:11
  express
• 12:12
  delivery,
• 12:13
  arriving
• 12:13
  in
• 12:13
  less
• 12:13
  than
• 12:14
  three
• 12:14
  hours
• 12:15
  from
• 12:15
  the
• 12:15
  time
• 12:15
  you
• 12:16
  place
• 12:16
  your
• 12:16
  order.
• 12:17
  And
• 12:17
  does
• 12:17
  pizza
• 12:18
  for
• 12:18
  under
• 12:18
  $10
• 12:19
  delivered
• 12:20
  right
• 12:20
  to
• 12:20
  your
• 12:20
  door
• 12:21
  make
• 12:21
  you
• 12:21
  want
• 12:21
  to
• 12:21
  run
• 12:21
  out
• 12:22
  and
• 12:22
  get
• 12:22
  a
• 12:22
  Sam's
• 12:22
  Club
• 12:23
  membership?
• 12:24
  Yeah,
• 12:25
  I
• 12:25
  think
• 12:26
  it
• 12:26
  does.
• 12:26
  I
• 12:27
  mean,
• 12:27
  I
• 12:27
  think.
• 12:28
  I
• 12:28
  think
• 12:28
  they're
• 12:28
  going
• 12:28
  to
• 12:28
  get
• 12:29
  so
• 12:29
  many
• 12:29
  people
• 12:30
  who
• 12:30
  weren't
• 12:31
  Sam's
• 12:31
  Club
• 12:31
  members
• 12:32
  already
• 12:32
  who
• 12:33
  hear
• 12:33
  about
• 12:33
  this
• 12:33
  deal
• 12:34
  and
• 12:34
  realize,
• 12:34
  like,
• 12:35
  those
• 12:35
  pizzas
• 12:36
  are
• 12:36
  excellent.
• 12:37
  Like,
• 12:37
  they're
• 12:37
  big,
• 12:38
  they
• 12:38
  feed
• 12:38
  a
• 12:38
  lot
• 12:38
  of
• 12:39
  people,
• 12:39
  and
• 12:39
  for
• 12:39
  the
• 12:39
  price,
• 12:40
  you
• 12:40
  can't.
• 12:40
  You
• 12:41
  just
• 12:41
  can't
• 12:41
  beat
• 12:41
  it.
• 12:42
  Not
• 12:42
  to
• 12:42
  mention,
• 12:43
  I
• 12:43
  think
• 12:43
  the
• 12:43
  gates
• 12:44
  that
• 12:44
  this
• 12:44
  opens
• 12:45
  for
• 12:46
  Sam's
• 12:46
  Club
• 12:46
  for
• 12:47
  delivery
• 12:47
  of
• 12:47
  other
• 12:48
  products
• 12:48
  because
• 12:48
  it's
• 12:48
  not
• 12:49
  just
• 12:49
  pizza.
• 12:49
  You
• 12:49
  can
• 12:49
  also
• 12:50
  order
• 12:51
  salads
• 12:51
  and
• 12:51
  other
• 12:52
  items
• 12:52
  from
• 12:52
  the
• 12:52
  Sam's
• 12:53
  Cafe.
• 12:53
  You
• 12:53
  could
• 12:54
  order
• 12:54
  this
• 12:54
  in
• 12:54
  conjunction
• 12:55
  with
• 12:55
  your
• 12:55
  larger
• 12:56
  bulk
• 12:56
  item
• 12:57
  delivery.
• 12:57
  Like,
• 12:58
  I
• 12:58
  think
• 12:58
  that
• 12:58
  this,
• 12:59
  this
• 12:59
  could
• 12:59
  even
• 13:00
  be
• 13:00
  like
• 13:00
  the
• 13:01
  impulse
• 13:01
  item
• 13:01
  that
• 13:02
  you
• 13:02
  add
• 13:02
  on
• 13:02
  to
• 13:02
  the
• 13:03
  end
• 13:03
  of,
• 13:03
  like,
• 13:04
  okay,
• 13:04
  I'm
• 13:04
  going
• 13:05
  to
• 13:05
  order
• 13:05
  my
• 13:05
  weekly,
• 13:06
  like,
• 13:06
  supplies
• 13:07
  from
• 13:07
  Sam's
• 13:07
  Club,
• 13:08
  and
• 13:08
  then
• 13:08
  it's
• 13:08
  coming
• 13:08
  on
• 13:09
  a
• 13:09
  Friday.
• 13:09
  I'm
• 13:09
  going
• 13:09
  to
• 13:10
  have
• 13:10
  them
• 13:10
  deliver
• 13:10
  a
• 13:10
  pizza
• 13:11
  with
• 13:11
  that
• 13:11
  as
• 13:11
  well.
• 13:12
  Like,
• 13:12
  this,
• 13:12
  I
• 13:13
  think,
• 13:13
  is
• 13:13
  so
• 13:14
  smart
• 13:14
  from
• 13:14
  Sam's
• 13:15
  Club.
• 13:15
  It
• 13:15
  shows
• 13:16
  that
• 13:16
  they're
• 13:16
  really
• 13:17
  working
• 13:17
  on
• 13:17
  how
• 13:18
  to
• 13:18
  figure
• 13:18
  this
• 13:18
  out
• 13:18
  logistically,
• 13:19
  too,
• 13:19
  because
• 13:20
  of
• 13:20
  the.
• 13:20
  The
• 13:21
  requirements
• 13:21
  for
• 13:22
  delivery
• 13:22
  of
• 13:22
  a.
• 13:22
  Of
• 13:23
  a
• 13:23
  product
• 13:24
  like
• 13:24
  a
• 13:24
  pizza.
• 13:25
  So
• 13:25
  I'm
• 13:26
  so
• 13:26
  happy.
• 13:27
  I
• 13:27
  think
• 13:27
  they're
• 13:27
  going
• 13:27
  to
• 13:27
  see
• 13:27
  a
• 13:28
  lot
• 13:28
  of
• 13:28
  interest
• 13:29
  come
• 13:29
  in
• 13:30
  from
• 13:30
  just
• 13:30
  a
• 13:31
  simple
• 13:31
  let's
• 13:32
  deliver
• 13:32
  pizzas
• 13:33
  announcement.
• 13:33
  But
• 13:34
  where.
• 13:34
  What
• 13:34
  about
• 13:35
  you?
• 13:35
  Are
• 13:35
  you.
• 13:36
  Are
• 13:36
  you
• 13:36
  motivated
• 13:37
  to
• 13:37
  try
• 13:37
  the
• 13:37
  $8.98
• 13:39
  pizza?
• 13:39
  Oh,
• 13:40
  oh,
• 13:40
  you
• 13:40
  know
• 13:41
  me
• 13:41
  100%.
• 13:42
  100%.
• 13:43
  I
• 13:43
  mean,
• 13:43
  this
• 13:43
  is
• 13:44
  an
• 13:44
  unassailable
• 13:45
  move
• 13:45
  of
• 13:45
  marketing
• 13:46
  genius
• 13:46
  to
• 13:46
  me.
• 13:47
  Yeah,
• 13:47
  I
• 13:48
  freaking
• 13:48
  love
• 13:48
  this.
• 13:48
  I
• 13:49
  mean,
• 13:49
  my
• 13:49
  mom
• 13:49
  has
• 13:49
  this.
• 13:50
  I
• 13:50
  don't
• 13:50
  have
• 13:50
  a
• 13:50
  Sam's
• 13:50
  Club
• 13:51
  membership.
• 13:51
  My
• 13:51
  mom
• 13:51
  has
• 13:52
  one
• 13:52
  and
• 13:53
  we
• 13:53
  use
• 13:53
  hers.
• 13:53
  But
• 13:53
  I
• 13:53
  think
• 13:54
  she.
• 13:54
  She
• 13:54
  gets
• 13:54
  back
• 13:55
  into
• 13:55
  town
• 13:55
  tonight.
• 13:55
  I
• 13:56
  think
• 13:56
  tomorrow
• 13:56
  night.
• 13:57
  We're
• 13:57
  dialing
• 13:57
  this
• 13:58
  up.
• 13:58
  We're
• 13:58
  dialing
• 13:58
  up
• 13:59
  to
• 13:59
  Sam's
• 13:59
  Club
• 13:59
  pizza,
• 14:00
  I
• 14:00
  think.
• 14:00
  And,
• 14:00
  you
• 14:00
  know,
• 14:01
  but
• 14:01
  the
• 14:01
  one
• 14:01
  thing
• 14:01
  I
• 14:01
  will
• 14:02
  say,
• 14:02
  though,
• 14:02
  the
• 14:02
  one
• 14:02
  misgiving
• 14:03
  I
• 14:03
  have,
• 14:03
  and
• 14:03
  it
• 14:04
  was
• 14:04
  hard
• 14:04
  to
• 14:04
  understand
• 14:04
  this
• 14:05
  in
• 14:05
  the
• 14:05
  press
• 14:05
  release,
• 14:05
  is
• 14:06
  the
• 14:06
  delivery
• 14:07
  window.
• 14:07
  Seems
• 14:08
  long.
• 14:08
  Like
• 14:08
  you
• 14:08
  have
• 14:09
  to
• 14:09
  be
• 14:09
  planning
• 14:09
  ahead.
• 14:11
  And
• 14:11
  we
• 14:11
  want
• 14:11
  to.
• 14:11
  We've
• 14:12
  actually
• 14:12
  put
• 14:12
  an
• 14:12
  Inquiry
• 14:13
  out
• 14:13
  to
• 14:13
  the
• 14:13
  Sam's
• 14:13
  Club
• 14:14
  team
• 14:14
  to
• 14:14
  come
• 14:14
  on
• 14:14
  our
• 14:15
  show
• 14:15
  and
• 14:15
  talk
• 14:15
  about
• 14:15
  this
• 14:15
  because
• 14:16
  we
• 14:16
  want
• 14:16
  to
• 14:16
  understand
• 14:16
  it
• 14:16
  better.
• 14:17
  But
• 14:17
  I
• 14:17
  think
• 14:17
  ultimately
• 14:18
  to
• 14:18
  save
• 14:18
  money
• 14:19
  and
• 14:19
  to
• 14:19
  get
• 14:19
  that
• 14:19
  kind
• 14:20
  of
• 14:20
  deal
• 14:20
  on
• 14:20
  pizza,
• 14:21
  I'm
• 14:21
  okay
• 14:21
  with
• 14:21
  that
• 14:22
  because
• 14:22
  pizza
• 14:22
  has
• 14:22
  gotten
• 14:23
  super
• 14:23
  expensive.
• 14:24
  Yeah.
• 14:25
  And
• 14:26
  the
• 14:26
  best
• 14:26
  thing
• 14:26
  about
• 14:27
  it
• 14:27
  too,
• 14:27
  from
• 14:27
  my
• 14:28
  standpoint
• 14:28
  on
• 14:28
  why
• 14:28
  Sam's
• 14:29
  Club
• 14:29
  is
• 14:29
  doing
• 14:29
  this,
• 14:29
  I
• 14:30
  think
• 14:30
  you
• 14:30
  hit
• 14:30
  on
• 14:30
  a
• 14:30
  little
• 14:30
  bit,
• 14:31
  but
• 14:31
  to
• 14:31
  touch
• 14:31
  on
• 14:31
  a
• 14:31
  little
• 14:31
  bit
• 14:31
  more,
• 14:32
  it
• 14:32
  adds
• 14:33
  volume
• 14:33
  to
• 14:33
  their
• 14:33
  delivery
• 14:34
  runs
• 14:35
  as
• 14:35
  well.
• 14:36
  So,
• 14:36
  you
• 14:36
  know,
• 14:36
  you
• 14:36
  want.
• 14:37
  You
• 14:37
  want
• 14:37
  more.
• 14:38
  You
• 14:38
  want
• 14:38
  more
• 14:38
  volume
• 14:39
  for
• 14:39
  every
• 14:39
  delivery
• 14:39
  you're
• 14:39
  putting
• 14:40
  out
• 14:40
  there.
• 14:40
  So
• 14:40
  if
• 14:40
  you
• 14:40
  can
• 14:40
  time
• 14:41
  it
• 14:41
  up
• 14:41
  with
• 14:41
  the.
• 14:42
  The
• 14:42
  other
• 14:42
  orders,
• 14:43
  you
• 14:43
  know,
• 14:43
  they're
• 14:43
  going
• 14:43
  out
• 14:44
  to
• 14:44
  the
• 14:44
  neighborhoods.
• 14:44
  I
• 14:45
  think
• 14:45
  that
• 14:45
  makes
• 14:45
  sense.
• 14:45
  So.
• 14:46
  So
• 14:46
  I
• 14:46
  love
• 14:47
  this.
• 14:47
  I
• 14:47
  think
• 14:47
  it's
• 14:47
  just
• 14:48
  so
• 14:48
  differentiating.
• 14:50
  You
• 14:50
  know,
• 14:50
  it
• 14:50
  eats.
• 14:51
  It
• 14:51
  eats
• 14:51
  at
• 14:51
  Domino's
• 14:52
  really
• 14:52
  big.
• 14:53
  But
• 14:53
  the
• 14:53
  other
• 14:53
  thing
• 14:53
  I
• 14:54
  love
• 14:54
  about
• 14:54
  it
• 14:54
  and
• 14:54
  Costco,
• 14:55
  Costco,
• 14:56
  they're
• 14:57
  not.
• 14:57
  It
• 14:57
  doesn't
• 14:57
  seem
• 14:57
  like
• 14:57
  Costco
• 14:58
  is
• 14:58
  in
• 14:58
  any
• 14:58
  way
• 14:59
  going
• 14:59
  to
• 14:59
  be
• 14:59
  able
• 14:59
  to
• 14:59
  touch
• 15:00
  something
• 15:00
  like
• 15:00
  this
• 15:00
  because
• 15:01
  antiquated
• 15:02
  in
• 15:02
  terms
• 15:02
  of
• 15:02
  how
• 15:02
  they
• 15:03
  look
• 15:03
  at
• 15:03
  things
• 15:03
  digitally.
• 15:04
  So
• 15:04
  I
• 15:04
  think
• 15:05
  Sam's
• 15:05
  Club
• 15:05
  continues
• 15:06
  to
• 15:06
  win
• 15:06
  with
• 15:06
  this
• 15:06
  and
• 15:07
  continues
• 15:07
  to
• 15:07
  win
• 15:07
  with
• 15:08
  younger
• 15:08
  generations.
• 15:08
  When
• 15:09
  you
• 15:09
  look
• 15:09
  at,
• 15:09
  you
• 15:09
  know,
• 15:10
  plays
• 15:10
  like
• 15:10
  this
• 15:11
  and
• 15:11
  scan
• 15:11
  and
• 15:11
  go
• 15:12
  shopping
• 15:12
  and
• 15:13
  you
• 15:13
  know,
• 15:13
  the
• 15:14
  receiptless
• 15:14
  checkout
• 15:15
  and
• 15:15
  all
• 15:15
  that
• 15:16
  or,
• 15:16
  you
• 15:16
  know,
• 15:16
  the
• 15:17
  whole.
• 15:17
  That
• 15:17
  whole
• 15:18
  thing.
• 15:18
  So
• 15:18
  I
• 15:18
  don't
• 15:19
  know
• 15:19
  if
• 15:19
  receiptless
• 15:19
  checkouts
• 15:19
  the
• 15:20
  right
• 15:20
  way
• 15:20
  to
• 15:20
  say
• 15:20
  it,
• 15:20
  but
• 15:20
  you
• 15:20
  know
• 15:20
  what
• 15:20
  I'm
• 15:21
  talking
• 15:21
  about
• 15:21
  and
• 15:21
  help
• 15:21
  me
• 15:22
  out.
• 15:22
  Yeah,
• 15:22
  yeah,
• 15:22
  yeah.
• 15:22
  When
• 15:23
  you
• 15:23
  scan
• 15:23
  and
• 15:23
  got
• 15:23
  the
• 15:23
  scan
• 15:24
  and
• 15:24
  go
• 15:24
  checkout
• 15:24
  where
• 15:25
  they
• 15:25
  scan
• 15:25
  the
• 15:25
  bottom
• 15:25
  of
• 15:26
  your.
• 15:26
  Or
• 15:26
  they
• 15:26
  scan
• 15:26
  your
• 15:27
  cart
• 15:27
  to
• 15:27
  make
• 15:27
  sure.
• 15:27
  Yeah,
• 15:28
  you
• 15:28
  just
• 15:28
  walk
• 15:28
  through
• 15:28
  the
• 15:29
  arch.
• 15:29
  The
• 15:29
  archway.
• 15:30
  The
• 15:30
  archway
• 15:30
  checkout,
• 15:31
  you
• 15:31
  know.
• 15:31
  So
• 15:31
  like,
• 15:32
  I
• 15:32
  think
• 15:32
  that's.
• 15:32
  It's
• 15:32
  just.
• 15:33
  It's
• 15:33
  just
• 15:33
  they're.
• 15:34
  They're
• 15:34
  doing
• 15:34
  some
• 15:34
  great
• 15:34
  things
• 15:35
  there.
• 15:35
  Man,
• 15:35
  I
• 15:35
  wish
• 15:35
  I
• 15:36
  knew
• 15:36
  I
• 15:36
  was
• 15:36
  in
• 15:36
  the
• 15:36
  water
• 15:36
  down
• 15:36
  at
• 15:37
  Sam's
• 15:37
  Club.
• 15:37
  You.
• 15:38
  You
• 15:38
  like
• 15:39
  Costco
• 15:39
  pizza,
• 15:39
  You
• 15:40
  still
• 15:40
  have
• 15:40
  to
• 15:40
  call.
• 15:41
  That's
• 15:41
  the
• 15:41
  only
• 15:42
  option
• 15:42
  you
• 15:42
  have
• 15:42
  is
• 15:43
  to
• 15:43
  call
• 15:43
  ahead
• 15:44
  and
• 15:44
  pick
• 15:44
  it
• 15:45
  up.
• 15:45
  And
• 15:46
  if
• 15:46
  you
• 15:46
  want
• 15:46
  to
• 15:46
  pick
• 15:46
  it.
• 15:46
  Up
• 15:47
  and
• 15:47
  say
• 15:47
  yes,
• 15:48
  and
• 15:49
  you
• 15:49
  do
• 15:49
  it,
• 15:49
  you
• 15:49
  do
• 15:50
  it
• 15:50
  because
• 15:50
  the
• 15:50
  pizzas
• 15:50
  are
• 15:51
  $8
• 15:51
  and
• 15:51
  they
• 15:52
  feed
• 15:52
  it.
• 15:52
  Like
• 15:52
  if
• 15:52
  you.
• 15:53
  And
• 15:53
  I
• 15:53
  think
• 15:53
  that
• 15:54
  gets
• 15:54
  to
• 15:54
  your
• 15:54
  point
• 15:54
  earlier
• 15:55
  too.
• 15:55
  Like,
• 15:56
  I
• 15:56
  know
• 15:56
  Friday
• 15:57
  nights
• 15:57
  I'm
• 15:57
  going
• 15:57
  to
• 15:57
  have
• 15:58
  a
• 15:58
  house
• 15:58
  full
• 15:58
  of
• 15:58
  kids,
• 15:59
  right.
• 15:59
  And
• 15:59
  whatever.
• 16:00
  Like
• 16:00
  if,
• 16:01
  if
• 16:01
  my
• 16:01
  delivery
• 16:02
  is
• 16:02
  coming
• 16:02
  on
• 16:02
  a
• 16:03
  Friday
• 16:03
  and
• 16:03
  I
• 16:03
  can
• 16:04
  throw
• 16:04
  those
• 16:04
  pizzas
• 16:04
  in,
• 16:05
  you
• 16:05
  know,
• 16:05
  I'm
• 16:05
  going
• 16:05
  to
• 16:05
  do
• 16:06
  it.
• 16:06
  It's
• 16:06
  so
• 16:06
  affordable.
• 16:07
  And
• 16:07
  it
• 16:08
  hits
• 16:08
  on
• 16:08
  convenience
• 16:09
  in
• 16:09
  a
• 16:09
  way
• 16:09
  that,
• 16:10
  that
• 16:10
  no
• 16:10
  one
• 16:10
  else
• 16:11
  can
• 16:11
  really
• 16:11
  do
• 16:12
  for
• 16:12
  me.
• 16:12
  So
• 16:13
  right
• 16:13
  now.
• 16:13
  So
• 16:13
  I
• 16:13
  think
• 16:14
  that's,
• 16:14
  that's
• 16:15
  huge.
• 16:15
  That
• 16:15
  part
• 16:15
  of
• 16:15
  it
• 16:15
  is
• 16:15
  huge.
• 16:16
  And
• 16:16
  yeah,
• 16:16
  Costco's
• 16:17
  way,
• 16:17
  way
• 16:18
  behind.
• 16:19
  Yeah.
• 16:19
  And
• 16:19
  add
• 16:19
  to
• 16:20
  your
• 16:20
  point,
• 16:20
  like,
• 16:20
  if
• 16:20
  you're
• 16:20
  ordering
• 16:21
  four
• 16:21
  pizzas
• 16:22
  or
• 16:22
  five
• 16:22
  pizzas,
• 16:23
  this
• 16:23
  almost
• 16:23
  saves
• 16:24
  you
• 16:24
  like
• 16:24
  50
• 16:24
  to
• 16:24
  $100.
• 16:25
  Oh,
• 16:25
  you
• 16:25
  know,
• 16:26
  for
• 16:26
  sure
• 16:26
  it
• 16:26
  does.
• 16:26
  It's
• 16:27
  insane.
• 16:28
  It
• 16:28
  definitely
• 16:28
  does.
• 16:28
  Yeah.
• 16:29
  Yeah,
• 16:29
  it's,
• 16:30
  it's
• 16:30
  a
• 16:30
  great,
• 16:31
  great
• 16:31
  move.
• 16:32
  Well
• 16:32
  done,
• 16:33
  Sam's
• 16:33
  Club.
• 16:34
  All
• 16:34
  right,
• 16:34
  let's
• 16:35
  go
• 16:35
  on
• 16:35
  to
• 16:35
  headline
• 16:35
  number
• 16:35
  three,
• 16:36
  Chris.
• 16:37
  Lowe's
• 16:37
  is
• 16:37
  partnering
• 16:38
  with
• 16:38
  Miracle
• 16:39
  to
• 16:39
  accelerate
• 16:39
  its
• 16:39
  online
• 16:40
  marketplace,
• 16:40
  according
• 16:41
  to
• 16:41
  a
• 16:41
  Lowe's
• 16:41
  press
• 16:42
  release.
• 16:42
  Through
• 16:43
  its
• 16:43
  partnership
• 16:43
  with
• 16:43
  Miracle,
• 16:44
  Lowe's
• 16:44
  is
• 16:45
  positioned
• 16:45
  to
• 16:45
  scale
• 16:46
  its
• 16:46
  e
• 16:46
  commerce
• 16:46
  business
• 16:47
  faster
• 16:47
  while
• 16:47
  allowing
• 16:48
  trusted
• 16:48
  marketplace
• 16:49
  sellers
• 16:49
  to
• 16:49
  easily
• 16:50
  manage
• 16:50
  their
• 16:50
  catalogs
• 16:51
  on
• 16:51
  lowe's.com
• 16:52
  better
• 16:52
  serving
• 16:53
  customers
• 16:53
  wherever
• 16:53
  they
• 16:54
  are
• 16:54
  in
• 16:54
  their
• 16:54
  home
• 16:55
  improvement
• 16:55
  journey.
• 16:56
  Since
• 16:56
  launching
• 16:57
  its
• 16:57
  Marketplace,
• 16:57
  Lowe's
• 16:58
  has
• 16:58
  expanded
• 16:58
  its
• 16:59
  offerings
• 16:59
  from
• 16:59
  third
• 16:59
  party
• 17:00
  sellers,
• 17:00
  including
• 17:00
  indoor
• 17:01
  and
• 17:01
  outdoor
• 17:01
  furniture,
• 17:02
  kitchen
• 17:02
  and
• 17:02
  bath,
• 17:03
  home
• 17:03
  home
• 17:03
  decor,
• 17:03
  power
• 17:04
  in
• 17:04
  hand,
• 17:04
  tools
• 17:05
  and
• 17:05
  more.
• 17:06
  The
• 17:06
  benefits
• 17:06
  of
• 17:06
  Lowe's
• 17:07
  Marketplace
• 17:07
  extend
• 17:08
  to
• 17:08
  members
• 17:08
  of
• 17:08
  Milo's
• 17:09
  Rewards
• 17:09
  loyalty
• 17:10
  program,
• 17:10
  with
• 17:11
  members
• 17:11
  accruing
• 17:12
  points
• 17:12
  on
• 17:12
  any
• 17:13
  Marketplace
• 17:14
  purchases.
• 17:14
  All
• 17:15
  Marketplace
• 17:15
  products
• 17:16
  are
• 17:16
  currently
• 17:16
  available
• 17:16
  for
• 17:17
  home
• 17:17
  delivery,
• 17:17
  and
• 17:17
  customers
• 17:18
  may
• 17:18
  return
• 17:18
  Marketplace
• 17:19
  products
• 17:19
  purchased
• 17:20
  through
• 17:20
  Lowe's.com
• 17:21
  directly
• 17:21
  to
• 17:22
  any
• 17:22
  one
• 17:23
  of
• 17:23
  Lowe's
• 17:23
  over
• 17:24
  1700
• 17:25
  stores.
• 17:26
  Chris,
• 17:26
  I'm
• 17:27
  guessing
• 17:27
  you're
• 17:27
  going
• 17:28
  to
• 17:28
  be
• 17:28
  as
• 17:28
  excited
• 17:30
  as
• 17:30
  you
• 17:30
  were
• 17:30
  for
• 17:30
  the
• 17:30
  Sam's
• 17:31
  Club
• 17:31
  story,
• 17:31
  but
• 17:32
  are
• 17:32
  you,
• 17:32
  are
• 17:33
  you
• 17:33
  excited
• 17:33
  about
• 17:34
  the
• 17:34
  Lowe's
• 17:34
  new
• 17:35
  Marketplace
• 17:35
  partnership
• 17:35
  with
• 17:36
  Miracle?
• 17:36
  And
• 17:36
  what
• 17:36
  excites
• 17:37
  you
• 17:37
  most?
• 17:39
  What
• 17:40
  excites
• 17:40
  me
• 17:40
  most
• 17:40
  about
• 17:40
  it?
• 17:41
  I
• 17:41
  think
• 17:41
  you
• 17:41
  hit
• 17:41
  it
• 17:41
  right
• 17:42
  in
• 17:42
  the
• 17:42
  headline
• 17:42
  read
• 17:42
  honestly.
• 17:43
  And
• 17:43
  it's
• 17:44
  the,
• 17:44
  it's
• 17:44
  the
• 17:44
  combination
• 17:45
  of
• 17:46
  Lowe's
• 17:46
  using
• 17:47
  and
• 17:47
  talking
• 17:47
  about
• 17:48
  loyalty
• 17:48
  and
• 17:48
  the
• 17:49
  value
• 17:49
  of
• 17:49
  their
• 17:50
  stores
• 17:50
  within
• 17:51
  the
• 17:51
  creation
• 17:51
  of
• 17:51
  their
• 17:51
  digital
• 17:52
  marketplace.
• 17:52
  Because
• 17:53
  that
• 17:53
  is
• 17:53
  how
• 17:53
  you
• 17:53
  differentiate
• 17:54
  an
• 17:54
  online
• 17:55
  marketplace.
• 17:56
  And
• 17:56
  Lowe's
• 17:56
  is
• 17:56
  clearly
• 17:57
  thinking
• 17:57
  smartly
• 17:58
  in
• 17:58
  that
• 17:58
  direction.
• 17:59
  The
• 17:59
  other
• 17:59
  point
• 18:00
  I
• 18:00
  would
• 18:00
  make
• 18:01
  is
• 18:01
  that
• 18:01
  an
• 18:01
  online
• 18:02
  marketplace
• 18:02
  is
• 18:03
  particularly
• 18:03
  important
• 18:03
  in
• 18:03
  home
• 18:04
  furnishings.
• 18:04
  Because
• 18:04
  of
• 18:04
  what
• 18:05
  I've
• 18:05
  said
• 18:05
  before
• 18:05
  on
• 18:05
  this
• 18:06
  show
• 18:06
  a
• 18:06
  thousand
• 18:07
  times,
• 18:07
  furnishing
• 18:08
  a
• 18:08
  home
• 18:08
  is
• 18:08
  a
• 18:09
  massive
• 18:09
  chore.
• 18:10
  And
• 18:10
  the
• 18:10
  more
• 18:10
  you
• 18:10
  can
• 18:10
  get
• 18:10
  done
• 18:11
  in
• 18:11
  one
• 18:11
  space,
• 18:11
  the
• 18:12
  better.
• 18:12
  Whether
• 18:12
  you're
• 18:13
  a
• 18:13
  homeowner
• 18:13
  or
• 18:13
  even
• 18:14
  a
• 18:14
  contractor,
• 18:14
  even
• 18:14
  a
• 18:15
  pro,
• 18:16
  looking
• 18:16
  to
• 18:16
  buy
• 18:17
  many
• 18:17
  things
• 18:17
  all
• 18:18
  at
• 18:18
  once.
• 18:18
  All
• 18:18
  of
• 18:19
  which
• 18:19
  then
• 18:19
  comes
• 18:20
  back
• 18:20
  to,
• 18:20
  as
• 18:21
  I
• 18:21
  said
• 18:21
  at
• 18:21
  the
• 18:21
  outset,
• 18:22
  and
• 18:22
  can
• 18:22
  be
• 18:23
  augmented
• 18:23
  by
• 18:23
  the
• 18:24
  loyalty
• 18:24
  incentives
• 18:25
  you're
• 18:25
  doing
• 18:25
  to
• 18:25
  incent
• 18:26
  that
• 18:26
  behavior.
• 18:27
  So
• 18:27
  that's
• 18:28
  why
• 18:28
  I
• 18:28
  love
• 18:28
  this
• 18:28
  move
• 18:28
  from
• 18:29
  Lowe's.
• 18:29
  And
• 18:30
  again,
• 18:30
  you
• 18:30
  can't,
• 18:31
  can't
• 18:31
  discount
• 18:31
  the
• 18:31
  fact
• 18:32
  too,
• 18:32
  that
• 18:32
  you
• 18:33
  can
• 18:33
  bring
• 18:33
  these
• 18:33
  products
• 18:33
  back
• 18:34
  to
• 18:34
  the
• 18:34
  store,
• 18:34
  which
• 18:34
  is
• 18:34
  also
• 18:35
  an
• 18:35
  important
• 18:36
  factor
• 18:36
  in
• 18:36
  driving
• 18:37
  loyalty
• 18:37
  as
• 18:38
  well
• 18:38
  and
• 18:38
  driving
• 18:38
  reuse.
• 18:39
  So,
• 18:39
  so
• 18:40
  net.
• 18:40
  Net.
• 18:40
  I
• 18:40
  love
• 18:41
  this
• 18:41
  as
• 18:41
  well.
• 18:41
  I
• 18:41
  think
• 18:41
  it's
• 18:42
  great.
• 18:42
  And
• 18:42
  kudos
• 18:42
  to
• 18:42
  our
• 18:43
  sponsors.
• 18:43
  Miracle
• 18:44
  for,
• 18:45
  for
• 18:46
  becoming
• 18:46
  the
• 18:46
  platform
• 18:47
  for
• 18:47
  Lowe's.
• 18:47
  It's
• 18:47
  awesome.
• 18:48
  Yeah,
• 18:49
  I
• 18:49
  agree.
• 18:49
  I
• 18:50
  think
• 18:50
  I'm,
• 18:50
  I'm
• 18:51
  less.
• 18:51
  I
• 18:51
  think
• 18:51
  this
• 18:52
  will
• 18:52
  have
• 18:52
  less
• 18:52
  of
• 18:52
  an
• 18:52
  impact
• 18:53
  on
• 18:53
  the
• 18:53
  pro
• 18:54
  customer
• 18:54
  because
• 18:54
  most
• 18:55
  of
• 18:55
  those
• 18:55
  customers
• 18:55
  need
• 18:56
  to
• 18:56
  go
• 18:56
  get
• 18:56
  something
• 18:57
  same
• 18:57
  day,
• 18:58
  like
• 18:58
  get
• 18:58
  that
• 18:58
  kind
• 18:58
  of
• 18:59
  thing.
• 18:59
  But
• 18:59
  what
• 18:59
  I
• 19:00
  really
• 19:00
  think
• 19:00
  this
• 19:00
  opens
• 19:01
  up
• 19:01
  is
• 19:01
  a,
• 19:02
  is
• 19:02
  an
• 19:02
  extended
• 19:03
  audience
• 19:04
  for
• 19:04
  the
• 19:04
  Lowe's
• 19:05
  home
• 19:06
  improvement
• 19:06
  customer,
• 19:07
  the
• 19:07
  regular
• 19:08
  people
• 19:08
  out
• 19:08
  there
• 19:09
  who
• 19:09
  need
• 19:09
  these
• 19:09
  products,
• 19:10
  especially
• 19:11
  when
• 19:11
  we
• 19:11
  start
• 19:11
  looking
• 19:12
  at
• 19:12
  what,
• 19:12
  you
• 19:13
  know,
• 19:13
  Dave
• 19:13
  Schneidman
• 19:14
  is
• 19:14
  going
• 19:14
  to
• 19:14
  come
• 19:14
  on
• 19:14
  and
• 19:14
  talk
• 19:14
  about
• 19:14
  in
• 19:15
  a
• 19:15
  little
• 19:15
  bit,
• 19:15
  is
• 19:15
  changing
• 19:16
  consumer
• 19:16
  sentiment.
• 19:17
  You
• 19:17
  are
• 19:17
  now
• 19:18
  opening
• 19:18
  up
• 19:18
  the
• 19:19
  Lowe's
• 19:19
  world
• 19:20
  of
• 19:20
  products
• 19:21
  to
• 19:21
  all
• 19:22
  sorts
• 19:22
  of
• 19:22
  options.
• 19:23
  It's
• 19:23
  giving
• 19:23
  customers
• 19:24
  choice
• 19:25
  when
• 19:25
  they
• 19:25
  don't
• 19:25
  have
• 19:25
  as
• 19:26
  much
• 19:26
  money.
• 19:26
  If
• 19:27
  they
• 19:27
  go
• 19:27
  into
• 19:27
  the
• 19:27
  Lowe's
• 19:28
  store
• 19:28
  and
• 19:28
  they
• 19:28
  see
• 19:28
  two,
• 19:29
  you
• 19:29
  know,
• 19:30
  drills
• 19:30
  that
• 19:30
  they
• 19:31
  might
• 19:31
  need
• 19:31
  for
• 19:31
  an
• 19:31
  upcoming
• 19:32
  project,
• 19:32
  and
• 19:33
  then
• 19:33
  they
• 19:33
  can
• 19:33
  go
• 19:33
  online
• 19:34
  and
• 19:34
  they
• 19:34
  can
• 19:34
  still
• 19:35
  get
• 19:35
  their
• 19:35
  rewards
• 19:35
  points
• 19:36
  at
• 19:36
  Lowe's,
• 19:36
  but
• 19:37
  they
• 19:37
  can,
• 19:37
  they
• 19:37
  can
• 19:37
  find
• 19:38
  some
• 19:38
  other
• 19:38
  options
• 19:39
  that
• 19:39
  might
• 19:39
  be
• 19:39
  lower
• 19:40
  price
• 19:40
  or
• 19:40
  more
• 19:40
  middle
• 19:41
  of
• 19:41
  the
• 19:41
  road
• 19:41
  that
• 19:41
  Lowe's
• 19:42
  just
• 19:42
  can't
• 19:42
  carry
• 19:43
  inventory
• 19:43
  for
• 19:43
  in
• 19:44
  store.
• 19:44
  And
• 19:45
  you're
• 19:45
  hanging
• 19:45
  on
• 19:45
  to
• 19:46
  that
• 19:46
  customer
• 19:46
  and
• 19:46
  you're
• 19:47
  getting
• 19:47
  them
• 19:47
  to
• 19:47
  come
• 19:48
  to
• 19:48
  you
• 19:48
  for
• 19:48
  more
• 19:49
  things
• 19:49
  because
• 19:49
  they
• 19:50
  know
• 19:50
  that
• 19:50
  you're
• 19:50
  going
• 19:50
  to
• 19:50
  give
• 19:50
  them
• 19:51
  the
• 19:51
  assortment
• 19:51
  and
• 19:52
  a
• 19:52
  price
• 19:52
  point
• 19:52
  for
• 19:53
  the,
• 19:53
  for
• 19:53
  a
• 19:54
  good,
• 19:54
  especially
• 19:55
  in
• 19:55
  all
• 19:55
  the
• 19:55
  categories
• 19:56
  that
• 19:56
  we
• 19:56
  just
• 19:56
  covered
• 19:57
  off
• 19:57
  on
• 19:57
  from
• 19:57
  home
• 19:57
  furnishings
• 19:58
  to
• 19:58
  power
• 19:58
  tools,
• 19:59
  they
• 20:00
  will
• 20:00
  have
• 20:01
  the
• 20:01
  customer
• 20:01
  coming
• 20:02
  there
• 20:03
  first,
• 20:03
  and
• 20:04
  they
• 20:04
  own
• 20:04
  that
• 20:05
  relationship
• 20:05
  with
• 20:05
  the
• 20:05
  customer
• 20:06
  at
• 20:06
  the
• 20:06
  end
• 20:06
  of
• 20:06
  the
• 20:07
  day,
• 20:07
  too,
• 20:07
  which
• 20:08
  that's.
• 20:08
  What
• 20:09
  more
• 20:09
  could
• 20:09
  you
• 20:09
  ask
• 20:09
  for?
• 20:10
  It's
• 20:10
  such
• 20:10
  a
• 20:11
  smart,
• 20:11
  smart
• 20:12
  move
• 20:12
  from
• 20:12
  Lowe's.
• 20:13
  Yeah.
• 20:13
  And,
• 20:14
  and,
• 20:14
  and
• 20:14
  when
• 20:14
  you
• 20:14
  think
• 20:14
  about
• 20:15
  it
• 20:15
  too,
• 20:15
  like,
• 20:15
  who
• 20:15
  they're
• 20:15
  really
• 20:16
  trying
• 20:16
  to
• 20:16
  differentiate
• 20:16
  against
• 20:17
  here
• 20:17
  is
• 20:17
  Amazon
• 20:17
  on
• 20:18
  the
• 20:18
  oneoff,
• 20:18
  you
• 20:19
  know,
• 20:19
  pickoffs,
• 20:19
  you
• 20:19
  know,
• 20:20
  and
• 20:20
  Amazon,
• 20:21
  for
• 20:21
  the
• 20:21
  most
• 20:21
  part,
• 20:22
  correct
• 20:22
  me
• 20:22
  if
• 20:22
  I'm
• 20:22
  wrong,
• 20:23
  doesn't
• 20:23
  have
• 20:23
  a
• 20:23
  loyalty
• 20:24
  program.
• 20:24
  In
• 20:24
  fact,
• 20:24
  I
• 20:25
  pay
• 20:25
  $99
• 20:26
  a
• 20:26
  month
• 20:26
  or
• 20:27
  a
• 20:27
  year?
• 20:27
  No,
• 20:28
  like
• 20:28
  $139
• 20:29
  a
• 20:29
  year
• 20:29
  to
• 20:29
  Amazon
• 20:30
  to
• 20:30
  be
• 20:30
  loyal
• 20:31
  to
• 20:31
  it.
• 20:31
  And
• 20:32
  so
• 20:32
  now
• 20:32
  you're,
• 20:32
  you're,
• 20:33
  you're
• 20:33
  taking
• 20:33
  that
• 20:34
  out
• 20:34
  of
• 20:34
  the
• 20:34
  equation.
• 20:34
  And
• 20:34
  Lowe's
• 20:35
  is
• 20:35
  smartly
• 20:35
  thinking
• 20:35
  about,
• 20:36
  how
• 20:36
  do
• 20:36
  I
• 20:36
  use
• 20:36
  loyalty
• 20:37
  to
• 20:37
  build
• 20:37
  an
• 20:37
  online
• 20:37
  marketplace
• 20:38
  so
• 20:38
  that
• 20:38
  people
• 20:39
  realize
• 20:39
  that
• 20:39
  that's
• 20:40
  dumb
• 20:40
  and
• 20:41
  I
• 20:41
  can
• 20:41
  get
• 20:41
  the
• 20:41
  same
• 20:41
  level
• 20:42
  and
• 20:42
  quality
• 20:42
  of
• 20:42
  service
• 20:43
  and
• 20:43
  better
• 20:43
  discounts
• 20:44
  and
• 20:44
  more
• 20:44
  affordability
• 20:45
  by
• 20:45
  shopping
• 20:46
  with
• 20:46
  Lowe's.
• 20:46
  So
• 20:46
  I
• 20:47
  think
• 20:47
  I,
• 20:47
  I,
• 20:48
  I,
• 20:48
  I
• 20:48
  think
• 20:48
  that's
• 20:49
  the
• 20:49
  point
• 20:49
  that
• 20:49
  I
• 20:49
  hadn't
• 20:49
  thought
• 20:50
  about
• 20:50
  until
• 20:50
  you
• 20:50
  just
• 20:50
  said
• 20:50
  what
• 20:51
  you
• 20:51
  said.
• 20:52
  All
• 20:52
  right,
• 20:53
  Chris,
• 20:54
  let's
• 20:54
  bring
• 20:54
  David
• 20:55
  onto
• 20:55
  the
• 20:55
  show.
• 20:56
  Dave
• 20:56
  Schneidman.
• 21:02
  Joining
• 21:02
  us
• 21:02
  now
• 21:02
  for
• 21:03
  five
• 21:03
  insightful
• 21:03
  minutes
• 21:04
  to
• 21:04
  discuss
• 21:04
  his
• 21:04
  company's
• 21:05
  latest
• 21:05
  current
• 21:06
  consumer
• 21:07
  sentiment
• 21:08
  survey
• 21:08
  is
• 21:08
  the
• 21:09
  A
• 21:09
  and
• 21:09
  M
• 21:09
  Consumer
• 21:09
  and
• 21:09
  Retail
• 21:10
  Group's
• 21:10
  David
• 21:11
  Schneidman.
• 21:11
  Dave,
• 21:12
  let's
• 21:12
  start
• 21:12
  with
• 21:12
  this.
• 21:13
  What
• 21:13
  does
• 21:14
  consumer
• 21:14
  sentiment
• 21:15
  look
• 21:15
  like
• 21:15
  going
• 21:16
  into
• 21:16
  the
• 21:16
  summer
• 21:17
  months?
• 21:18
  You
• 21:18
  know,
• 21:19
  first,
• 21:20
  thanks
• 21:20
  for
• 21:20
  having
• 21:20
  me
• 21:21
  as
• 21:21
  always,
• 21:21
  Chris
• 21:21
  and
• 21:21
  Anne.
• 21:23
  So
• 21:23
  so
• 21:24
  you
• 21:24
  know,
• 21:24
  with
• 21:24
  the
• 21:25
  macroeconomic
• 21:26
  uncertainties,
• 21:27
  you
• 21:27
  know,
• 21:28
  that
• 21:28
  is
• 21:28
  having
• 21:28
  a
• 21:28
  huge
• 21:29
  effect
• 21:29
  on
• 21:30
  consumers.
• 21:30
  You
• 21:30
  know,
• 21:31
  first
• 21:31
  was
• 21:31
  Covid,
• 21:32
  then
• 21:32
  supply
• 21:33
  chain
• 21:33
  issues,
• 21:34
  then
• 21:34
  the
• 21:34
  war,
• 21:36
  no
• 21:36
  inflation
• 21:37
  and
• 21:37
  now
• 21:38
  last
• 21:38
  tariffs.
• 21:39
  So,
• 21:39
  so
• 21:40
  consumers
• 21:40
  are
• 21:40
  planning
• 21:41
  on
• 21:41
  spending
• 21:42
  less
• 21:43
  and
• 21:43
  they're
• 21:43
  planning
• 21:43
  on
• 21:44
  saving
• 21:44
  more.
• 21:44
  During
• 21:45
  the
• 21:45
  financial
• 21:46
  uncertainties.
• 21:47
  They're
• 21:47
  not
• 21:49
  super
• 21:50
  worried,
• 21:51
  but
• 21:51
  they're
• 21:51
  being,
• 21:52
  I
• 21:52
  would
• 21:52
  say,
• 21:52
  a
• 21:52
  little
• 21:52
  bit
• 21:53
  more
• 21:53
  vigilant.
• 21:54
  In
• 21:54
  fact,
• 21:55
  about
• 21:55
  10%
• 21:56
  of
• 21:56
  all
• 21:56
  consumers
• 21:57
  are
• 21:57
  expected
• 21:58
  to
• 21:58
  spend
• 21:58
  less
• 21:59
  where
• 21:59
  about
• 21:59
  30%
• 22:00
  of
• 22:00
  consumers
• 22:01
  are
• 22:01
  planning
• 22:01
  on
• 22:01
  saving
• 22:02
  more
• 22:04
  now.
• 22:04
  However,
• 22:05
  most
• 22:05
  of
• 22:05
  the
• 22:05
  cutting
• 22:06
  is
• 22:06
  coming
• 22:06
  from
• 22:07
  discretionary
• 22:07
  spending.
• 22:08
  So
• 22:08
  particularly
• 22:09
  think
• 22:09
  like
• 22:10
  restaurants
• 22:10
  going
• 22:11
  out
• 22:11
  prepared
• 22:12
  food
• 22:13
  along
• 22:13
  with
• 22:14
  luxury
• 22:15
  goods,
• 22:15
  jewelries
• 22:16
  and
• 22:16
  accessories.
• 22:18
  So
• 22:19
  F
• 22:19
  and
• 22:19
  B
• 22:20
  it
• 22:20
  is
• 22:20
  it
• 22:20
  is
• 22:20
  still
• 22:21
  around
• 22:21
  flat.
• 22:21
  We'll
• 22:22
  talk
• 22:22
  more
• 22:22
  about
• 22:22
  that
• 22:22
  shortly.
• 22:23
  But
• 22:24
  consumers
• 22:25
  are
• 22:25
  just
• 22:25
  being
• 22:25
  mindful
• 22:26
  of
• 22:26
  the
• 22:27
  unknown
• 22:27
  right
• 22:27
  now.
• 22:28
  So
• 22:28
  Dave,
• 22:29
  what
• 22:29
  kind
• 22:29
  of
• 22:29
  trade
• 22:29
  offs
• 22:30
  are
• 22:30
  consumers
• 22:31
  willing
• 22:31
  to
• 22:31
  make
• 22:31
  then
• 22:32
  in
• 22:32
  search
• 22:32
  of
• 22:33
  a
• 22:33
  better
• 22:33
  value?
• 22:35
  Yeah,
• 22:35
  so
• 22:36
  I
• 22:36
  mentioned
• 22:36
  that
• 22:37
  overall
• 22:37
  about
• 22:39
  it's
• 22:39
  kind
• 22:39
  of
• 22:40
  there's
• 22:40
  not
• 22:40
  much
• 22:40
  change
• 22:41
  with
• 22:41
  F
• 22:41
  and
• 22:41
  B
• 22:41
  from
• 22:42
  a
• 22:42
  macro
• 22:42
  aspect,
• 22:43
  but
• 22:44
  particularly
• 22:44
  about
• 22:45
  25%
• 22:45
  of
• 22:46
  consumers
• 22:46
  still
• 22:47
  do
• 22:47
  plan
• 22:47
  on
• 22:47
  cutting
• 22:48
  back
• 22:48
  within
• 22:48
  food
• 22:49
  and
• 22:49
  beverage.
• 22:49
  So
• 22:49
  think
• 22:50
  groceries.
• 22:50
  And
• 22:51
  with
• 22:51
  that
• 22:52
  there's
• 22:52
  a
• 22:52
  couple
• 22:52
  of
• 22:52
  different
• 22:52
  ways
• 22:53
  about
• 22:55
  while
• 22:55
  about
• 22:55
  50%
• 22:56
  of
• 22:56
  consumers
• 22:56
  are
• 22:57
  planning
• 22:57
  on
• 22:57
  switching
• 22:58
  to
• 22:58
  cheaper
• 22:58
  brands.
• 22:59
  So
• 22:59
  cheaper
• 22:59
  brands
• 23:00
  is
• 23:00
  one
• 23:00
  option.
• 23:01
  The
• 23:01
  second
• 23:01
  is
• 23:01
  buying
• 23:02
  fewer
• 23:02
  groceries,
• 23:03
  which
• 23:03
  is
• 23:03
  around
• 23:04
  25%
• 23:05
  of
• 23:05
  consumers
• 23:05
  planning
• 23:06
  on
• 23:06
  doing
• 23:06
  that.
• 23:07
  And
• 23:07
  then
• 23:07
  the
• 23:07
  last
• 23:07
  is
• 23:08
  just
• 23:08
  switching
• 23:09
  to
• 23:09
  cheaper
• 23:09
  stores.
• 23:11
  So
• 23:11
  going
• 23:11
  to
• 23:12
  be
• 23:12
  more
• 23:12
  mindful
• 23:12
  of
• 23:13
  mass
• 23:14
  big
• 23:14
  box
• 23:14
  stores
• 23:15
  or
• 23:15
  discounters.
• 23:16
  And
• 23:16
  that's
• 23:17
  about
• 23:17
  the
• 23:17
  other
• 23:17
  25%.
• 23:18
  Additionally
• 23:19
  within
• 23:19
  that
• 23:19
  consumers
• 23:20
  are
• 23:21
  more
• 23:21
  willing
• 23:22
  to
• 23:22
  try
• 23:22
  other
• 23:23
  brands.
• 23:23
  Right
• 23:24
  now,
• 23:24
  in
• 23:25
  fact,
• 23:25
  about
• 23:25
  30%
• 23:26
  of
• 23:26
  consumers
• 23:27
  will
• 23:27
  try
• 23:27
  almost,
• 23:28
  almost
• 23:29
  10
• 23:29
  new
• 23:29
  brands.
• 23:30
  And
• 23:30
  the
• 23:30
  leading
• 23:31
  factor
• 23:31
  of
• 23:31
  that
• 23:31
  is
• 23:32
  price.
• 23:32
  So
• 23:32
  price
• 23:33
  is
• 23:33
  having
• 23:33
  a
• 23:33
  huge
• 23:34
  impact
• 23:34
  on
• 23:34
  on
• 23:35
  trial
• 23:36
  but
• 23:36
  you
• 23:36
  know,
• 23:37
  still
• 23:37
  Wanting
• 23:37
  to
• 23:37
  be
• 23:37
  healthy,
• 23:38
  desiring
• 23:39
  to
• 23:39
  try
• 23:39
  new
• 23:39
  products
• 23:40
  and
• 23:40
  then
• 23:40
  just
• 23:41
  recommendations
• 23:41
  from,
• 23:42
  from
• 23:42
  friends,
• 23:42
  families
• 23:43
  and
• 23:43
  influencers
• 23:44
  are
• 23:44
  still
• 23:44
  having
• 23:45
  impact
• 23:45
  on,
• 23:45
  on
• 23:47
  consumer
• 23:48
  penetration.
• 23:50
  Dave,
• 23:50
  what
• 23:51
  does
• 23:51
  all
• 23:51
  that
• 23:51
  mean
• 23:51
  for
• 23:51
  the
• 23:51
  private
• 23:52
  label
• 23:52
  side
• 23:53
  of
• 23:53
  the
• 23:53
  business?
• 23:54
  Yeah,
• 23:54
  so
• 23:55
  consumers
• 23:56
  are
• 23:56
  increasingly
• 23:58
  embracing
• 23:58
  private
• 23:59
  label.
• 24:00
  Almost
• 24:00
  75%
• 24:01
  of
• 24:02
  our
• 24:02
  reports
• 24:02
  is
• 24:03
  that
• 24:03
  people
• 24:04
  are
• 24:04
  purchasing
• 24:06
  private
• 24:06
  label
• 24:07
  somewhat
• 24:07
  often
• 24:07
  or
• 24:08
  often.
• 24:09
  And
• 24:09
  over
• 24:10
  50%
• 24:10
  of
• 24:10
  consumers
• 24:11
  believe
• 24:12
  private
• 24:12
  label
• 24:12
  has
• 24:12
  improved
• 24:13
  over
• 24:13
  the
• 24:13
  last
• 24:13
  year.
• 24:13
  So
• 24:13
  private
• 24:14
  label
• 24:14
  is
• 24:14
  here
• 24:14
  to
• 24:14
  stay.
• 24:15
  Perceptions
• 24:16
  are
• 24:16
  at
• 24:16
  an
• 24:16
  all
• 24:17
  time
• 24:17
  high
• 24:18
  in
• 24:18
  terms
• 24:19
  of
• 24:19
  quality,
• 24:19
  affordability,
• 24:21
  ingredients,
• 24:21
  accessibility.
• 24:23
  No
• 24:24
  surprise
• 24:24
  there.
• 24:24
  The
• 24:25
  leading
• 24:25
  driver
• 24:26
  of
• 24:26
  private
• 24:26
  label
• 24:27
  is
• 24:28
  purchase
• 24:28
  is
• 24:29
  price.
• 24:30
  However,
• 24:31
  taste
• 24:31
  ingredients
• 24:32
  still
• 24:32
  make
• 24:33
  up
• 24:33
  about
• 24:33
  25%
• 24:34
  of
• 24:35
  the
• 24:35
  main
• 24:36
  purchase
• 24:37
  influencing
• 24:38
  power
• 24:38
  factors.
• 24:39
  So
• 24:39
  price
• 24:40
  ingredients
• 24:41
  are
• 24:41
  here
• 24:41
  as
• 24:41
  well.
• 24:42
  So
• 24:42
  private
• 24:42
  label
• 24:43
  is
• 24:43
  definitely
• 24:44
  here.
• 24:45
  Huge
• 24:46
  perception
• 24:47
  improvement
• 24:47
  and
• 24:48
  needs
• 24:49
  to
• 24:49
  be
• 24:49
  part
• 24:49
  of
• 24:50
  a
• 24:51
  retailer's
• 24:51
  plan
• 24:51
  going
• 24:52
  forward.
• 24:53
  So
• 24:53
  then
• 24:53
  Dave,
• 24:54
  as
• 24:54
  we
• 24:54
  close,
• 24:54
  what
• 24:55
  advice
• 24:55
  do
• 24:56
  you
• 24:56
  have
• 24:56
  for
• 24:56
  retailers
• 24:57
  who
• 24:57
  kind
• 24:57
  of
• 24:57
  are
• 24:57
  trying
• 24:58
  to
• 24:58
  navigate
• 24:59
  these
• 24:59
  changing
• 25:00
  consumer
• 25:00
  sentiments
• 25:02
  besides
• 25:03
  looking
• 25:03
  at
• 25:04
  price.
• 25:04
  Having
• 25:04
  the
• 25:05
  right
• 25:05
  assortment
• 25:05
  and
• 25:06
  merchandising.
• 25:07
  Two
• 25:07
  things
• 25:07
  that
• 25:07
  aren't
• 25:08
  talked
• 25:08
  about
• 25:08
  as
• 25:09
  often
• 25:09
  are
• 25:09
  about
• 25:09
  loyalty
• 25:10
  and
• 25:10
  technology
• 25:11
  within
• 25:12
  loyalty.
• 25:12
  Consumers
• 25:13
  are
• 25:14
  engaging
• 25:14
  in
• 25:15
  loyalty
• 25:16
  programs
• 25:16
  to
• 25:17
  stretch
• 25:17
  their
• 25:17
  spending
• 25:17
  power.
• 25:18
  About
• 25:18
  2/3
• 25:19
  of
• 25:19
  all
• 25:19
  consumers
• 25:20
  use
• 25:21
  a
• 25:21
  loyalty
• 25:21
  program
• 25:21
  in
• 25:22
  food
• 25:22
  and
• 25:22
  beverage
• 25:22
  and
• 25:23
  grocery.
• 25:24
  And
• 25:24
  it's
• 25:24
  about
• 25:25
  75%
• 25:26
  of
• 25:27
  purchases
• 25:28
  within
• 25:28
  the
• 25:28
  loyalty
• 25:29
  are
• 25:29
  influenced
• 25:30
  by
• 25:30
  loyalty
• 25:31
  programs.
• 25:32
  That's
• 25:32
  even
• 25:32
  higher
• 25:33
  for
• 25:33
  consumers
• 25:34
  who
• 25:34
  are
• 25:34
  under
• 25:34
  the
• 25:34
  age
• 25:34
  of
• 25:35
  45.
• 25:35
  So
• 25:36
  loyalty
• 25:37
  programs,
• 25:38
  huge.
• 25:39
  And
• 25:39
  then
• 25:39
  the
• 25:39
  other
• 25:40
  technology,
• 25:40
  over
• 25:41
  60%
• 25:42
  are.
• 25:42
  Respondents
• 25:44
  interact
• 25:44
  with
• 25:44
  different
• 25:45
  technologies
• 25:46
  to
• 25:46
  influence
• 25:47
  their
• 25:47
  buying
• 25:47
  decisions,
• 25:49
  particularly
• 25:49
  subscription.
• 25:50
  Subscription
• 25:51
  models
• 25:51
  influence
• 25:52
  about
• 25:53
  75%
• 25:54
  of
• 25:54
  purchases.
• 25:56
  In
• 25:56
  fact
• 25:56
  about
• 25:57
  20%.
• 25:58
  Yeah,
• 25:58
  it's
• 25:58
  crazy.
• 25:59
  About
• 25:59
  20%
• 26:00
  of
• 26:00
  all
• 26:00
  grocery
• 26:01
  purchases
• 26:04
  are
• 26:04
  done
• 26:05
  100%
• 26:06
  via
• 26:06
  subscription,
• 26:08
  which
• 26:08
  is,
• 26:09
  which
• 26:09
  is
• 26:09
  crazy.
• 26:09
  So
• 26:10
  one
• 26:10
  in
• 26:10
  five
• 26:12
  consumers
• 26:12
  are
• 26:13
  doing
• 26:13
  all
• 26:14
  of
• 26:14
  their
• 26:14
  grocery
• 26:14
  shopping
• 26:15
  online
• 26:17
  and,
• 26:17
  and
• 26:17
  about
• 26:18
  75
• 26:19
  are
• 26:19
  doing
• 26:20
  at
• 26:20
  least
• 26:21
  75
• 26:21
  of
• 26:22
  their
• 26:22
  grocery
• 26:22
  shopping
• 26:22
  online.
• 26:23
  So
• 26:24
  subscription
• 26:25
  models
• 26:25
  are
• 26:25
  here
• 26:26
  and,
• 26:26
  and,
• 26:27
  and
• 26:27
  the
• 26:27
  main
• 26:27
  drivers
• 26:28
  besides
• 26:29
  deals
• 26:29
  and
• 26:29
  promotion,
• 26:30
  just
• 26:30
  convenience.
• 26:31
  We
• 26:31
  live
• 26:32
  in
• 26:32
  a
• 26:32
  world
• 26:32
  where
• 26:33
  people,
• 26:34
  you
• 26:34
  know,
• 26:34
  time
• 26:34
  is
• 26:35
  money,
• 26:35
  they
• 26:35
  know
• 26:36
  what
• 26:36
  they
• 26:36
  like,
• 26:37
  they
• 26:37
  know
• 26:37
  what
• 26:37
  they
• 26:37
  don't
• 26:37
  like.
• 26:38
  And
• 26:38
  just
• 26:38
  that
• 26:38
  frictionless
• 26:39
  approach
• 26:40
  to
• 26:40
  grocery
• 26:41
  buying,
• 26:42
  which
• 26:42
  is
• 26:42
  a
• 26:43
  daily,
• 26:44
  weekly,
• 26:44
  monthly
• 26:45
  thing
• 26:45
  is,
• 26:45
  is,
• 26:46
  is
• 26:46
  huge
• 26:46
  to
• 26:47
  the
• 26:47
  consumer.
• 26:47
  So
• 26:48
  let,
• 26:48
  don't
• 26:49
  forget
• 26:49
  about
• 26:49
  loyalty
• 26:50
  and
• 26:50
  technology
• 26:51
  and
• 26:51
  they
• 26:51
  kind
• 26:51
  of
• 26:51
  go
• 26:52
  hand
• 26:52
  in
• 26:52
  hand.
• 26:52
  Huge
• 26:54
  impact
• 26:54
  to
• 26:55
  driving
• 26:55
  purchasing
• 26:57
  decisions.
• 26:57
  Great
• 26:58
  stuff,
• 26:58
  Dave.
• 26:58
  Thank
• 26:59
  you.
• 26:59
  Thank
• 26:59
  you,
• 27:00
  Dave.
• 27:00
  If
• 27:00
  you
• 27:00
  want
• 27:00
  to
• 27:00
  read
• 27:01
  the
• 27:01
  latest
• 27:01
  consumer
• 27:02
  sentiment
• 27:02
  survey
• 27:02
  from
• 27:03
  our
• 27:03
  friends
• 27:03
  at
• 27:03
  the
• 27:03
  A
• 27:03
  and
• 27:03
  M
• 27:04
  consumer
• 27:04
  and
• 27:04
  Retail
• 27:04
  Group,
• 27:05
  you
• 27:05
  will
• 27:05
  find
• 27:05
  it
• 27:05
  in
• 27:06
  full
• 27:06
  in
• 27:06
  our
• 27:07
  show
• 27:07
  notes
• 27:07
  from
• 27:07
  today's
• 27:08
  episode.
• 27:14
  All
• 27:14
  right,
• 27:14
  headline
• 27:14
  number
• 27:15
  four
• 27:15
  Google
• 27:15
  Is
• 27:15
  Rolling
• 27:16
  Out
• 27:16
  a
• 27:16
  Gentic
• 27:17
  AI
• 27:17
  Checkout
• 27:18
  According
• 27:18
  to
• 27:19
  Chainstore
• 27:19
  Age,
• 27:20
  Google
• 27:20
  is
• 27:20
  introducing
• 27:21
  a
• 27:21
  new
• 27:21
  artificial
• 27:21
  intelligence
• 27:22
  enhanced
• 27:22
  shopping
• 27:23
  experience
• 27:23
  called
• 27:24
  AI
• 27:24
  Mode.
• 27:25
  The
• 27:25
  tech
• 27:25
  giant's
• 27:26
  AI
• 27:26
  Mode
• 27:26
  shopping
• 27:27
  experience
• 27:27
  combines
• 27:27
  its
• 27:28
  Gemini
• 27:28
  Generative
• 27:29
  AI
• 27:29
  Chatbot
• 27:30
  with
• 27:30
  Google
• 27:31
  Shopping
• 27:31
  Graphics,
• 27:32
  a
• 27:32
  real
• 27:32
  time
• 27:33
  data
• 27:33
  set
• 27:33
  of
• 27:33
  products,
• 27:33
  inventory
• 27:34
  and
• 27:34
  merchants
• 27:34
  with
• 27:35
  more
• 27:35
  than
• 27:35
  45
• 27:36
  billion
• 27:36
  listings
• 27:37
  in
• 27:37
  stock
• 27:38
  inventory
• 27:38
  data
• 27:39
  from
• 27:39
  a
• 27:40
  range
• 27:40
  of
• 27:40
  retailers
• 27:41
  every
• 27:41
  hour.
• 27:42
  More
• 27:42
  than
• 27:42
  2
• 27:42
  billion
• 27:43
  of
• 27:43
  those
• 27:43
  product
• 27:44
  listings
• 27:44
  are
• 27:44
  refreshed
• 27:45
  on
• 27:45
  Google.
• 27:45
  2
• 27:46
  billion
• 27:46
  with
• 27:46
  a
• 27:47
  B
• 27:47
  In
• 27:47
  the
• 27:47
  coming
• 27:47
  months,
• 27:48
  customers
• 27:48
  will
• 27:48
  be
• 27:48
  able
• 27:49
  to
• 27:49
  search
• 27:49
  for
• 27:49
  products
• 27:49
  using
• 27:50
  conversational
• 27:50
  language
• 27:51
  and
• 27:51
  see
• 27:51
  a
• 27:52
  right
• 27:52
  hand
• 27:52
  panel
• 27:52
  of
• 27:53
  images
• 27:53
  and
• 27:53
  product
• 27:54
  listings.
• 27:54
  Once
• 27:55
  a
• 27:55
  customer
• 27:55
  selects
• 27:55
  a
• 27:55
  product,
• 27:56
  a
• 27:56
  new
• 27:56
  agentic
• 27:57
  AI
• 27:57
  checkout
• 27:58
  will
• 27:58
  help
• 27:58
  customers
• 27:59
  buy
• 27:59
  at
• 27:59
  a
• 27:59
  price
• 27:59
  that
• 28:00
  fits
• 28:00
  their
• 28:00
  budgets.
• 28:01
  Shoppers
• 28:02
  will
• 28:02
  be
• 28:02
  able
• 28:02
  to
• 28:02
  tap
• 28:03
  track
• 28:04
  price
• 28:04
  on
• 28:04
  any
• 28:04
  product
• 28:05
  listing
• 28:05
  and
• 28:05
  set
• 28:05
  options
• 28:06
  such
• 28:06
  as
• 28:06
  size
• 28:06
  or
• 28:07
  color
• 28:07
  and
• 28:07
  the
• 28:07
  amount
• 28:07
  they
• 28:08
  want
• 28:08
  to
• 28:08
  spend
• 28:09
  and
• 28:09
  then
• 28:09
  receive
• 28:10
  price
• 28:11
  drop
• 28:11
  notifications
• 28:12
  when
• 28:12
  ready
• 28:13
  to
• 28:13
  buy.
• 28:13
  The
• 28:13
  customer
• 28:13
  will
• 28:13
  then
• 28:14
  be
• 28:14
  able
• 28:14
  to
• 28:14
  confirm
• 28:14
  the
• 28:14
  purchase
• 28:15
  details
• 28:15
  and
• 28:15
  tap
• 28:15
  buy
• 28:16
  for
• 28:16
  me
• 28:16
  behind
• 28:17
  the
• 28:17
  scenes,
• 28:17
  Google
• 28:17
  will
• 28:17
  add
• 28:18
  the
• 28:18
  item
• 28:18
  to
• 28:18
  their
• 28:18
  cart
• 28:19
  on
• 28:19
  the
• 28:19
  retailer
• 28:19
  site
• 28:20
  and
• 28:20
  securely
• 28:20
  complete
• 28:21
  the
• 28:21
  checkout
• 28:21
  with
• 28:21
  Google
• 28:22
  Play.
• 28:22
  This
• 28:23
  agentic
• 28:24
  checkout
• 28:24
  feature
• 28:24
  will
• 28:24
  be
• 28:25
  rolling
• 28:25
  out
• 28:25
  in
• 28:25
  the
• 28:25
  coming
• 28:26
  months
• 28:27
  to
• 28:27
  product
• 28:27
  listings
• 28:28
  in
• 28:28
  the
• 28:28
  US
• 28:29
  and
• 28:29
  there
• 28:30
  was
• 28:30
  a
• 28:30
  lot
• 28:30
  there
• 28:31
  intentionally
• 28:31
  because
• 28:32
  we
• 28:32
  wanted
• 28:32
  to
• 28:32
  make
• 28:32
  sure
• 28:32
  the
• 28:33
  fans
• 28:33
  knew
• 28:33
  how
• 28:33
  this
• 28:33
  was
• 28:34
  designed
• 28:34
  to
• 28:34
  work.
• 28:34
  And
• 28:35
  lo
• 28:35
  and
• 28:36
  behold,
• 28:36
  this
• 28:36
  is
• 28:36
  also
• 28:37
  the
• 28:37
  A
• 28:37
  and
• 28:37
  M
• 28:37
  Put
• 28:38
  yout
• 28:38
  on
• 28:38
  the
• 28:38
  Spot
• 28:39
  Question
• 28:39
  Are
• 28:39
  you
• 28:40
  ready
• 28:40
  for
• 28:40
  it
• 28:40
  this
• 28:40
  week?
• 28:41
  Oh
• 28:41
  yes.
• 28:41
  If
• 28:42
  it's
• 28:42
  about
• 28:42
  Google
• 28:42
  Shopping,
• 28:43
  you
• 28:43
  know
• 28:43
  I'm
• 28:43
  ready
• 28:43
  for
• 28:44
  it.
• 28:44
  I
• 28:45
  know
• 28:45
  I
• 28:45
  picked
• 28:45
  this
• 28:46
  one
• 28:46
  specifically
• 28:47
  for
• 28:47
  you.
• 28:47
  I
• 28:47
  put
• 28:47
  this
• 28:47
  as
• 28:48
  headline
• 28:48
  number
• 28:48
  four
• 28:48
  specifically
• 28:49
  for
• 28:49
  you.
• 28:49
  All
• 28:49
  right,
• 28:49
  here
• 28:50
  it
• 28:50
  is.
• 28:50
  How
• 28:51
  much
• 28:51
  does
• 28:51
  this
• 28:52
  enhance
• 28:52
  the
• 28:52
  experience
• 28:53
  for
• 28:53
  those
• 28:53
  who
• 28:53
  currently
• 28:53
  use
• 28:54
  Google
• 28:54
  Shopping?
• 28:55
  Or
• 28:55
  or
• 28:55
  does
• 28:55
  this
• 28:56
  have
• 28:56
  the
• 28:56
  chance
• 28:56
  to
• 28:56
  disproportionately
• 28:57
  pull
• 28:58
  from
• 28:58
  those
• 28:58
  who
• 28:58
  currently
• 28:59
  go
• 28:59
  directly
• 29:00
  to
• 29:00
  retailer.com
• 29:01
  sites
• 29:02
  for
• 29:02
  B2C
• 29:03
  buying,
• 29:04
  the
• 29:04
  floor
• 29:04
  is
• 29:05
  yours.
• 29:06
  Well
• 29:07
  listeners,
• 29:08
  I
• 29:08
  tried
• 29:08
  this
• 29:09
  last
• 29:09
  night
• 29:09
  and
• 29:09
  I
• 29:10
  will
• 29:10
  clarify
• 29:11
  the
• 29:11
  only
• 29:11
  the
• 29:11
  Try
• 29:12
  it
• 29:12
  on
• 29:12
  mode
• 29:12
  was
• 29:13
  available
• 29:13
  to
• 29:13
  me.
• 29:14
  The
• 29:14
  rest
• 29:14
  of
• 29:15
  the
• 29:15
  features
• 29:15
  it
• 29:15
  sounds
• 29:15
  like
• 29:16
  are
• 29:16
  coming
• 29:16
  soon
• 29:16
  to
• 29:17
  the
• 29:17
  rest
• 29:17
  of
• 29:17
  us
• 29:17
  who
• 29:18
  aren't
• 29:18
  in
• 29:18
  the
• 29:18
  beta
• 29:18
  program,
• 29:19
  but
• 29:19
  the
• 29:20
  AI
• 29:20
  generated
• 29:21
  image
• 29:21
  I.
• 29:21
  Put
• 29:21
  this
• 29:22
  up
• 29:22
  pretty
• 29:22
  damn
• 29:22
  good.
• 29:23
  I
• 29:23
  put
• 29:23
  these
• 29:23
  up
• 29:23
  on
• 29:24
  LinkedIn
• 29:24
  last
• 29:24
  night.
• 29:25
  The
• 29:25
  AI
• 29:25
  generated
• 29:26
  images
• 29:27
  are
• 29:27
  so
• 29:28
  good.
• 29:28
  Like
• 29:29
  so
• 29:29
  good.
• 29:29
  And
• 29:29
  I'm
• 29:30
  a
• 29:30
  huge
• 29:30
  skeptic
• 29:31
  about
• 29:31
  the
• 29:31
  the
• 29:32
  fit
• 29:32
  me
• 29:32
  models
• 29:33
  and
• 29:33
  all
• 29:33
  these
• 29:33
  things.
• 29:34
  No,
• 29:34
  no
• 29:34
  no
• 29:34
  no.
• 29:35
  But
• 29:35
  I
• 29:36
  think
• 29:36
  what
• 29:36
  A
• 29:36
  and
• 29:36
  M
• 29:37
  where
• 29:37
  where
• 29:37
  A&M's
• 29:38
  question
• 29:38
  is
• 29:39
  getting
• 29:39
  at
• 29:39
  and
• 29:39
  what
• 29:39
  I
• 29:39
  think
• 29:40
  is
• 29:40
  the
• 29:40
  most
• 29:40
  impressive
• 29:41
  thing
• 29:41
  Here
• 29:42
  is
• 29:43
  when,
• 29:43
  when
• 29:43
  I'm
• 29:44
  as
• 29:44
  a
• 29:44
  shopper,
• 29:45
  I
• 29:45
  put
• 29:45
  into
• 29:46
  Gemini
• 29:46
  like,
• 29:46
  hey,
• 29:47
  I'm
• 29:47
  looking
• 29:47
  for
• 29:47
  a
• 29:48
  suit
• 29:48
  for
• 29:48
  Barcelona
• 29:49
  for
• 29:49
  next
• 29:50
  week
• 29:50
  that
• 29:51
  will
• 29:51
  be
• 29:51
  weather
• 29:51
  appropriate,
• 29:52
  but
• 29:52
  okay,
• 29:53
  that's
• 29:53
  how
• 29:53
  people
• 29:53
  are
• 29:54
  going
• 29:54
  to
• 29:54
  be
• 29:54
  searching.
• 29:55
  They're
• 29:55
  not
• 29:55
  going
• 29:56
  to
• 29:56
  the
• 29:56
  dot
• 29:56
  coms
• 29:57
  anymore.
• 29:57
  It's,
• 29:58
  it's
• 29:58
  give
• 29:58
  me
• 29:58
  some
• 29:58
  options.
• 29:59
  And
• 30:00
  now
• 30:00
  if
• 30:00
  you
• 30:00
  think
• 30:00
  about
• 30:01
  where
• 30:01
  this
• 30:01
  could
• 30:01
  go
• 30:01
  eventually,
• 30:02
  just
• 30:02
  taking
• 30:03
  that
• 30:03
  picture
• 30:03
  that
• 30:04
  I've
• 30:04
  uploaded
• 30:04
  and
• 30:04
  showing
• 30:05
  me
• 30:05
  all
• 30:06
  of
• 30:06
  these
• 30:06
  items
• 30:07
  on
• 30:07
  me,
• 30:08
  on
• 30:08
  me
• 30:08
  as
• 30:09
  a
• 30:09
  model,
• 30:09
  not
• 30:10
  a
• 30:10
  model
• 30:10
  that
• 30:10
  looks
• 30:11
  like
• 30:11
  me,
• 30:11
  but
• 30:11
  on
• 30:12
  me
• 30:13
  and
• 30:13
  I
• 30:13
  get
• 30:13
  to
• 30:13
  look
• 30:14
  at
• 30:14
  those.
• 30:14
  I
• 30:14
  mean
• 30:15
  I
• 30:15
  was
• 30:15
  not
• 30:16
  planning
• 30:16
  on
• 30:16
  purchasing
• 30:17
  something.
• 30:17
  Chris,
• 30:18
  there
• 30:18
  are
• 30:19
  three
• 30:19
  things
• 30:19
  in
• 30:20
  three
• 30:20
  carts
• 30:20
  right
• 30:20
  now
• 30:21
  from
• 30:21
  just
• 30:21
  that
• 30:21
  thing
• 30:22
  that
• 30:22
  I
• 30:22
  was
• 30:22
  like,
• 30:22
  oh,
• 30:23
  I
• 30:23
  mean
• 30:24
  you
• 30:24
  still
• 30:24
  have
• 30:24
  the
• 30:24
  issue
• 30:25
  potentially
• 30:25
  of
• 30:26
  arriving
• 30:26
  and
• 30:26
  it
• 30:27
  doesn't
• 30:27
  fit
• 30:27
  as
• 30:27
  the
• 30:27
  AI
• 30:28
  model
• 30:28
  for
• 30:28
  sure.
• 30:29
  Yeah.
• 30:29
  But
• 30:29
  you
• 30:30
  know
• 30:30
  what?
• 30:30
  Those
• 30:30
  things
• 30:31
  are
• 30:31
  in
• 30:31
  my
• 30:31
  cart.
• 30:32
  Those
• 30:32
  companies
• 30:33
  have
• 30:33
  my
• 30:33
  contact
• 30:33
  information.
• 30:34
  They're
• 30:34
  pinging
• 30:35
  me
• 30:35
  and
• 30:35
  saying
• 30:35
  mango.com
• 30:36
  is
• 30:37
  like,
• 30:37
  you
• 30:37
  left
• 30:37
  this
• 30:38
  suit
• 30:38
  in
• 30:38
  your
• 30:38
  cart.
• 30:39
  Here's
• 30:39
  the
• 30:39
  picture
• 30:40
  of
• 30:40
  it
• 30:40
  on
• 30:40
  you
• 30:41
  once
• 30:41
  again.
• 30:42
  Right.
• 30:42
  And
• 30:42
  do
• 30:43
  you
• 30:43
  want
• 30:43
  to
• 30:43
  check
• 30:43
  out.
• 30:44
  And
• 30:44
  I
• 30:44
  think
• 30:44
  the
• 30:44
  last
• 30:45
  thing
• 30:45
  that
• 30:45
  I'll
• 30:45
  add
• 30:45
  about
• 30:46
  where,
• 30:46
  where
• 30:47
  Google
• 30:47
  is
• 30:47
  really
• 30:48
  going
• 30:48
  to
• 30:48
  continue
• 30:48
  to
• 30:49
  stand
• 30:49
  out
• 30:50
  is
• 30:50
  when
• 30:51
  they
• 30:51
  start
• 30:51
  to
• 30:51
  add
• 30:51
  on
• 30:52
  these
• 30:52
  other
• 30:52
  features.
• 30:53
  And
• 30:53
  Nicole
• 30:54
  Nutlund,
• 30:54
  one
• 30:55
  of
• 30:55
  our
• 30:55
  former
• 30:55
  co
• 30:55
  workers
• 30:56
  from
• 30:56
  Target
• 30:57
  Store
• 30:57
  the
• 30:57
  Future
• 30:57
  who's
• 30:58
  working
• 30:58
  on
• 30:58
  this
• 30:58
  project,
• 30:59
  she
• 30:59
  said
• 31:00
  in
• 31:00
  a,
• 31:00
  in
• 31:00
  a
• 31:01
  chat
• 31:01
  that
• 31:01
  we
• 31:01
  had
• 31:02
  a
• 31:02
  few
• 31:02
  weeks
• 31:02
  ago
• 31:03
  at
• 31:03
  Google
• 31:03
  in
• 31:03
  New
• 31:03
  York
• 31:04
  that
• 31:05
  the,
• 31:05
  the
• 31:05
  key
• 31:06
  thing
• 31:06
  here
• 31:07
  about
• 31:07
  where
• 31:07
  Google
• 31:08
  has
• 31:08
  a
• 31:08
  moat
• 31:09
  that
• 31:09
  some
• 31:09
  of
• 31:09
  these
• 31:09
  other
• 31:10
  players
• 31:11
  in
• 31:11
  the
• 31:11
  space
• 31:12
  are,
• 31:12
  do
• 31:13
  not
• 31:13
  have
• 31:13
  is
• 31:14
  they
• 31:14
  know
• 31:14
  what
• 31:14
  I'm
• 31:15
  looking
• 31:15
  at
• 31:15
  on
• 31:16
  YouTube
• 31:16
  shorts,
• 31:17
  that
• 31:17
  they
• 31:17
  know
• 31:17
  what
• 31:18
  kind
• 31:18
  of
• 31:18
  content
• 31:19
  I'm
• 31:19
  looking
• 31:19
  at
• 31:19
  there.
• 31:20
  They
• 31:20
  know
• 31:20
  my
• 31:21
  Gmail
• 31:21
  address,
• 31:22
  they
• 31:22
  know
• 31:22
  what
• 31:22
  activities
• 31:23
  are
• 31:23
  on
• 31:23
  my
• 31:23
  Google
• 31:24
  calendar.
• 31:24
  And
• 31:25
  so
• 31:25
  when
• 31:25
  you
• 31:25
  start
• 31:25
  thinking
• 31:26
  about
• 31:26
  how
• 31:26
  they
• 31:27
  can
• 31:27
  kind
• 31:27
  of
• 31:27
  do
• 31:28
  the
• 31:28
  push
• 31:28
  and
• 31:28
  pull
• 31:29
  with
• 31:29
  me
• 31:29
  as
• 31:29
  a
• 31:29
  consumer
• 31:30
  here
• 31:31
  based
• 31:31
  on
• 31:31
  the
• 31:31
  inputs
• 31:32
  they're
• 31:32
  getting
• 31:32
  from
• 31:32
  all
• 31:32
  of
• 31:33
  those
• 31:33
  sources
• 31:33
  and
• 31:33
  Gemini
• 31:34
  and
• 31:35
  the
• 31:35
  quality
• 31:35
  of
• 31:36
  the,
• 31:36
  the
• 31:36
  content
• 31:37
  they
• 31:37
  can
• 31:37
  serve
• 31:37
  me
• 31:38
  up.
• 31:38
  I
• 31:38
  think
• 31:39
  this
• 31:39
  is
• 31:39
  putting
• 31:39
  Google
• 31:40
  in
• 31:40
  an
• 31:40
  exceptional
• 31:41
  place
• 31:41
  or
• 31:42
  as
• 31:42
  a
• 31:42
  challenger
• 31:43
  to
• 31:43
  some
• 31:43
  of
• 31:43
  these
• 31:43
  other
• 31:44
  big
• 31:44
  companies
• 31:44
  that
• 31:45
  are
• 31:45
  coming
• 31:45
  up
• 31:45
  in
• 31:45
  this,
• 31:46
  in
• 31:46
  this
• 31:46
  space
• 31:46
  and
• 31:47
  especially
• 31:47
  as
• 31:47
  it
• 31:47
  applies
• 31:48
  to
• 31:48
  commerce.
• 31:48
  So
• 31:49
  I,
• 31:49
  I'm
• 31:50
  a
• 31:50
  huge
• 31:50
  fan,
• 31:51
  Chris.
• 31:52
  Give
• 31:52
  me,
• 31:52
  talk
• 31:53
  me
• 31:53
  down.
• 31:54
  Talk
• 31:54
  you
• 31:54
  down?
• 31:55
  Where,
• 31:55
  where?
• 31:56
  Am
• 31:56
  I
• 31:56
  missing
• 31:56
  some
• 31:57
  key
• 31:57
  points
• 31:58
  about
• 31:58
  this
• 31:58
  rollout?
• 31:59
  Well,
• 32:00
  yeah,
• 32:00
  no,
• 32:00
  I
• 32:00
  mean,
• 32:00
  I
• 32:00
  think
• 32:00
  you're
• 32:01
  bringing
• 32:01
  up
• 32:01
  some
• 32:01
  interesting
• 32:01
  points
• 32:01
  I
• 32:01
  hadn't
• 32:02
  thought
• 32:02
  of
• 32:02
  in
• 32:02
  preparation
• 32:02
  for
• 32:03
  this.
• 32:03
  I
• 32:03
  mean,
• 32:03
  you're
• 32:03
  right.
• 32:03
  I
• 32:03
  think
• 32:04
  you
• 32:04
  know,
• 32:05
  anyone
• 32:05
  that
• 32:06
  uses
• 32:06
  Google's
• 32:07
  calendar,
• 32:07
  email,
• 32:08
  even
• 32:08
  Google
• 32:09
  Chrome,
• 32:09
  that
• 32:09
  Google
• 32:10
  probably
• 32:10
  knows
• 32:10
  more
• 32:11
  about
• 32:11
  you
• 32:11
  than
• 32:11
  you
• 32:11
  know
• 32:11
  about
• 32:11
  yourself,
• 32:12
  you
• 32:12
  know,
• 32:12
  which
• 32:12
  is
• 32:12
  something
• 32:12
  I
• 32:13
  always
• 32:13
  used
• 32:13
  to
• 32:13
  see
• 32:13
  about
• 32:13
  social
• 32:14
  media.
• 32:14
  But,
• 32:14
  but
• 32:15
  Google
• 32:15
  probably
• 32:15
  knows
• 32:16
  even
• 32:16
  more
• 32:16
  when
• 32:16
  you
• 32:16
  put
• 32:17
  it
• 32:17
  in
• 32:17
  that
• 32:17
  context.
• 32:17
  Yeah.
• 32:18
  So
• 32:18
  that's
• 32:18
  really
• 32:18
  powerful
• 32:19
  in
• 32:19
  what
• 32:19
  you
• 32:19
  said.
• 32:20
  The
• 32:21
  point
• 32:21
  about,
• 32:21
  the
• 32:21
  point
• 32:21
  about
• 32:22
  you've
• 32:22
  been
• 32:22
  a
• 32:22
  fit
• 32:22
  skeptic.
• 32:23
  I
• 32:23
  kind
• 32:23
  of,
• 32:23
  I
• 32:24
  kind
• 32:24
  of
• 32:24
  gave
• 32:24
  you
• 32:24
  a
• 32:24
  Cheshire
• 32:25
  grin
• 32:25
  on
• 32:25
  the
• 32:26
  camera,
• 32:26
  off
• 32:26
  camera
• 32:26
  because
• 32:27
  I'm
• 32:27
  like,
• 32:27
  have
• 32:27
  you?
• 32:27
  Yeah,
• 32:28
  I
• 32:28
  mean
• 32:28
  I
• 32:28
  feel
• 32:28
  like
• 32:28
  we've
• 32:29
  had
• 32:29
  lots
• 32:29
  of
• 32:29
  debates
• 32:29
  on
• 32:30
  this
• 32:30
  and
• 32:30
  but
• 32:31
  the
• 32:31
  thing
• 32:31
  I
• 32:31
  would
• 32:31
  make
• 32:32
  that
• 32:32
  I
• 32:33
  think
• 32:33
  what
• 32:33
  I
• 32:33
  think
• 32:34
  I
• 32:34
  agree
• 32:34
  with
• 32:34
  you
• 32:34
  because
• 32:34
  I
• 32:35
  saw
• 32:35
  the
• 32:35
  stuff
• 32:35
  you
• 32:36
  posted
• 32:36
  and
• 32:36
  it
• 32:36
  looked
• 32:37
  amazing.
• 32:37
  My
• 32:37
  only
• 32:38
  question
• 32:38
  is
• 32:38
  like,
• 32:38
  is
• 32:39
  it
• 32:39
  really
• 32:39
  going
• 32:39
  to
• 32:39
  fit
• 32:39
  that
• 32:40
  well
• 32:40
  or
• 32:40
  is
• 32:40
  it
• 32:40
  just
• 32:40
  like
• 32:41
  super
• 32:41
  tailored
• 32:41
  to
• 32:42
  look
• 32:42
  good
• 32:42
  on
• 32:42
  you?
• 32:42
  I
• 32:43
  have
• 32:43
  no
• 32:43
  idea.
• 32:44
  And,
• 32:44
  but
• 32:44
  that's
• 32:45
  an
• 32:45
  important
• 32:45
  question
• 32:45
  that
• 32:46
  has
• 32:46
  to
• 32:46
  be
• 32:46
  uncovered
• 32:47
  and
• 32:47
  understood.
• 32:48
  So
• 32:49
  you
• 32:49
  know,
• 32:49
  for
• 32:49
  me
• 32:49
  though,
• 32:50
  the,
• 32:50
  the
• 32:50
  longer
• 32:51
  term
• 32:51
  implications
• 32:51
  of
• 32:52
  this,
• 32:52
  like
• 32:52
  the
• 32:52
  agent
• 32:53
  AI
• 32:53
  part
• 32:53
  of
• 32:53
  the
• 32:54
  conversation
• 32:54
  and
• 32:55
  Google
• 32:55
  start
• 32:56
  to
• 32:56
  take
• 32:57
  share
• 32:57
  from
• 32:57
  retailer.com
• 32:58
  or
• 32:58
  visits,
• 32:59
  you
• 32:59
  know,
• 32:59
  to
• 32:59
  retailer.com
• 33:00
  as
• 33:01
  a.
• 33:01
  And
• 33:01
  M
• 33:01
  was
• 33:01
  asking.
• 33:03
  I
• 33:03
  don't
• 33:03
  know,
• 33:03
  I
• 33:03
  think
• 33:04
  the
• 33:04
  jury's
• 33:04
  out.
• 33:04
  I
• 33:04
  think
• 33:04
  it
• 33:05
  all,
• 33:05
  it
• 33:05
  all
• 33:05
  comes
• 33:05
  down
• 33:05
  to
• 33:06
  the
• 33:06
  UX
• 33:06
  and
• 33:06
  ultimately
• 33:07
  the
• 33:07
  ease
• 33:07
  of
• 33:07
  payment
• 33:08
  too,
• 33:08
  which
• 33:08
  we've
• 33:08
  talked
• 33:09
  about
• 33:09
  on
• 33:09
  past
• 33:09
  shows.
• 33:09
  You
• 33:10
  know,
• 33:10
  for
• 33:10
  me
• 33:11
  the
• 33:11
  best
• 33:11
  analogy
• 33:12
  I
• 33:12
  can
• 33:12
  make
• 33:12
  to
• 33:12
  this
• 33:12
  is
• 33:13
  I
• 33:13
  think
• 33:13
  we're
• 33:13
  going
• 33:13
  to
• 33:14
  be
• 33:14
  in
• 33:14
  like
• 33:14
  a
• 33:14
  Betamax
• 33:15
  versus
• 33:15
  VHS
• 33:16
  battle
• 33:16
  here
• 33:16
  in
• 33:17
  a
• 33:17
  gentic
• 33:17
  checkout
• 33:19
  similar
• 33:19
  to
• 33:19
  Betamax.
• 33:20
  The
• 33:20
  best
• 33:20
  tech
• 33:21
  or
• 33:21
  the
• 33:22
  best
• 33:22
  moats
• 33:22
  quote
• 33:23
  unquote,
• 33:24
  might
• 33:24
  not
• 33:24
  be
• 33:24
  the
• 33:24
  ones
• 33:25
  who
• 33:25
  win
• 33:25
  out.
• 33:25
  It
• 33:25
  could
• 33:26
  just
• 33:26
  be
• 33:27
  whoever
• 33:28
  makes
• 33:28
  this
• 33:28
  experience,
• 33:29
  the
• 33:29
  one
• 33:29
  that's
• 33:29
  the
• 33:30
  easiest
• 33:30
  to
• 33:30
  buy
• 33:30
  from.
• 33:31
  And
• 33:31
  Google,
• 33:32
  as
• 33:33
  much
• 33:33
  as
• 33:33
  it
• 33:33
  has
• 33:33
  these
• 33:33
  moats
• 33:34
  history
• 33:35
  is
• 33:35
  not
• 33:35
  on
• 33:35
  its
• 33:35
  side
• 33:36
  when
• 33:36
  it
• 33:36
  comes
• 33:36
  to
• 33:37
  figuring
• 33:37
  out
• 33:37
  E
• 33:37
  commerce
• 33:38
  at
• 33:38
  all.
• 33:39
  It's
• 33:39
  always
• 33:39
  been
• 33:40
  a
• 33:40
  tough
• 33:40
  get
• 33:40
  for
• 33:40
  them.
• 33:41
  And
• 33:41
  so
• 33:42
  will
• 33:42
  it
• 33:42
  be
• 33:42
  Amazon?
• 33:43
  Is
• 33:43
  it
• 33:43
  going
• 33:43
  to
• 33:43
  be
• 33:43
  one
• 33:43
  of
• 33:43
  the
• 33:43
  upstarts?
• 33:45
  I
• 33:45
  have
• 33:45
  no
• 33:45
  idea.
• 33:46
  I
• 33:46
  can't
• 33:46
  wait
• 33:47
  to
• 33:47
  find
• 33:47
  out
• 33:47
  though.
• 33:48
  And
• 33:48
  as
• 33:49
  you
• 33:49
  showed
• 33:49
  on
• 33:49
  LinkedIn
• 33:50
  very
• 33:51
  admirably
• 33:51
  yesterday,
• 33:52
  we've
• 33:53
  got
• 33:53
  a
• 33:53
  front
• 33:53
  row
• 33:53
  seat
• 33:54
  and
• 33:54
  it's
• 33:54
  going
• 33:54
  to
• 33:54
  be
• 33:55
  buckle
• 33:55
  your
• 33:55
  seatbelts
• 33:55
  because
• 33:56
  I
• 33:56
  can't
• 33:56
  wait
• 33:56
  to
• 33:56
  watch
• 33:56
  this.
• 33:57
  Totally.
• 33:57
  And
• 33:57
  I
• 33:58
  think
• 33:58
  one
• 33:58
  more
• 33:58
  thing
• 33:58
  I
• 33:59
  just
• 33:59
  add
• 33:59
  in
• 33:59
  closing,
• 34:00
  I
• 34:00
  think
• 34:00
  that
• 34:00
  Google
• 34:01
  shopping
• 34:01
  in
• 34:01
  the
• 34:02
  past
• 34:02
  was
• 34:02
  never
• 34:03
  set
• 34:03
  up
• 34:03
  to
• 34:03
  work
• 34:04
  this
• 34:04
  way.
• 34:04
  Google
• 34:04
  is
• 34:04
  a
• 34:05
  tech
• 34:05
  company.
• 34:05
  They
• 34:06
  were
• 34:06
  not
• 34:06
  a
• 34:06
  commerce
• 34:07
  focused
• 34:07
  company
• 34:08
  and
• 34:08
  I
• 34:08
  think
• 34:08
  that's
• 34:09
  where
• 34:09
  they're
• 34:09
  really
• 34:10
  you
• 34:10
  can
• 34:10
  see
• 34:10
  like
• 34:11
  just
• 34:11
  with
• 34:11
  this
• 34:12
  example,
• 34:13
  right.
• 34:13
  Like
• 34:14
  it's
• 34:14
  I
• 34:14
  think
• 34:15
  and
• 34:15
  to
• 34:15
  answer
• 34:15
  A&M's
• 34:16
  question
• 34:16
  again
• 34:16
  like
• 34:17
  I
• 34:17
  think,
• 34:17
  I
• 34:18
  think
• 34:18
  any
• 34:18
  agentic
• 34:19
  search
• 34:19
  is
• 34:19
  taking
• 34:20
  away
• 34:20
  from
• 34:20
  going
• 34:20
  tothe.com.
• 34:21
  so
• 34:22
  it
• 34:22
  doesn't
• 34:22
  matter.
• 34:22
  Like
• 34:23
  let's
• 34:23
  clarify
• 34:23
  there
• 34:24
  will
• 34:24
  happen
• 34:24
  over
• 34:25
  time.
• 34:25
  Yeah,
• 34:25
  it
• 34:26
  absolutely
• 34:26
  will
• 34:26
  happen
• 34:26
  over
• 34:27
  time.
• 34:27
  So,
• 34:28
  so
• 34:29
  people
• 34:29
  like
• 34:29
  Google
• 34:30
  and
• 34:30
  what
• 34:30
  they
• 34:30
  put
• 34:31
  out
• 34:31
  here,
• 34:31
  being
• 34:32
  able
• 34:32
  to
• 34:32
  showcase
• 34:33
  multiple
• 34:33
  brands
• 34:34
  so
• 34:34
  that
• 34:34
  you
• 34:34
  as
• 34:34
  a
• 34:35
  consumer
• 34:35
  have
• 34:35
  the
• 34:35
  most
• 34:35
  choice
• 34:36
  like
• 34:36
  this,
• 34:37
  it's,
• 34:37
  it's
• 34:38
  going
• 34:38
  to
• 34:38
  be
• 34:38
  great.
• 34:38
  I
• 34:39
  can't
• 34:39
  wait.
• 34:39
  As
• 34:39
  a
• 34:39
  shopper
• 34:40
  I'm
• 34:40
  thrilled.
• 34:41
  So
• 34:41
  we'll
• 34:42
  see
• 34:42
  what,
• 34:42
  we'll
• 34:42
  see
• 34:42
  what
• 34:43
  happens
• 34:43
  next.
• 34:44
  It's,
• 34:45
  it's
• 34:45
  pretty
• 34:45
  mind
• 34:45
  blowing.
• 34:46
  All
• 34:46
  right,
• 34:46
  let's
• 34:47
  go
• 34:47
  to
• 34:47
  headline
• 34:47
  number
• 34:48
  five,
• 34:48
  Chris.
• 34:48
  Nike
• 34:49
  reportedly
• 34:50
  plans
• 34:50
  to
• 34:50
  start
• 34:50
  selling
• 34:51
  on
• 34:51
  Amazon
• 34:52
  again.
• 34:53
  According
• 34:53
  to
• 34:53
  chain
• 34:54
  Storage,
• 34:54
  following
• 34:54
  a
• 34:54
  six
• 34:55
  year
• 34:55
  hiatus,
• 34:55
  Nike
• 34:56
  will
• 34:56
  once
• 34:56
  again
• 34:56
  sell
• 34:57
  its
• 34:57
  products
• 34:57
  directly
• 34:58
  on
• 34:58
  Amazon
• 34:59
  in
• 34:59
  late
• 35:00
  2019.
• 35:01
  Nike
• 35:01
  ended
• 35:01
  a
• 35:01
  pilot
• 35:02
  it
• 35:02
  launched
• 35:02
  in
• 35:02
  2017
• 35:04
  to
• 35:04
  sell
• 35:04
  merchandise
• 35:04
  directly
• 35:05
  to
• 35:05
  Amazon.
• 35:05
  Is
• 35:05
  it
• 35:06
  focused
• 35:06
  on
• 35:06
  selling
• 35:07
  more
• 35:07
  directly
• 35:07
  to
• 35:07
  consumers
• 35:08
  on
• 35:08
  its
• 35:08
  own
• 35:09
  website
• 35:09
  and
• 35:09
  stores?
• 35:10
  A
• 35:10
  Nike
• 35:11
  spokesperson
• 35:11
  confirmed
• 35:12
  to
• 35:12
  CNBC
• 35:12
  that
• 35:13
  it
• 35:13
  will
• 35:13
  resume
• 35:13
  selling
• 35:14
  goods
• 35:14
  via
• 35:14
  Amazon
• 35:15
  in
• 35:15
  the
• 35:15
  US
• 35:15
  as
• 35:16
  part
• 35:16
  of
• 35:16
  a
• 35:16
  broader
• 35:17
  digital
• 35:17
  commerce
• 35:18
  effort.
• 35:19
  The
• 35:19
  spokesperson
• 35:20
  said
• 35:20
  in
• 35:20
  the
• 35:21
  statement,
• 35:21
  quote,
• 35:22
  this
• 35:22
  includes
• 35:22
  expanding
• 35:23
  to
• 35:23
  new
• 35:23
  digital
• 35:23
  accounts.
• 35:24
  Including
• 35:24
  Amazon
• 35:25
  in
• 35:25
  the
• 35:25
  US
• 35:26
  New
• 35:26
  physical.
• 35:26
  Partners
• 35:27
  like
• 35:27
  Printom,
• 35:28
  elevating
• 35:29
  retail
• 35:29
  experiences
• 35:30
  across
• 35:30
  the
• 35:31
  marketplace
• 35:31
  and
• 35:32
  and
• 35:32
  launching
• 35:32
  Nike's
• 35:33
  AI
• 35:33
  powered
• 35:33
  conversational
• 35:34
  search
• 35:34
  to
• 35:35
  improve
• 35:35
  our
• 35:35
  online
• 35:36
  services,
• 35:36
  end
• 35:37
  quote.
• 35:38
  In
• 35:38
  addition,
• 35:38
  Amazon
• 35:39
  confirmed
• 35:39
  via
• 35:40
  an
• 35:40
  email
• 35:40
  to
• 35:40
  CNBC
• 35:41
  that
• 35:41
  it
• 35:41
  will
• 35:41
  start
• 35:42
  sourcing
• 35:42
  a
• 35:42
  quote,
• 35:43
  much
• 35:43
  wider
• 35:44
  range
• 35:44
  of
• 35:44
  Nike
• 35:45
  products,
• 35:45
  end
• 35:45
  quote
• 35:46
  for
• 35:46
  us
• 35:46
  shoppers.
• 35:47
  And
• 35:47
  as
• 35:48
  part
• 35:48
  of
• 35:48
  the
• 35:48
  relaunch,
• 35:48
  Amazon
• 35:49
  as
• 35:49
  reported
• 35:49
  by
• 35:50
  wwd,
• 35:51
  has
• 35:51
  also
• 35:51
  told
• 35:52
  select
• 35:52
  third
• 35:52
  party
• 35:52
  merchants
• 35:53
  that
• 35:53
  they
• 35:53
  can
• 35:53
  no
• 35:54
  longer
• 35:54
  sell
• 35:55
  certain
• 35:55
  Nike
• 35:55
  items
• 35:56
  on
• 35:56
  Amazon
• 35:57
  stick
• 35:57
  starting
• 35:58
  July
• 35:58
  19th.
• 35:59
  Chris,
• 36:00
  a
• 36:00
  lot
• 36:00
  in
• 36:01
  Nike's
• 36:01
  digital
• 36:02
  plan
• 36:02
  here.
• 36:04
  Are
• 36:04
  you
• 36:04
  pro
• 36:05
  or
• 36:05
  con
• 36:05
  Nike
• 36:06
  coming
• 36:06
  back
• 36:06
  to
• 36:07
  Amazon.
• 36:08
  Oh,
• 36:08
  and
• 36:09
  resolutely
• 36:09
  hate
• 36:10
  this
• 36:10
  move.
• 36:11
  Yeah,
• 36:11
  I
• 36:11
  don't,
• 36:11
  I
• 36:11
  don't
• 36:12
  like
• 36:12
  it
• 36:12
  at
• 36:12
  all.
• 36:12
  Okay.
• 36:13
  I'm
• 36:13
  curious
• 36:13
  if
• 36:13
  you're,
• 36:13
  I'm
• 36:14
  curious
• 36:14
  if
• 36:14
  you
• 36:14
  feel
• 36:14
  the
• 36:14
  same
• 36:15
  way.
• 36:15
  Yeah,
• 36:15
  tell
• 36:16
  us
• 36:16
  after,
• 36:17
  particularly
• 36:17
  after
• 36:17
  our
• 36:17
  discussion
• 36:18
  on
• 36:18
  Saks
• 36:18
  Fifth
• 36:18
  Avenue
• 36:19
  a
• 36:19
  couple
• 36:19
  weeks
• 36:19
  ago,
• 36:20
  because
• 36:20
  I
• 36:20
  think
• 36:21
  Nike's
• 36:21
  a
• 36:21
  brand
• 36:21
  that
• 36:21
  should
• 36:22
  stand
• 36:22
  on
• 36:22
  its
• 36:22
  own.
• 36:23
  Um,
• 36:23
  and
• 36:24
  you
• 36:24
  know
• 36:24
  all
• 36:24
  these
• 36:25
  talks
• 36:25
  of
• 36:26
  the
• 36:26
  new
• 36:26
  partnerships
• 36:27
  with
• 36:27
  Urban
• 36:27
  Outfitters,
• 36:28
  they're
• 36:28
  just,
• 36:28
  to
• 36:29
  me
• 36:29
  they're
• 36:29
  just
• 36:29
  silly.
• 36:29
  They're
• 36:30
  just
• 36:30
  marketing
• 36:30
  vehicles
• 36:31
  to
• 36:31
  try
• 36:31
  to
• 36:32
  enliven
• 36:32
  the
• 36:32
  brand
• 36:32
  and
• 36:33
  they're
• 36:33
  just
• 36:33
  a
• 36:33
  waste
• 36:34
  of
• 36:34
  time
• 36:34
  because
• 36:34
  they're
• 36:34
  not
• 36:34
  going
• 36:34
  to
• 36:35
  add
• 36:35
  any
• 36:35
  discernible
• 36:36
  Real
• 36:37
  revenue
• 36:37
  to
• 36:38
  the
• 36:38
  top
• 36:38
  line.
• 36:38
  Um,
• 36:39
  and
• 36:39
  they're
• 36:39
  just
• 36:39
  a
• 36:40
  lot
• 36:40
  of
• 36:40
  effort.
• 36:40
  So
• 36:41
  I
• 36:41
  think,
• 36:41
  you
• 36:41
  know,
• 36:41
  I
• 36:41
  think
• 36:42
  when
• 36:42
  I
• 36:42
  step
• 36:42
  back
• 36:43
  and
• 36:43
  look
• 36:43
  at
• 36:43
  this
• 36:43
  from
• 36:43
  30,000ft,
• 36:44
  I
• 36:44
  think
• 36:45
  the
• 36:45
  previous
• 36:45
  regime
• 36:46
  had
• 36:46
  the
• 36:46
  right
• 36:46
  strategy
• 36:47
  which
• 36:47
  is
• 36:47
  create
• 36:48
  a
• 36:48
  more
• 36:48
  direct
• 36:48
  one
• 36:49
  to
• 36:49
  one
• 36:49
  relationship
• 36:50
  with
• 36:50
  your
• 36:50
  consumers
• 36:51
  which
• 36:51
  is
• 36:51
  what
• 36:51
  omnichannel
• 36:52
  retail
• 36:52
  is
• 36:52
  all
• 36:52
  about,
• 36:53
  but
• 36:53
  just
• 36:53
  seemingly
• 36:54
  didn't
• 36:54
  have
• 36:54
  the
• 36:54
  right
• 36:54
  execution.
• 36:56
  So
• 36:56
  going
• 36:56
  on
• 36:56
  Amazon
• 36:58
  just
• 36:59
  makes
• 36:59
  Nike
• 36:59
  like
• 37:00
  everything
• 37:00
  else
• 37:00
  on
• 37:01
  Amazon.
• 37:01
  And
• 37:02
  the
• 37:02
  other
• 37:02
  part
• 37:02
  about
• 37:02
  this
• 37:02
  which
• 37:03
  you
• 37:03
  alluded
• 37:03
  to
• 37:03
  in
• 37:03
  previous
• 37:03
  headlines
• 37:04
  today
• 37:04
  was
• 37:04
  you
• 37:05
  lose
• 37:05
  the
• 37:05
  first
• 37:05
  party
• 37:06
  data
• 37:07
  relationship
• 37:07
  with
• 37:07
  your
• 37:08
  customer
• 37:08
  too.
• 37:08
  And
• 37:09
  so
• 37:09
  I
• 37:09
  don't
• 37:09
  know
• 37:09
  why
• 37:09
  you
• 37:09
  would
• 37:10
  do
• 37:10
  that
• 37:11
  in
• 37:11
  any
• 37:11
  way,
• 37:11
  shape
• 37:12
  or
• 37:12
  form.
• 37:12
  So
• 37:12
  to
• 37:12
  me
• 37:13
  this
• 37:13
  move
• 37:13
  is
• 37:14
  emblematic
• 37:14
  of
• 37:14
  a
• 37:15
  company
• 37:15
  that
• 37:15
  finds
• 37:15
  itself
• 37:16
  in
• 37:16
  a
• 37:16
  really
• 37:16
  tough
• 37:16
  spot.
• 37:17
  The
• 37:17
  Jordan
• 37:18
  brand
• 37:18
  is
• 37:18
  clearly
• 37:19
  post
• 37:19
  peak
• 37:19
  now
• 37:19
  at
• 37:20
  this
• 37:20
  point.
• 37:20
  I
• 37:20
  mean
• 37:20
  Jordan's
• 37:21
  got
• 37:21
  to
• 37:21
  be
• 37:21
  you
• 37:21
  know,
• 37:21
  in
• 37:21
  his
• 37:22
  60s
• 37:22
  now
• 37:22
  if
• 37:23
  I'm
• 37:23
  not
• 37:23
  mistaken
• 37:25
  they've
• 37:25
  had
• 37:25
  trouble
• 37:26
  making
• 37:26
  their
• 37:26
  marketing
• 37:27
  athleisure.
• 37:27
  They
• 37:27
  haven't
• 37:27
  been
• 37:28
  able
• 37:28
  to
• 37:28
  crack
• 37:28
  the
• 37:28
  code
• 37:28
  on
• 37:28
  that.
• 37:29
  They've
• 37:29
  also
• 37:29
  been
• 37:30
  losing
• 37:30
  ground
• 37:30
  in
• 37:31
  running.
• 37:32
  So
• 37:32
  going
• 37:32
  on
• 37:32
  Amazon
• 37:33
  it
• 37:33
  may
• 37:34
  be
• 37:34
  a
• 37:34
  boost
• 37:34
  to
• 37:34
  short
• 37:34
  term
• 37:35
  sales
• 37:35
  but
• 37:35
  the
• 37:36
  long,
• 37:36
  in
• 37:36
  the
• 37:36
  long
• 37:37
  term
• 37:37
  it's
• 37:37
  a
• 37:37
  losing
• 37:37
  proposition
• 37:38
  of
• 37:38
  companies
• 37:38
  like
• 37:39
  Lululemon
• 37:39
  and
• 37:40
  on
• 37:40
  running
• 37:40
  who
• 37:41
  are
• 37:41
  going
• 37:41
  to
• 37:41
  keep
• 37:41
  that
• 37:41
  one
• 37:42
  to
• 37:42
  one
• 37:42
  relationship
• 37:43
  with
• 37:43
  their
• 37:43
  customers.
• 37:43
  They're
• 37:44
  going
• 37:44
  to
• 37:44
  hold
• 37:44
  it
• 37:44
  dear
• 37:44
  and
• 37:44
  they're
• 37:44
  going
• 37:45
  to
• 37:45
  hold
• 37:45
  it
• 37:45
  close
• 37:45
  to
• 37:45
  their
• 37:46
  heart
• 37:46
  because
• 37:46
  they
• 37:47
  understand
• 37:47
  that's
• 37:48
  what
• 37:48
  makes
• 37:48
  them
• 37:49
  special.
• 37:49
  And,
• 37:50
  and
• 37:50
  Nike
• 37:50
  going
• 37:50
  on
• 37:50
  Amazon
• 37:51
  is
• 37:51
  no
• 37:51
  longer
• 37:52
  special
• 37:52
  to
• 37:52
  me.
• 37:53
  Yeah,
• 37:53
  I,
• 37:54
  I
• 37:54
  actually
• 37:55
  agree
• 37:55
  completely.
• 37:56
  I
• 37:56
  feel
• 37:56
  like
• 37:56
  this
• 37:56
  is
• 37:57
  a
• 37:57
  very
• 37:57
  short
• 37:58
  sighted
• 37:58
  approach
• 37:58
  and
• 37:59
  in
• 37:59
  my
• 37:59
  mind
• 38:00
  really
• 38:00
  moves
• 38:01
  Nike
• 38:01
  to
• 38:01
  more
• 38:01
  of
• 38:01
  a
• 38:02
  utility
• 38:02
  purchase
• 38:03
  than
• 38:03
  a
• 38:03
  lifestyle
• 38:04
  purchase.
• 38:04
  Like
• 38:04
  it
• 38:05
  used
• 38:05
  to
• 38:05
  be
• 38:06
  a
• 38:06
  cachet
• 38:06
  thing
• 38:07
  that
• 38:07
  like
• 38:08
  you'd
• 38:08
  have,
• 38:09
  you
• 38:09
  know,
• 38:09
  these
• 38:10
  limited
• 38:10
  edition
• 38:10
  drops
• 38:11
  and
• 38:11
  stuff.
• 38:11
  But
• 38:12
  if
• 38:12
  you,
• 38:12
  if
• 38:12
  you're
• 38:13
  able
• 38:13
  to
• 38:13
  get
• 38:13
  this
• 38:13
  product
• 38:13
  in
• 38:14
  mass
• 38:14
  it
• 38:14
  loses
• 38:15
  its,
• 38:15
  its
• 38:15
  uniqueness
• 38:16
  and
• 38:16
  I
• 38:17
  think
• 38:17
  it
• 38:17
  also
• 38:17
  damages
• 38:18
  brand
• 38:18
  equity
• 38:18
  that
• 38:19
  they've
• 38:19
  built
• 38:19
  with
• 38:20
  JD
• 38:20
  Sports
• 38:21
  or
• 38:21
  DSG
• 38:21
  and
• 38:22
  Foot
• 38:22
  Locker
• 38:22
  like
• 38:22
  we
• 38:22
  talked
• 38:23
  about
• 38:23
  last
• 38:23
  week,
• 38:23
  like
• 38:24
  what
• 38:24
  unique
• 38:24
  product
• 38:25
  are
• 38:25
  they
• 38:25
  really
• 38:26
  going
• 38:26
  to
• 38:26
  have
• 38:27
  when
• 38:27
  the
• 38:27
  majority
• 38:28
  of
• 38:28
  consumers
• 38:28
  are
• 38:29
  going
• 38:29
  to
• 38:29
  be
• 38:29
  like,
• 38:29
  but
• 38:29
  I
• 38:29
  can
• 38:30
  get
• 38:30
  these
• 38:30
  similar
• 38:31
  Nikes
• 38:31
  on
• 38:32
  Amazon
• 38:32
  for
• 38:33
  you
• 38:33
  know,
• 38:33
  this
• 38:33
  price
• 38:34
  and
• 38:34
  get
• 38:34
  them
• 38:34
  delivered
• 38:35
  in
• 38:35
  an
• 38:35
  hour,
• 38:36
  whatever
• 38:36
  it
• 38:37
  is.
• 38:37
  So
• 38:37
  I
• 38:38
  think
• 38:38
  that
• 38:38
  to
• 38:39
  me
• 38:40
  causes
• 38:40
  alarm
• 38:41
  also
• 38:42
  I
• 38:42
  wonder
• 38:42
  if
• 38:42
  this
• 38:43
  doesn't
• 38:43
  open
• 38:43
  up
• 38:43
  Nike
• 38:44
  to
• 38:44
  more
• 38:44
  fraudulent
• 38:45
  product
• 38:45
  too.
• 38:45
  Like
• 38:46
  when
• 38:46
  you're
• 38:46
  on
• 38:46
  the
• 38:47
  Amazon,
• 38:47
  you
• 38:48
  know
• 38:48
  you're
• 38:48
  on
• 38:48
  Amazon
• 38:49
  now
• 38:49
  like
• 38:50
  do
• 38:50
  are
• 38:50
  you
• 38:50
  opening
• 38:51
  it
• 38:51
  up?
• 38:51
  Because
• 38:52
  people
• 38:52
  are
• 38:52
  going
• 38:52
  to
• 38:52
  just
• 38:53
  Search
• 38:53
  Nike
• 38:53
  or
• 38:54
  Air
• 38:54
  Force
• 38:54
  ones.
• 38:55
  Like
• 38:55
  are
• 38:55
  they
• 38:56
  more
• 38:56
  susceptible
• 38:57
  to
• 38:57
  getting
• 38:57
  a
• 38:57
  product
• 38:57
  that
• 38:58
  isn't
• 38:58
  an
• 38:58
  original,
• 38:59
  you
• 38:59
  know,
• 39:00
  Nike
• 39:00
  product?
• 39:01
  And
• 39:01
  how
• 39:01
  does
• 39:02
  Nike
• 39:02
  kind
• 39:02
  of
• 39:02
  control
• 39:03
  that
• 39:03
  part
• 39:03
  of
• 39:03
  it?
• 39:04
  Because
• 39:04
  that
• 39:05
  to
• 39:05
  me
• 39:05
  is
• 39:05
  another
• 39:06
  area
• 39:06
  where
• 39:07
  you
• 39:08
  don't
• 39:08
  always
• 39:08
  know
• 39:08
  what
• 39:09
  you're
• 39:09
  getting.
• 39:10
  And
• 39:10
  Amazon's
• 39:11
  not
• 39:11
  as,
• 39:12
  as
• 39:13
  I
• 39:13
  guess
• 39:13
  closely
• 39:14
  watching
• 39:14
  that
• 39:15
  as
• 39:15
  some
• 39:15
  of
• 39:15
  your
• 39:16
  other
• 39:16
  larger
• 39:16
  partners.
• 39:17
  But
• 39:18
  yeah,
• 39:18
  I'm
• 39:18
  not
• 39:18
  as
• 39:19
  worried
• 39:19
  about
• 39:19
  that
• 39:19
  because
• 39:19
  I
• 39:19
  think
• 39:19
  the
• 39:20
  sub
• 39:20
  context
• 39:20
  to
• 39:20
  the
• 39:21
  headline
• 39:21
  you
• 39:21
  read
• 39:21
  is
• 39:21
  I
• 39:21
  actually
• 39:22
  think
• 39:22
  Amazon
• 39:22
  has
• 39:23
  made
• 39:23
  a
• 39:23
  deal
• 39:23
  with
• 39:23
  Nike
• 39:23
  to
• 39:24
  try
• 39:24
  to
• 39:24
  police
• 39:25
  that
• 39:25
  to
• 39:25
  a
• 39:25
  larger
• 39:25
  degree
• 39:26
  than
• 39:26
  they
• 39:26
  probably
• 39:26
  have
• 39:27
  in
• 39:27
  the
• 39:27
  past
• 39:27
  as
• 39:27
  well.
• 39:28
  That
• 39:28
  was
• 39:28
  what
• 39:28
  I
• 39:28
  took
• 39:29
  from
• 39:29
  that.
• 39:29
  But
• 39:29
  it
• 39:30
  probably
• 39:30
  could
• 39:30
  potentially
• 39:30
  still
• 39:31
  be
• 39:31
  an
• 39:31
  issue.
• 39:31
  But
• 39:32
  you
• 39:32
  know,
• 39:32
  Amazon
• 39:33
  today,
• 39:33
  in
• 39:33
  today's
• 39:33
  day
• 39:34
  and
• 39:34
  age
• 39:34
  with
• 39:34
  technology,
• 39:34
  should
• 39:35
  be
• 39:35
  able
• 39:35
  to
• 39:35
  tell
• 39:35
  when
• 39:36
  somebody's
• 39:36
  trying
• 39:36
  to,
• 39:36
  you
• 39:36
  know,
• 39:37
  put
• 39:37
  out
• 39:37
  a
• 39:37
  counterfeit
• 39:38
  pair
• 39:38
  of
• 39:38
  Nikes
• 39:38
  as
• 39:39
  a
• 39:39
  third
• 39:39
  party
• 39:39
  seller
• 39:40
  and
• 39:40
  get
• 39:40
  them
• 39:41
  off
• 39:41
  the
• 39:41
  site.
• 39:41
  Because
• 39:41
  the
• 39:42
  only
• 39:42
  people
• 39:42
  that
• 39:42
  should
• 39:42
  be
• 39:42
  selling
• 39:43
  Nikes
• 39:43
  on
• 39:43
  their
• 39:43
  site
• 39:43
  are
• 39:44
  Nike.
• 39:45
  In.
• 39:45
  In
• 39:46
  theory.
• 39:46
  In
• 39:46
  theory,
• 39:47
  yes.
• 39:48
  You
• 39:48
  know,
• 39:48
  in,
• 39:48
  in
• 39:49
  theory,
• 39:49
  that's
• 39:49
  the
• 39:49
  way.
• 39:49
  But
• 39:50
  I
• 39:50
  think
• 39:50
  the
• 39:50
  other,
• 39:50
  the
• 39:50
  other
• 39:50
  point
• 39:51
  you
• 39:51
  made
• 39:51
  me
• 39:51
  think
• 39:51
  of
• 39:51
  too
• 39:51
  here,
• 39:52
  Ann,
• 39:52
  is
• 39:52
  like
• 39:52
  the
• 39:52
  drops,
• 39:53
  I
• 39:53
  used
• 39:53
  to
• 39:53
  go
• 39:53
  on
• 39:53
  the
• 39:54
  drops
• 39:54
  all
• 39:54
  the
• 39:54
  time.
• 39:55
  I've
• 39:55
  stopped
• 39:55
  looking
• 39:55
  at
• 39:55
  it
• 39:56
  because
• 39:56
  the
• 39:56
  product
• 39:56
  sucks.
• 39:57
  It's,
• 39:57
  it's,
• 39:58
  it's
• 39:58
  not
• 39:58
  interesting.
• 39:59
  It's
• 39:59
  just
• 40:00
  really
• 40:01
  lame.
• 40:01
  And,
• 40:01
  and
• 40:02
  they,
• 40:02
  they
• 40:02
  gotta
• 40:02
  re
• 40:03
  enliven
• 40:03
  their
• 40:03
  product
• 40:04
  strategy
• 40:04
  too.
• 40:04
  To
• 40:05
  your
• 40:05
  point,
• 40:05
  like
• 40:05
  how
• 40:06
  are
• 40:06
  you
• 40:06
  going
• 40:06
  to
• 40:06
  reenive
• 40:06
  in
• 40:06
  your
• 40:06
  product
• 40:07
  strategy
• 40:07
  and
• 40:07
  then
• 40:07
  how
• 40:07
  are
• 40:07
  you
• 40:07
  going
• 40:08
  to
• 40:08
  decide
• 40:08
  who
• 40:08
  gets
• 40:09
  what
• 40:09
  product?
• 40:10
  And
• 40:10
  going
• 40:10
  on
• 40:10
  Amazon
• 40:11
  just
• 40:11
  makes
• 40:11
  it
• 40:12
  such
• 40:12
  a
• 40:12
  complicated
• 40:13
  effort.
• 40:13
  Yeah,
• 40:14
  yeah,
• 40:14
  it's
• 40:15
  just,
• 40:15
  it
• 40:15
  doesn't,
• 40:16
  doesn't
• 40:16
  seem
• 40:16
  like
• 40:16
  the
• 40:17
  right
• 40:17
  move.
• 40:17
  It,
• 40:18
  it's,
• 40:19
  it
• 40:19
  feels
• 40:19
  like
• 40:19
  it's
• 40:20
  just
• 40:20
  100%
• 40:21
  utility.
• 40:22
  Like
• 40:22
  I
• 40:22
  need
• 40:22
  a
• 40:22
  new
• 40:23
  pair
• 40:23
  of
• 40:23
  shoes
• 40:23
  for
• 40:23
  my
• 40:23
  kid.
• 40:24
  I'm
• 40:24
  going
• 40:24
  to
• 40:24
  get
• 40:24
  the
• 40:24
  cheapest
• 40:25
  Nikes
• 40:25
  I
• 40:25
  can,
• 40:26
  you
• 40:26
  know,
• 40:26
  on
• 40:26
  Amazon,
• 40:27
  have
• 40:27
  them
• 40:27
  delivered
• 40:28
  same
• 40:28
  day,
• 40:28
  which
• 40:29
  is
• 40:29
  good
• 40:30
  in
• 40:30
  the
• 40:30
  short
• 40:30
  term
• 40:30
  it'll
• 40:31
  probably
• 40:31
  boost
• 40:31
  sales
• 40:31
  a
• 40:32
  little
• 40:32
  bit.
• 40:32
  But,
• 40:33
  but
• 40:33
  is
• 40:33
  that
• 40:33
  the
• 40:34
  lasting
• 40:34
  impression
• 40:35
  you
• 40:35
  want
• 40:35
  to
• 40:35
  leave
• 40:36
  with,
• 40:36
  with
• 40:36
  your
• 40:37
  consumer?
• 40:38
  I
• 40:38
  don't
• 40:38
  think
• 40:38
  so.
• 40:38
  I
• 40:38
  thought,
• 40:38
  I
• 40:39
  thought
• 40:39
  you're
• 40:39
  coming
• 40:39
  about
• 40:39
  utility.
• 40:40
  What'd
• 40:40
  you
• 40:41
  say?
• 40:41
  Utility
• 40:42
  versus
• 40:43
  lifestyle.
• 40:43
  Lifestyle.
• 40:44
  Yeah,
• 40:44
  I
• 40:44
  think
• 40:44
  that,
• 40:45
  that,
• 40:45
  that
• 40:45
  nails
• 40:46
  it.
• 40:47
  All
• 40:47
  right,
• 40:47
  Chris,
• 40:47
  let's
• 40:47
  go
• 40:47
  to
• 40:48
  the
• 40:48
  lightning
• 40:48
  round.
• 40:48
  We're
• 40:49
  talking
• 40:49
  pizza
• 40:49
  again.
• 40:50
  Pizza
• 40:51
  Hut
• 40:51
  is
• 40:51
  bringing
• 40:51
  back
• 40:52
  the
• 40:52
  summer
• 40:53
  bucket
• 40:54
  program
• 40:54
  which
• 40:55
  sparks
• 40:55
  so
• 40:55
  much
• 40:56
  nostalgia
• 40:56
  for
• 40:56
  me.
• 40:57
  Oh.
• 40:58
  Oh,
• 40:59
  wow.
• 40:59
  Love
• 40:59
  to
• 41:00
  book
• 41:00
  it.
• 41:00
  Did
• 41:01
  you
• 41:01
  part
• 41:01
  you,
• 41:02
  did
• 41:02
  you
• 41:02
  participate
• 41:03
  as
• 41:03
  a
• 41:03
  kid
• 41:03
  in
• 41:03
  Arizona
• 41:04
  it
• 41:04
  doesn't
• 41:05
  sound
• 41:05
  like
• 41:05
  you
• 41:05
  did,
• 41:06
  but
• 41:06
  if
• 41:06
  you
• 41:06
  did,
• 41:07
  what
• 41:08
  did
• 41:08
  you
• 41:08
  get
• 41:08
  on
• 41:09
  your
• 41:09
  personal
• 41:09
  pan
• 41:09
  pizza?
• 41:10
  No,
• 41:11
  we
• 41:11
  didn't.
• 41:11
  We
• 41:11
  didn't
• 41:12
  have
• 41:12
  that
• 41:12
  in
• 41:12
  Arizona
• 41:13
  at
• 41:13
  least.
• 41:14
  Western
• 41:14
  thing.
• 41:15
  I.
• 41:15
  I
• 41:15
  don't
• 41:15
  know.
• 41:16
  I
• 41:16
  mean,
• 41:16
  I
• 41:16
  went
• 41:16
  to
• 41:16
  a
• 41:16
  Catholic
• 41:17
  school
• 41:17
  and
• 41:17
  we
• 41:17
  only
• 41:17
  got
• 41:17
  pizza
• 41:18
  once
• 41:18
  a
• 41:18
  month.
• 41:18
  I
• 41:19
  did,
• 41:19
  too.
• 41:20
  It
• 41:20
  was
• 41:20
  from
• 41:20
  some
• 41:20
  local
• 41:21
  dude
• 41:21
  who
• 41:21
  we
• 41:21
  were
• 41:22
  probably
• 41:22
  helping
• 41:22
  launder
• 41:23
  money,
• 41:23
  you
• 41:23
  know,
• 41:23
  in
• 41:24
  reality.
• 41:24
  And
• 41:25
  you
• 41:25
  know,
• 41:25
  because,
• 41:25
  like,
• 41:26
  God
• 41:26
  knows
• 41:26
  what
• 41:26
  he
• 41:27
  was
• 41:27
  doing.
• 41:27
  But,
• 41:28
  but
• 41:28
  I
• 41:28
  mean,
• 41:29
  if
• 41:29
  I
• 41:29
  were
• 41:29
  to
• 41:29
  get
• 41:29
  a
• 41:30
  personal
• 41:30
  pan
• 41:30
  pizza,
• 41:31
  I'm
• 41:31
  going.
• 41:31
  I'm
• 41:31
  going
• 41:31
  as
• 41:32
  close
• 41:32
  to
• 41:32
  four
• 41:32
  meats
• 41:32
  as
• 41:33
  I
• 41:33
  can
• 41:33
  get.
• 41:33
  And
• 41:33
  starting
• 41:33
  with
• 41:34
  the
• 41:34
  big
• 41:34
  two
• 41:34
  sausage
• 41:35
  and
• 41:35
  pepperoni.
• 41:35
  You
• 41:36
  know
• 41:36
  that
• 41:36
  you
• 41:36
  were
• 41:37
  putting
• 41:37
  money
• 41:37
  in
• 41:38
  Sammy
• 41:38
  Pepperoni
• 41:39
  Pizza's
• 41:39
  pocket.
• 41:40
  You
• 41:40
  were.
• 41:40
  You
• 41:41
  were
• 41:41
  not
• 41:41
  con.
• 41:42
  There's
• 41:42
  no
• 41:42
  pizza.
• 41:42
  Oh,
• 41:43
  you.
• 41:43
  You
• 41:43
  know,
• 41:43
  there
• 41:43
  was
• 41:43
  some
• 41:44
  kickback
• 41:44
  going
• 41:44
  on
• 41:45
  there.
• 41:45
  Like
• 41:45
  the,
• 41:45
  the
• 41:45
  local
• 41:46
  pizza
• 41:46
  guys
• 41:46
  giving
• 41:47
  pizza
• 41:47
  to
• 41:47
  all
• 41:47
  the.
• 41:48
  All
• 41:48
  the
• 41:48
  school
• 41:49
  kids
• 41:49
  every.
• 41:49
  Every
• 41:49
  once
• 41:50
  a
• 41:50
  month
• 41:50
  on
• 41:50
  a
• 41:50
  Wednesday.
• 41:51
  Yeah,
• 41:51
  for
• 41:51
  sure.
• 41:52
  No
• 41:52
  book
• 41:52
  it
• 41:53
  program
• 41:53
  there.
• 41:53
  Didn't
• 41:54
  have
• 41:54
  to
• 41:54
  read
• 41:54
  a
• 41:55
  lot
• 41:55
  like
• 41:55
  16
• 41:55
  Boxcar
• 41:56
  Children
• 41:56
  books
• 41:57
  to.
• 41:57
  To
• 41:58
  get
• 41:58
  that
• 41:58
  pizza.
• 41:59
  No.
• 41:59
  Our
• 42:00
  lady
• 42:00
  of
• 42:00
  Mount
• 42:00
  Carmel.
• 42:01
  Yep.
• 42:01
  Yep.
• 42:01
  Shout
• 42:02
  out
• 42:02
  to
• 42:02
  them.
• 42:02
  All
• 42:02
  right.
• 42:02
  The
• 42:03
  HuffPost
• 42:04
  reported
• 42:04
  this
• 42:04
  week
• 42:04
  that
• 42:05
  anthropics
• 42:05
  Claude
• 42:06
  Opus
• 42:06
  4
• 42:07
  would
• 42:07
  result
• 42:07
  to
• 42:07
  quote,
• 42:08
  extremely
• 42:09
  harmful
• 42:09
  actions,
• 42:10
  end
• 42:10
  quote.
• 42:10
  To
• 42:10
  preserve
• 42:11
  its
• 42:11
  own
• 42:11
  existence,
• 42:12
  including
• 42:13
  potentially
• 42:13
  blackmailing
• 42:14
  engineers
• 42:15
  for
• 42:15
  things
• 42:16
  like
• 42:16
  extramarital
• 42:17
  affairs.
• 42:18
  How
• 42:18
  many
• 42:18
  years
• 42:18
  do
• 42:19
  you
• 42:19
  give
• 42:19
  us
• 42:19
  AD
• 42:19
  before
• 42:20
  Terminator
• 42:21
  the
• 42:21
  Movie
• 42:21
  becomes
• 42:22
  a
• 42:22
  reality?
• 42:23
  Okay,
• 42:23
  you're
• 42:24
  gonna
• 42:24
  be
• 42:24
  really
• 42:25
  disappointed
• 42:25
  when
• 42:25
  you
• 42:26
  hear
• 42:26
  this,
• 42:26
  but
• 42:27
  I
• 42:28
  have
• 42:29
  never
• 42:29
  watched
• 42:29
  the
• 42:30
  entire
• 42:30
  Terminator
• 42:30
  movie,
• 42:31
  so
• 42:31
  I.
• 42:31
  Feel
• 42:31
  like
• 42:32
  either
• 42:32
  one
• 42:32
  of
• 42:32
  them
• 42:33
  Terminator
• 42:34
  or
• 42:34
  T2.
• 42:35
  Oh,
• 42:35
  my
• 42:35
  God.
• 42:36
  I
• 42:36
  know.
• 42:37
  I'm
• 42:37
  really
• 42:37
  embarrassed.
• 42:38
  So
• 42:38
  I
• 42:38
  added
• 42:39
  to
• 42:39
  my
• 42:40
  watch
• 42:40
  list
• 42:41
  for
• 42:42
  this.
• 42:42
  For
• 42:43
  your
• 42:43
  trip
• 42:43
  weekend,
• 42:44
  for
• 42:44
  the
• 42:44
  plane
• 42:44
  trip.
• 42:45
  I
• 42:45
  will
• 42:45
  try
• 42:45
  to
• 42:45
  watch
• 42:45
  Terminator,
• 42:47
  but
• 42:49
  I.
• 42:49
  That
• 42:49
  this
• 42:50
  is
• 42:50
  a
• 42:50
  very
• 42:50
  concerning
• 42:51
  thing.
• 42:52
  Yeah,
• 42:52
  right.
• 42:54
  I
• 42:54
  still
• 42:55
  feel
• 42:55
  like
• 42:55
  we
• 42:56
  have
• 42:56
  water
• 42:56
  still.
• 42:57
  So,
• 42:57
  like,
• 42:58
  could.
• 42:59
  Is
• 42:59
  it
• 42:59
  still
• 42:59
  going
• 43:00
  to
• 43:00
  be
• 43:00
  able
• 43:00
  to
• 43:00
  do
• 43:00
  that
• 43:01
  if
• 43:01
  we
• 43:01
  pour
• 43:01
  water
• 43:02
  on
• 43:02
  the
• 43:02
  machine?
• 43:03
  I
• 43:03
  think
• 43:03
  it
• 43:03
  is.
• 43:04
  I
• 43:04
  think
• 43:04
  it
• 43:05
  still
• 43:05
  can
• 43:05
  damage
• 43:06
  our
• 43:06
  lives.
• 43:08
  So
• 43:08
  I'm
• 43:08
  gonna
• 43:09
  say
• 43:09
  10
• 43:09
  years.
• 43:10
  10
• 43:10
  years.
• 43:11
  God,
• 43:11
  I
• 43:11
  hope
• 43:11
  it's
• 43:11
  longer
• 43:12
  than
• 43:12
  that.
• 43:12
  But
• 43:12
  my
• 43:12
  God,
• 43:13
  that's
• 43:13
  such
• 43:14
  a
• 43:14
  crazy
• 43:14
  story.
• 43:15
  Such
• 43:15
  a
• 43:15
  crazy
• 43:15
  story.
• 43:16
  I
• 43:16
  don't
• 43:16
  know.
• 43:17
  I
• 43:17
  mean,
• 43:17
  I
• 43:17
  know.
• 43:18
  What
• 43:18
  would
• 43:18
  you
• 43:19
  guess?
• 43:19
  Are
• 43:19
  you
• 43:19
  taking
• 43:19
  the
• 43:20
  over
• 43:20
  under?
• 43:21
  I
• 43:21
  think
• 43:22
  I
• 43:22
  take
• 43:22
  the
• 43:22
  over
• 43:22
  at
• 43:23
  10
• 43:23
  years,
• 43:23
  but
• 43:23
  I
• 43:24
  think,
• 43:24
  you
• 43:24
  know,
• 43:25
  if
• 43:25
  you
• 43:25
  go
• 43:25
  50
• 43:26
  to
• 43:26
  100
• 43:26
  years,
• 43:27
  I
• 43:27
  think,
• 43:27
  yeah,
• 43:27
  we're
• 43:27
  there.
• 43:28
  We're.
• 43:29
  I
• 43:29
  think.
• 43:30
  I'm
• 43:30
  sorry.
• 43:31
  Grandchildren
• 43:31
  at
• 43:31
  this
• 43:31
  point.
• 43:32
  And
• 43:32
  yeah,
• 43:32
  I
• 43:33
  am
• 43:34
  all
• 43:34
  Right.
• 43:35
  Question
• 43:35
  number
• 43:36
  three,
• 43:36
  Chris.
• 43:36
  The
• 43:36
  latest
• 43:37
  Tick
• 43:37
  tock
• 43:37
  travel
• 43:38
  hack
• 43:38
  is
• 43:39
  a
• 43:39
  pillowcase.
• 43:40
  People
• 43:40
  are
• 43:40
  filling
• 43:41
  pillowcases
• 43:42
  with
• 43:42
  clothing
• 43:42
  and
• 43:42
  bringing
• 43:43
  them
• 43:43
  on
• 43:43
  board
• 43:43
  to
• 43:44
  avoid
• 43:45
  a
• 43:45
  fee
• 43:45
  for
• 43:46
  carry
• 43:46
  ons.
• 43:46
  Can
• 43:47
  you
• 43:47
  imagine
• 43:47
  just
• 43:47
  stuffing
• 43:48
  all
• 43:48
  your
• 43:48
  clothes
• 43:48
  in
• 43:48
  your
• 43:49
  pillow
• 43:49
  and
• 43:49
  bringing
• 43:49
  that?
• 43:50
  No.
• 43:53
  So
• 43:53
  as
• 43:53
  we
• 43:53
  head
• 43:54
  out
• 43:54
  for
• 43:54
  our
• 43:54
  two
• 43:54
  week
• 43:55
  tour,
• 43:56
  share
• 43:56
  with
• 43:56
  the
• 43:56
  Omni
• 43:57
  Talk
• 43:57
  audience
• 43:58
  what
• 43:58
  your
• 43:58
  best
• 43:59
  travel
• 43:59
  hack
• 43:59
  is.
• 44:01
  Wow.
• 44:01
  Oh,
• 44:02
  God.
• 44:02
  I'm
• 44:02
  curious
• 44:02
  what
• 44:02
  yours
• 44:03
  is,
• 44:03
  aside
• 44:03
  from
• 44:03
  sleeping
• 44:04
  in
• 44:04
  like
• 44:04
  an
• 44:04
  actual
• 44:05
  body
• 44:05
  cast
• 44:06
  when
• 44:06
  you
• 44:06
  go
• 44:06
  into
• 44:06
  some
• 44:07
  hotel.
• 44:07
  But.
• 44:08
  But
• 44:09
  I
• 44:09
  have
• 44:09
  a
• 44:09
  lot
• 44:09
  of
• 44:09
  travel
• 44:10
  hacks.
• 44:10
  Yeah.
• 44:10
  Yeah.
• 44:11
  I
• 44:11
  don't
• 44:11
  know.
• 44:11
  I
• 44:11
  mean,
• 44:12
  aside
• 44:12
  from
• 44:12
  being
• 44:13
  bringing
• 44:13
  my
• 44:13
  own
• 44:13
  toilet
• 44:14
  paper
• 44:14
  like
• 44:14
  we've
• 44:14
  talked
• 44:14
  about
• 44:15
  on
• 44:15
  this
• 44:15
  show,
• 44:16
  I
• 44:16
  would
• 44:16
  also
• 44:17
  recommend
• 44:17
  especially
• 44:18
  for.
• 44:18
  For
• 44:18
  international
• 44:19
  travel,
• 44:19
  bringing
• 44:20
  a
• 44:20
  lot
• 44:20
  of
• 44:20
  high
• 44:20
  fiber
• 44:21
  snacks.
• 44:21
  Like
• 44:21
  I
• 44:22
  just
• 44:22
  went
• 44:22
  to
• 44:22
  the
• 44:22
  store
• 44:22
  and
• 44:22
  loaded
• 44:23
  up
• 44:23
  on
• 44:23
  dried
• 44:24
  dates
• 44:24
  and
• 44:25
  so
• 44:25
  that's
• 44:26
  my.
• 44:26
  But
• 44:26
  what,
• 44:27
  what's
• 44:27
  one
• 44:27
  of
• 44:27
  your
• 44:28
  travel
• 44:28
  hacks?
• 44:28
  I
• 44:28
  have
• 44:29
  no
• 44:29
  idea.
• 44:30
  Slippers.
• 44:31
  Bring
• 44:31
  shoes
• 44:32
  for
• 44:32
  the
• 44:33
  hotel
• 44:33
  room
• 44:34
  or
• 44:34
  ask
• 44:34
  your
• 44:34
  hotel
• 44:35
  for
• 44:35
  slippers.
• 44:35
  A
• 44:36
  lot
• 44:36
  of
• 44:36
  hotels
• 44:36
  have
• 44:37
  them.
• 44:37
  Think
• 44:37
  about
• 44:38
  all
• 44:38
  the
• 44:38
  places
• 44:39
  that
• 44:39
  those
• 44:39
  suitcases
• 44:40
  are
• 44:40
  rolling
• 44:41
  that
• 44:41
  your
• 44:41
  shoes
• 44:42
  have
• 44:42
  traveled
• 44:42
  in
• 44:43
  all
• 44:43
  these
• 44:43
  cities
• 44:43
  and
• 44:44
  you're
• 44:44
  walking
• 44:44
  around
• 44:45
  in
• 44:45
  your
• 44:45
  bare
• 44:46
  feet.
• 44:46
  Nasty.
• 44:46
  Right?
• 44:47
  Number
• 44:47
  one,
• 44:48
  I
• 44:48
  do
• 44:48
  bring.
• 44:49
  Also
• 44:49
  bring
• 44:49
  a
• 44:50
  pillowcase,
• 44:50
  but
• 44:50
  for
• 44:51
  my
• 44:51
  own
• 44:51
  reason.
• 44:52
  Like
• 44:52
  I
• 44:52
  just
• 44:52
  like
• 44:53
  to
• 44:53
  have
• 44:53
  my
• 44:53
  own
• 44:53
  pillowcase
• 44:54
  when
• 44:54
  I'm
• 44:54
  traveling.
• 44:55
  In
• 44:55
  addition
• 44:56
  to
• 44:56
  my
• 44:56
  sleep
• 44:56
  suit,
• 44:57
  I
• 44:57
  bring
• 44:58
  a
• 44:58
  candle
• 44:59
  for
• 44:59
  the
• 44:59
  hotel
• 44:59
  room
• 45:00
  because
• 45:00
  sometimes
• 45:01
  the
• 45:01
  hotel
• 45:01
  rooms
• 45:02
  stink.
• 45:02
  So
• 45:02
  I
• 45:02
  have
• 45:02
  a
• 45:02
  little
• 45:03
  travel
• 45:03
  candle.
• 45:05
  I
• 45:05
  mean,
• 45:06
  so
• 45:06
  many
• 45:06
  things
• 45:07
  I
• 45:07
  could.
• 45:07
  The
• 45:07
  list
• 45:07
  could
• 45:08
  keep
• 45:08
  going
• 45:08
  on.
• 45:08
  I
• 45:08
  have,
• 45:09
  I
• 45:09
  just
• 45:09
  have
• 45:09
  become
• 45:10
  a
• 45:10
  very
• 45:11
  seasoned
• 45:12
  traveler
• 45:13
  at
• 45:13
  this.
• 45:13
  Yeah,
• 45:13
  you
• 45:13
  have.
• 45:14
  Yeah,
• 45:14
  you
• 45:14
  have.
• 45:14
  Wow.
• 45:14
  You
• 45:15
  could.
• 45:15
  You
• 45:15
  could
• 45:15
  use
• 45:15
  a
• 45:15
  suitcase
• 45:16
  just
• 45:16
  for
• 45:16
  your
• 45:16
  hacks
• 45:17
  is
• 45:17
  what
• 45:17
  I
• 45:18
  take
• 45:18
  from
• 45:18
  this.
• 45:19
  Yes.
• 45:19
  That's
• 45:20
  why
• 45:20
  I'm
• 45:20
  over
• 45:21
  £50
• 45:21
  every
• 45:22
  time.
• 45:22
  Right,
• 45:23
  Right.
• 45:23
  Yes,
• 45:23
  you
• 45:23
  are.
• 45:23
  You're
• 45:24
  very.
• 45:24
  You're
• 45:24
  always
• 45:25
  scared
• 45:25
  to
• 45:25
  lie.
• 45:26
  All
• 45:26
  right,
• 45:26
  last
• 45:26
  one
• 45:27
  and
• 45:27
  game
• 45:27
  five
• 45:27
  of
• 45:28
  the
• 45:28
  T
• 45:28
  Wolves
• 45:28
  versus
• 45:29
  the
• 45:29
  Thunder
• 45:29
  tonight.
• 45:29
  Who
• 45:30
  do
• 45:30
  you
• 45:30
  got?
• 45:31
  Ah,
• 45:31
  T.
• 45:32
  Wolves,
• 45:32
  always.
• 45:33
  Wolves
• 45:33
  in
• 45:33
  7.
• 45:34
  We're
• 45:34
  gonna
• 45:34
  go
• 45:34
  on
• 45:35
  a
• 45:35
  3.
• 45:35
  We're
• 45:36
  gonna
• 45:36
  go
• 45:36
  on
• 45:36
  a
• 45:36
  three
• 45:37
  game
• 45:37
  run
• 45:39
  or
• 45:39
  we
• 45:39
  won't.
• 45:40
  And
• 45:40
  that's
• 45:40
  also
• 45:41
  fine
• 45:41
  because
• 45:41
  if
• 45:42
  they
• 45:42
  do
• 45:42
  make
• 45:42
  it
• 45:43
  to
• 45:43
  the
• 45:43
  playoffs,
• 45:43
  we're
• 45:43
  going
• 45:44
  to
• 45:44
  be
• 45:44
  in
• 45:44
  Europe
• 45:44
  and
• 45:44
  I'll.
• 45:45
  Be
• 45:45
  up
• 45:45
  in
• 45:45
  the
• 45:45
  middle
• 45:46
  of
• 45:46
  the.
• 45:46
  Night
• 45:46
  watching
• 45:46
  the
• 45:46
  Timberwolves
• 45:47
  games.
• 45:47
  So
• 45:48
  come
• 45:48
  on,
• 45:48
  Wolves.
• 45:49
  Mike,
• 45:50
  I
• 45:50
  love
• 45:51
  you.
• 45:51
  Not
• 45:51
  a
• 45:51
  chance
• 45:51
  in
• 45:51
  hell.
• 45:52
  And.
• 45:52
  And
• 45:52
  I'm
• 45:52
  gonna
• 45:53
  go
• 45:53
  out
• 45:53
  on
• 45:53
  a
• 45:53
  hot
• 45:53
  take
• 45:53
  here
• 45:54
  too.
• 45:54
  Anthony
• 45:54
  Edwards
• 45:55
  is
• 45:55
  going
• 45:55
  to
• 45:55
  become
• 45:56
  soon
• 45:56
  one
• 45:56
  of
• 45:56
  the
• 45:56
  most
• 45:56
  overrated
• 45:57
  players
• 45:57
  in
• 45:57
  the
• 45:57
  NBA.
• 45:58
  That's
• 45:58
  my
• 45:58
  prediction.
• 45:59
  Happy
• 45:59
  birthday
• 46:00
  today
• 46:00
  to
• 46:00
  Gladys
• 46:01
  Knight,
• 46:01
  Carey
• 46:02
  Mulligan,
• 46:02
  and
• 46:02
  to
• 46:02
  the
• 46:02
  man
• 46:03
  who
• 46:03
  played
• 46:03
  Joey
• 46:04
  in
• 46:04
  Bad
• 46:04
  News
• 46:05
  Bears,
• 46:05
  Brandon
• 46:05
  Cruz.
• 46:06
  And
• 46:06
  remember,
• 46:06
  if
• 46:07
  you
• 46:07
  can
• 46:07
  only
• 46:07
  read
• 46:07
  or
• 46:07
  listen
• 46:07
  to
• 46:07
  one
• 46:08
  retail
• 46:08
  blog
• 46:08
  in
• 46:08
  the
• 46:08
  business,
• 46:09
  Make
• 46:09
  It
• 46:09
  Omnitok,
• 46:09
  the
• 46:09
  only
• 46:10
  retail
• 46:10
  media
• 46:10
  outlet
• 46:10
  run
• 46:11
  by
• 46:11
  two
• 46:11
  former
• 46:11
  executives
• 46:12
  from
• 46:12
  a
• 46:12
  current
• 46:12
  top
• 46:12
  10
• 46:13
  US
• 46:13
  retailer.
• 46:14
  Our
• 46:14
  Fast
• 46:14
  Five
• 46:14
  podcast
• 46:15
  is
• 46:15
  the
• 46:15
  quickest,
• 46:15
  fastest
• 46:16
  rundown
• 46:16
  of
• 46:16
  all
• 46:16
  the
• 46:16
  week's
• 46:17
  top
• 46:17
  news
• 46:17
  and
• 46:17
  our
• 46:17
  daily
• 46:18
  newsletter,
• 46:18
  the
• 46:18
  Retail
• 46:18
  Daily
• 46:19
  Minute,
• 46:19
  tells
• 46:19
  you
• 46:19
  all
• 46:19
  you
• 46:20
  need
• 46:20
  to
• 46:20
  know
• 46:20
  each
• 46:20
  day.
• 46:21
  Stay
• 46:21
  on
• 46:21
  top
• 46:21
  of
• 46:21
  your
• 46:22
  game
• 46:22
  as
• 46:22
  a
• 46:22
  retail
• 46:22
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• 46:23
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• 46:23
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• 46:23
  regularly
• 46:24
  features
• 46:24
  a
• 46:24
  exclusive
• 46:25
  content
• 46:25
  that
• 46:26
  Ann
• 46:26
  and
• 46:26
  I
• 46:26
  take
• 46:26
  a
• 46:27
  lot
• 46:27
  of
• 46:27
  pride
• 46:27
  in
• 46:27
  doing
• 46:27
  just
• 46:28
  for
• 46:28
  you.
• 46:28
  Thanks
• 46:29
  as
• 46:29
  always
• 46:29
  for
• 46:29
  listening
• 46:29
  in.
• 46:30
  Please
• 46:30
  remember
• 46:30
  like
• 46:30
  and
• 46:30
  leave
• 46:31
  us
• 46:31
  a
• 46:31
  review
• 46:31
  wherever
• 46:31
  you
• 46:32
  happen
• 46:32
  to
• 46:32
  listen
• 46:32
  to
• 46:32
  your
• 46:33
  podcast
• 46:33
  or
• 46:33
  on
• 46:33
  YouTube.
• 46:35
  You
• 46:35
  can
• 46:35
  follow
• 46:35
  us
• 46:36
  today
• 46:36
  by
• 46:36
  simply
• 46:36
  going
• 46:36
  to
• 46:37
  YouTube.com
• 46:38
  omnitalkretail
• 46:40
  so
• 46:40
  until
• 46:40
  next
• 46:41
  week,
• 46:41
  and
• 46:41
  on
• 46:41
  behalf
• 46:41
  of
• 46:42
  all
• 46:42
  of
• 46:42
  us
• 46:42
  at
• 46:42
  omnitalk,
• 46:43
  on
• 46:43
  behalf
• 46:43
  of
• 46:44
  Ann
• 46:44
  and
• 46:44
  myself,
• 46:45
  be
• 46:46
  careful
• 46:46
  out
• 46:46
  there.