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How Senior Leaders Manage Their Reputation Before They Arrive
Lucas and Luna dive into the concept of 'reputation pre-loading'—the deliberate work senior leaders do to shape how they're perceived before they even start a new role. Using the case of a former McDonald's executive who moved to Sweetgreen, they explore why a leader's reputation is 80% set in the first 90 days, and how preparation before day one determines whether you're seen as a visionary or a liability. The episode covers specific tactics: planting signals through trusted intermediaries, curating your digital footprint, and crafting a narrative that frames…
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