Latest / AI for Founders with Ryan Estes / Why your ‘Great Idea’ Is quietly killing your startup
Transcript
- 0:00All right, hot take. If you're vibe coding an MVP and
- 0:02calling it a startup, you're probably just building an
- 0:04expensive demo for your own ego. Because here's the painful
- 0:08truth. Most founders fall in love with
- 0:10the idea, hide from customers and then act shocked when nobody
- 0:13clicks. Buy your product is not your
- 0:16baby, it's a bet and the market is a ruthless judge.
- 0:19Mike Vitaez is a machine learning trained builder and Co
- 0:22founder of Saturnia Design and his whole thing is this
- 0:26execution is 99%. Ideas are one 1%.
- 0:31He shows up when founders are stuck in the messy middle.
- 0:33You've got a scrappy MVP, maybe some users, maybe chaos.
- 0:37And now it's outgrowing your ability to duct tape it.
- 0:41And here's the founder cheat code you can steal today instead
- 0:44of burning six months building from scratch.
- 0:47Run a third party truth audit. Have someone else interview
- 0:51users, watch them struggle, extract patterns and hand you
- 0:54the brutal prioritized action list.
- 0:57Not features you feel proud of. Bottlenecks that are literally
- 1:00blocking revenue because asking customers yourself can feel like
- 1:04getting punched in the identity. You hear what's broken, you feel
- 1:07exposed, you want to defend it. A neutral outsider gets the
- 1:11honest truth without the emotional land mines.
- 1:14So here's the question that should mess with you a little.
- 1:16Are you building what people will pay for or what makes you
- 1:19feel like a founder? Welcome to AI for Founders.
- 1:23I'm Ryan Estes. If you're a founder with an
- 1:25MVPA, no code product or a half working tool that's getting
- 1:28traction but not conversion, you're about to learn how real
- 1:31product teams validate, prioritize, and scale without
- 1:35lighting your runway on fire. Want more ideas that punch above
- 1:38their weight? Get the AI for
- 1:40foundersnewsletter@aiforfounders.co. It's where we turn messy founder
- 1:45problems into clean, unfair advantages.
- 1:47If your brain likes big leverage and fast learning, you'll feel
- 1:50right at home. And if you get value from this
- 1:53kind of thinking, leave a quick podcast review.
- 1:55Think of it like tipping the algorithm so it keeps feeding
- 1:58founders. Now, founders, if your product
- 2:01is solid but your pipeline is not, you don't need another
- 2:04tweak. You need distribution.
- 2:06Kitcaster helps founders get booked on the exact podcast
- 2:09their buyers already trust. Not random shows.
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- 2:26Caster is the system. We find the right shows, pitch
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- 2:35And the best part? Every interview becomes content
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- 2:41One conversation turns into an entire marketing engine.
- 2:45If you're serious founder and you're tired of shouting into
- 2:47the void, go get booked. Kick Caster makes you the one
- 2:50people remember. That's Kick caster.com by MO
- 2:53Burst. Mike, welcome to the show.
- 3:11Thank you so much for joining me.
- 3:14Thank you for inviting me. Happy to be here, Ryan.
- 3:17Absolutely. My pleasure.
- 3:19Now I'm really excited to talk to you because you're in product
- 3:22development and you're very interested in business outcomes
- 3:25for people that have ideas. Now, we talk a lot about ideas
- 3:29on this podcast, largely because this is the new era of the ideas
- 3:34person. You know, there's never been a
- 3:36better time when you can create an MVP and bring something to
- 3:40market and see if you can get traction than the tools that are
- 3:43at your disposal now. I think what the, the, there's a
- 3:47missing bridge, which is like, I've got an MVP.
- 3:51I've got a, a vibe coded tool that has customers, but it's
- 3:54starting to get out of my abilities and capabilities.
- 3:59I need to go find someone to like make this legitimate and
- 4:02help me. And it sounds like you're that
- 4:05guy. So, Mike, please give us kind of
- 4:07an overview of kind of your business and kind of how your
- 4:10career has gone so far. Right.
- 4:12OK, so let's start from the beginning.
- 4:15I graduated originally as a computer scientist and I was
- 4:19specialized to machine learning algorithms.
- 4:22So as they call it to the AI. Basically I wrote my thesis
- 4:26around that. So I was really deep into the
- 4:28topic. I was doing big data algorithms.
- 4:31I wrote my own big data algorithms and questioning
- 4:34algorithms back in the days before these NLPS and AIS are
- 4:38coming out. And I, I started my first
- 4:42software development company when I, when I was graduating at
- 4:45university, which I have turned to this product development
- 4:49company later. And basically what we have seen
- 4:53in the market in the last 210 years, sorry that software
- 4:58development was a thing 10 years ago because that was the time
- 5:01when frameworks were just rising.
- 5:03Most of the people were native coding.
- 5:06Everything was new, like mentioning something, OK, that
- 5:08we can, it was a JavaScript framework when everyone was wow,
- 5:12or, or we can use a docker and then goes wow.
- 5:14OK, that's a thing. So it was where you know what a
- 5:17where you know what this space. And it was very great to be in
- 5:20this space, But times, times changed and and we saw that we
- 5:26need to and also working with the client, not just time
- 5:29change, but we saw working with the client that we should focus
- 5:32on the business goals inside, just on the software goals.
- 5:35And we made a lot of connections and a lot of experience around
- 5:39UXAUI development and that's how we certainly designed the
- 5:42company, which I will Co founder of born and that's what we are
- 5:48doing today. And how we work with clients is
- 5:50we become as an external party of theirs.
- 5:53Typically there are two typical kind of funders that we are
- 5:57working with. The first ones, as you said,
- 6:00very typical, they have kind of an MVP or they have an A product
- 6:03line that they are developing and they want to extend it.
- 6:07Or the second one that they have AB design and they want to do B
- 6:10and they don't have the insight in house capacity.
- 6:12So there's a bridge as just as you said between the phase that
- 6:16OK, you can scale up your internal team and hire up more,
- 6:20hire more people, which not necessarily only means that you
- 6:26have to hire software developers because you have to hire UX
- 6:30specialist market, especially market research specialist,
- 6:33designers, marketers, business developers.
- 6:36So a bunch of stuff and you don't have the cash.
- 6:39And that's how we come to the picture because we say that, OK,
- 6:42guys, you have, let's say you have a specification, A
- 6:46specification, it can be one line.
- 6:49For example, we had a client last year, I tell you what was
- 6:53the full specification? We need the launchpad and it's
- 6:55over. So basically they had the one
- 6:57centre specification. And we said that's absolutely
- 6:59fine guys, because we can understand your product, we can
- 7:02do workshops with you. So we had a three months of
- 7:06workshops that we've been doing with them together, how to build
- 7:09up their products, which was understanding their market,
- 7:12understanding their competitors, understanding their personas
- 7:16they are aiming for as a B to CB to B company, then creating a
- 7:21thesis that they can revalidate on the market.
- 7:24So it's always an iterative process.
- 7:26And after we have made these decisions together with the
- 7:28stakeholder and the management team, we could say that, OK, now
- 7:31we will start fire framing. But then we have a solid base
- 7:35that we will know first what is the best business line to have
- 7:39the most AY on the shortest time period and what are the things
- 7:43that people want to use? And we can start testing it out
- 7:47or even in the idea stage. Let's say you have this MVP.
- 7:51OK, that's fine. And and you say that, OK, I've
- 7:54got ABC kind of people coming to my my table from randomly.
- 7:59But let's say you are measuring it, but you are not filtering
- 8:02it. You are you are not doing
- 8:04anything with the data. That's where we can also come
- 8:06into the picture. We can see that.
- 8:08OK, let's, and and then we can, we can speed up the virtual
- 8:11process. We can see that, OK, let's
- 8:12understand your users needs. What is the most in the
- 8:16functions that you are users are using the most?
- 8:22So focus on these because these are the ones that making your
- 8:24business. And then let's say that these
- 8:26are the top priorities. Make it the most efficient, the
- 8:29most fancy way, make make the most usable focus on that.
- 8:35That's where we start the wire freeing the designing part.
- 8:37And then if there is a need, we can code it as well.
- 8:41It, it depends because there are clients who says that OK, after
- 8:45this point they will do the development part because it's
- 8:47let's say it's 30% of the whole process after this because they
- 8:51have all the materials that they need to develop it.
- 8:53So basically they, they say that they have the inside holders,
- 8:56but they have the concepts to do that.
- 8:59But in most of the cases they say that, OK guys, we would like
- 9:02you to stay then to develop it and that's also fine.
- 9:06And also what, what we we can add to the table.
- 9:11And it's very typical that if we get in a close partnership, we
- 9:15try to be proactive and bring as much value as possible.
- 9:19So to say, very typical that the client comes up in an idea
- 9:24during the meeting that OK, I need the access to ABCD kind of
- 9:29people like in the industry or outside the industry they need.
- 9:33So basically they need network. And you can say that of course
- 9:36we know your product, we trust you, we know who you are because
- 9:39you are very dated by us. So we are happy to bring in our
- 9:42network. And if we can make a connection,
- 9:44that's a winning situation because every party will have
- 9:48something that doesn't have right now.
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- 12:21So it sounds like you're kind of instrumental in the validation
- 12:24phase where you know founders will come to you.
- 12:26They have an idea, maybe they have drafted a little bit, but
- 12:29really you're kind of connecting the dots as far as like, well,
- 12:32let's ask customers what they want and if they want it.
- 12:36You know, what are maybe some misconceptions that founders
- 12:40have when they're making the assumption?
- 12:41I mean, as founders, we get obsessed and really excited by
- 12:45our ideas. You know, I think a dangerous
- 12:48thing to do is stick your head in the sand and just build it
- 12:50alone. Let you know the, the classic
- 12:52like, I don't want anybody to steal it.
- 12:54I don't, you know, you, you hold on to your ideas like they're
- 12:57precious. How do you kind of navigate
- 13:00around working with founders to say like, hey, let's get some
- 13:03feedback from the actual customers it's serving?
- 13:07Christopher, we we are brutally honest and and it works because
- 13:13we say that idea is one thing about execution is the 99%
- 13:17that's factual and that's that's not to say what what everyone
- 13:22can experience from the market. So it's easy to be validated
- 13:25second, that we what they are afraid of that they don't see
- 13:30the framework how to validate their products and how, how they
- 13:36won't get in the trap of spending a lot of money on
- 13:40something that won't have an ROI.
- 13:41So basically we give a solid framework that OK, we say that
- 13:45OK, we will, we, we'll give you a timeline with easy
- 13:49deliverables. I give you an example.
- 13:50I say that, OK, in the next one or two months, we will have X
- 13:55amount of interviews with with the the people who are coming
- 13:59from the industry. Of course you we will have come
- 14:02some kind of sense in if you have, but there were causes
- 14:06where they don't, they didn't have sense also about their
- 14:09target industry. That's also a tricky part.
- 14:11But let's say you have a kind of a feeling about at least a
- 14:15feeling if that's factual. If it's not, it's not factual
- 14:21about your personas who you are targeting for.
- 14:24And let's say that, okay, we can start with them.
- 14:28So we can get interview participants, we can guide
- 14:31through them your product, we can have the right questions and
- 14:34we can evaluate the outcomes. And from this you will have an
- 14:37audit and we can say that, OK, this is very right now.
- 14:41And these, these are the things that are the top priorities and
- 14:44needs to be developed. This is what we call a user
- 14:47experience audit. And there are, if you want a
- 14:50tiny one there, this is a consulting that's a shorter one
- 14:54and an audit is a bigger one. I give you a good example we
- 14:57hand recently a few months ago we've been working with Subscan.
- 15:03I think the Subscan is very known in the space.
- 15:06It's it's the based polka dots, polka dot backed scanner system.
- 15:15And basically we get a chance to make the UX conzaliting project
- 15:19for them. And it was very interesting
- 15:21during this interview is that they have a huge, robust and
- 15:25very professional technical system, but it's very hard to
- 15:28use and they are aware of it. And our role was to find out
- 15:34that what are the biggest pain points of their users.
- 15:39So when they are redesigning, they can focus on these elements
- 15:43and all of the elements they can take away for bit which are less
- 15:48important. So in that case, basically we
- 15:52help them to navigate through the system to to see how they
- 15:56can, as I said, have the the most rely on the shortest time.
- 16:01And on the other hand, I think every in, in this industry and
- 16:08in this phase of startups, a lot of things are based on
- 16:12chemistry. So if, if there's a human level
- 16:15connection, it, it, it helps or, or I would say, but let's say
- 16:21I'm not saying it's mandatory, but it, it helps a lot that the,
- 16:24if the parties can trust each other.
- 16:26And we also put time and effort to build up trust between the
- 16:30funders and us. So we don't mind if they're
- 16:32there. We need to speak one plus hour
- 16:35or two plus hours on that. We are also doing roasting
- 16:40sessions. So we've been invited to roast
- 16:42projects as mentors. Hey, it's, it's, it's, it's a
- 16:48very, very good thing to do. By the way, we are learning a
- 16:50lot also from the feedbacks from these roastings.
- 16:54For example, one of the roastings, we, they give us 15
- 16:58projects or participating, which is a lot.
- 17:01And we had to evaluate everyone life.
- 17:05Of course, we had the the materials before, so we had the
- 17:09chance to get through it by them.
- 17:10But they could listen to each other and they can learn from
- 17:13each other. And we could highlight the pain
- 17:15points and, and, and, and the weaknesses of their platforms.
- 17:21And I think it was very, very valuable.
- 17:24You know, amazing what you know, user experience is crucial, you
- 17:28know, because everyone's in the conversion game.
- 17:30What are what are some common mistakes that you see founders
- 17:34making with user experience? They are not asking the users.
- 17:41This is the biggest mistake. Yeah.
- 17:43So most of the founders have a thesis about what is the
- 17:49problem, but 99% of the time the problem is not what the founder
- 17:54think is the problem. And and in a lot of cases not
- 17:59even close. So you, you, you think you.
- 18:04So most of most of the people have a very good sense of
- 18:07feeling. The founders have a very good
- 18:08sense of feeling about the industry, about the timing,
- 18:12about what the product in, in the broad terms should look,
- 18:16look like. And that's good.
- 18:18That's why they are funders. But when you want someone to
- 18:22click on the buy button, which is basically your end goal, you
- 18:27have to understand the right motivation.
- 18:29What is the exit problem that you will solve?
- 18:34We were users for and it's very easy to get this information out
- 18:39from the user. You just have to ask, of course,
- 18:41you have to be brave. It's easier if you have the
- 18:44framework and easier if you have the partner who had the
- 18:46experience for that and the curiosity and stuff.
- 18:49Because a lot of people, and I can absolutely understand this,
- 18:52that they are afraid, they, they are shy, they don't want to do
- 18:56that or they don't have the capacity or they don't know how
- 18:59to do that. So that's absolutely
- 19:00understandable. So I think that funders is, is I
- 19:05always understand funders more. Absolutely.
- 19:09So I'm not blaming anyone in the industry.
- 19:11I'm saying that that's right, because funders should do that.
- 19:14Funders should hassle dream vision.
- 19:18That's good. That's why they are funders.
- 19:20But on the other hand, it's it's a low level, so to say
- 19:26professional work that we love to do and we we love to help.
- 19:30But if this is the other side of looking mirror and and the most
- 19:34of the people want to do the same thing on the one hand, and
- 19:39it's very, very rare that that they can do it even in the in
- 19:44the team because they are also blindsided.
- 19:48Yeah, you know, it, it seems like there's pluses and minuses
- 19:51of kind of talking directly to your customers.
- 19:53Of course, founders got to do it now on on the the downside, you
- 19:59know, people, if they're talking to the founder, they might kind
- 20:01of nerf their response a little bit and be a little bit more
- 20:04tender and nice because they're like, oh.
- 20:06They they don't want to hurt your feelings now on the founder
- 20:09side, like they're going to know all the bugs, they're going to
- 20:11know all the objections. They're going to be maybe
- 20:14they're embarrassed. It's not as far along as I want
- 20:17or I know that I keep hearing the same thing.
- 20:21It's it's emotionally taxing to to look at the mirror, you know,
- 20:27but it's also crucially important.
- 20:29So it seems like a good reason to use the kind of a third party
- 20:35service to employ you guys to go out there and do this feedback
- 20:39is because you can really get the truth from people of like
- 20:43really what they like, really what they don't like.
- 20:46And you can kind of take the gloves off and present it to,
- 20:48you know, the CEO founders that the, the kind of start up team
- 20:52and say like, hey, man, here's here's the honest truth of what
- 20:56people are, are, are thinking, you know, so maybe it saves the
- 21:01founder a little bit of embarrassment, but also like
- 21:03then they have to, they do have to confront the issues and maybe
- 21:06they get all those issues rooted out because ultimately, man,
- 21:11the, the ones that haunt you is the one you don't find out
- 21:14about, right? It's like if something's on the
- 21:16table, you can work with it. If it can be measured, it can be
- 21:19managed. So it's a a matter of the
- 21:22measurements where you can. Absolutely, you are more than
- 21:26100% right. And also I was I am a multiple
- 21:32funder as well by myself. So I was I did a passion in my
- 21:36career path. But it's important I think to
- 21:39mention on this point that I was on all of the side of this
- 21:43looking mirror. I was an investor, a product
- 21:45developer and also a funder in multiple times.
- 21:49So I know what it feels like when they are criticizing your
- 21:52product, it's really hurts. Like I know this feeling that I
- 21:55think that OK, this is my child. He she is super beautiful and
- 22:00someone come comes to you and say your child is ugly, man,
- 22:04what are you talking about? And you will feel hurt.
- 22:07So that's that's absolutely normal.
- 22:09So you are super right. And having a third party
- 22:12independent party who is who can be objective and doesn't care
- 22:19about the feeling so to say yes, it helps a lot and and makes
- 22:25things tractionable and measurable.
- 22:27Yes. Yeah.
- 22:28So you get, you gather the validation, you gather the
- 22:31feedback. How is that then presented to
- 22:33kind of take actionable steps? What would the the the team then
- 22:36do next? In these audits, we cover
- 22:41basically two parts. In the first, the whole, well,
- 22:46we, we create a text that is about what we have gathered out
- 22:51or for as an information. So basically you'll get as a as
- 22:55a thesis, you can you can read it.
- 22:57Then you have actual lists. So we attach actual lists to
- 22:59every parts of of our thesises we have found out.
- 23:03So basically, if somebody, let's say you are a stakeholder and
- 23:07then there's a proper developer in your company, let's say the
- 23:10OR or someone who is responsible for or CTO, let's say there's
- 23:16the CTO and the CEO. So the CTO we review the
- 23:19document because he wants to under he, she wants to
- 23:22understand that what is the core concept?
- 23:28What is the core B is of our saying, what are the factuals
- 23:32behind and the next steps we are saying.
- 23:37And then the CEO we only say as a good project manager that OK,
- 23:41this is task ABCD and we are prioritizing it.
- 23:45So basically we are giving out the Malays that these are the
- 23:47hot things that needs to be fixed because these are the
- 23:50major bottleneck step that is getting in your way to get more
- 23:54money and these are the minor ones and and and less
- 23:57prioritized ones. Incredible.
- 24:00I love it. Now I know this is only a facet,
- 24:03a certain facet of kind of the work you do.
- 24:06And it sounds like, you know, if I was building a house, you
- 24:09would be like the general contractor.
- 24:11So you come in you you bring in the the architecture, you're
- 24:15working on the architecture. And then once it's time to start
- 24:18to build out the house, you bring in different elements,
- 24:21different players and with different specializations.
- 24:24So when you're thinking about like kind of revamping a tool or
- 24:28creating something from scratch, you know, what's kind of the
- 24:32architecture that you're bringing to that and what
- 24:34different elements of the different team members are, are
- 24:37important contributors. First of all, we tried to to see
- 24:45honestly, what do they have already in house and it's and
- 24:51every project is different. So basically we've been working,
- 24:55let's say all on the spectrum on, on, on one way on at one
- 24:59point on the spectrum they have nothing, just brainstorming
- 25:04materials and and thoughts that they have discussed orally.
- 25:08And on the other hand, they have everything for the documented.
- 25:12So basically between these two, we can we gather all the
- 25:15information they have. So we just say that everything
- 25:18that you have related to the product, related to your market,
- 25:21even the business and market and everything just send it to us
- 25:25because we need to understand where are you at right now?
- 25:28So we have to see a stable status quo first and 2nd, we
- 25:32need to understand that what are the things that you have already
- 25:36solved? And we don't want to solve the
- 25:38same thing again. That's the first, the second we
- 25:41can start based on that. So let's say if they don't have
- 25:45anything, that's not a problem. We have rainbows to go through.
- 25:50Basically it's we, we can say that we are doing design
- 25:54thinking, but that's strictly design thinking.
- 25:56We try to do design thinking with them.
- 25:59But you know, every every kind of especially working with
- 26:05start-ups, every kind of these frameworks are working very good
- 26:09on paper, But when it comes to practice, you always have to
- 26:14shift depending on the results on the actual work with the
- 26:18founder. So, so to say, if I want to say
- 26:21something iterative design thinking framework is the the
- 26:25solid base, what we are working on, then we iterate as we see,
- 26:30for example, we started a process and we have an
- 26:36understanding that the founder have a deep understanding who
- 26:43their clients are. And on the third meeting, it
- 26:45turns out that they don't, they are too less about their
- 26:48competitors. And this comes out because from
- 26:52the perspective that they say, yes, we understand their
- 26:54clients. You say, OK, that you should
- 26:57understand your competitors then.
- 26:59And it turns out that they don't understand their competitors and
- 27:01they just slightly understand their clients.
- 27:03And they and, and they said that they are our clients.
- 27:07And, and until we unfold these stages, we cannot say
- 27:11aggressively that. OK, you guys, what you are
- 27:14saying is dumb because it's not dumb.
- 27:16It's it's a status quo. So basically we are going step
- 27:20by step. So there's no magic field in the
- 27:24sense I would, I would say that in, in a, in a best case
- 27:30scenario, what we have learned, if there is a written
- 27:34specification, like very narrow specification in a few pages,
- 27:37that helps if there is a business plan and the of course
- 27:41it because if they are backed by VC for example, or something or
- 27:44or for some reason they have made a business plan, that also
- 27:46helps. But it's not everything.
- 27:50But we, we can start with that. So what we see what in their
- 27:53heads, but we are also clients, very interesting, who had
- 27:57fundraised a lot, like millions, spent a lot at the core team and
- 28:04hired us to do UX research. And after working the month or
- 28:12month and the fourth, it turned out that they have not just a
- 28:18client that they are targeting for, but not even a tangible
- 28:22product. But they came to us and they
- 28:25said that, OK, we have ABCD products and we have ABCD
- 28:28clients. And we said, OK, fine, let's
- 28:29work on this. And what, what, what, what are
- 28:31you hiring us for? To make the products better for
- 28:34the the client that we know, OK, this is our work.
- 28:37And we were doing nothing, just asking questions, OK, how this
- 28:41product works, for example, very, very simple question,
- 28:44please throw me your product. Oh, this product is I'm going to
- 28:47be open. OK, not a problem.
- 28:49What will your product do? It might do that thing or that
- 28:52thing or that thing. OK, guys, but then you don't
- 28:55have a product concept. You have ideas where are you
- 28:59going to develop a product, which is not a problem.
- 29:02But sometimes people needs to be guided a little bit of during
- 29:09this test to understand how they will.
- 29:13And I think, I think you're right with the with the
- 29:17architecture example of yours that they need to guide, be
- 29:20guided through the path and and that's okay.
- 29:24Absolutely. Yeah, yeah.
- 29:27You know, and I love talking to product developers like you
- 29:31because you get this unique window not only to the
- 29:34psychology of founders, but also to the kind of products that
- 29:37people are developing. And so you're going to have like
- 29:41a, a good keen understanding of the marketplace, but also
- 29:45competitors and like what kind of where the puck is going, so
- 29:49to speak. So I'd, I'd love to kind of
- 29:50shift to the future and look at kind of where software
- 29:55development is going. You know, last year we saw so
- 29:59much talk about the future and what's possible.
- 30:03I think, you know, software engineers probably 5X10X their
- 30:09output capability. So it became to not so much what
- 30:13can we do, what can we do, but what should we do?
- 30:17I feel like another kind of light bulb moment over the last
- 30:20year is seeing some of these like gigantic, like enterprise
- 30:25players start to be threatened. Because it looks like with the
- 30:29right structure data, you can start to chisel off some of the
- 30:33the tools that have been offered for by some of these giant
- 30:37enterprise solutions for a long time, but create kind of new
- 30:40opportunities and, and really kind of nailed it.
- 30:44So you know, that being said, where do you see this this year
- 30:49product development is going? I let's say I would use the word
- 30:57hope that I what I hope for because it's really hard to see
- 31:01it on this Lightspeed market. But I, what I hope for and what
- 31:05we are also catching up always with that, how can we automate
- 31:13the processes with AI when it comes to the actual software
- 31:17development part? So that's where we need to
- 31:20divide the two parts. I think the product development
- 31:23part, which is a human to human interaction will be always
- 31:28there. So it's really hard.
- 31:30I, I don't think in the near future or even in the OR, or in
- 31:34the very long future. So it, it means AI is needs,
- 31:37needs. If, if I I am sceptic about that
- 31:41a is, can reach that point that they have this kind of
- 31:44understanding about because this, this also needs together
- 31:48feelings and, and, and a lot of other perspective, just the data
- 31:53intuition and stuff. So it's, it's, I think it's,
- 31:56it's a broader topic. So let's say to figure out the
- 31:59right product concept is something that we always need
- 32:02human, but the actual software development, so to say coding
- 32:06part is being done automatically in in a very, very short period
- 32:13of time. And we are also working on it.
- 32:15So right now where we are at is, is a kind of a middle stage
- 32:22because there are a lot of players out that flow Sigma
- 32:26square space, etcetera. All, all of them are lovable,
- 32:30which is a new startup, for example, who are working on it,
- 32:34how to do this or these pages without coding.
- 32:39But still there's a big difference about between landing
- 32:42pages and full products. But the the core idea is that
- 32:46you can prompt AI to do something.
- 32:48What I believe in that when you design something in, for
- 32:53example, you design it in Sigma, if you want to export it into a
- 32:57code and get it live without too much or or very, very or or
- 33:04without any kind of engineering work, let's say very less, less
- 33:08engineering work. That that what that was needed a
- 33:12few years ago or even 2 years ago is very achievable this
- 33:16year. So we are also working on this
- 33:19not hiring like we have very high end engineers, but we are
- 33:24we don't want to have too much coders under them.
- 33:28We would rather use AI instead of the coders because I think
- 33:32that the bird word, as as I've said in the last 10 years,
- 33:36shifted a lot from having a lot of people who can code but
- 33:44cannot engineer. And this is, this is the very,
- 33:48there's, there's a big difference between these two
- 33:51kind of people because the people who can engineer, they
- 33:53are the architectures, as you said, and the, the coders are
- 33:58the ones who are putting the bricks in the house and the
- 34:01bricks can be put automatically. So I think that this is the way
- 34:06where we are going. And in a lot of cases, we can
- 34:10like we tried and these verbs that if you prompt the AI, well,
- 34:14you can build simply websites very easily with them.
- 34:18And also on the other hand, which is very important to
- 34:21mention that that we, we, we shouldn't forget that we
- 34:29shouldn't start reinventing the wheel because there are a lot of
- 34:35already existing other technical solutions market apart from AI,
- 34:40which can be very, which can be connected with AI very well.
- 34:45That helps a lot when it comes to product development.
- 34:47I'm talking about there are tons of open source engines out of
- 34:51the market and and and when it comes how we work when it comes
- 34:55to software development, I always have a big consortium
- 34:59with my engineers to find out the best solution for the
- 35:05client, meaning that we don't want.
- 35:08I am I'm I'm strictly against writing anything from scratch
- 35:12because I think in two thousand 2025 it's amateur.
- 35:16So I always say that guys get the engine engine that is the
- 35:20closest to it. They start all start the
- 35:23automation processes, which is very important.
- 35:25But basically I will add the thought about automation
- 35:28processes as well, because I think that's also important.
- 35:31But get the engine and start working around it that customize
- 35:35it instead of coding it. And also the automation part
- 35:39comes in that there are two and also regarding, regarding to a
- 35:43question, there are two kind of things that this automation
- 35:48thing needs to be understanded. I, I'm, I think this year a lot
- 35:53of people will understand what is the, the, the, there are two
- 35:56kind of AIS on the commercial market we are talking about.
- 35:59The first is the automation AIS that is basically trigger based
- 36:05API integration which has been on the market for 10-15 years.
- 36:11So, so it's not nothing new, but it's start to it's it's getting
- 36:15more commercialized. What what is new is the natural
- 36:19language processing. And if you connect these three
- 36:21dots, basically the engine, the NLP and the automation, then you
- 36:26are there. And I'm waiting for these things
- 36:29to be commercialized as soon as possible.
- 36:33And we are working also in house to develop the right solutions.
- 36:38But it's, you know, the commercial when I thought about
- 36:41commercializations, yeah, commercialization, it's not
- 36:45about selling it as a solution, but using it as using as a
- 36:49solution in house because it can help lowering their costs,
- 36:54making our processes faster. But also on the other hand, it
- 36:59could be considered in let's say if, if, if I would, if I
- 37:06wouldn't need to take a bet, I think in a two to four years of
- 37:10time tops rather 2 than four to commercialize it and start
- 37:15working it on an enterprise level.
- 37:17And that's where the big guys will come in, as you said.
- 37:20Yeah, yeah. It's really interesting that you
- 37:23mentioned not building from scratch and I think that's a
- 37:27really important parameter that founders should should think
- 37:30about, which is, you know, how can we piece this together,
- 37:33especially in the beginning to get market validation before
- 37:38building from scratch because that is just so costly and it's
- 37:42so takes so much time, even more importantly.
- 37:46So for example, like spoke to Kai recently and he built, he
- 37:50built a software that's doing 2,000,000 ARR in, in my 2 years
- 37:56all off go high level. So like like a no code platform
- 38:01and there's a bunch of them now or my buddies over at was that
- 38:04have basically augmented AI coding specifically for iOS and
- 38:09for Android markets. So what you can find now is
- 38:12like, OK, where do we want the application to live?
- 38:15Is it in Apple App store? Is it, you know, in a browser?
- 38:18Well, there's going to be certain things that you already
- 38:20know you're going to want. You're going to want to be able
- 38:22to log in with the e-mail. You're going to want to have
- 38:24dashboards and reports. Like all these things are kind
- 38:27of canned at this point. And by by having them already
- 38:31built in or pre built that it's just going to save you massive
- 38:34amounts of time and energy going in.
- 38:36Plus, you know, if something is actually so novel that it would
- 38:40require you to build it from scratch, what makes you think
- 38:43you're the guy who should bring that out?
- 38:45Like a lot of what we're doing now is kind of like reminds me
- 38:48of The Sharper Image catalog, you know, where it's like you
- 38:52got you, you, let's say you, you got your stereo, but hey, we got
- 38:55to start stereo with a clock radio on top of it.
- 38:58Or, you know, you want a robe. Of course you got a robe, but
- 39:00this one's monogrammed, you know, like you're looking for
- 39:03things that work and tweaking it just so that people that makes
- 39:07the product more sticky and then you can take advantage of that
- 39:09market share from somebody else, you know, So I, I think that's
- 39:13really important and actually maybe an unspoken parameter that
- 39:16I've put on myself because I have gone the custom route and
- 39:20then it's a disaster trying to get anything changed.
- 39:22You know, whereas if you're using no code, low code, or any
- 39:26of the AI augmented tools, then you have a lot more options
- 39:29available for you. Yes, that's right.
- 39:35And I would say that starting building immediately might be
- 39:42not the best way to do a product.
- 39:45So I would rather that there's a good, good saying on the market.
- 39:48I think you heard it, but I use it a lot.
- 39:50Fake it until you make it. And basically that's that's what
- 39:55I always advise to our clients that do the MVP should be really
- 40:01an MVP. But before an MVP, if you are
- 40:05doing it right and you want to save the most of your headaches
- 40:08and most of your time and money, you should start doing a good
- 40:13product also that solves the real problem and you can test
- 40:16it. On a landing page or with just
- 40:19one function or just asking it if you if you want to do it very
- 40:23low end. And when you see that, OK, what
- 40:26is the real that what is what, what what are the.
- 40:28If you see all the puzzle pieces that needs to be gettered to, to
- 40:32make a real product, then you will start finding the right
- 40:35solution that is already on the market as an engine.
- 40:38Or you will find the the pieces and you will start binding them
- 40:42together and you will do a system integration in this phase
- 40:45of the product development instead of what most of the
- 40:48people are doing, they say, OK, I got a great idea.
- 40:51I do, I, I just roll out a no code NDP to the market.
- 40:57I started marketing and we will see what will happen.
- 41:00And the guys that you brought as an example are at the tip of the
- 41:04iceberg and they might be lucky, they might have the would time
- 41:08market timing lot of things like I always used to say when I had
- 41:13my biggest start up funded and when I when I exited from a few
- 41:17years ago, the same start up we did, we cannot do now why?
- 41:21Because the timing was super right.
- 41:23It was in the middle of the NFT metabers boom and we need that
- 41:27and NFTB is metabers. So the timing was super right.
- 41:30If he would make it one year before or two years after,
- 41:34nobody would give anything like and and it was so easy to sell
- 41:39was the product. Yeah, it was good.
- 41:41Was it the best? No, it wasn't the best, but it
- 41:43was good enough on the market with which was super hard.
- 41:46So don't forget that this is the time.
- 41:48But if you this is this is the lucky strategy.
- 41:52But if you want to say so to say the cockroach strategy, which we
- 41:56we most of the people needs to be cockroaches and that's fine,
- 42:01then you have to go through this way that first you need to
- 42:06understand what is is there a real problem that I'm solving?
- 42:09Yes. OK.
- 42:10But then I can ask you, OK, guys, is it a real problem?
- 42:14Yes. No, you go through the test and
- 42:16then you see oh, OK. And how would you form to go
- 42:19with your example? OK, how would you like to login?
- 42:23I think I would use Google and Facebook.
- 42:25OK, that's fine. Then you make a note that you
- 42:27will need these two. But you thought before that, OK,
- 42:30you and the I need also Telegram login.
- 42:33And nobody said that they need a Telegram.
- 42:36And you integrated Telegram because you started because you
- 42:38thought that people they need Telegram and nobody needed
- 42:41Telegram. So we wasted time and and the
- 42:44people are saying that why is it Telegram?
- 42:45Nobody's using it. Totally.
- 42:48Yeah. I talked to one guy, he he went
- 42:50through his whole product design with me and I was like, dude,
- 42:53that's just calendly, man. It's free.
- 42:55It already exists. It's perfect.
- 42:57Don't. Yeah, just go use that.
- 43:01It's a great idea. Yes, yes.
- 43:04And it happens and still if you can, if you can say, and this is
- 43:10the hardest question when you say, yeah, it's hardly.
- 43:13And what is your USB? And my USB is that I am nice so.
- 43:23Yeah, exactly. All right, Mike, that's been
- 43:25awesome. We're about to go into the
- 43:27quantum round. Are you ready for the quantum
- 43:29round? Yeah, sure.
- 43:31OK, great. So you, you're obviously have a,
- 43:35you're very bullish about product development and and
- 43:40business kind of business plans around product.
- 43:46How about a bear case? Which when do you tell founders
- 43:49they should not build products? First of all is I see that they
- 44:01have two ambitious, they have two ambitious and they are not
- 44:05realistic. That's very typical.
- 44:07For example, I had clients who came to me and they said, OK,
- 44:12that's where we are at right now and we would like to close X
- 44:15amount of millions in funding in epsilon amount of months, which
- 44:19was which was unachievable and and they were repeating the same
- 44:25thing. Even we we said that guys, this
- 44:28one for this one, but this will work.
- 44:30So we, we are not the we are not the this one guys.
- 44:33We are, this won't work, but this will work the guys.
- 44:36And if they stop listening to us and I say it's OK guys, if you
- 44:41know everything, then I think that spending money or someone
- 44:45who you are hiring to help, not echoing you is not the best.
- 44:50Because your problem is not that you want someone to help you,
- 44:53but someone to echo you so that we, we cannot be paid for that.
- 44:58So that's the first, the second when they want to build a very
- 45:04robust product from scratch and they are afraid to go to the
- 45:08market. So say they say that, OK, we've
- 45:11got the two years for the development timeline two years.
- 45:16It's it's like it's a lifetime in tech.
- 45:20So there there's no such thing in two years, especially,
- 45:24especially especially now. So that's that's something that
- 45:26I said, OK, guys, this is unrealistic.
- 45:28You will die on the market. So just just don't start it
- 45:32sardines. When when I say that it's it's
- 45:35not going to work then when they don't want to put spin in skin
- 45:38in their game and that's one when am I also my investor
- 45:44mindset comes in the picture when I was investing into
- 45:46products and they were saying that OK, yeah, I was asking, OK,
- 45:50what are you bringing to the table?
- 45:51I'm bringing the idea OK, that size and what else?
- 45:54My hardware OK, that's super nice, but what else?
- 45:58This is the this is below the bare minimum and most and, and a
- 46:02lot of the funders, I'm not saying most, but a lot of the
- 46:05funders have the misconception that if they have a idea which
- 46:10is not yet validated, they see that it's great and they are
- 46:13putting harder behind then it feels we succeed won't won't
- 46:17make it. And we are also trying to filter
- 46:20out the people who are not serious because it's just a
- 46:23waste of time for us as well. And also it feel if, if you go
- 46:29further and we are not honest in the very beginning, we really
- 46:33bet this best taste in mouth that why we were discussing with
- 46:38them. It's better to stop on the first
- 46:40date or on the second date and say, OK, we don't have any
- 46:43chemistry. So there's, there's the search
- 46:46kind of of of guy and, and the 4th if they are and that's,
- 46:54that's, that's also very typical in the crypto space, especially
- 47:01and also in the AI space as well, let's say in these two
- 47:05edge investors. But but in, in all of the tech,
- 47:08in all of the tech, but in the web stream and the AI space is
- 47:11very typical if they're not aware of the jurisdictions,
- 47:15especially right now, because every part to the world is very
- 47:19divided. So I always ask, OK, what is
- 47:22your target market? Because if you want to develop
- 47:25something in the States or let's say in North America or if you
- 47:29want Europe or if you want in Asia or Australia, these jury
- 47:33decisions, we'll, we'll make a lot of handcuffs on you and you
- 47:39have to figure out the product around that.
- 47:41And, and even sometimes big players, and I'm surprised how
- 47:45big players don't and don't care about that, that they should
- 47:49understand what the jury decisions are.
- 47:51And a lot of people standing tons of millions of dollars fail
- 47:56on the market. We after this because they say,
- 47:59oh, this is not going to work on this market.
- 48:01But we have worked on this market and we found that it
- 48:04easily work on this market. I had just today I had two
- 48:07different conversations in this topic about big players who are
- 48:11spending millions of, for example, marketing and they
- 48:14would like to enter a specific country.
- 48:17And they are, they say that we are big enough players for this
- 48:21country to just enter. And they are not, they are not.
- 48:27They don't know the local players.
- 48:28They don't know the local authorities.
- 48:31And they will fail. And then this is also very,
- 48:34very, very important. Yeah.
- 48:37Amazing. Let's go to the other side.
- 48:40If you were to develop a product solely for the chance or the
- 48:46opportunity to get to $1,000,000 run rate as soon as possible,
- 48:50what product or category of product would you design for the
- 48:54market? I think something related to
- 49:02health or medical problems, that's, that's a really good
- 49:05topic. So now I, I wouldn't say
- 49:07Wellness, but mental well-being or around that end.
- 49:11And on the topic healthcare, these are two topics that are
- 49:15absolutely rising. First, second, there are a lot
- 49:20of web St. problems that are unsolved and just seems to be
- 49:24solved. So and I'm talking about very
- 49:27low hanging foods like how to do an on Rev, on, off RAM solution
- 49:33with KYC in the one platform where there are solutions for on
- 49:39Rev and off RAM. But when you want to integrate
- 49:41it, it's very hard with it was a journey.
- 49:43So we, we, we made also concept for that to how can you do this
- 49:49together with, with login and and creating a simple as much as
- 49:55we can do this, that you do it in the web 2 words or something
- 49:59around authorization and and data security and also data
- 50:04recoverability in the three. That's something that I would
- 50:07tap into also. And and then the third one is
- 50:12education, which is which I think it's, it's a booming topic
- 50:16in, in a lot of, in, in a lot of, in a lot of parts of this in
- 50:23industry because the, the educational, I think the
- 50:32educational platforms that are, that are on the market right now
- 50:36are a bit behind themselves. They are trying to innovate and
- 50:40they really respect that and I can see that what the guys are
- 50:43doing with Duolingo pair for for example, I think that they have
- 50:47a very fun application, but speaking from myself, I'm trying
- 50:52to learn Spanish, but I couldn't do it with Duolingo.
- 50:54And I don't know if anybody could do it with Duolingo to
- 50:57learn a language subscribe because it's a fun game and I
- 51:01really love their commercials. It's it's super cool.
- 51:03So she's she's the marketing manager of Duolingo, but product
- 51:09wise, I couldn't say that I could learn a language from it.
- 51:13And and the most of the video driven.
- 51:16Yes, I'm listening. Yes, it's it's like it's it's
- 51:20like so Gen. X and and and Jen millennial,
- 51:24But but the younger generations who have, you know, who are born
- 51:31and used TikTok and Instagram Rios, we learned somehow
- 51:34differently. So I think they have don't have
- 51:37the attention spent to to spend that amount of time.
- 51:40So I think these topics, so education, healthcare and and
- 51:45then and mental well-being and that's three are are mental hot
- 51:51topics. I wouldn't I wouldn't say AI
- 51:54because I think I think AI and I might be on on unpopular with my
- 52:00opinion, but I think the the AI thing from in my in my personal
- 52:08opinion. So I'm I'm under lighting that
- 52:10this is my personal opinion. I'm I'm don't want to feel
- 52:14anybody to be offended, but it's it's really hard to innovate on
- 52:19the level, which is not the big players again.
- 52:22So of course, I think consultancy is is very much
- 52:26necessary. So basically having people to
- 52:30use AI solutions, it's a top, top thing.
- 52:33So I was also thinking about knowing an agency around that
- 52:37like or just specializing something just to that topic
- 52:42because I think there's big market need to advise how to use
- 52:48AI solutions on a daily basis, even from small to big
- 52:51companies. But creating AI products, it's a
- 52:56decent volume and I think I think just the big players have
- 53:01enough money for that. Of course at the top of the
- 53:04iceberg there are some examples. But if you if you see the
- 53:08charts, the success rate of these AI startups that born and
- 53:13we are talking about two or three, two or three years born
- 53:18industries, very, very baby born industry are already falling.
- 53:24So what can we expect on a five year term or a 10 year term?
- 53:28Yeah. Yeah.
- 53:30I mean, it's, it's a fairpoint. I mean, if you got $100 billion
- 53:35mode around your business, there's only a couple of them,
- 53:38you know. Yes, yes, yes, yes.
- 53:40Amazing Mike, this has been fantastic.
- 53:43Now, I would be remiss if I ended the, the the interview
- 53:47without talking about your amazing commitment to the
- 53:49environment. And we talked about like, I know
- 53:53an organization that you support called amazonwatch.org, but
- 53:57you've also built products around the space.
- 54:00So maybe you could talk a little bit about maybe what are the
- 54:02challenges of NGOs, nonprofits and charitable organizations
- 54:08that you'd like to see solved this year?
- 54:14I think you are familiar with the decentralized in the world
- 54:17Decentralized autonomous organization called DAO, which
- 54:21is I think a very good concept. It's, it's basically in, in my
- 54:25way of thinking, it's putting the thinking of democracy into
- 54:31the tech word and formalizing it in a legal way.
- 54:34And I think those can be the the baseline to to find the right to
- 54:41charity purposes locally. Because I think what where big
- 54:46NGOs are struggling that if you, that it's very hard to find the
- 54:52people who need the money the most.
- 54:54Of course, if you say that, OK, we are giving out people who,
- 55:00who are who, who are starving or, or for environment causes
- 55:04or, or something like that, that, that sounds very good on a
- 55:07high level. But if you, if you see locally,
- 55:12you could make a bigger impact if you could listen to the
- 55:15people who are living there who could vote for these problems,
- 55:19who could decide around what the biggest problems are.
- 55:23And you can, you can create a platform based based on the
- 55:28House or where these out of own working communities can
- 55:32contribute to each purposes. So maybe sometimes it's it's
- 55:37it's a bigger impact to fix a broken, let's say water bridge
- 55:42than to start saving a whole continent.
- 55:46And I think EC start collecting these smaller issues.
- 55:51It it will, it will start also bold because if you start saving
- 56:00small communities lives, then they can think more innovatively
- 56:04and these innovation mindset or will influence, you know, will
- 56:10be influential for other communities as well.
- 56:12And, and it can be grow rapidly and everybody will think and
- 56:17then in the local committee that they have the responsibility to
- 56:22do it and they will contribute it instead of saying, Oh yeah,
- 56:26yeah, someone will come and solve it because, because you
- 56:29are committing yourself to the cause.
- 56:32And we started working out the plus form a few years ago.
- 56:37We need to, we need to stop it because we need to, to shift our
- 56:41focus. But it was, it was a great
- 56:43project and I, I really hope that we can make it live
- 56:49sometime. It was called donation and it
- 56:52was around this concept that people can actually vote that in
- 56:56their local community. What are the biggest problems?
- 57:00And, and there's a big fundraising pool.
- 57:03So the fundraising would be the same that is coming in the big
- 57:05pool. But how you allocate it, it's
- 57:08based on this course. There's a scoring system and who
- 57:12needs the, who needs the money the most, we'll get it and and
- 57:17it will be on the controlled way because the Dow is also
- 57:19reflecting to itself. So I think I know.
- 57:24So for so for for example, what Polka dot is trying to do in the
- 57:29Dow system with the full transparency with the
- 57:32referendums, etcetera. It's something like that or at
- 57:37the grassroots. Not so the grassroots apocalypse
- 57:40this that if you are full transparent and everybody can
- 57:44vote for it, then we will spend the money for the right causes.
- 57:47Similar direction and civil governance when I'm thinking it
- 57:52love. That man that's a fantastic idea
- 57:56and a great name down nation. I, I do hope you pick it up.
- 57:59You know, I, I love talking about charitable organizations,
- 58:02largely because so much of the online world is so negative.
- 58:06And every time I talk to folks like you, I, I realize like how
- 58:10much cool stuff is going on and how much good people are putting
- 58:14into the world, which is I think ultimately encouraging.
- 58:17It is definitely for me, it's like, you know, like, and I
- 58:20haven't heard of, of Dows in some time.
- 58:22Like it, they were really hot for a while.
- 58:24It seems like after open AI kind of released ChatGPT, everybody
- 58:28jumped on that bandwagon. But I think there's so much
- 58:31opportunity with Dows for sure. Maybe they can do some kind of
- 58:35like Dow slash polymarket so all these like crazy gamblers could
- 58:39like somehow be donating the money to charitable
- 58:42organizations or something. Like that?
- 58:44Yeah, yeah. You know, it'd probably work.
- 58:49Mike, this has been absolutely fantastic.
- 58:51Where? What is the website where people
- 58:54can learn more about your work? It's saturniadesign.com and also
- 59:00if they want to check a few publications of ours, they can
- 59:04fund it and medium.com at Saturnia design because we are
- 59:11all bi weekly posting about our opinions and and also the events
- 59:19and we are attending get and organizing.
- 59:21So we are, we are trying to publish as much as as as we can,
- 59:25but most of the things are on the website including our
- 59:28portfolio until 2 and 2024. We will refresh this one with
- 59:32the last year's portfolio as well.
- 59:37Amazing. We'll link both again.
- 59:38That's Saturnia. Saturnia part of ME design.
- 59:41Saturnia, yeah. Saturnia And how about you,
- 59:45Mike? Personally, what's the best
- 59:46place for people to connect with you online?
- 59:49Telegram basically. So I'm, I'm happy to connect
- 59:55along with anyone you can share my telegram video group and,
- 1:00:01and, and if, if they want to just casually catch up with me
- 1:00:04or on what's even on what's up most of Telegram, what's up,
- 1:00:08they, they just can write me and said, Hey, I'm coming from Ryan.
- 1:00:12So I, I, I really know that they're good fellas.
- 1:00:16Yeah, I hope so. Don't let me down, people.
- 1:00:20Mike, thank you so much for the conversation.
- 1:00:22I really appreciate. It thank you for having me here.
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