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IKEA Boosts Whole Mall’s Furniture Sales | Auckland News
IKEA’s arrival in New Zealand is sparking a furniture shopping revolution at Sylvia Park, with a 25% surge in mall traffic thanks to a direct walkway connecting the store. Instead of cannibalizing local retailers, IKEA is boosting sales across the board by creating a vibrant furniture hub that draws shoppers to explore more options — even as the broader market remains sluggish. The strategy’s success proves how a major anchor can create powerful synergy, turning a mall into a one-stop destination and delivering wins for both shoppers and businesses. Listen in comfort:Get a discount on a Soli…
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