Ep. 84: Jose Benitez, CEO & AI Lead at Garnier Miami, on AI as an Amplifier, the Future of Creative Work, and Adapting to Change
Jose Benitez, CEO & AI Lead at Garnier Miami, joins host Karina Jimenez to share how nearly three decades in advertising and a lifelong curiosity for technology led him to become an early adopter of AI and an advocate for its role in the creative and marketing industries. Today, he applies that experience not only with clients and his agency, but also in the classroom, helping creatives understand how to use AI more intentionally.
Jose explains why he sees AI as an amplifier rather than a replacement for creativity, allowing leaner teams to move faster while shifting repetitive, operational…
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