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Nike’s Brand Reset Hits Converse | Fast Five Shorts · Omni Talk Retail

• 0:00
  Converse
• 0:00
  employees
• 0:00
  have
• 0:01
  been
• 0:01
  instructed
• 0:01
  to
• 0:01
  work
• 0:02
  from
• 0:02
  home
• 0:02
  ahead
• 0:02
  of
• 0:02
  layoffs
• 0:03
  and
• 0:03
  restructuring
• 0:04
  at
• 0:04
  the
• 0:04
  struggling
• 0:05
  Nike
• 0:05
  Inc.
• 0:06
  Brand.
• 0:06
  According
• 0:07
  to
• 0:07
  Bloomberg,
• 0:07
  Converse
• 0:08
  CEO
• 0:08
  Aaron
• 0:08
  Cain
• 0:09
  announced
• 0:09
  that
• 0:09
  the
• 0:09
  company,
• 0:10
  quote,
• 0:11
  had
• 0:11
  had
• 0:11
  to
• 0:12
  make
• 0:12
  difficult
• 0:12
  decisions,
• 0:13
  end
• 0:13
  quote,
• 0:13
  which
• 0:14
  will
• 0:14
  include,
• 0:14
  quote,
• 0:15
  saying
• 0:16
  goodbye
• 0:16
  to
• 0:16
  friends
• 0:16
  and
• 0:17
  teammates,
• 0:17
  end
• 0:18
  quote.
• 0:18
  With
• 0:18
  multiple
• 0:19
  senior
• 0:19
  executives
• 0:20
  departing,
• 0:21
  converse
• 0:22
  revenue
• 0:22
  plunged
• 0:23
  30%
• 0:23
  in
• 0:24
  the
• 0:24
  last
• 0:24
  quarter
• 0:24
  and
• 0:24
  sales
• 0:25
  are
• 0:25
  headed
• 0:25
  towards
• 0:25
  a
• 0:26
  15
• 0:26
  year
• 0:26
  low,
• 0:26
  making
• 0:27
  it
• 0:27
  one
• 0:27
  of
• 0:27
  the
• 0:27
  biggest
• 0:28
  pain
• 0:28
  points
• 0:28
  at
• 0:28
  Nike
• 0:29
  right
• 0:29
  now.
• 0:30
  Alongside
• 0:30
  the
• 0:31
  greater
• 0:31
  China
• 0:31
  region,
• 0:32
  the
• 0:32
  brand
• 0:33
  has
• 0:33
  remained
• 0:33
  heavily
• 0:33
  reliant
• 0:34
  on
• 0:34
  its
• 0:34
  Chuck
• 0:34
  Taylor
• 0:35
  shoe,
• 0:35
  while
• 0:35
  forays
• 0:36
  into
• 0:36
  other
• 0:36
  styles
• 0:37
  haven't
• 0:37
  quite
• 0:38
  taken
• 0:38
  hold.
• 0:39
  Nike
• 0:39
  CEO
• 0:39
  Elliot
• 0:40
  Hill
• 0:40
  told
• 0:40
  analysts
• 0:41
  in
• 0:41
  December,
• 0:41
  quote,
• 0:42
  we're
• 0:42
  resetting
• 0:43
  the
• 0:43
  marketplace
• 0:43
  for
• 0:43
  Converse
• 0:44
  under
• 0:44
  new
• 0:44
  leadership,
• 0:45
  end
• 0:45
  quote.
• 0:46
  Jen,
• 0:47
  we're
• 0:47
  going
• 0:47
  to
• 0:47
  you
• 0:48
  here
• 0:48
  to
• 0:49
  get
• 0:49
  your
• 0:49
  unique
• 0:50
  approach
• 0:50
  to
• 0:50
  this.
• 0:51
  You
• 0:51
  really
• 0:51
  have,
• 0:51
  I
• 0:52
  think,
• 0:52
  the
• 0:52
  best,
• 0:52
  you're
• 0:53
  the
• 0:53
  best
• 0:53
  person
• 0:53
  we
• 0:53
  could
• 0:53
  be
• 0:53
  asking
• 0:54
  about
• 0:54
  this.
• 0:56
  Is
• 0:56
  Nike
• 0:56
  taking
• 0:57
  the
• 0:57
  right
• 0:57
  approach
• 0:58
  here,
• 0:58
  asking
• 0:58
  Converse
• 0:59
  employees
• 0:59
  to
• 1:00
  work
• 1:00
  from
• 1:00
  home
• 1:01
  ahead
• 1:01
  of
• 1:01
  layoffs?
• 1:02
  Tell
• 1:02
  us
• 1:02
  your
• 1:02
  thoughts
• 1:02
  about
• 1:02
  this
• 1:03
  approach.
• 1:03
  I'm
• 1:04
  missing
• 1:04
  some
• 1:04
  information,
• 1:05
  right?
• 1:05
  So
• 1:06
  I
• 1:06
  don't
• 1:06
  understand
• 1:07
  entirely.
• 1:07
  Is
• 1:07
  it
• 1:08
  the,
• 1:08
  the
• 1:08
  entire
• 1:09
  Converse
• 1:09
  leadership
• 1:10
  team
• 1:10
  that
• 1:10
  was
• 1:10
  sent
• 1:10
  home
• 1:11
  while
• 1:11
  they're
• 1:11
  deciding
• 1:12
  who's
• 1:12
  going
• 1:12
  to
• 1:12
  be
• 1:12
  laid
• 1:13
  off,
• 1:13
  is
• 1:13
  it
• 1:13
  a
• 1:14
  select
• 1:14
  group
• 1:14
  like
• 1:15
  hey,
• 1:15
  here's
• 1:15
  20%
• 1:16
  of
• 1:16
  our
• 1:16
  leadership
• 1:16
  team
• 1:17
  to
• 1:17
  go
• 1:17
  work
• 1:17
  from
• 1:17
  home?
• 1:19
  Because
• 1:19
  that
• 1:19
  makes
• 1:19
  it
• 1:20
  pretty
• 1:20
  clear
• 1:20
  who's,
• 1:20
  who's
• 1:21
  getting
• 1:21
  cut.
• 1:22
  Um,
• 1:23
  but
• 1:23
  with
• 1:23
  what
• 1:24
  we
• 1:24
  have,
• 1:24
  I
• 1:24
  would
• 1:25
  say
• 1:26
  it
• 1:26
  depends.
• 1:26
  It
• 1:27
  depends
• 1:27
  on
• 1:28
  their
• 1:28
  long
• 1:28
  term
• 1:28
  intent
• 1:29
  here.
• 1:29
  Um,
• 1:30
  some,
• 1:31
  the
• 1:32
  people
• 1:32
  making
• 1:32
  these
• 1:32
  decisions
• 1:33
  that
• 1:33
  they
• 1:33
  didn't
• 1:33
  invite
• 1:34
  us
• 1:34
  to
• 1:34
  the
• 1:34
  executive
• 1:35
  meetings.
• 1:35
  Right.
• 1:35
  They
• 1:36
  should
• 1:36
  have.
• 1:37
  Um,
• 1:37
  but
• 1:37
  since
• 1:37
  they
• 1:38
  didn't,
• 1:39
  they
• 1:39
  know
• 1:39
  things
• 1:40
  that
• 1:40
  we
• 1:40
  don't.
• 1:40
  Right.
• 1:40
  So
• 1:41
  if
• 1:41
  the
• 1:41
  plan
• 1:41
  is
• 1:42
  everyone
• 1:42
  is
• 1:43
  getting
• 1:43
  cut,
• 1:43
  then
• 1:44
  I
• 1:44
  actually
• 1:44
  like
• 1:44
  the
• 1:45
  idea
• 1:45
  of
• 1:45
  saying,
• 1:45
  hey,
• 1:46
  go
• 1:46
  ahead
• 1:46
  and
• 1:46
  work
• 1:47
  from
• 1:47
  home.
• 1:48
  While
• 1:48
  you
• 1:49
  have
• 1:49
  the
• 1:49
  opportunity
• 1:49
  to
• 1:50
  explore
• 1:50
  your
• 1:50
  next
• 1:51
  career
• 1:51
  path.
• 1:52
  Talk
• 1:52
  to
• 1:52
  the
• 1:52
  recruiters
• 1:53
  from
• 1:53
  the
• 1:53
  comfort
• 1:53
  of
• 1:53
  your
• 1:54
  living
• 1:54
  room
• 1:54
  or
• 1:54
  your
• 1:54
  home
• 1:55
  office.
• 1:56
  It's
• 1:57
  sort
• 1:57
  of
• 1:57
  a
• 1:57
  signaling
• 1:58
  and
• 1:58
  a
• 1:59
  grace,
• 1:59
  if
• 2:00
  you
• 2:00
  will,
• 2:00
  to
• 2:00
  those.
• 2:02
  Now
• 2:02
  if
• 2:02
  the
• 2:03
  plan
• 2:03
  is
• 2:03
  80%
• 2:04
  of
• 2:04
  these
• 2:04
  people
• 2:04
  are
• 2:04
  going
• 2:05
  to
• 2:05
  be
• 2:05
  asked
• 2:05
  to
• 2:05
  come
• 2:05
  back
• 2:06
  to
• 2:06
  the
• 2:06
  office.
• 2:06
  If
• 2:07
  only
• 2:07
  20%
• 2:07
  of
• 2:07
  these
• 2:08
  executives.
• 2:09
  I
• 2:09
  mean
• 2:09
  that's
• 2:10
  just
• 2:10
  bizarre.
• 2:10
  In
• 2:11
  my,
• 2:11
  in
• 2:11
  my
• 2:11
  mind,
• 2:12
  I
• 2:12
  think
• 2:12
  they
• 2:12
  might
• 2:12
  unintentionally
• 2:13
  lose
• 2:14
  some
• 2:14
  of
• 2:14
  the
• 2:14
  talent
• 2:14
  they,
• 2:15
  they
• 2:15
  plan
• 2:15
  to
• 2:16
  bring
• 2:16
  back
• 2:17
  after
• 2:17
  saying,
• 2:17
  hey,
• 2:18
  go
• 2:18
  ahead
• 2:18
  and
• 2:18
  go
• 2:18
  home,
• 2:19
  probably
• 2:20
  search
• 2:20
  for
• 2:20
  jobs.
• 2:21
  We're
• 2:21
  not
• 2:21
  sure
• 2:21
  which
• 2:22
  friends
• 2:22
  and
• 2:23
  team
• 2:23
  members
• 2:23
  are
• 2:24
  going
• 2:24
  to
• 2:24
  be
• 2:24
  let
• 2:24
  go.
• 2:25
  So
• 2:26
  I
• 2:26
  would
• 2:26
  say,
• 2:27
  I
• 2:27
  hate
• 2:27
  to
• 2:27
  give
• 2:28
  you
• 2:28
  a
• 2:29
  gray
• 2:29
  answer
• 2:29
  here,
• 2:30
  Ann,
• 2:30
  but
• 2:31
  it
• 2:31
  depends
• 2:31
  on
• 2:32
  some
• 2:32
  of
• 2:32
  the
• 2:33
  details.
• 2:33
  I
• 2:33
  don't
• 2:34
  have.
• 2:35
  If
• 2:35
  most
• 2:35
  of
• 2:35
  these
• 2:35
  people
• 2:36
  are
• 2:36
  going
• 2:36
  to
• 2:36
  end
• 2:36
  up
• 2:36
  back
• 2:37
  in
• 2:37
  office,
• 2:37
  I
• 2:37
  think
• 2:38
  it
• 2:39
  could
• 2:39
  present
• 2:39
  some
• 2:39
  odd
• 2:40
  cultural
• 2:41
  and
• 2:42
  just
• 2:42
  weird
• 2:42
  vibes
• 2:42
  when
• 2:43
  they
• 2:43
  come
• 2:43
  back.
• 2:43
  Yeah,
• 2:43
  right.
• 2:44
  Well,
• 2:44
  that's.
• 2:44
  That's
• 2:45
  what
• 2:45
  I
• 2:45
  was
• 2:45
  wondering.
• 2:45
  I
• 2:45
  mean,
• 2:45
  obviously
• 2:46
  you
• 2:46
  are.
• 2:47
  We
• 2:47
  defer
• 2:47
  to
• 2:47
  you.
• 2:47
  You're
• 2:48
  the
• 2:48
  expert
• 2:48
  on
• 2:48
  this.
• 2:48
  But
• 2:49
  I
• 2:49
  feel
• 2:49
  like
• 2:50
  there's
• 2:50
  also
• 2:51
  a
• 2:51
  lot
• 2:51
  of
• 2:51
  fear
• 2:52
  and
• 2:52
  toxicity.
• 2:53
  I
• 2:53
  think
• 2:53
  that
• 2:54
  happens
• 2:54
  when
• 2:54
  you're.
• 2:55
  When
• 2:55
  you
• 2:55
  are
• 2:55
  in
• 2:56
  person
• 2:56
  during
• 2:56
  this
• 2:56
  environment.
• 2:57
  Like,
• 2:57
  are
• 2:57
  people
• 2:58
  actually
• 2:58
  getting
• 2:58
  work
• 2:59
  done?
• 2:59
  When
• 2:59
  there's,
• 3:00
  when
• 3:00
  you
• 3:00
  get
• 3:01
  this
• 3:01
  news
• 3:01
  and
• 3:01
  it's
• 3:02
  like
• 3:02
  we're
• 3:02
  just
• 3:02
  looming
• 3:03
  for
• 3:03
  the
• 3:03
  next
• 3:03
  few
• 3:03
  weeks,
• 3:04
  waiting
• 3:04
  for
• 3:05
  this
• 3:05
  to
• 3:05
  hit
• 3:05
  us.
• 3:06
  So
• 3:06
  I
• 3:07
  wonder
• 3:07
  if
• 3:07
  I
• 3:08
  was
• 3:08
  thinking
• 3:08
  the
• 3:08
  same
• 3:09
  thing
• 3:09
  where
• 3:09
  you
• 3:09
  were
• 3:09
  saying,
• 3:10
  like,
• 3:10
  you
• 3:10
  know,
• 3:10
  can
• 3:11
  you
• 3:11
  be
• 3:11
  looking
• 3:11
  for
• 3:12
  jobs,
• 3:12
  for
• 3:12
  other
• 3:13
  jobs
• 3:13
  from
• 3:13
  comfort
• 3:14
  of
• 3:14
  your
• 3:14
  own
• 3:14
  home?
• 3:14
  Not,
• 3:15
  like,
• 3:15
  trying
• 3:16
  to
• 3:16
  focus
• 3:16
  on
• 3:16
  doing
• 3:17
  work
• 3:17
  in
• 3:17
  the
• 3:17
  office
• 3:18
  and
• 3:18
  then
• 3:18
  also
• 3:18
  trying
• 3:19
  to
• 3:19
  search
• 3:19
  for
• 3:20
  other,
• 3:20
  you
• 3:20
  know,
• 3:21
  whatever
• 3:21
  your
• 3:21
  next.
• 3:21
  Your
• 3:22
  next
• 3:22
  role
• 3:22
  might
• 3:22
  be.
• 3:23
  So,
• 3:24
  yeah,
• 3:24
  I
• 3:25
  think.
• 3:25
  I
• 3:25
  think
• 3:25
  what
• 3:25
  you're
• 3:26
  saying
• 3:26
  there
• 3:26
  makes
• 3:26
  a
• 3:26
  lot
• 3:26
  of
• 3:27
  sense.
• 3:27
  Chris,
• 3:28
  I'm
• 3:28
  curious
• 3:29
  from
• 3:29
  your
• 3:29
  perspective,
• 3:31
  one,
• 3:31
  how
• 3:32
  do
• 3:32
  you
• 3:32
  feel
• 3:32
  about
• 3:32
  how
• 3:33
  they're
• 3:33
  handling
• 3:33
  these
• 3:34
  layoffs
• 3:34
  by
• 3:34
  asking
• 3:35
  people
• 3:35
  to
• 3:35
  work
• 3:35
  from
• 3:36
  home?
• 3:36
  But
• 3:37
  also,
• 3:37
  I
• 3:37
  mean,
• 3:37
  what
• 3:37
  do
• 3:37
  you
• 3:38
  think
• 3:38
  this
• 3:38
  says
• 3:38
  about
• 3:39
  the
• 3:39
  future
• 3:39
  of
• 3:39
  the
• 3:39
  Converse
• 3:40
  brand
• 3:40
  and
• 3:40
  where
• 3:41
  Nike
• 3:41
  can
• 3:42
  take
• 3:42
  this
• 3:42
  if.
• 3:43
  If
• 3:43
  anywhere?
• 3:44
  Yeah,
• 3:45
  I
• 3:45
  think
• 3:45
  those
• 3:45
  are.
• 3:45
  I
• 3:45
  think
• 3:46
  those
• 3:46
  are
• 3:46
  both
• 3:46
  great
• 3:47
  questions.
• 3:47
  I
• 3:47
  think.
• 3:47
  I
• 3:47
  think.
• 3:48
  I
• 3:48
  think
• 3:48
  I
• 3:48
  disagree
• 3:49
  with
• 3:49
  how
• 3:49
  you
• 3:49
  guys
• 3:50
  are
• 3:50
  positioning
• 3:50
  this,
• 3:50
  although
• 3:50
  it
• 3:51
  feels
• 3:51
  like
• 3:51
  you're
• 3:51
  kind
• 3:51
  of
• 3:51
  both
• 3:51
  a
• 3:52
  little
• 3:52
  bit,
• 3:52
  like,
• 3:52
  you
• 3:53
  know,
• 3:53
  kind
• 3:53
  of
• 3:53
  still
• 3:53
  questioning
• 3:54
  it,
• 3:54
  too.
• 3:54
  But,
• 3:55
  like,
• 3:55
  I
• 3:55
  think,
• 3:55
  you
• 3:56
  know,
• 3:56
  from
• 3:56
  my
• 3:56
  perspective,
• 3:56
  I
• 3:57
  think
• 3:57
  it's
• 3:57
  a
• 3:57
  very
• 3:57
  drastic
• 3:58
  move
• 3:59
  and
• 3:59
  it
• 3:59
  could
• 3:59
  be
• 3:59
  very
• 3:59
  culturally
• 4:00
  demoralizing,
• 4:01
  as
• 4:01
  you
• 4:01
  both
• 4:01
  said,
• 4:01
  like,
• 4:02
  if
• 4:02
  they
• 4:02
  have
• 4:02
  to
• 4:02
  return
• 4:02
  to
• 4:02
  office,
• 4:03
  that's
• 4:03
  not
• 4:03
  going
• 4:03
  to
• 4:03
  work.
• 4:04
  So
• 4:04
  I'm
• 4:04
  kind
• 4:04
  of
• 4:04
  like,
• 4:05
  well,
• 4:05
  yeah,
• 4:05
  it
• 4:05
  might
• 4:05
  be
• 4:05
  nice
• 4:06
  for
• 4:06
  the
• 4:06
  employees
• 4:06
  to
• 4:07
  go
• 4:07
  home
• 4:07
  and
• 4:07
  have
• 4:08
  that
• 4:08
  free
• 4:08
  time,
• 4:08
  but,
• 4:08
  like,
• 4:09
  but
• 4:09
  you
• 4:09
  lose
• 4:10
  that
• 4:10
  option
• 4:10
  of
• 4:11
  bringing
• 4:11
  them
• 4:11
  back.
• 4:11
  And
• 4:11
  that's
• 4:12
  where
• 4:12
  I
• 4:12
  worry
• 4:12
  about
• 4:12
  the
• 4:12
  cultural
• 4:13
  impact
• 4:13
  here.
• 4:13
  But,
• 4:14
  you
• 4:14
  know,
• 4:14
  so
• 4:14
  to
• 4:15
  answer
• 4:15
  your
• 4:15
  second
• 4:15
  question,
• 4:15
  Ann,
• 4:16
  about
• 4:16
  the
• 4:16
  brand,
• 4:16
  I
• 4:16
  mean,
• 4:17
  what
• 4:17
  this
• 4:17
  tells
• 4:17
  me,
• 4:18
  and
• 4:18
  we
• 4:18
  haven't
• 4:19
  brought
• 4:19
  this
• 4:19
  up
• 4:19
  yet,
• 4:19
  is
• 4:19
  I
• 4:20
  think
• 4:20
  it
• 4:20
  sounds
• 4:20
  like
• 4:21
  they
• 4:21
  are
• 4:21
  trying
• 4:21
  to
• 4:22
  ready
• 4:22
  the
• 4:22
  table
• 4:22
  to
• 4:23
  divest
• 4:23
  the
• 4:24
  brand
• 4:24
  and
• 4:24
  sell
• 4:24
  it
• 4:25
  off.
• 4:25
  And
• 4:26
  they've
• 4:26
  probably
• 4:26
  been
• 4:26
  trying
• 4:27
  to
• 4:27
  do
• 4:27
  that
• 4:27
  already.
• 4:27
  My
• 4:28
  guess
• 4:28
  is
• 4:28
  they
• 4:28
  haven't
• 4:29
  had
• 4:29
  any
• 4:29
  takers.
• 4:30
  Either
• 4:30
  they
• 4:30
  haven't
• 4:30
  had
• 4:30
  any
• 4:31
  takers
• 4:31
  thus
• 4:31
  far,
• 4:32
  or
• 4:32
  they
• 4:32
  are
• 4:33
  very
• 4:33
  close
• 4:33
  to
• 4:34
  closing
• 4:34
  the
• 4:34
  deal,
• 4:35
  because
• 4:36
  we've
• 4:36
  seen
• 4:36
  this
• 4:36
  before.
• 4:37
  Like,
• 4:37
  I
• 4:37
  think
• 4:37
  about
• 4:38
  it,
• 4:38
  like,
• 4:38
  when
• 4:39
  you
• 4:39
  know,
• 4:39
  Spartan
• 4:40
  Nash
• 4:40
  and
• 4:40
  cns,
• 4:41
  you
• 4:41
  know,
• 4:41
  did
• 4:42
  their
• 4:42
  thing
• 4:42
  together.
• 4:42
  A
• 4:43
  lot
• 4:43
  of
• 4:43
  the
• 4:43
  Spartan
• 4:44
  Ash
• 4:44
  executives
• 4:44
  were,
• 4:45
  you
• 4:45
  know,
• 4:45
  you
• 4:46
  know,
• 4:46
  transitioned,
• 4:47
  you
• 4:47
  know,
• 4:47
  ahead
• 4:47
  of
• 4:48
  that
• 4:48
  deal.
• 4:48
  So
• 4:49
  it
• 4:49
  makes
• 4:49
  me
• 4:49
  think
• 4:49
  something
• 4:50
  like
• 4:50
  that
• 4:50
  is
• 4:51
  in
• 4:51
  play.
• 4:52
  So
• 4:52
  to
• 4:52
  Jen,
• 4:52
  the
• 4:53
  point
• 4:53
  I
• 4:53
  agree
• 4:53
  with
• 4:54
  is
• 4:54
  like,
• 4:55
  if,
• 4:56
  if
• 4:56
  that's
• 4:56
  what's
• 4:57
  in
• 4:57
  play
• 4:57
  here,
• 4:57
  then
• 4:57
  it
• 4:58
  probably
• 4:58
  is
• 4:58
  the
• 4:58
  right
• 4:58
  move.
• 4:59
  But
• 4:59
  unfortunately
• 4:59
  we
• 4:59
  just
• 5:00
  don't
• 5:00
  have
• 5:01
  enough
• 5:01
  information.
• 5:01
  But
• 5:02
  that
• 5:02
  is
• 5:02
  the
• 5:02
  typical
• 5:03
  pattern
• 5:03
  we've
• 5:03
  seen
• 5:03
  on
• 5:04
  this
• 5:04
  show.
• 5:04
  Doing
• 5:04
  it
• 5:05
  for
• 5:05
  eight
• 5:05
  years
• 5:05
  when
• 5:06
  this
• 5:06
  sort
• 5:06
  of
• 5:06
  thing
• 5:06
  starts
• 5:07
  to
• 5:07
  happen.
• 5:08
  Right.
• 5:08
  Yeah.
• 5:08
  I
• 5:09
  mean,
• 5:09
  I
• 5:09
  question
• 5:10
  some
• 5:10
  of
• 5:10
  the
• 5:11
  things
• 5:11
  that
• 5:11
  we're
• 5:11
  seeing
• 5:12
  Converse
• 5:12
  do.
• 5:12
  They
• 5:13
  just
• 5:13
  started
• 5:13
  a
• 5:13
  relationship,
• 5:14
  a
• 5:14
  wholesale
• 5:14
  partnership
• 5:15
  with
• 5:15
  Target
• 5:15
  not
• 5:15
  too
• 5:16
  long
• 5:16
  ago.
• 5:16
  So
• 5:17
  that's
• 5:17
  another
• 5:17
  question
• 5:17
  that
• 5:18
  I
• 5:18
  have
• 5:18
  is
• 5:18
  like,
• 5:19
  how,
• 5:19
  how
• 5:20
  wide
• 5:20
  are
• 5:20
  you
• 5:20
  spreading
• 5:21
  your
• 5:21
  retailer
• 5:22
  partners
• 5:22
  and
• 5:23
  what
• 5:23
  does
• 5:23
  that
• 5:23
  mean
• 5:24
  for
• 5:24
  the
• 5:24
  cachet
• 5:25
  of
• 5:25
  the
• 5:25
  brand?
• 5:25
  I
• 5:26
  mean,
• 5:26
  especially
• 5:27
  Shay
• 5:27
  Gil
• 5:27
  just
• 5:27
  Alexander,
• 5:28
  he's
• 5:28
  like
• 5:28
  the
• 5:29
  rep
• 5:29
  for
• 5:29
  Converse.
• 5:30
  If
• 5:30
  he
• 5:30
  can't
• 5:31
  save
• 5:31
  the
• 5:31
  brand
• 5:31
  right
• 5:31
  now,
• 5:31
  he's
• 5:32
  like
• 5:32
  top
• 5:32
  of
• 5:32
  the
• 5:33
  top
• 5:33
  right
• 5:33
  now
• 5:33
  in
• 5:33
  NBA.
• 5:34
  And
• 5:34
  if
• 5:34
  he's
• 5:34
  not,
• 5:35
  if
• 5:35
  it's
• 5:35
  not
• 5:35
  working
• 5:36
  for
• 5:36
  them
• 5:36
  with
• 5:36
  a,
• 5:37
  a
• 5:37
  rep
• 5:37
  like
• 5:37
  Shay,
• 5:38
  I
• 5:38
  don't,
• 5:38
  I
• 5:38
  just
• 5:39
  don't
• 5:39
  know,
• 5:40
  you
• 5:40
  know,
• 5:40
  how
• 5:41
  they
• 5:41
  continue
• 5:41
  to
• 5:42
  stay
• 5:43
  in,
• 5:43
  in
• 5:43
  this,
• 5:45
  this
• 5:45
  consideration
• 5:46
  set
• 5:46
  for
• 5:47
  the
• 5:47
  next
• 5:47
  generation
• 5:48
  of
• 5:48
  brands
• 5:48
  that
• 5:48
  they're
• 5:49
  going
• 5:49
  to
• 5:49
  want
• 5:49
  to
• 5:49
  be
• 5:49
  purchasing
• 5:50
  and
• 5:50
  getting
• 5:50
  involved
• 5:51
  with.
• 5:51
  So
• 5:51
  that's,
• 5:52
  that's
• 5:52
  a
• 5:52
  big
• 5:52
  concern
• 5:53
  and,
• 5:53
  and
• 5:53
  hopefully
• 5:55
  somebody
• 5:55
  can
• 5:55
  come
• 5:56
  in
• 5:56
  through
• 5:56
  this
• 5:56
  restructuring
• 5:57
  and
• 5:58
  figure
• 5:58
  out
• 5:58
  what
• 5:58
  the
• 5:59
  next
• 5:59
  best
• 5:59
  move
• 5:59
  is
• 6:00
  for
• 6:00
  the
• 6:00
  brand.
• 6:00
  But
• 6:01
  more
• 6:01
  importantly
• 6:01
  for
• 6:02
  the
• 6:02
  people
• 6:02
  who
• 6:02
  are,
• 6:02
  have
• 6:03
  been
• 6:03
  working
• 6:03
  on
• 6:03
  that
• 6:03
  brand
• 6:04
  too.
• 6:05
  Yeah,
• 6:05
  and
• 6:05
  you're
• 6:05
  right,
• 6:05
  I
• 6:05
  mean,
• 6:06
  when
• 6:06
  you
• 6:06
  did
• 6:06
  the
• 6:06
  read
• 6:06
  too,
• 6:07
  when
• 6:07
  Chuck
• 6:07
  Taylor
• 6:07
  is
• 6:08
  one
• 6:08
  of
• 6:08
  the
• 6:08
  first
• 6:08
  things
• 6:08
  that
• 6:08
  gets
• 6:09
  announced,
• 6:09
  that's
• 6:09
  what
• 6:09
  always
• 6:10
  worries
• 6:10
  me
• 6:10
  because
• 6:10
  that's
• 6:11
  a
• 6:11
  very
• 6:11
  trend
• 6:11
  cyclical
• 6:12
  brand.
• 6:12
  Like
• 6:13
  it's
• 6:13
  going
• 6:13
  to
• 6:13
  go
• 6:13
  up
• 6:13
  for
• 6:14
  periods
• 6:14
  of
• 6:14
  years
• 6:14
  and
• 6:14
  it's
• 6:15
  going
• 6:15
  to
• 6:15
  go
• 6:15
  down.
• 6:15
  And
• 6:16
  they're
• 6:16
  in
• 6:16
  a
• 6:16
  period
• 6:16
  right
• 6:16
  now
• 6:17
  probably
• 6:17
  where
• 6:17
  it's
• 6:17
  down
• 6:18
  and
• 6:18
  to
• 6:18
  your
• 6:18
  point,
• 6:18
  they're
• 6:19
  not
• 6:19
  able
• 6:19
  to
• 6:19
  enliven
• 6:20
  it
• 6:20
  anywhere
• 6:20
  else.