#63 - The science of asking better questions and handling objections (David Priemer, Founder @ Cerebral Selling)

30 Minutes to President's Club | No-Nonsense Sales · Jul 7, 2021 · 31m

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Four Actionable Takeaways:

* “Cut” your prospect before showing them the band-aid - solidify the enemy.

* Utilize stories when you hear a clear prospect pain-point.

* Ask related questions before the big questions. Start small before going big.

* Plant landmines with credibility and aligning yourself with the features your prospect cares about.

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David’s Path to President’s Club:

* Founder of Cerebral Selling

* Lecturer at Smith School of Business at Queen's University & London Business School…