🔥Surviving Capitalism in the Outdoor Industry: Jen Gurecki on 12 Years of Coalition Snow, Enoughness, and Building Far Out by Her Values

See Her Outside: Stories From Women Who Adventure · Sep 17, 2026 · 1h 11m

Jen started the first women-owned ski and snowboard brand in the universe, ran it for 12 years, and then closed it — and this conversation about what's actually worth fighting for is required listening for anyone who wants to survive capitalism and do some good in the world.

Jen Gurecki is a multi-hyphenate entrepreneur who has spent her life doing things differently — founding Zawadisha, a microlending program for women in rural Kenya; starting Coalition Snow, the first women-owned ski and snowboard brand in the universe; and mentoring small business owners on aligning their values with…