Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Anchors on Irrelevant Numbers
In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the anchoring effect—how an arbitrary number influences decisions from salary negotiations to charitable giving. Using the classic California license plate study and real-world examples like used car prices and the $2.5 billion Renco Group copper mine investment, they reveal why first numbers stick in our brains. Learn how savvy negotiators set anchors and how to spot when a random figure is quietly steering your choice. This is episode 9 of the series, following prior explorations of the decoy effect, zero price…
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