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Latest / Taproom Success

How Taproom Service Shapes Guest Spending

In this episode we dig into Secret Hopper taproom visit data.

Guests seated at the bar spend more per person, while guests who ordered from a table spend 41% more per person than those who ordered at the bar.

We review how to test table service in your own taproom, what to measure beyond sales, and how a quick check-in can make counter service feel more personal.

Track seating and ordering separately. In the Secret Hopper data, parties seated at tables spent 42% more as a group, while bar seats drew higher spending per guest. Look at both measures to understand what each part of your taproom…

The skinny

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