E49: How To Build An App That’s Worth Buying with Varun Kundra

1 to 100 · Mar 30, 2026 · 53m · transcript

In this episode of the SaaS Operators Podcast, Varun Kundra , co-founder of AfterSell, talks about how the business was built around post-purchase upsells on Shopify. The core product sits in the window between checkout and the order confirmation page, a moment where conversion rates on relevant offers can hit 5-15% when set up properly, and where the highest-performing stores see the biggest AOV lift. Varun walks through how AfterSell eventually caught the attention of ROKT, a much larger company running third-party offers in the same post-purchase space, which ultimately led to an…