Ep. 101 – Your Position, Not Your Product Gets the Meeting (and wins the deal)
When you think about getting a meeting or winning a deal, why do you think you will succeed at either? Most likely you will win or lose based, not on your solution, but on a decision you make, or don’t make about how you will position your solution. You place a bet. You take a stand. Which means you will limit it to usually one thing that only you can do for your customer, your proprietary benefit. Learn more this week on #sALESwithASLAN. #salesreps #B2Bsalesreps #prospecting #consultativesalesreps.
The skinny
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