eCommerce, Clearly | Episode 6: Dark Patterns in eCommerce — Are Marketplaces Sacrificing Consumer Trust for Growth?
In Episode 6 of eCommerce, Clearly, Vedika Agrawal explores one of the most important conversations shaping the future of digital commerce: dark patterns.
Inspired by Datum Intelligence’s report “Dark Patterns in India’s Online Marketplaces: How 12 Platforms Shape 304 Million Consumers’ Choices, and What It Costs Them,” this episode examines how eCommerce, Quick Commerce, and Online Travel platforms influence consumer behaviour through design, pricing, subscriptions, urgency tactics, and checkout experiences.
We discuss:
• What dark patterns actually are and why they work• The difference…
The skinny
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