YouTube Expert Reveals Why Brands FAIL on YouTube | Managed Podcast
Former JD YouTube lead and Archive House founder Chloe McCulloch reveals the journey of starting a disruptive YouTube agency and what it really takes for brands to build a successful presence on the channel. Chloe breaks down the critical difference between brand building and transactional ROI, using her time running JD's channel and their successful community turnouts (like shutting down the Trafford Centre) as proof. She also shares about the gender disparity in long-form content and how brands misuse talent by failing to distinguish between influencers, creators, and celebrities in their…
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