How The New York Times Built a Subscription-First Brand

Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity · Jul 28, 2026 · 6m · transcript

A decade ago, The New York Times was written off as a dinosaur. Today it’s the envy of the media world with over ten million subscribers. This episode unpacks how the 175-year-old newspaper redefined its brand around trust, digital innovation, and a willingness to charge readers for quality. We look at the 2014 Innovation Report that sparked the turnaround, the "Truth Is Hard" campaign, and why products like Cooking and Games are as important as the front page. What every business can learn from a brand that turned a paywall into a profit engine.

#TheNewYorkTimes #BrandBuilding…