Expanding Your E-Commerce Reach Across Marketplaces with Ben Riggle
Summary
Ben Riggle, the Managing Director for Channable, shares insights on expanding online presence across multiple marketplaces. He emphasizes the importance of diversifying sales channels beyond just Amazon and discusses strategies for optimizing product listings, managing campaigns, and finding growth opportunities. Riggle also highlights the challenges of managing product data and listings across different marketplaces and how Channable helps automate and optimize these processes. He mentions the potential of social media platforms like TikTok and Facebook for advertising and targeting…
The skinny
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