Latest / Wedding Pros who are ready to grow - with Becca Pountney / Why is marketing always the first thing you drop? With Tayler Cusick-Hollman

Transcript

Why is marketing always the first thing you drop? With Tayler Cusick-Hollman · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Getting
• 0:00
  started
• 0:00
  with
• 0:01
  something
• 0:01
  new
• 0:01
  takes
• 0:02
  energy
• 0:02
  and
• 0:04
  we're
• 0:04
  pretty
• 0:04
  lazy,
• 0:05
  right?
• 0:05
  Like
• 0:06
  we
• 0:06
  are
• 0:06
  most
• 0:06
  comfortable
• 0:08
  doing
• 0:08
  the
• 0:08
  things
• 0:08
  that
• 0:09
  we
• 0:09
  already
• 0:10
  know
• 0:10
  how
• 0:11
  to
• 0:11
  do.
• 0:12
  We
• 0:12
  already
• 0:12
  have
• 0:12
  some
• 0:13
  sort
• 0:13
  of
• 0:13
  process.
• 0:13
  Even
• 0:14
  if
• 0:14
  it's
• 0:15
  a
• 0:15
  not
• 0:15
  functional
• 0:16
  process,
• 0:17
  we
• 0:17
  will
• 0:18
  pick
• 0:18
  that
• 0:18
  over
• 0:19
  something
• 0:19
  else.
• 1:14
  And
• 1:15
  I'm
• 1:15
  Becca
• 1:15
  Pountney,
• 1:16
  wedding
• 1:16
  business
• 1:17
  marketing
• 1:17
  expert,
• 1:18
  strategist,
• 1:19
  speaker
• 1:19
  and
• 1:19
  author.
• 1:20
  Over
• 1:20
  the
• 1:21
  last
• 1:21
  decade,
• 1:21
  I've
• 1:22
  combined
• 1:22
  my
• 1:22
  love
• 1:22
  of
• 1:22
  marketing
• 1:23
  with
• 1:23
  my
• 1:23
  knowledge
• 1:23
  of
• 1:24
  the
• 1:24
  wedding
• 1:24
  industry
• 1:24
  to
• 1:25
  help
• 1:25
  thousands
• 1:25
  of
• 1:25
  wedding
• 1:26
  pros
• 1:26
  and
• 1:26
  venues
• 1:27
  just
• 1:27
  like
• 1:27
  you
• 1:28
  learn
• 1:28
  new
• 1:28
  skills,
• 1:29
  strategize,
• 1:30
  get
• 1:30
  re
• 1:30
  energized
• 1:31
  and
• 1:31
  grow
• 1:31
  their
• 1:31
  businesses.
• 1:32
  Because
• 1:33
  after
• 1:33
  all,
• 1:33
  that's
• 1:34
  how
• 1:34
  you
• 1:34
  stay
• 1:34
  top
• 1:34
  of
• 1:35
  your
• 1:35
  game.
• 1:35
  Whether
• 1:36
  you're
• 1:36
  brand
• 1:36
  new
• 1:36
  into
• 1:37
  this
• 1:37
  industry
• 1:37
  or
• 1:37
  been
• 1:38
  here
• 1:38
  forever,
• 1:38
  I
• 1:39
  want
• 1:39
  to
• 1:39
  help.
• 1:40
  So
• 1:40
  grab
• 1:40
  a
• 1:40
  cup
• 1:40
  of
• 1:41
  tea
• 1:41
  or
• 1:41
  a
• 1:41
  cocktail,
• 1:42
  sit
• 1:42
  back
• 1:42
  and
• 1:43
  enjoy
• 1:43
  a
• 1:43
  brand
• 1:43
  new
• 1:44
  episode
• 1:44
  of
• 1:44
  my
• 1:44
  award
• 1:45
  winning
• 1:45
  podcast,
• 1:45
  Wedding
• 1:46
  Pros
• 1:46
  who
• 1:46
  Are
• 1:47
  Ready
• 1:47
  to
• 1:47
  Grow.
• 1:48
  Let's
• 1:48
  get
• 1:48
  going
• 1:48
  with
• 1:49
  today's
• 1:49
  episode.
• 1:54
  Today
• 1:54
  I'm
• 1:54
  chatting
• 1:55
  with
• 1:55
  Taylor,
• 1:55
  the
• 1:56
  founder
• 1:56
  of
• 1:56
  Engie.
• 1:57
  Engie
• 1:57
  is
• 1:57
  a
• 1:57
  marketing
• 1:58
  project
• 1:58
  management
• 1:59
  software
• 1:59
  designed
• 1:59
  to
• 2:00
  help
• 2:00
  you
• 2:00
  stay
• 2:00
  on
• 2:00
  top
• 2:01
  of
• 2:01
  your
• 2:01
  marketing
• 2:01
  efforts.
• 2:02
  You
• 2:02
  may
• 2:03
  have
• 2:03
  seen
• 2:03
  or
• 2:03
  heard
• 2:04
  about
• 2:04
  Engie
• 2:04
  at
• 2:05
  this
• 2:05
  year's
• 2:05
  Wed
• 2:05
  Pros
• 2:06
  Live
• 2:06
  where
• 2:06
  they
• 2:06
  were
• 2:07
  one
• 2:07
  of
• 2:07
  my
• 2:07
  headline
• 2:07
  sponsors.
• 2:08
  Taylor
• 2:09
  has
• 2:09
  become
• 2:09
  a
• 2:09
  great
• 2:10
  industry
• 2:10
  friend
• 2:10
  and
• 2:11
  we
• 2:11
  love
• 2:11
  to
• 2:11
  geek
• 2:12
  out
• 2:12
  together
• 2:12
  about
• 2:13
  all
• 2:13
  things
• 2:13
  marketing.
• 2:14
  She's
• 2:14
  truly
• 2:15
  fabulous.
• 2:15
  I
• 2:15
  always
• 2:16
  love
• 2:16
  to
• 2:16
  chat
• 2:16
  with
• 2:16
  her.
• 2:17
  Taylor,
• 2:17
  welcome
• 2:18
  to
• 2:18
  the
• 2:18
  podcast.
• 2:20
  Thank
• 2:20
  you
• 2:20
  so
• 2:20
  much
• 2:20
  for
• 2:21
  having
• 2:21
  me
• 2:21
  back,
• 2:21
  Becca.
• 2:22
  I
• 2:22
  am
• 2:23
  so
• 2:23
  excited.
• 2:23
  I'm
• 2:23
  always
• 2:24
  so
• 2:24
  excited
• 2:24
  to
• 2:24
  just
• 2:25
  be
• 2:25
  in
• 2:25
  your
• 2:25
  orbit
• 2:26
  and
• 2:26
  it's
• 2:27
  the
• 2:27
  highlight
• 2:27
  of
• 2:27
  my
• 2:27
  day
• 2:28
  today.
• 2:28
  It's
• 2:28
  an
• 2:29
  absolute
• 2:29
  pleasure.
• 2:30
  I
• 2:30
  love
• 2:30
  it
• 2:31
  when
• 2:31
  we
• 2:31
  get
• 2:31
  to
• 2:32
  chat,
• 2:32
  when
• 2:32
  we
• 2:32
  get
• 2:32
  to
• 2:32
  record
• 2:33
  together.
• 2:33
  Now
• 2:33
  I
• 2:33
  looked
• 2:34
  up
• 2:34
  when
• 2:34
  you
• 2:34
  were
• 2:34
  last
• 2:35
  on
• 2:35
  the
• 2:35
  podcast
• 2:35
  because
• 2:36
  it
• 2:36
  didn't
• 2:36
  feel
• 2:36
  like
• 2:37
  that
• 2:37
  long
• 2:37
  ago
• 2:37
  to
• 2:38
  me.
• 2:38
  Any
• 2:39
  guesses
• 2:39
  when
• 2:40
  it
• 2:40
  was?
• 2:40
  Oh,
• 2:41
  well,
• 2:41
  now
• 2:41
  you
• 2:42
  make
• 2:42
  me
• 2:42
  think
• 2:42
  that
• 2:42
  it
• 2:42
  is
• 2:43
  a
• 2:43
  lot
• 2:43
  longer
• 2:43
  than
• 2:44
  we
• 2:44
  think,
• 2:45
  so
• 2:46
  I'm
• 2:46
  gonna
• 2:46
  go
• 2:46
  with
• 2:47
  it
• 2:47
  was
• 2:47
  the
• 2:48
  spring
• 2:48
  of
• 2:48
  2024.
• 2:49
  It
• 2:49
  was
• 2:49
  October
• 2:51
  23and
• 2:53
  we
• 2:53
  spoke.
• 2:54
  I
• 2:54
  know.
• 2:54
  I
• 2:55
  couldn't
• 2:55
  believe
• 2:55
  it.
• 2:55
  We
• 2:55
  spoke.
• 2:55
  All
• 2:56
  things
• 2:56
  authentic
• 2:56
  Marketing
• 2:57
  is
• 2:57
  actually
• 2:57
  only
• 2:58
  episode
• 2:58
  81
• 2:59
  of
• 2:59
  my
• 2:59
  podcast,
• 2:59
  so
• 3:00
  if
• 3:00
  anyone
• 3:00
  wants
• 3:00
  to
• 3:00
  listen
• 3:01
  to
• 3:01
  that
• 3:01
  chat.
• 3:02
  I
• 3:02
  remember
• 3:02
  it
• 3:02
  well
• 3:02
  because
• 3:03
  I
• 3:03
  remember
• 3:03
  talking
• 3:03
  about
• 3:03
  the
• 3:04
  Barbie
• 3:04
  movie,
• 3:04
  which
• 3:04
  kind
• 3:05
  of
• 3:05
  dates
• 3:05
  it
• 3:05
  a
• 3:06
  little
• 3:06
  bit.
• 3:06
  But
• 3:06
  yes,
• 3:06
  episode
• 3:07
  81
• 3:08
  was
• 3:08
  when
• 3:08
  we
• 3:09
  last
• 3:09
  had
• 3:09
  you
• 3:09
  on
• 3:10
  the
• 3:10
  podcast,
• 3:10
  so
• 3:10
  you
• 3:10
  were
• 3:10
  well
• 3:11
  due
• 3:11
  another
• 3:12
  visit.
• 3:12
  I'm
• 3:12
  glad
• 3:12
  to
• 3:12
  have
• 3:12
  you
• 3:13
  back.
• 3:13
  That's
• 3:14
  a
• 3:14
  really
• 3:14
  long
• 3:14
  time
• 3:14
  ago
• 3:15
  and
• 3:15
  I
• 3:15
  remember
• 3:15
  we
• 3:16
  talked
• 3:16
  about
• 3:17
  the
• 3:17
  prime
• 3:18
  energy
• 3:18
  drink
• 3:19
  and
• 3:19
  I
• 3:19
  had
• 3:19
  never
• 3:20
  seen
• 3:20
  that
• 3:20
  before,
• 3:21
  but
• 3:21
  now
• 3:21
  it's
• 3:22
  like
• 3:22
  the
• 3:22
  red
• 3:22
  car.
• 3:22
  I
• 3:23
  see
• 3:23
  it
• 3:23
  everywhere.
• 3:23
  Where.
• 3:24
  So
• 3:25
  you
• 3:25
  are
• 3:26
  officially
• 3:26
  the
• 3:26
  person
• 3:26
  to
• 3:27
  introduce
• 3:27
  me
• 3:28
  to
• 3:28
  that
• 3:28
  brand.
• 3:28
  I'm
• 3:29
  so
• 3:29
  sorry
• 3:29
  about
• 3:30
  that
• 3:30
  because
• 3:30
  it's
• 3:30
  not
• 3:30
  a
• 3:30
  great
• 3:31
  brand
• 3:31
  to
• 3:31
  be
• 3:31
  introduced
• 3:31
  to.
• 3:32
  But
• 3:32
  anyway,
• 3:33
  before
• 3:33
  we
• 3:33
  get
• 3:34
  into
• 3:34
  today's
• 3:34
  conversation,
• 3:35
  for
• 3:35
  people
• 3:35
  who
• 3:36
  maybe
• 3:36
  haven't
• 3:36
  heard
• 3:36
  of
• 3:37
  you
• 3:37
  before
• 3:37
  or
• 3:37
  maybe
• 3:37
  haven't
• 3:38
  listened
• 3:38
  to
• 3:38
  that
• 3:38
  past
• 3:38
  episode,
• 3:39
  just
• 3:39
  give
• 3:40
  us
• 3:40
  a
• 3:40
  really
• 3:40
  quick
• 3:40
  recap
• 3:41
  of
• 3:41
  how
• 3:41
  you
• 3:41
  got
• 3:42
  to
• 3:42
  where
• 3:42
  you
• 3:42
  are.
• 3:42
  Get
• 3:43
  people
• 3:43
  up
• 3:43
  to
• 3:43
  speed.
• 3:43
  Oh,
• 3:44
  my
• 3:44
  goodness.
• 3:44
  So
• 3:45
  I
• 3:45
  discovered
• 3:46
  about
• 3:47
  15
• 3:47
  years
• 3:47
  ago
• 3:48
  that
• 3:49
  I
• 3:49
  am
• 3:50
  not
• 3:51
  a
• 3:51
  good
• 3:51
  corporate
• 3:52
  employee.
• 3:52
  Like,
• 3:52
  I'm
• 3:52
  kind
• 3:52
  of
• 3:53
  unemployable,
• 3:54
  to
• 3:54
  put
• 3:54
  it
• 3:54
  that
• 3:55
  way.
• 3:55
  And
• 3:56
  so
• 3:56
  I
• 3:56
  ended
• 3:57
  up
• 3:57
  getting
• 3:57
  connected
• 3:58
  with
• 3:58
  some
• 3:58
  small
• 3:59
  business
• 3:59
  owners
• 3:59
  in
• 3:59
  San
• 4:00
  Diego,
• 4:00
  where
• 4:00
  I
• 4:00
  was
• 4:00
  based
• 4:01
  at
• 4:01
  the
• 4:01
  time,
• 4:01
  and
• 4:01
  they
• 4:01
  happened
• 4:02
  to
• 4:02
  be
• 4:02
  wedding
• 4:02
  professionals,
• 4:03
  and
• 4:03
  things
• 4:04
  just
• 4:04
  organically
• 4:05
  grew
• 4:05
  from
• 4:06
  there.
• 4:06
  So
• 4:07
  I
• 4:07
  have
• 4:07
  been
• 4:07
  working
• 4:07
  within
• 4:08
  the
• 4:08
  wedding
• 4:08
  industry
• 4:09
  helping
• 4:09
  pros
• 4:10
  on
• 4:10
  the
• 4:10
  marketing
• 4:11
  side
• 4:11
  of
• 4:11
  things
• 4:11
  for
• 4:12
  about
• 4:12
  11
• 4:12
  years
• 4:13
  now.
• 4:14
  And
• 4:14
  during
• 4:15
  the
• 4:15
  pandemic,
• 4:16
  my
• 4:16
  husband,
• 4:17
  bless
• 4:17
  his
• 4:17
  heart,
• 4:18
  he
• 4:18
  is
• 4:19
  an
• 4:19
  engineer
• 4:19
  and
• 4:19
  he
• 4:19
  was
• 4:20
  bored,
• 4:20
  so
• 4:20
  he
• 4:21
  started
• 4:22
  coding
• 4:22
  the
• 4:23
  guts
• 4:23
  of
• 4:24
  a
• 4:24
  piece
• 4:24
  of
• 4:24
  software
• 4:25
  with,
• 4:25
  like,
• 4:25
  no
• 4:26
  intention
• 4:26
  of
• 4:26
  doing
• 4:26
  anything
• 4:27
  with
• 4:27
  it.
• 4:27
  And
• 4:28
  I
• 4:28
  was
• 4:28
  like,
• 4:28
  you
• 4:29
  have
• 4:29
  to
• 4:29
  do
• 4:29
  something
• 4:30
  with
• 4:30
  that.
• 4:31
  And
• 4:31
  so
• 4:32
  we
• 4:32
  ended
• 4:32
  up
• 4:32
  coming
• 4:33
  up
• 4:33
  with
• 4:33
  the
• 4:33
  idea
• 4:34
  of,
• 4:34
  hey,
• 4:34
  what
• 4:34
  if
• 4:34
  we
• 4:34
  take
• 4:34
  you
• 4:35
  as
• 4:35
  a
• 4:35
  marketing
• 4:36
  consultant
• 4:36
  and
• 4:37
  turn
• 4:37
  you
• 4:37
  into
• 4:38
  software
• 4:38
  so
• 4:38
  that
• 4:39
  people
• 4:39
  who
• 4:39
  have
• 4:39
  to
• 4:39
  do
• 4:39
  their
• 4:40
  own
• 4:40
  marketing
• 4:40
  actually
• 4:40
  have
• 4:41
  a
• 4:41
  platform
• 4:42
  that
• 4:42
  supports
• 4:42
  them
• 4:43
  doing
• 4:43
  that?
• 4:43
  So
• 4:44
  now
• 4:44
  I
• 4:45
  work
• 4:45
  on
• 4:46
  NG
• 4:46
  full
• 4:46
  time.
• 4:47
  It
• 4:48
  is
• 4:48
  the
• 4:48
  thing
• 4:48
  that
• 4:48
  is
• 4:49
  simultaneously
• 4:50
  the
• 4:50
  best
• 4:50
  and
• 4:50
  worst
• 4:51
  thing
• 4:51
  I've
• 4:51
  ever
• 4:52
  done,
• 4:52
  because
• 4:52
  being
• 4:53
  a
• 4:53
  startup
• 4:53
  founder
• 4:53
  is
• 4:55
  very
• 4:55
  special.
• 4:56
  But,
• 4:56
  yeah,
• 4:56
  that's
• 4:56
  just
• 4:57
  a
• 4:57
  little
• 4:57
  bit
• 4:57
  about
• 4:57
  me
• 4:57
  and
• 4:58
  how
• 4:58
  I
• 4:58
  got
• 4:58
  to
• 4:58
  where
• 4:59
  I
• 4:59
  am
• 4:59
  today.
• 4:59
  Now
• 5:00
  I
• 5:00
  am
• 5:00
  going
• 5:00
  to
• 5:00
  let
• 5:00
  our
• 5:00
  listeners
• 5:01
  into
• 5:01
  another
• 5:02
  little
• 5:02
  secret,
• 5:02
  because
• 5:03
  I
• 5:03
  said
• 5:03
  in
• 5:03
  the
• 5:03
  introduction
• 5:04
  that
• 5:04
  you've
• 5:05
  become
• 5:05
  a
• 5:05
  great
• 5:05
  industry
• 5:05
  friend,
• 5:06
  that
• 5:06
  we
• 5:06
  love
• 5:06
  to
• 5:06
  geek
• 5:07
  out
• 5:07
  about
• 5:07
  marketing
• 5:08
  together.
• 5:08
  But
• 5:08
  also
• 5:09
  on
• 5:09
  the
• 5:09
  odd
• 5:10
  occasion,
• 5:10
  we've
• 5:10
  been
• 5:10
  known
• 5:11
  to
• 5:11
  get
• 5:11
  on
• 5:11
  a
• 5:11
  zoom
• 5:11
  call
• 5:12
  that
• 5:12
  is
• 5:12
  never
• 5:12
  recorded,
• 5:13
  to
• 5:13
  have
• 5:13
  what
• 5:14
  I
• 5:14
  like
• 5:14
  to
• 5:14
  call
• 5:14
  a
• 5:14
  little
• 5:15
  ranty
• 5:15
  chat
• 5:16
  about
• 5:16
  what's
• 5:16
  going
• 5:16
  on
• 5:17
  in
• 5:17
  in
• 5:17
  business.
• 5:18
  Because
• 5:18
  it's
• 5:19
  hard,
• 5:19
  isn't
• 5:19
  it?
• 5:20
  Everyone
• 5:20
  out
• 5:20
  there
• 5:20
  will
• 5:20
  know
• 5:20
  it's
• 5:21
  hard
• 5:21
  owning
• 5:21
  your
• 5:21
  own
• 5:21
  business.
• 5:22
  Sometimes
• 5:22
  it's
• 5:22
  nice
• 5:23
  to
• 5:23
  just
• 5:23
  chat
• 5:23
  to
• 5:23
  someone
• 5:24
  else,
• 5:24
  get
• 5:25
  things
• 5:25
  off
• 5:25
  of
• 5:25
  your
• 5:26
  chest.
• 5:26
  Now,
• 5:26
  we're
• 5:26
  not
• 5:27
  going
• 5:27
  to
• 5:27
  share
• 5:27
  everything
• 5:27
  we've
• 5:28
  talked
• 5:28
  about
• 5:28
  in
• 5:28
  those
• 5:28
  ranty
• 5:29
  chats.
• 5:29
  Of
• 5:29
  course
• 5:29
  we're
• 5:29
  not.
• 5:30
  But
• 5:30
  what
• 5:31
  are
• 5:31
  some
• 5:31
  of
• 5:31
  the
• 5:31
  biggest
• 5:32
  struggles
• 5:33
  that
• 5:33
  you
• 5:33
  have
• 5:33
  right
• 5:34
  now,
• 5:34
  just
• 5:34
  as
• 5:34
  a
• 5:34
  small
• 5:35
  business
• 5:35
  owner
• 5:35
  in
• 5:35
  general?
• 5:36
  The
• 5:36
  same
• 5:36
  struggles
• 5:37
  that
• 5:37
  everybody
• 5:38
  else
• 5:38
  is
• 5:39
  feeling
• 5:39
  at
• 5:40
  the
• 5:40
  moment.
• 5:40
  And
• 5:41
  that's
• 5:41
  that
• 5:42
  we
• 5:42
  are
• 5:42
  all
• 5:42
  looking
• 5:43
  at,
• 5:44
  you
• 5:44
  know,
• 5:44
  marketing,
• 5:45
  which
• 5:46
  depending
• 5:46
  on
• 5:46
  the
• 5:47
  spectrum,
• 5:47
  you
• 5:47
  may
• 5:48
  be
• 5:48
  someone
• 5:49
  who
• 5:49
  loves
• 5:49
  it,
• 5:49
  like
• 5:50
  me,
• 5:50
  feels
• 5:50
  agnostic
• 5:51
  about
• 5:51
  it
• 5:51
  or
• 5:52
  you
• 5:52
  know,
• 5:52
  wants
• 5:52
  to
• 5:52
  stick
• 5:53
  your
• 5:53
  head
• 5:53
  in
• 5:53
  the
• 5:53
  sand
• 5:53
  over
• 5:54
  it.
• 5:54
  But
• 5:54
  everybody
• 5:55
  is
• 5:55
  feeling
• 5:55
  like
• 5:56
  what
• 5:57
  happened
• 5:58
  to
• 5:58
  marketing?
• 6:00
  Like
• 6:00
  it's
• 6:00
  just
• 6:01
  the
• 6:01
  same
• 6:02
  sort
• 6:02
  of
• 6:02
  mechanics
• 6:03
  that
• 6:03
  we
• 6:04
  are
• 6:04
  used
• 6:04
  to
• 6:05
  going
• 6:05
  through
• 6:06
  have
• 6:06
  been
• 6:07
  producing
• 6:08
  fewer
• 6:08
  and
• 6:08
  fewer
• 6:09
  results
• 6:10
  over
• 6:10
  time.
• 6:11
  And
• 6:11
  so
• 6:12
  I'm
• 6:12
  in
• 6:12
  the
• 6:12
  same
• 6:13
  messy
• 6:14
  soup
• 6:14
  as
• 6:14
  everyone
• 6:14
  else
• 6:15
  and
• 6:15
  trying
• 6:15
  to
• 6:16
  figure
• 6:16
  out
• 6:17
  how
• 6:17
  we
• 6:18
  can
• 6:18
  work
• 6:18
  with
• 6:18
  what
• 6:19
  we've
• 6:19
  been
• 6:19
  given.
• 6:20
  Because
• 6:21
  I'm
• 6:21
  not
• 6:21
  going
• 6:22
  to
• 6:22
  try
• 6:22
  to
• 6:22
  control
• 6:22
  things
• 6:23
  that
• 6:23
  I
• 6:23
  can't
• 6:23
  control.
• 6:24
  I'm
• 6:24
  going
• 6:24
  to
• 6:24
  focus
• 6:25
  on
• 6:25
  the
• 6:25
  things
• 6:25
  that
• 6:25
  I
• 6:26
  do
• 6:26
  have
• 6:26
  some
• 6:27
  agency
• 6:27
  over.
• 6:27
  But
• 6:28
  yeah,
• 6:28
  that's
• 6:29
  definitely
• 6:29
  the
• 6:29
  biggest
• 6:30
  challenge
• 6:30
  right
• 6:30
  now.
• 6:30
  And
• 6:31
  I'm
• 6:31
  sitting
• 6:31
  here
• 6:32
  alongside
• 6:32
  everyone
• 6:33
  else
• 6:33
  as
• 6:33
  a
• 6:33
  business
• 6:33
  owner
• 6:34
  trying
• 6:34
  to
• 6:34
  figure
• 6:34
  it
• 6:34
  out.
• 6:35
  Yeah.
• 6:35
  And
• 6:35
  it's
• 6:35
  overwhelming.
• 6:36
  Like
• 6:36
  that's
• 6:37
  how
• 6:37
  people
• 6:37
  keep
• 6:37
  describing
• 6:38
  it
• 6:38
  to
• 6:38
  me.
• 6:38
  When
• 6:38
  I
• 6:39
  talk
• 6:39
  to
• 6:39
  them
• 6:39
  about
• 6:39
  their
• 6:39
  business
• 6:40
  and
• 6:40
  their
• 6:40
  marketing
• 6:40
  and
• 6:41
  their
• 6:41
  sales,
• 6:41
  they
• 6:41
  just
• 6:42
  feel
• 6:42
  this
• 6:43
  huge
• 6:44
  sense
• 6:44
  of
• 6:44
  overwhelm.
• 6:45
  Like
• 6:45
  it
• 6:46
  just
• 6:46
  feels
• 6:46
  like
• 6:47
  such
• 6:47
  a
• 6:47
  big
• 6:47
  challenge.
• 6:49
  And
• 6:49
  I
• 6:49
  think
• 6:49
  particularly
• 6:50
  for
• 6:50
  the
• 6:51
  individual,
• 6:52
  it
• 6:52
  feels
• 6:53
  unscalable.
• 6:54
  Now
• 6:54
  some
• 6:54
  of
• 6:54
  us
• 6:54
  are
• 6:54
  fortunate
• 6:55
  we've
• 6:55
  got
• 6:55
  to
• 6:55
  a
• 6:55
  position
• 6:56
  where
• 6:56
  we
• 6:56
  can
• 6:56
  have
• 6:56
  other
• 6:56
  people
• 6:57
  helping
• 6:57
  us
• 6:57
  in
• 6:57
  our
• 6:57
  business.
• 6:58
  But
• 6:58
  a
• 6:59
  lot
• 6:59
  of
• 6:59
  the
• 6:59
  people
• 6:59
  that
• 6:59
  both
• 7:00
  you
• 7:00
  and
• 7:00
  I
• 7:00
  work
• 7:01
  with
• 7:01
  are
• 7:01
  not
• 7:02
  yet
• 7:02
  in
• 7:02
  that
• 7:03
  position.
• 7:03
  And
• 7:04
  I
• 7:04
  guess
• 7:04
  we'll
• 7:05
  come
• 7:05
  on
• 7:05
  to
• 7:05
  it
• 7:05
  later.
• 7:05
  But
• 7:06
  I
• 7:06
  guess
• 7:06
  that's
• 7:06
  where
• 7:06
  things
• 7:06
  like
• 7:07
  tools
• 7:07
  can
• 7:08
  help
• 7:08
  us
• 7:08
  to
• 7:09
  try
• 7:09
  and
• 7:09
  unload
• 7:10
  some
• 7:10
  of
• 7:10
  that.
• 7:11
  The
• 7:11
  other
• 7:11
  thing
• 7:11
  I'm
• 7:11
  seeing
• 7:12
  in
• 7:12
  my
• 7:12
  business,
• 7:12
  and
• 7:12
  I
• 7:13
  don't
• 7:13
  know
• 7:13
  about
• 7:13
  you
• 7:13
  Taylor
• 7:13
  as
• 7:13
  well,
• 7:14
  is
• 7:14
  the
• 7:14
  trust
• 7:15
  recession.
• 7:16
  Like
• 7:16
  that
• 7:16
  feels
• 7:17
  like
• 7:17
  that's
• 7:17
  come
• 7:18
  really
• 7:19
  quite
• 7:19
  fast
• 7:19
  over
• 7:20
  the
• 7:20
  last
• 7:20
  few
• 7:20
  months,
• 7:21
  I
• 7:21
  guess
• 7:21
  because
• 7:22
  of
• 7:22
  AI
• 7:22
  and
• 7:23
  all
• 7:23
  of
• 7:23
  those
• 7:23
  things.
• 7:23
  But
• 7:24
  people
• 7:24
  are
• 7:25
  very
• 7:25
  cynical,
• 7:26
  very
• 7:26
  skeptical
• 7:27
  and
• 7:27
  very
• 7:27
  quick
• 7:27
  to
• 7:28
  call
• 7:28
  things
• 7:28
  out
• 7:28
  that
• 7:29
  they
• 7:29
  maybe
• 7:29
  don't
• 7:30
  like.
• 7:30
  Yes,
• 7:31
  totally.
• 7:31
  And
• 7:32
  in
• 7:32
  the
• 7:32
  world
• 7:33
  of
• 7:33
  software,
• 7:34
  a
• 7:34
  lot
• 7:35
  of
• 7:35
  that
• 7:35
  cynicism
• 7:36
  comes
• 7:36
  from
• 7:37
  different
• 7:38
  tools
• 7:38
  that
• 7:39
  people
• 7:39
  have
• 7:39
  used
• 7:39
  over
• 7:39
  the
• 7:40
  past
• 7:40
  that
• 7:40
  have
• 7:40
  like
• 7:40
  promised
• 7:41
  them
• 7:41
  the
• 7:41
  world.
• 7:42
  Right.
• 7:43
  They're
• 7:43
  like,
• 7:43
  you
• 7:43
  could
• 7:44
  do
• 7:44
  these
• 7:44
  crazy
• 7:44
  impossible
• 7:45
  things,
• 7:45
  you
• 7:45
  know,
• 7:46
  at
• 7:46
  the
• 7:46
  snap
• 7:46
  of
• 7:46
  a
• 7:46
  finger.
• 7:47
  And
• 7:47
  people
• 7:48
  are
• 7:48
  just
• 7:48
  tired
• 7:49
  of
• 7:49
  trying
• 7:50
  something
• 7:51
  with
• 7:52
  really
• 7:52
  high
• 7:53
  hopes
• 7:53
  and
• 7:53
  expectations
• 7:54
  because
• 7:55
  they
• 7:55
  genuinely
• 7:56
  need
• 7:56
  that
• 7:56
  help.
• 7:57
  And
• 7:57
  then
• 7:57
  for
• 7:58
  something
• 7:58
  to
• 7:58
  just
• 7:59
  totally
• 7:59
  not
• 7:59
  deliver.
• 8:00
  And
• 8:01
  I
• 8:01
  mean
• 8:01
  when
• 8:01
  it
• 8:02
  comes
• 8:02
  to,
• 8:02
  you
• 8:03
  know,
• 8:03
  wedding
• 8:03
  pros
• 8:04
  or
• 8:04
  service
• 8:04
  based
• 8:04
  businesses,
• 8:05
  there
• 8:06
  are,
• 8:07
  I
• 8:07
  say
• 8:07
  this,
• 8:08
  I
• 8:08
  mean
• 8:09
  this
• 8:09
  is
• 8:09
  a
• 8:09
  safe
• 8:09
  space.
• 8:10
  I'm
• 8:10
  just
• 8:10
  gonna,
• 8:10
  I
• 8:11
  just
• 8:11
  always
• 8:11
  say
• 8:11
  what's
• 8:12
  on
• 8:12
  my
• 8:12
  mind.
• 8:12
  But
• 8:12
  There
• 8:13
  are
• 8:13
  some
• 8:13
  pros
• 8:14
  out
• 8:14
  there
• 8:14
  who,
• 8:15
  you
• 8:15
  know,
• 8:16
  don't
• 8:16
  try
• 8:16
  to
• 8:17
  level
• 8:17
  up
• 8:17
  the
• 8:18
  entire
• 8:18
  industry
• 8:19
  as
• 8:19
  a
• 8:19
  whole.
• 8:20
  And
• 8:20
  so
• 8:21
  there
• 8:21
  are
• 8:21
  couples
• 8:22
  out
• 8:22
  there
• 8:22
  who
• 8:23
  have
• 8:23
  unfortunately
• 8:24
  worked
• 8:24
  with
• 8:25
  those
• 8:25
  people.
• 8:26
  And
• 8:26
  it
• 8:26
  kind
• 8:26
  of,
• 8:27
  you
• 8:27
  know,
• 8:27
  sours
• 8:28
  the.
• 8:28
  The
• 8:29
  rest
• 8:29
  of
• 8:29
  the
• 8:29
  industry
• 8:30
  a
• 8:30
  little
• 8:30
  bit
• 8:30
  or
• 8:31
  a
• 8:31
  lot,
• 8:31
  because
• 8:32
  now
• 8:32
  we
• 8:32
  have
• 8:32
  this
• 8:32
  formal
• 8:33
  term
• 8:33
  of
• 8:34
  trust
• 8:34
  recession,
• 8:35
  which
• 8:35
  is
• 8:35
  not
• 8:35
  a
• 8:35
  thing
• 8:36
  that
• 8:36
  existed,
• 8:37
  you
• 8:37
  know,
• 8:37
  five
• 8:38
  years
• 8:38
  ago.
• 8:39
  So
• 8:39
  it.
• 8:40
  It.
• 8:40
  Like
• 8:41
  I
• 8:41
  said
• 8:41
  earlier,
• 8:41
  we're
• 8:42
  all
• 8:42
  in
• 8:42
  this
• 8:43
  same
• 8:43
  messy
• 8:43
  soup.
• 8:44
  We
• 8:44
  all
• 8:44
  are
• 8:45
  experiencing
• 8:45
  different
• 8:46
  parts
• 8:46
  of
• 8:47
  it,
• 8:47
  different
• 8:47
  flavors
• 8:48
  of
• 8:48
  that
• 8:48
  messy
• 8:48
  soup.
• 8:49
  But
• 8:49
  there's
• 8:50
  a
• 8:50
  lot
• 8:50
  of
• 8:50
  crossover
• 8:51
  between
• 8:52
  the
• 8:52
  type
• 8:52
  of
• 8:52
  business
• 8:53
  that
• 8:53
  I'm
• 8:53
  trying
• 8:54
  to
• 8:54
  run
• 8:54
  and
• 8:54
  build
• 8:55
  and
• 8:55
  the
• 8:55
  type
• 8:55
  of
• 8:55
  business
• 8:55
  that,
• 8:56
  you
• 8:56
  know,
• 8:56
  the
• 8:56
  listeners
• 8:57
  are
• 8:57
  trying
• 8:57
  to
• 8:57
  run
• 8:58
  and
• 8:58
  build.
• 8:58
  Yeah,
• 8:59
  absolutely.
• 8:59
  So
• 8:59
  we've
• 9:00
  talked
• 9:00
  about
• 9:00
  the
• 9:00
  things
• 9:00
  that
• 9:01
  we're
• 9:01
  struggling
• 9:02
  with
• 9:02
  right
• 9:02
  now.
• 9:03
  If
• 9:03
  we
• 9:03
  look
• 9:03
  at
• 9:03
  wedding
• 9:04
  businesses
• 9:04
  in
• 9:04
  general.
• 9:05
  You
• 9:05
  work
• 9:06
  with
• 9:06
  a
• 9:06
  lot
• 9:06
  of
• 9:06
  wedding
• 9:06
  businesses.
• 9:07
  I
• 9:07
  work
• 9:07
  with
• 9:07
  a
• 9:08
  lot
• 9:08
  of
• 9:08
  wedding
• 9:08
  businesses.
• 9:09
  Are
• 9:09
  there
• 9:10
  particular
• 9:10
  mistakes
• 9:11
  you're
• 9:12
  seeing
• 9:12
  people
• 9:13
  making
• 9:13
  with
• 9:13
  their
• 9:14
  marketing
• 9:15
  right
• 9:15
  now
• 9:15
  in
• 9:15
  2026?
• 9:17
  You
• 9:17
  know,
• 9:17
  the
• 9:17
  biggest
• 9:18
  mistake
• 9:18
  that
• 9:18
  I
• 9:19
  see
• 9:19
  is
• 9:20
  not
• 9:20
  one
• 9:21
  that
• 9:22
  I
• 9:22
  think
• 9:22
  is
• 9:23
  a
• 9:24
  formal
• 9:25
  decision
• 9:26
  that
• 9:26
  people
• 9:26
  have
• 9:26
  made,
• 9:27
  but
• 9:28
  it's
• 9:28
  the
• 9:28
  one
• 9:29
  where
• 9:29
  people
• 9:29
  are
• 9:30
  just
• 9:30
  carrying
• 9:30
  on
• 9:31
  with
• 9:32
  what
• 9:32
  they've
• 9:32
  done
• 9:33
  in
• 9:33
  the
• 9:33
  past.
• 9:34
  And
• 9:34
  in
• 9:35
  a
• 9:35
  version
• 9:36
  of
• 9:36
  the
• 9:37
  world
• 9:37
  where
• 9:38
  marketing
• 9:38
  has
• 9:38
  just
• 9:39
  got
• 9:39
  tipped
• 9:40
  head
• 9:40
  over
• 9:41
  heels,
• 9:42
  continuing
• 9:42
  to
• 9:43
  do
• 9:43
  the
• 9:43
  exact
• 9:43
  same
• 9:44
  thing
• 9:44
  and
• 9:45
  hoping
• 9:45
  that
• 9:45
  you'll
• 9:45
  just,
• 9:46
  like,
• 9:46
  make
• 9:46
  it
• 9:46
  to
• 9:47
  the
• 9:47
  other
• 9:47
  side
• 9:48
  is
• 9:48
  not.
• 9:50
  It's
• 9:50
  not
• 9:50
  actually
• 9:51
  super
• 9:51
  helpful.
• 9:52
  And
• 9:52
  it
• 9:52
  adds
• 9:53
  to
• 9:53
  that
• 9:53
  emotional
• 9:54
  overwhelm
• 9:55
  that
• 9:55
  people
• 9:56
  feel
• 9:56
  about
• 9:56
  marketing
• 9:57
  right
• 9:57
  now.
• 9:58
  And
• 9:58
  so
• 9:58
  the
• 9:59
  mistake
• 9:59
  that
• 9:59
  people
• 10:00
  are
• 10:00
  making
• 10:00
  is
• 10:01
  not
• 10:02
  admitting
• 10:03
  to
• 10:03
  themselves
• 10:04
  that,
• 10:04
  like,
• 10:04
  things
• 10:05
  are
• 10:05
  different
• 10:06
  and
• 10:07
  not
• 10:08
  accepting
• 10:09
  that
• 10:09
  they
• 10:10
  need
• 10:10
  to
• 10:10
  put
• 10:10
  a
• 10:10
  little
• 10:11
  bit
• 10:11
  of
• 10:11
  effort
• 10:11
  into
• 10:12
  their
• 10:12
  marketing
• 10:12
  to
• 10:13
  try
• 10:13
  something
• 10:13
  new.
• 10:14
  I
• 10:14
  know,
• 10:15
  I
• 10:15
  know
• 10:15
  everybody
• 10:16
  hates
• 10:16
  trying
• 10:16
  new
• 10:17
  things,
• 10:17
  and,
• 10:18
  you
• 10:18
  know,
• 10:19
  just
• 10:20
  the.
• 10:20
  The
• 10:20
  amount
• 10:21
  of
• 10:21
  energy
• 10:21
  that
• 10:21
  it
• 10:22
  takes
• 10:22
  to
• 10:23
  start
• 10:23
  something
• 10:23
  new
• 10:24
  or
• 10:24
  go
• 10:24
  into
• 10:24
  a
• 10:25
  different
• 10:25
  direction.
• 10:26
  But
• 10:27
  those,
• 10:28
  you
• 10:28
  know,
• 10:28
  that
• 10:28
  combination
• 10:29
  of
• 10:29
  things
• 10:29
  is
• 10:30
  really,
• 10:30
  like,
• 10:30
  the
• 10:30
  big
• 10:31
  mistake
• 10:31
  that
• 10:31
  I
• 10:31
  see
• 10:32
  wedding
• 10:32
  pros
• 10:33
  making
• 10:33
  at
• 10:33
  the
• 10:34
  moment.
• 10:34
  It's
• 10:34
  so
• 10:34
  true.
• 10:35
  We're
• 10:35
  kind
• 10:35
  of.
• 10:35
  We
• 10:35
  see
• 10:36
  people
• 10:36
  stay
• 10:37
  stuck
• 10:37
  or
• 10:38
  what
• 10:38
  worked
• 10:38
  for
• 10:38
  them
• 10:39
  before.
• 10:39
  They
• 10:39
  think,
• 10:39
  well,
• 10:39
  if
• 10:39
  I
• 10:40
  just
• 10:40
  keep
• 10:40
  on
• 10:40
  going,
• 10:41
  eventually
• 10:41
  it'll
• 10:41
  work
• 10:41
  for
• 10:42
  me
• 10:42
  again,
• 10:42
  which.
• 10:43
  Well,
• 10:43
  that
• 10:43
  might
• 10:43
  happen,
• 10:44
  but
• 10:44
  the
• 10:44
  chances
• 10:45
  are
• 10:45
  low.
• 10:45
  And
• 10:45
  actually,
• 10:46
  if
• 10:46
  it's
• 10:46
  not
• 10:46
  working
• 10:47
  for
• 10:47
  you
• 10:48
  for
• 10:48
  a
• 10:48
  long
• 10:49
  time,
• 10:49
  then
• 10:50
  there's
• 10:50
  maybe
• 10:50
  a
• 10:51
  little
• 10:51
  signal
• 10:51
  there
• 10:51
  that
• 10:51
  you
• 10:52
  need
• 10:52
  to
• 10:52
  reflect,
• 10:52
  change,
• 10:53
  grow.
• 10:54
  It
• 10:54
  was
• 10:54
  interesting.
• 10:55
  I
• 10:55
  had
• 10:55
  the
• 10:55
  amazing
• 10:56
  Elizabeth
• 10:56
  Marbury
• 10:56
  on
• 10:57
  the
• 10:57
  podcast
• 10:57
  a
• 10:57
  little
• 10:57
  while
• 10:58
  back,
• 10:58
  and
• 10:58
  we
• 10:58
  were
• 10:59
  joking
• 10:59
  about
• 10:59
  wedding
• 11:00
  pros
• 11:00
  who
• 11:00
  are
• 11:00
  still
• 11:00
  posting
• 11:01
  on
• 11:01
  Instagram
• 11:01
  like
• 11:01
  it's
• 11:02
  2016
• 11:03
  and
• 11:03
  like,
• 11:04
  forgetting
• 11:04
  that
• 11:05
  Instagram
• 11:05
  has
• 11:05
  massively
• 11:06
  shifted.
• 11:06
  But
• 11:07
  they
• 11:07
  went
• 11:07
  to
• 11:07
  one
• 11:07
  seminar
• 11:08
  on
• 11:08
  Instagram
• 11:08
  in
• 11:08
  2016,
• 11:09
  learn
• 11:10
  how
• 11:10
  to
• 11:10
  do
• 11:10
  it,
• 11:10
  and
• 11:10
  have
• 11:11
  just
• 11:11
  continued
• 11:11
  to
• 11:12
  do
• 11:12
  it
• 11:12
  exactly
• 11:12
  the
• 11:13
  same
• 11:13
  way.
• 11:13
  And
• 11:14
  I
• 11:14
  think
• 11:14
  it's
• 11:15
  not
• 11:15
  just
• 11:15
  social
• 11:15
  media.
• 11:16
  I
• 11:16
  think
• 11:16
  that
• 11:17
  goes
• 11:17
  across
• 11:17
  the
• 11:18
  board
• 11:18
  in
• 11:18
  all
• 11:18
  things
• 11:19
  marketing,
• 11:19
  that
• 11:19
  people
• 11:20
  find
• 11:20
  something
• 11:20
  that
• 11:20
  worked
• 11:21
  once
• 11:21
  or
• 11:21
  they
• 11:21
  learn
• 11:22
  once
• 11:23
  it
• 11:23
  stops
• 11:23
  working,
• 11:24
  yet
• 11:24
  they
• 11:24
  continue
• 11:25
  to
• 11:25
  just
• 11:25
  keep
• 11:25
  on
• 11:26
  doing
• 11:26
  it.
• 11:27
  And,
• 11:27
  you
• 11:27
  know,
• 11:27
  there's
• 11:27
  this.
• 11:28
  There's
• 11:28
  a
• 11:28
  lot
• 11:28
  of
• 11:29
  what.
• 11:29
  There's
• 11:30
  a
• 11:30
  lot
• 11:30
  of
• 11:31
  resilience
• 11:32
  and
• 11:33
  almost
• 11:33
  blind
• 11:33
  faith
• 11:34
  that
• 11:34
  business
• 11:34
  owners
• 11:35
  need
• 11:35
  to
• 11:35
  have
• 11:36
  in
• 11:36
  order
• 11:36
  to
• 11:36
  have
• 11:37
  a
• 11:37
  business
• 11:37
  for
• 11:37
  a
• 11:38
  long
• 11:38
  period
• 11:38
  of
• 11:38
  time.
• 11:39
  But
• 11:40
  that
• 11:40
  sort
• 11:41
  of
• 11:41
  energy,
• 11:41
  the
• 11:42
  I'm
• 11:42
  going
• 11:42
  to
• 11:42
  keep
• 11:43
  doing
• 11:43
  this
• 11:43
  thing,
• 11:43
  even
• 11:43
  when
• 11:44
  it's
• 11:44
  hard
• 11:44
  energy,
• 11:45
  is
• 11:46
  different
• 11:46
  than
• 11:46
  what
• 11:46
  we're
• 11:47
  talking
• 11:47
  about
• 11:47
  right
• 11:47
  now
• 11:48
  of
• 11:48
  the,
• 11:48
  like,
• 11:48
  stubbornness
• 11:49
  of,
• 11:50
  well,
• 11:50
  this
• 11:50
  is
• 11:50
  how
• 11:51
  I've
• 11:51
  done
• 11:51
  it.
• 11:51
  Right.
• 11:52
  And
• 11:52
  I'm
• 11:52
  just
• 11:52
  going
• 11:52
  to
• 11:53
  keep
• 11:53
  doing
• 11:53
  it
• 11:53
  that
• 11:53
  way.
• 11:54
  So
• 11:54
  I
• 11:54
  do
• 11:54
  want
• 11:54
  to
• 11:55
  call
• 11:55
  out
• 11:56
  that
• 11:56
  little
• 11:56
  bit
• 11:56
  of
• 11:57
  nuance
• 11:57
  because
• 11:58
  it
• 11:58
  is
• 11:58
  very
• 11:58
  important.
• 11:59
  If
• 11:59
  your
• 11:59
  goal
• 11:59
  is
• 12:00
  to
• 12:00
  build
• 12:00
  your
• 12:00
  business
• 12:01
  so
• 12:01
  that
• 12:02
  this
• 12:02
  is,
• 12:02
  you
• 12:03
  know,
• 12:03
  what
• 12:03
  you
• 12:03
  do
• 12:04
  for
• 12:04
  the
• 12:05
  next
• 12:05
  10
• 12:05
  years,
• 12:06
  then
• 12:06
  you
• 12:06
  are
• 12:07
  going
• 12:07
  to
• 12:07
  have
• 12:07
  to
• 12:07
  find
• 12:07
  it
• 12:08
  in
• 12:08
  you
• 12:08
  to
• 12:08
  just
• 12:08
  push
• 12:09
  through
• 12:10
  in
• 12:10
  certain
• 12:10
  moments.
• 12:11
  But
• 12:12
  when
• 12:12
  things,
• 12:12
  like,
• 12:13
  aren't
• 12:13
  working
• 12:13
  and
• 12:14
  the
• 12:14
  writing
• 12:14
  is
• 12:14
  on
• 12:15
  the
• 12:15
  wall,
• 12:15
  you
• 12:16
  do
• 12:16
  have
• 12:16
  to
• 12:16
  change
• 12:17
  your
• 12:17
  approach.
• 12:18
  Yeah,
• 12:18
  that
• 12:18
  is
• 12:18
  a
• 12:19
  very
• 12:19
  helpful
• 12:19
  thing
• 12:20
  to
• 12:20
  tell
• 12:21
  everyone,
• 12:21
  actually.
• 12:22
  You're
• 12:22
  very
• 12:22
  right.
• 12:22
  Because
• 12:23
  there
• 12:23
  are
• 12:23
  tough
• 12:23
  times
• 12:24
  and
• 12:24
  actually
• 12:24
  we
• 12:25
  need
• 12:25
  to
• 12:25
  understand
• 12:26
  that.
• 12:26
  Yeah,
• 12:27
  it's
• 12:27
  slightly
• 12:27
  two
• 12:28
  different
• 12:28
  things.
• 12:28
  So
• 12:28
  thank
• 12:29
  you
• 12:29
  for
• 12:29
  explaining
• 12:30
  that
• 12:30
  so
• 12:30
  well.
• 12:31
  Now,
• 12:31
  one
• 12:31
  of
• 12:32
  the
• 12:32
  other
• 12:32
  mistakes
• 12:33
  think
• 12:33
  wedding
• 12:33
  pros
• 12:34
  make,
• 12:34
  and
• 12:35
  I
• 12:35
  know
• 12:35
  you
• 12:36
  see
• 12:36
  this
• 12:36
  all
• 12:36
  the
• 12:36
  time
• 12:36
  as
• 12:37
  well,
• 12:37
  is
• 12:37
  that
• 12:37
  they
• 12:38
  get
• 12:38
  busy
• 12:38
  and
• 12:38
  for
• 12:39
  some
• 12:39
  reason,
• 12:40
  the
• 12:40
  first
• 12:40
  thing
• 12:40
  they
• 12:41
  decide
• 12:41
  to
• 12:41
  drop
• 12:42
  is
• 12:42
  their
• 12:42
  marketing.
• 12:43
  They
• 12:43
  say,
• 12:43
  I
• 12:43
  don't
• 12:44
  need
• 12:44
  marketing
• 12:44
  anymore.
• 12:45
  I
• 12:45
  don't
• 12:45
  need
• 12:45
  social
• 12:45
  media
• 12:46
  anymore.
• 12:46
  I
• 12:46
  am
• 12:47
  busy.
• 12:48
  Do
• 12:48
  you
• 12:48
  see
• 12:48
  this,
• 12:49
  too?
• 12:49
  Oh,
• 12:49
  my
• 12:50
  goodness,
• 12:50
  yes.
• 12:52
  If.
• 12:52
  If
• 12:52
  people
• 12:53
  could
• 12:53
  have
• 12:53
  seen
• 12:53
  my
• 12:54
  facial
• 12:54
  expression
• 12:55
  when
• 12:55
  Becca
• 12:56
  started
• 12:56
  saying
• 12:56
  that,
• 12:57
  it's,
• 12:57
  like,
• 12:57
  clear
• 12:57
  that
• 12:58
  I
• 12:58
  agree
• 12:58
  with
• 12:58
  it.
• 12:59
  And,
• 12:59
  you
• 13:00
  know,
• 13:00
  there's
• 13:00
  this
• 13:01
  saying
• 13:02
  that
• 13:02
  one
• 13:02
  of
• 13:02
  our,
• 13:03
  the
• 13:03
  one
• 13:03
  of
• 13:03
  the
• 13:04
  former
• 13:04
  US
• 13:05
  Supreme
• 13:05
  Court
• 13:06
  justices,
• 13:06
  Ruth
• 13:07
  Bader
• 13:07
  Ginsburg,
• 13:08
  said
• 13:08
  that,
• 13:09
  you
• 13:09
  know,
• 13:10
  of
• 13:10
  course
• 13:10
  it
• 13:10
  was
• 13:10
  like,
• 13:11
  for
• 13:11
  voting
• 13:12
  rights,
• 13:12
  but
• 13:12
  she
• 13:13
  shared
• 13:13
  this
• 13:13
  thing
• 13:14
  where,
• 13:14
  you
• 13:14
  know,
• 13:14
  if
• 13:14
  you're
• 13:15
  in
• 13:15
  a
• 13:15
  rainstorm,
• 13:17
  you
• 13:17
  don't
• 13:17
  put
• 13:18
  away
• 13:18
  your
• 13:18
  umbrella
• 13:19
  because
• 13:19
  you're
• 13:19
  not
• 13:19
  getting
• 13:20
  wet
• 13:20
  at
• 13:20
  the
• 13:20
  moment.
• 13:21
  Right.
• 13:22
  And
• 13:23
  this
• 13:23
  is
• 13:24
  very
• 13:24
  much
• 13:24
  the
• 13:24
  same
• 13:25
  thing
• 13:25
  that
• 13:25
  I
• 13:25
  see
• 13:26
  wedding
• 13:26
  pros
• 13:27
  do
• 13:27
  is
• 13:27
  they're
• 13:28
  Like,
• 13:28
  I'm
• 13:28
  busy,
• 13:29
  so
• 13:29
  I
• 13:30
  don't
• 13:30
  need
• 13:30
  to
• 13:30
  market,
• 13:30
  right?
• 13:32
  And
• 13:32
  it's
• 13:32
  like,
• 13:33
  no,
• 13:34
  because
• 13:35
  the
• 13:35
  marketing
• 13:35
  that
• 13:36
  you
• 13:36
  do
• 13:36
  right
• 13:37
  now
• 13:37
  isn't
• 13:38
  going
• 13:38
  to
• 13:38
  actually
• 13:39
  pay
• 13:39
  off
• 13:40
  for
• 13:40
  months
• 13:41
  because
• 13:43
  the
• 13:43
  buying
• 13:43
  cycle
• 13:44
  or
• 13:44
  the
• 13:45
  amount
• 13:45
  of
• 13:45
  time
• 13:46
  that
• 13:46
  couples
• 13:46
  are
• 13:46
  taking
• 13:47
  to
• 13:48
  really
• 13:48
  research
• 13:49
  who
• 13:49
  they're
• 13:50
  going
• 13:50
  to
• 13:50
  hire
• 13:51
  has
• 13:51
  just
• 13:51
  gotten
• 13:52
  longer
• 13:53
  and
• 13:53
  more
• 13:54
  complicated.
• 13:55
  And
• 13:55
  so
• 13:55
  every
• 13:56
  time
• 13:56
  that
• 13:56
  you
• 13:57
  go
• 13:57
  dark
• 13:57
  for
• 13:57
  an
• 13:58
  extended
• 13:58
  period
• 13:58
  of
• 13:59
  time,
• 13:59
  right,
• 13:59
  like
• 13:59
  once
• 14:00
  you
• 14:00
  hit
• 14:00
  a
• 14:00
  couple
• 14:01
  weeks,
• 14:01
  you
• 14:02
  have
• 14:03
  lost
• 14:03
  a
• 14:03
  lot
• 14:04
  of
• 14:04
  that
• 14:04
  momentum.
• 14:05
  So
• 14:05
  that's
• 14:06
  the,
• 14:06
  you
• 14:07
  know,
• 14:07
  yes,
• 14:07
  you.
• 14:08
  It
• 14:08
  might
• 14:08
  be
• 14:08
  pouring
• 14:09
  weddings
• 14:09
  on
• 14:10
  top
• 14:10
  of
• 14:10
  you
• 14:10
  at
• 14:10
  the
• 14:11
  moment,
• 14:11
  and
• 14:12
  your
• 14:12
  umbrella
• 14:12
  is
• 14:13
  the
• 14:13
  marketing,
• 14:14
  but
• 14:14
  you
• 14:15
  can't
• 14:15
  put
• 14:15
  that
• 14:15
  away
• 14:16
  because
• 14:17
  otherwise
• 14:18
  it's
• 14:18
  not
• 14:18
  going
• 14:19
  to
• 14:19
  be
• 14:19
  a
• 14:19
  really
• 14:19
  great
• 14:19
  situation
• 14:20
  to
• 14:20
  be
• 14:20
  in.
• 14:20
  It's
• 14:21
  so
• 14:21
  true.
• 14:21
  And
• 14:21
  this
• 14:21
  happens
• 14:22
  all
• 14:22
  the
• 14:22
  time.
• 14:22
  And
• 14:22
  I
• 14:23
  think
• 14:23
  people
• 14:23
  get
• 14:23
  lulled
• 14:24
  into
• 14:24
  this
• 14:24
  false
• 14:25
  sense
• 14:25
  of
• 14:25
  security,
• 14:25
  of
• 14:26
  I'm
• 14:26
  really
• 14:26
  busy
• 14:27
  right
• 14:27
  now
• 14:28
  in
• 14:28
  front
• 14:28
  of
• 14:28
  me
• 14:28
  where
• 14:29
  I
• 14:29
  can
• 14:29
  see
• 14:29
  it
• 14:29
  and
• 14:30
  I'm
• 14:30
  not
• 14:30
  thinking
• 14:31
  about
• 14:31
  the
• 14:31
  future
• 14:32
  prosp.
• 14:33
  And
• 14:33
  that's
• 14:33
  one
• 14:33
  of
• 14:33
  the
• 14:33
  things
• 14:33
  that's
• 14:34
  really
• 14:34
  difficult
• 14:34
  about
• 14:34
  our
• 14:35
  industry,
• 14:35
  right,
• 14:35
  because
• 14:36
  we're
• 14:36
  always
• 14:37
  having
• 14:37
  to
• 14:37
  find
• 14:37
  new
• 14:38
  people.
• 14:38
  We
• 14:38
  cannot
• 14:39
  rely
• 14:39
  on
• 14:40
  constant
• 14:40
  repeat
• 14:41
  customers.
• 14:41
  We're
• 14:41
  not
• 14:41
  a
• 14:42
  dentist
• 14:42
  or
• 14:42
  a
• 14:42
  hairdresser
• 14:43
  where
• 14:43
  people
• 14:43
  come
• 14:43
  back
• 14:44
  every
• 14:44
  six
• 14:44
  weeks
• 14:44
  or
• 14:45
  six
• 14:45
  months,
• 14:45
  and
• 14:46
  we
• 14:46
  can
• 14:46
  just
• 14:46
  have
• 14:46
  the
• 14:46
  same
• 14:47
  customers.
• 14:48
  We
• 14:48
  have
• 14:48
  a
• 14:48
  constant
• 14:49
  churn
• 14:49
  of
• 14:50
  customers.
• 14:50
  And
• 14:51
  so
• 14:51
  when
• 14:51
  we
• 14:51
  are
• 14:52
  delivering
• 14:52
  weddings
• 14:53
  right
• 14:53
  now,
• 14:53
  we
• 14:54
  should
• 14:54
  be
• 14:54
  looking
• 14:55
  forward
• 14:55
  six
• 14:55
  months,
• 14:56
  12
• 14:56
  months,
• 14:56
  18
• 14:57
  months,
• 14:57
  two
• 14:57
  years,
• 14:58
  even
• 14:58
  beyond
• 14:58
  two
• 14:58
  years
• 14:59
  to
• 14:59
  who's
• 15:00
  coming
• 15:00
  next
• 15:01
  otherwise.
• 15:01
  And
• 15:02
  this
• 15:02
  is
• 15:02
  what
• 15:02
  I'm
• 15:03
  sure
• 15:03
  you
• 15:03
  see
• 15:03
  as
• 15:04
  well,
• 15:04
  you
• 15:04
  suddenly
• 15:05
  then
• 15:05
  go
• 15:05
  to
• 15:06
  a
• 15:06
  season
• 15:06
  where
• 15:06
  you've
• 15:06
  got
• 15:07
  nothing
• 15:07
  and
• 15:08
  you're
• 15:08
  starting
• 15:08
  all
• 15:09
  over
• 15:09
  again
• 15:10
  and.
• 15:11
  You
• 15:11
  are
• 15:11
  freaking
• 15:12
  out
• 15:13
  because
• 15:14
  the
• 15:15
  money
• 15:16
  that
• 15:16
  you
• 15:16
  need
• 15:17
  has
• 15:17
  just
• 15:18
  stopped
• 15:18
  coming
• 15:19
  in,
• 15:19
  right?
• 15:20
  You're
• 15:20
  not
• 15:20
  getting
• 15:21
  those
• 15:21
  deposits
• 15:22
  and
• 15:22
  initial
• 15:23
  payments
• 15:23
  anymore.
• 15:24
  And
• 15:24
  so
• 15:25
  you
• 15:25
  find
• 15:25
  yourself
• 15:26
  in.
• 15:26
  In
• 15:27
  this
• 15:27
  really
• 15:28
  uncomfortable
• 15:29
  gap
• 15:30
  with
• 15:30
  your
• 15:30
  income.
• 15:31
  And
• 15:31
  so
• 15:32
  it's
• 15:32
  not
• 15:32
  just
• 15:32
  about
• 15:34
  getting
• 15:35
  your
• 15:35
  calendar
• 15:36
  booked
• 15:36
  out.
• 15:37
  It's
• 15:37
  about
• 15:39
  maintaining
• 15:40
  some
• 15:40
  stability
• 15:41
  in
• 15:42
  your
• 15:42
  own
• 15:42
  life
• 15:42
  as
• 15:43
  a
• 15:43
  human
• 15:43
  who's
• 15:43
  trying
• 15:43
  to
• 15:43
  exist
• 15:44
  on
• 15:44
  planet
• 15:44
  Earth.
• 15:44
  And
• 15:45
  we
• 15:45
  all
• 15:45
  need
• 15:45
  money
• 15:46
  to
• 15:46
  do
• 15:46
  that,
• 15:46
  right?
• 15:47
  And
• 15:47
  so
• 15:48
  every
• 15:48
  time
• 15:49
  that
• 15:49
  you
• 15:49
  decide
• 15:50
  it's
• 15:50
  okay
• 15:51
  for
• 15:51
  me
• 15:51
  to
• 15:52
  not
• 15:52
  do
• 15:52
  my
• 15:52
  marketing,
• 15:53
  right
• 15:53
  now
• 15:54
  what
• 15:54
  you're
• 15:54
  doing
• 15:55
  is
• 15:55
  you're
• 15:55
  impacting
• 15:56
  your
• 15:56
  business
• 15:57
  ability
• 15:57
  to
• 15:57
  generate
• 15:58
  the
• 15:58
  money
• 15:58
  that
• 15:58
  you
• 15:59
  need
• 15:59
  as
• 15:59
  a
• 16:00
  person.
• 16:00
  So,
• 16:01
  so
• 16:01
  true.
• 16:02
  The
• 16:02
  other
• 16:02
  thing
• 16:02
  I'm
• 16:02
  seeing
• 16:03
  at
• 16:03
  the
• 16:03
  moment,
• 16:03
  and
• 16:03
  again,
• 16:03
  I'm
• 16:04
  interested
• 16:04
  to
• 16:04
  see
• 16:04
  your
• 16:05
  take
• 16:05
  on
• 16:05
  this,
• 16:06
  Taylor
• 16:06
  as
• 16:06
  well,
• 16:06
  from
• 16:06
  a
• 16:07
  marketing
• 16:07
  perspective.
• 16:08
  But
• 16:08
  a
• 16:09
  lot
• 16:09
  of
• 16:09
  pros
• 16:09
  I'm
• 16:09
  Speaking
• 16:10
  to,
• 16:10
  I'm
• 16:10
  working
• 16:10
  with
• 16:11
  people
• 16:11
  one
• 16:11
  to
• 16:11
  one
• 16:12
  and
• 16:12
  they
• 16:13
  expect
• 16:13
  marketing
• 16:14
  to
• 16:14
  give
• 16:14
  them
• 16:14
  an
• 16:14
  instant
• 16:15
  result.
• 16:16
  And
• 16:16
  I
• 16:16
  think
• 16:16
  part
• 16:17
  of
• 16:17
  this
• 16:17
  from
• 16:18
  a
• 16:18
  Ranty
• 16:18
  Chat
• 16:19
  perspective
• 16:19
  is
• 16:19
  because
• 16:20
  there's
• 16:20
  all
• 16:20
  these
• 16:20
  people
• 16:20
  on
• 16:21
  the
• 16:21
  Internet
• 16:21
  saying,
• 16:21
  buy
• 16:22
  this
• 16:22
  program
• 16:22
  and
• 16:23
  overnight
• 16:23
  you'll
• 16:24
  get
• 16:24
  six
• 16:24
  figures
• 16:24
  in
• 16:25
  your
• 16:25
  wedding
• 16:25
  business.
• 16:25
  You
• 16:25
  know,
• 16:26
  all
• 16:26
  of
• 16:26
  these
• 16:26
  things,
• 16:26
  which
• 16:27
  is
• 16:27
  kind
• 16:27
  of
• 16:27
  teaching
• 16:28
  people
• 16:28
  like,
• 16:28
  you
• 16:28
  do
• 16:28
  one
• 16:29
  thing,
• 16:29
  you
• 16:30
  change
• 16:30
  one
• 16:30
  piece
• 16:30
  of
• 16:30
  marketing,
• 16:31
  you
• 16:31
  do
• 16:31
  one
• 16:31
  piece
• 16:32
  of
• 16:32
  content
• 16:32
  and
• 16:33
  all
• 16:33
  your
• 16:33
  problems
• 16:33
  would
• 16:34
  be
• 16:34
  solved.
• 16:34
  And
• 16:35
  so
• 16:35
  when
• 16:35
  I'm
• 16:35
  saying
• 16:35
  to
• 16:35
  them,
• 16:36
  right,
• 16:36
  let's
• 16:36
  track
• 16:36
  that
• 16:36
  in
• 16:37
  three
• 16:37
  months,
• 16:37
  they're
• 16:37
  like,
• 16:37
  oh
• 16:38
  well,
• 16:38
  I
• 16:38
  don't
• 16:38
  want
• 16:38
  to
• 16:38
  wait
• 16:39
  three
• 16:39
  months,
• 16:39
  I
• 16:39
  want
• 16:39
  to
• 16:40
  wait
• 16:40
  three
• 16:40
  minutes.
• 16:41
  So
• 16:42
  are
• 16:42
  you
• 16:42
  seeing
• 16:43
  something
• 16:43
  similar
• 16:44
  at
• 16:44
  your
• 16:45
  end?
• 16:45
  Why
• 16:45
  do
• 16:45
  you
• 16:45
  think
• 16:45
  this
• 16:46
  is
• 16:46
  happening?
• 16:46
  I
• 16:46
  mean,
• 16:47
  people
• 16:47
  are
• 16:48
  impatient,
• 16:48
  right?
• 16:49
  It's,
• 16:49
  it's
• 16:50
  just
• 16:50
  like
• 16:50
  a
• 16:51
  character
• 16:52
  trait
• 16:52
  that
• 16:53
  we
• 16:53
  all
• 16:53
  have
• 16:53
  in
• 16:54
  us
• 16:54
  and
• 16:54
  to
• 16:55
  varying
• 16:55
  degrees.
• 16:56
  And
• 16:58
  just
• 16:58
  the
• 16:58
  way
• 16:59
  culture
• 17:00
  has
• 17:00
  moved
• 17:01
  in
• 17:02
  the
• 17:02
  past
• 17:02
  five
• 17:03
  years,
• 17:03
  we
• 17:04
  have
• 17:04
  become
• 17:05
  even
• 17:05
  more
• 17:06
  impatient
• 17:06
  as
• 17:07
  like
• 17:07
  a
• 17:07
  species
• 17:09
  because
• 17:09
  I
• 17:10
  mean,
• 17:10
  we're
• 17:11
  like
• 17:11
  everything
• 17:12
  that
• 17:12
  we
• 17:12
  do
• 17:13
  in
• 17:13
  our
• 17:14
  everyday
• 17:14
  lives
• 17:15
  feels
• 17:15
  like
• 17:16
  instant
• 17:16
  gratification,
• 17:17
  right?
• 17:18
  We
• 17:18
  can
• 17:18
  have
• 17:18
  things
• 17:19
  delivered
• 17:19
  to
• 17:19
  our
• 17:19
  homes
• 17:20
  at
• 17:20
  the
• 17:21
  click
• 17:21
  of
• 17:21
  a
• 17:21
  button
• 17:22
  within
• 17:22
  a
• 17:22
  few
• 17:22
  hours.
• 17:23
  You
• 17:24
  know,
• 17:24
  we're
• 17:24
  scrolling
• 17:25
  on
• 17:25
  social
• 17:25
  media
• 17:26
  to
• 17:26
  get
• 17:26
  constant
• 17:27
  dopamine
• 17:28
  hits
• 17:28
  in
• 17:29
  our
• 17:29
  brain.
• 17:30
  And
• 17:30
  so
• 17:30
  we're
• 17:31
  always
• 17:31
  thinking
• 17:32
  that
• 17:32
  it's
• 17:33
  easy,
• 17:34
  excuse
• 17:35
  me,
• 17:35
  to
• 17:35
  get
• 17:35
  like
• 17:36
  what
• 17:36
  we
• 17:36
  want
• 17:36
  and
• 17:37
  to
• 17:37
  feel
• 17:37
  good
• 17:38
  very
• 17:38
  quickly.
• 17:39
  But
• 17:40
  going
• 17:40
  back
• 17:41
  to
• 17:41
  the
• 17:41
  trust
• 17:41
  recession,
• 17:42
  again,
• 17:43
  you
• 17:43
  know,
• 17:43
  wedding
• 17:44
  pros,
• 17:45
  the
• 17:45
  amount
• 17:45
  of
• 17:45
  money
• 17:46
  that
• 17:46
  you
• 17:46
  charge
• 17:46
  is
• 17:47
  like
• 17:48
  not
• 17:48
  a
• 17:48
  little
• 17:48
  bit
• 17:48
  of
• 17:48
  money.
• 17:49
  It's
• 17:50
  a
• 17:50
  lot,
• 17:51
  a
• 17:51
  lot,
• 17:51
  a
• 17:51
  lot,
• 17:51
  a
• 17:52
  lot
• 17:52
  of
• 17:52
  money
• 17:53
  in
• 17:53
  many
• 17:54
  cases.
• 17:55
  And
• 17:56
  the
• 17:56
  more
• 17:56
  money
• 17:57
  that
• 17:57
  your
• 17:57
  services
• 17:58
  cost,
• 17:59
  it's
• 18:00
  going
• 18:00
  to
• 18:00
  take
• 18:01
  someone
• 18:01
  more
• 18:02
  time
• 18:02
  to
• 18:03
  feel
• 18:03
  comfortable
• 18:04
  enough
• 18:04
  to
• 18:05
  even
• 18:05
  consider
• 18:05
  giving
• 18:06
  you
• 18:06
  that
• 18:07
  amount
• 18:07
  of
• 18:07
  money,
• 18:08
  right?
• 18:09
  And
• 18:09
  so
• 18:09
  there
• 18:09
  is
• 18:10
  a
• 18:10
  discrepancy
• 18:11
  between
• 18:13
  what
• 18:13
  we
• 18:13
  expect
• 18:13
  as
• 18:14
  business
• 18:14
  owners
• 18:15
  and
• 18:16
  what
• 18:16
  our
• 18:17
  potential
• 18:18
  clients
• 18:19
  are
• 18:19
  doing.
• 18:20
  And
• 18:21
  you
• 18:21
  know,
• 18:22
  even
• 18:22
  as
• 18:23
  for,
• 18:23
  as
• 18:23
  a
• 18:24
  personal
• 18:24
  example,
• 18:24
  Ng
• 18:25
  costs
• 18:26
  US$29
• 18:27
  a
• 18:28
  month.
• 18:28
  That
• 18:28
  is
• 18:29
  not
• 18:29
  a
• 18:29
  lot
• 18:30
  of
• 18:30
  money.
• 18:31
  But
• 18:31
  because
• 18:31
  it's
• 18:32
  an
• 18:32
  ongoing
• 18:33
  relationship,
• 18:34
  because
• 18:34
  it's
• 18:34
  a
• 18:34
  subscription,
• 18:35
  right?
• 18:36
  There
• 18:36
  is
• 18:36
  more
• 18:37
  of
• 18:37
  an
• 18:37
  emotional
• 18:38
  layer
• 18:38
  to
• 18:39
  this
• 18:39
  than
• 18:39
  a
• 18:40
  one
• 18:40
  time
• 18:40
  $29
• 18:42
  purchase.
• 18:42
  And
• 18:43
  so
• 18:43
  even
• 18:44
  I
• 18:44
  have
• 18:44
  to
• 18:45
  navigate
• 18:46
  this
• 18:47
  longer
• 18:48
  sales
• 18:48
  cycle
• 18:48
  than
• 18:49
  I
• 18:49
  would
• 18:49
  personally
• 18:50
  want.
• 18:50
  Like,
• 18:51
  I
• 18:51
  would
• 18:51
  love
• 18:51
  for
• 18:51
  people
• 18:52
  to
• 18:52
  just,
• 18:52
  you
• 18:53
  know,
• 18:53
  discover
• 18:54
  NG
• 18:54
  and
• 18:55
  subscribe
• 18:55
  right
• 18:55
  away,
• 18:55
  but
• 18:56
  that's
• 18:56
  not
• 18:56
  the
• 18:57
  reality.
• 18:57
  There's
• 18:58
  this,
• 18:58
  you
• 18:59
  know,
• 18:59
  it's
• 18:59
  your
• 18:59
  marketing
• 19:00
  funnel,
• 19:00
  right?
• 19:00
  People
• 19:01
  have
• 19:01
  to
• 19:01
  realize
• 19:02
  you
• 19:02
  exist.
• 19:03
  Then
• 19:03
  you
• 19:04
  have,
• 19:04
  it's
• 19:04
  your
• 19:04
  job
• 19:05
  as
• 19:05
  the
• 19:05
  business
• 19:05
  Owner
• 19:06
  to
• 19:06
  nurture
• 19:07
  them
• 19:07
  in
• 19:08
  order
• 19:08
  for
• 19:08
  them
• 19:09
  to
• 19:09
  really
• 19:09
  get
• 19:09
  to
• 19:09
  know
• 19:10
  like,
• 19:10
  and
• 19:10
  trust
• 19:10
  you
• 19:11
  before
• 19:11
  they
• 19:12
  ever
• 19:12
  get
• 19:12
  to
• 19:12
  the
• 19:12
  point
• 19:13
  where
• 19:14
  they
• 19:14
  are
• 19:14
  sitting
• 19:15
  at
• 19:15
  that
• 19:16
  moment
• 19:16
  deciding
• 19:17
  whether
• 19:17
  or
• 19:18
  not
• 19:18
  to
• 19:18
  complete
• 19:18
  your
• 19:19
  inquiry
• 19:19
  form.
• 19:19
  And
• 19:20
  it
• 19:20
  takes
• 19:20
  a
• 19:20
  lot
• 19:20
  of
• 19:20
  effort
• 19:21
  to
• 19:21
  do
• 19:21
  all
• 19:22
  of
• 19:22
  that.
• 19:22
  And
• 19:22
  that's
• 19:23
  just
• 19:23
  to
• 19:23
  get
• 19:24
  someone
• 19:24
  to
• 19:24
  talk
• 19:25
  to
• 19:25
  you.
• 19:26
  Right.
• 19:26
  It's
• 19:26
  not
• 19:27
  even
• 19:27
  to
• 19:27
  get
• 19:28
  them,
• 19:28
  get
• 19:28
  them
• 19:28
  to
• 19:29
  the
• 19:29
  point
• 19:29
  where
• 19:29
  they've
• 19:30
  actually,
• 19:30
  you
• 19:31
  know,
• 19:31
  paid
• 19:32
  an
• 19:32
  invoice
• 19:32
  or
• 19:33
  signed
• 19:33
  a
• 19:33
  contract.
• 19:34
  So,
• 19:35
  like,
• 19:35
  I
• 19:36
  do
• 19:36
  hope
• 19:37
  that
• 19:37
  wedding
• 19:37
  pros
• 19:38
  really
• 19:39
  like,
• 19:39
  accept
• 19:40
  that
• 19:41
  those
• 19:41
  expectations
• 19:42
  of
• 19:42
  someone
• 19:42
  saw
• 19:43
  a
• 19:43
  post
• 19:43
  on
• 19:43
  Instagram
• 19:44
  and
• 19:44
  then
• 19:45
  of
• 19:45
  course
• 19:45
  they're
• 19:45
  just
• 19:45
  going
• 19:46
  to
• 19:46
  complete
• 19:46
  my
• 19:46
  inquiry
• 19:46
  form.
• 19:47
  Like,
• 19:47
  that
• 19:47
  is
• 19:48
  not
• 19:48
  reality.
• 19:49
  And
• 19:50
  there
• 19:50
  used
• 19:51
  to
• 19:51
  be
• 19:51
  a
• 19:51
  saying,
• 19:51
  Becca,
• 19:52
  right?
• 19:52
  Like,
• 19:52
  it
• 19:52
  takes
• 19:53
  seven
• 19:53
  touch
• 19:53
  points
• 19:53
  in
• 19:54
  marketing
• 19:54
  to
• 19:54
  get
• 19:54
  someone
• 19:54
  to
• 19:55
  do
• 19:55
  what
• 19:55
  you
• 19:55
  want.
• 19:55
  That
• 19:56
  number
• 19:56
  is.
• 19:57
  You
• 19:57
  can
• 19:57
  trash
• 19:58
  that
• 19:58
  number.
• 19:58
  I'm
• 19:59
  pretty
• 19:59
  sure
• 19:59
  it's
• 19:59
  like
• 20:00
  40
• 20:00
  something
• 20:01
  touch
• 20:01
  points
• 20:02
  to
• 20:02
  get
• 20:02
  someone
• 20:03
  to
• 20:03
  finally
• 20:04
  be
• 20:04
  ready
• 20:05
  to
• 20:05
  do
• 20:06
  the
• 20:06
  thing
• 20:06
  that
• 20:06
  you're
• 20:06
  asking
• 20:07
  them
• 20:07
  to
• 20:07
  do.
• 20:07
  So
• 20:08
  it's.
• 20:10
  I
• 20:10
  say
• 20:10
  all
• 20:10
  this
• 20:11
  and
• 20:11
  it
• 20:11
  doesn't.
• 20:12
  It
• 20:12
  might
• 20:12
  not
• 20:13
  be
• 20:13
  sounding
• 20:14
  like
• 20:14
  the
• 20:14
  most
• 20:14
  optimistic,
• 20:17
  but
• 20:18
  I
• 20:19
  am
• 20:19
  a
• 20:19
  realist
• 20:20
  and
• 20:20
  I
• 20:20
  think
• 20:21
  that
• 20:21
  people
• 20:22
  can
• 20:22
  set
• 20:23
  better
• 20:23
  expectations
• 20:24
  and
• 20:24
  do
• 20:24
  better
• 20:24
  work
• 20:25
  when
• 20:25
  they
• 20:26
  are
• 20:26
  operating
• 20:27
  with
• 20:27
  a
• 20:28
  like,
• 20:28
  set
• 20:28
  of
• 20:28
  facts
• 20:29
  of
• 20:29
  what's
• 20:30
  most
• 20:30
  likely
• 20:30
  to
• 20:30
  happen.
• 20:31
  Absolutely.
• 20:32
  And
• 20:32
  I
• 20:32
  think
• 20:32
  it's
• 20:32
  important
• 20:32
  people
• 20:33
  understand
• 20:33
  the
• 20:34
  landscape.
• 20:34
  You
• 20:34
  talked
• 20:35
  about
• 20:35
  the
• 20:35
  funnel.
• 20:35
  I've
• 20:35
  been
• 20:36
  talking
• 20:36
  at
• 20:36
  the
• 20:36
  moment
• 20:36
  about
• 20:36
  how
• 20:37
  that
• 20:37
  funnel
• 20:37
  has
• 20:37
  like
• 20:38
  become
• 20:38
  a
• 20:38
  theme
• 20:38
  park.
• 20:39
  It's
• 20:39
  like
• 20:39
  a
• 20:39
  marketing
• 20:40
  theme
• 20:40
  park.
• 20:40
  It's
• 20:40
  like
• 20:40
  there's
• 20:41
  absolute
• 20:41
  chaos
• 20:42
  out
• 20:42
  there.
• 20:43
  And
• 20:43
  so
• 20:43
  people
• 20:43
  are
• 20:43
  spending
• 20:44
  a
• 20:44
  long
• 20:44
  time
• 20:44
  in
• 20:44
  the
• 20:44
  theme
• 20:45
  park
• 20:45
  looking
• 20:45
  for
• 20:46
  you.
• 20:46
  They're
• 20:47
  riding
• 20:47
  the
• 20:47
  rides,
• 20:47
  they
• 20:48
  go
• 20:48
  around
• 20:48
  the
• 20:48
  stalls.
• 20:48
  They're
• 20:49
  everywhere.
• 20:49
  And
• 20:50
  actually,
• 20:50
  it's
• 20:51
  not
• 20:51
  an
• 20:51
  instant
• 20:52
  thing.
• 20:52
  There
• 20:52
  is
• 20:52
  so
• 20:53
  much
• 20:53
  noise
• 20:54
  now,
• 20:54
  as
• 20:54
  you
• 20:55
  said,
• 20:55
  we
• 20:55
  may
• 20:56
  sound
• 20:56
  a
• 20:56
  little
• 20:56
  bit
• 20:56
  negative.
• 20:57
  So
• 20:58
  let's
• 20:58
  take
• 20:58
  a
• 20:58
  moment
• 20:59
  to
• 20:59
  think
• 20:59
  about
• 20:59
  something
• 20:59
  a
• 21:00
  bit
• 21:00
  more
• 21:00
  positive.
• 21:00
  Because
• 21:01
  although
• 21:01
  it
• 21:01
  is
• 21:02
  chaos,
• 21:02
  there
• 21:02
  are
• 21:03
  incredible
• 21:03
  people
• 21:04
  doing
• 21:04
  incredible
• 21:05
  things
• 21:05
  in
• 21:05
  their
• 21:05
  marketing.
• 21:06
  There
• 21:06
  are
• 21:06
  people
• 21:06
  in
• 21:06
  the
• 21:07
  wedding
• 21:07
  industry
• 21:07
  who
• 21:07
  are
• 21:07
  getting
• 21:08
  bookings
• 21:09
  and
• 21:09
  they
• 21:09
  are
• 21:09
  finding
• 21:10
  things
• 21:10
  that
• 21:10
  work.
• 21:11
  So
• 21:11
  I
• 21:11
  would
• 21:12
  love
• 21:12
  to
• 21:12
  hear
• 21:12
  what
• 21:13
  you
• 21:13
  think
• 21:13
  is
• 21:14
  working
• 21:14
  as
• 21:15
  a
• 21:15
  from
• 21:15
  a
• 21:15
  marketing
• 21:16
  perspective
• 21:16
  for
• 21:16
  wedding
• 21:17
  pros
• 21:17
  right
• 21:17
  now.
• 21:18
  I
• 21:18
  don't
• 21:18
  know
• 21:18
  if
• 21:18
  you've
• 21:18
  got
• 21:18
  any
• 21:19
  examples
• 21:19
  or
• 21:19
  just
• 21:20
  generally.
• 21:20
  What
• 21:21
  do
• 21:21
  you
• 21:21
  think's
• 21:21
  actually
• 21:22
  getting
• 21:22
  people
• 21:23
  work?
• 21:23
  You
• 21:24
  know,
• 21:24
  kind
• 21:24
  of.
• 21:25
  This
• 21:25
  kind
• 21:25
  of
• 21:25
  ties
• 21:25
  back
• 21:26
  to
• 21:26
  our
• 21:27
  podcast
• 21:27
  episode
• 21:28
  three
• 21:28
  years
• 21:28
  ago
• 21:29
  of
• 21:30
  authentic
• 21:30
  marketing.
• 21:32
  And
• 21:32
  what's
• 21:33
  working
• 21:33
  right
• 21:33
  now
• 21:34
  is
• 21:34
  marketing
• 21:35
  that
• 21:35
  isn't
• 21:36
  perfect,
• 21:37
  which
• 21:38
  might
• 21:38
  have
• 21:39
  just
• 21:39
  made
• 21:39
  some
• 21:40
  folks
• 21:42
  get
• 21:42
  a
• 21:42
  little
• 21:42
  Get
• 21:43
  a
• 21:43
  little
• 21:43
  twitchy.
• 21:44
  But
• 21:45
  there's
• 21:45
  a
• 21:45
  few
• 21:45
  reasons
• 21:46
  that
• 21:47
  imperfect
• 21:47
  marketing
• 21:48
  is
• 21:48
  working
• 21:48
  right
• 21:49
  now.
• 21:49
  And
• 21:50
  the
• 21:50
  big
• 21:50
  elephant
• 21:51
  in
• 21:51
  the
• 21:51
  room
• 21:52
  is
• 21:52
  artificial
• 21:53
  intelligence,
• 21:54
  right?
• 21:54
  Where
• 21:55
  it's
• 21:55
  so
• 21:55
  easy
• 21:56
  to
• 21:56
  create
• 21:57
  perfect
• 21:57
  captions,
• 21:58
  perfect
• 21:58
  images,
• 21:59
  perfect,
• 21:59
  perfect
• 22:00
  everything
• 22:01
  and
• 22:01
  put
• 22:01
  them
• 22:01
  out
• 22:02
  into
• 22:02
  the
• 22:02
  world.
• 22:03
  And
• 22:04
  that
• 22:04
  fuels
• 22:05
  the
• 22:05
  trust
• 22:05
  recession,
• 22:06
  right?
• 22:06
  Because
• 22:07
  people,
• 22:08
  yes,
• 22:08
  they
• 22:08
  want
• 22:08
  to
• 22:09
  be
• 22:09
  inspired
• 22:10
  and
• 22:10
  there
• 22:10
  is
• 22:11
  a
• 22:11
  time
• 22:11
  and
• 22:11
  a
• 22:11
  place
• 22:12
  to
• 22:12
  use
• 22:13
  your
• 22:13
  imagination,
• 22:14
  to
• 22:15
  show
• 22:15
  people
• 22:16
  the
• 22:17
  art
• 22:17
  of,
• 22:17
  you
• 22:17
  know,
• 22:17
  what's
• 22:18
  possible,
• 22:18
  right?
• 22:19
  But
• 22:20
  when
• 22:20
  someone
• 22:21
  is
• 22:21
  evaluating
• 22:22
  your
• 22:22
  business,
• 22:23
  they
• 22:24
  want
• 22:25
  to
• 22:25
  see
• 22:26
  what
• 22:26
  is
• 22:27
  really
• 22:27
  likely
• 22:28
  to
• 22:28
  happen,
• 22:28
  right?
• 22:28
  Like
• 22:29
  coming
• 22:29
  back
• 22:29
  to
• 22:30
  these
• 22:31
  expectations.
• 22:32
  Because
• 22:33
  a
• 22:33
  big
• 22:33
  part
• 22:34
  of
• 22:34
  marketing
• 22:34
  is
• 22:35
  couples
• 22:36
  trying
• 22:36
  to
• 22:37
  answer
• 22:37
  for
• 22:37
  themselves
• 22:38
  the
• 22:38
  question,
• 22:39
  can
• 22:39
  you
• 22:39
  do
• 22:40
  that
• 22:40
  for
• 22:40
  me?
• 22:41
  And
• 22:42
  I
• 22:42
  have
• 22:42
  to
• 22:42
  shout
• 22:42
  out
• 22:43
  Davy
• 22:43
  Jones
• 22:44
  for
• 22:44
  that
• 22:44
  because
• 22:45
  he
• 22:45
  put
• 22:46
  that
• 22:46
  phrase
• 22:46
  in
• 22:46
  my
• 22:46
  head
• 22:47
  like
• 22:47
  10
• 22:47
  years
• 22:48
  ago.
• 22:48
  And
• 22:48
  I
• 22:48
  was
• 22:48
  like,
• 22:49
  oh,
• 22:49
  that
• 22:49
  is
• 22:49
  so
• 22:49
  good.
• 22:50
  So
• 22:50
  I
• 22:50
  always
• 22:50
  try
• 22:51
  to
• 22:51
  make
• 22:51
  sure
• 22:51
  that
• 22:51
  I
• 22:51
  give
• 22:51
  him
• 22:52
  a
• 22:52
  shout
• 22:52
  out
• 22:52
  when
• 22:52
  I
• 22:52
  say
• 22:53
  it.
• 22:53
  But
• 22:54
  you
• 22:54
  know,
• 22:54
  when
• 22:55
  you
• 22:55
  put
• 22:55
  out
• 22:56
  real
• 22:57
  social
• 22:57
  proof,
• 22:58
  right?
• 22:58
  Like
• 22:58
  content
• 22:59
  that
• 22:59
  has
• 23:00
  your
• 23:01
  couples,
• 23:02
  like
• 23:02
  talking
• 23:02
  through
• 23:03
  what
• 23:03
  it
• 23:03
  was
• 23:03
  like
• 23:04
  working
• 23:04
  with
• 23:04
  you,
• 23:05
  or
• 23:05
  real
• 23:06
  behind
• 23:06
  the
• 23:06
  scenes
• 23:07
  footage
• 23:08
  or
• 23:08
  captions
• 23:09
  with
• 23:09
  typos
• 23:10
  in
• 23:10
  it,
• 23:10
  right?
• 23:11
  Like
• 23:11
  they
• 23:11
  know
• 23:12
  that
• 23:12
  a
• 23:12
  human
• 23:13
  was
• 23:14
  behind
• 23:14
  it
• 23:15
  and
• 23:15
  that
• 23:15
  it's
• 23:15
  not
• 23:15
  fake
• 23:16
  and
• 23:16
  that
• 23:16
  they
• 23:16
  can
• 23:17
  actually
• 23:17
  trust
• 23:17
  it.
• 23:18
  And
• 23:18
  so
• 23:19
  that
• 23:20
  might
• 23:20
  seem
• 23:21
  a
• 23:21
  little
• 23:21
  counterintuitive,
• 23:23
  but
• 23:24
  that's
• 23:24
  what
• 23:25
  I
• 23:25
  think
• 23:26
  I
• 23:26
  have
• 23:26
  seen
• 23:27
  as
• 23:27
  more
• 23:27
  of
• 23:28
  a
• 23:28
  trend
• 23:28
  than
• 23:29
  just
• 23:29
  like
• 23:29
  a
• 23:29
  one
• 23:30
  off.
• 23:30
  Oh,
• 23:30
  there's
• 23:31
  a
• 23:31
  few
• 23:31
  wedding
• 23:31
  pros
• 23:32
  out
• 23:32
  there
• 23:32
  that
• 23:32
  are
• 23:33
  being
• 23:33
  very
• 23:34
  real
• 23:34
  with
• 23:34
  their
• 23:35
  content.
• 23:35
  Like,
• 23:35
  no,
• 23:35
  I
• 23:36
  see
• 23:37
  a
• 23:37
  lot
• 23:37
  of
• 23:37
  them
• 23:38
  doing
• 23:38
  this
• 23:39
  and
• 23:40
  they're
• 23:40
  the
• 23:40
  ones
• 23:41
  that
• 23:41
  are
• 23:42
  like
• 23:43
  having
• 23:44
  less
• 23:44
  of
• 23:44
  a
• 23:45
  challenging
• 23:45
  time
• 23:46
  right
• 23:46
  now
• 23:47
  because
• 23:47
  they
• 23:47
  are
• 23:48
  cutting
• 23:49
  through
• 23:50
  a
• 23:50
  lot
• 23:50
  of
• 23:50
  the
• 23:50
  emotional
• 23:51
  challenges
• 23:51
  that
• 23:52
  other
• 23:52
  people
• 23:52
  with
• 23:53
  like
• 23:53
  this
• 23:53
  overly
• 23:54
  perfect
• 23:54
  content
• 23:55
  aren't
• 23:56
  quite
• 23:56
  able
• 23:56
  to
• 23:56
  work
• 23:57
  through
• 23:57
  in
• 23:57
  the
• 23:57
  same
• 23:57
  way.
• 23:58
  Yeah,
• 23:58
  it's
• 23:58
  so
• 23:58
  true.
• 23:58
  And
• 23:59
  that
• 23:59
  trust
• 23:59
  thing,
• 24:00
  again,
• 24:00
  it
• 24:00
  keeps
• 24:00
  coming
• 24:01
  up
• 24:01
  in
• 24:01
  this
• 24:01
  conversation,
• 24:02
  but
• 24:02
  it's
• 24:03
  true.
• 24:03
  We're
• 24:04
  looking
• 24:04
  at
• 24:04
  stuff
• 24:04
  and
• 24:04
  we're
• 24:04
  becoming
• 24:05
  increasingly
• 24:06
  skeptical.
• 24:06
  I
• 24:06
  don't
• 24:06
  know
• 24:06
  about
• 24:07
  you,
• 24:07
  Taylor.
• 24:07
  I
• 24:07
  am
• 24:07
  definitely
• 24:08
  becoming
• 24:08
  increasingly
• 24:09
  skeptical.
• 24:09
  I
• 24:09
  look
• 24:10
  at
• 24:10
  pictures
• 24:10
  and
• 24:10
  sometimes
• 24:11
  I'm
• 24:11
  like,
• 24:11
  is
• 24:11
  that
• 24:11
  real?
• 24:12
  Is
• 24:12
  that
• 24:12
  AI?
• 24:13
  Is
• 24:13
  that
• 24:14
  genuine?
• 24:15
  In
• 24:15
  fact,
• 24:15
  I
• 24:15
  saw
• 24:16
  someone
• 24:16
  advertising
• 24:16
  and
• 24:17
  I
• 24:17
  don't
• 24:17
  think
• 24:17
  there's
• 24:17
  right
• 24:17
  or
• 24:18
  wrongs
• 24:18
  in
• 24:18
  any
• 24:18
  of
• 24:18
  this
• 24:18
  yet.
• 24:19
  It's
• 24:19
  just
• 24:19
  a
• 24:19
  new
• 24:19
  era
• 24:20
  for
• 24:20
  us.
• 24:20
  I
• 24:20
  saw
• 24:21
  someone
• 24:21
  advertising,
• 24:22
  like,
• 24:22
  you
• 24:22
  can
• 24:23
  pay
• 24:23
  us
• 24:23
  and
• 24:23
  we'll
• 24:24
  create
• 24:24
  you
• 24:24
  an
• 24:24
  AI
• 24:25
  brand
• 24:25
  shoot.
• 24:26
  So
• 24:26
  you
• 24:26
  give
• 24:26
  us
• 24:26
  one
• 24:26
  image
• 24:27
  and
• 24:27
  then
• 24:27
  we'll
• 24:28
  create
• 24:28
  like
• 24:28
  50
• 24:29
  images.
• 24:29
  And
• 24:29
  they
• 24:29
  look
• 24:30
  like
• 24:30
  photos
• 24:30
  and
• 24:31
  they
• 24:31
  were
• 24:31
  pretty
• 24:31
  realistic.
• 24:32
  Like
• 24:32
  I
• 24:32
  was.
• 24:33
  And
• 24:33
  then
• 24:33
  I'm
• 24:33
  thinking,
• 24:33
  well,
• 24:33
  we
• 24:34
  can
• 24:34
  put
• 24:34
  ourselves
• 24:34
  anywhere.
• 24:35
  How's
• 24:35
  anyone
• 24:36
  going
• 24:36
  to
• 24:36
  believe
• 24:36
  that
• 24:37
  I've
• 24:37
  been
• 24:37
  to
• 24:37
  this
• 24:38
  place
• 24:38
  or
• 24:38
  I'm
• 24:38
  really
• 24:38
  on
• 24:39
  this
• 24:39
  stage?
• 24:39
  And
• 24:40
  I
• 24:40
  have
• 24:40
  to
• 24:40
  tell
• 24:40
  you,
• 24:40
  this
• 24:41
  funny
• 24:41
  story
• 24:42
  was
• 24:42
  I
• 24:42
  was
• 24:42
  on
• 24:42
  a
• 24:43
  podcast
• 24:43
  interview,
• 24:43
  whereas
• 24:44
  I
• 24:44
  was
• 24:44
  a
• 24:44
  guest
• 24:45
  very
• 24:45
  recently,
• 24:46
  and
• 24:46
  I
• 24:47
  went
• 24:47
  on
• 24:47
  the
• 24:47
  call,
• 24:47
  and
• 24:48
  the
• 24:48
  person's
• 24:49
  back.
• 24:49
  I'd
• 24:49
  never
• 24:49
  met
• 24:50
  them
• 24:50
  before
• 24:50
  in
• 24:50
  person,
• 24:50
  but
• 24:51
  the
• 24:51
  person's
• 24:51
  background
• 24:52
  was
• 24:52
  so
• 24:52
  perfect
• 24:53
  and
• 24:53
  the
• 24:53
  way
• 24:53
  they
• 24:53
  spoke
• 24:54
  was
• 24:54
  so
• 24:54
  perfect.
• 24:55
  For
• 24:55
  the
• 24:55
  first
• 24:55
  five
• 24:56
  minutes
• 24:56
  of
• 24:56
  the
• 24:56
  call,
• 24:56
  all
• 24:57
  I
• 24:57
  could
• 24:57
  think
• 24:57
  of
• 24:58
  was,
• 24:58
  are
• 24:58
  you
• 24:58
  real?
• 24:59
  Yeah,
• 24:59
  exactly.
• 25:00
  Are
• 25:00
  you
• 25:00
  real,
• 25:01
  or
• 25:01
  is
• 25:01
  this
• 25:01
  a
• 25:02
  robot?
• 25:02
  Like,
• 25:02
  that
• 25:02
  was
• 25:03
  generally
• 25:03
  what
• 25:04
  was.
• 25:04
  And
• 25:04
  I
• 25:04
  was
• 25:04
  like,
• 25:04
  is
• 25:04
  this
• 25:05
  real?
• 25:05
  Is
• 25:05
  this,
• 25:06
  like,
• 25:06
  some
• 25:06
  AI
• 25:07
  thing
• 25:07
  that's
• 25:07
  interviewing
• 25:08
  me
• 25:08
  on
• 25:08
  the
• 25:08
  Internet?
• 25:09
  And
• 25:10
  quite
• 25:10
  frankly,
• 25:11
  I'm
• 25:11
  fairly
• 25:12
  sure
• 25:12
  they
• 25:12
  were
• 25:12
  real,
• 25:12
  but
• 25:13
  there's
• 25:13
  still
• 25:13
  this,
• 25:13
  like,
• 25:14
  10%
• 25:14
  voice
• 25:15
  in
• 25:15
  my
• 25:15
  brain
• 25:16
  that
• 25:16
  says
• 25:16
  maybe
• 25:17
  they
• 25:17
  weren't,
• 25:17
  because
• 25:18
  the
• 25:18
  way
• 25:18
  they
• 25:18
  spoke
• 25:18
  there
• 25:19
  was
• 25:19
  just
• 25:19
  something
• 25:20
  funny
• 25:20
  about
• 25:20
  it.
• 25:21
  And
• 25:21
  I
• 25:21
  think
• 25:21
  we're
• 25:22
  only
• 25:22
  going
• 25:22
  to
• 25:22
  get
• 25:22
  more
• 25:22
  skeptical
• 25:23
  as
• 25:23
  this
• 25:23
  stuff
• 25:24
  gets
• 25:24
  better.
• 25:24
  Yeah,
• 25:25
  I
• 25:25
  mean,
• 25:25
  if
• 25:25
  I
• 25:25
  could
• 25:26
  move
• 25:26
  away.
• 25:26
  Oh,
• 25:27
  I
• 25:27
  guess
• 25:27
  you
• 25:27
  can't
• 25:27
  really
• 25:27
  see.
• 25:28
  I
• 25:28
  rearranged.
• 25:29
  You
• 25:29
  actually
• 25:29
  can't
• 25:30
  see
• 25:30
  we're
• 25:30
  in
• 25:30
  the
• 25:31
  process
• 25:31
  of
• 25:31
  moving
• 25:31
  again.
• 25:32
  And
• 25:32
  so,
• 25:32
  like,
• 25:33
  behind
• 25:33
  me,
• 25:35
  there's,
• 25:35
  like,
• 25:35
  piles
• 25:36
  of
• 25:36
  things
• 25:36
  that
• 25:37
  I'm
• 25:37
  starting
• 25:37
  to
• 25:37
  collect.
• 25:38
  So
• 25:38
  this
• 25:38
  is
• 25:38
  very
• 25:39
  real.
• 25:39
  This
• 25:39
  is
• 25:39
  not.
• 25:40
  You
• 25:40
  are
• 25:40
  talking
• 25:40
  to
• 25:40
  a
• 25:41
  real
• 25:41
  human
• 25:42
  who's
• 25:42
  living
• 25:42
  life
• 25:43
  and
• 25:44
  trying
• 25:44
  to
• 25:44
  at
• 25:45
  least
• 25:45
  clean
• 25:45
  up
• 25:45
  her
• 25:45
  background
• 25:46
  a
• 25:46
  tiny
• 25:46
  bit.
• 25:47
  You
• 25:47
  can
• 25:47
  see
• 25:47
  my
• 25:47
  peloton
• 25:48
  right
• 25:48
  there.
• 25:49
  Well,
• 25:49
  I'm
• 25:50
  glad
• 25:50
  it's
• 25:50
  real,
• 25:50
  but
• 25:50
  I
• 25:50
  think
• 25:50
  that's
• 25:51
  what
• 25:51
  we
• 25:51
  need.
• 25:51
  Like,
• 25:51
  it
• 25:51
  was
• 25:52
  too
• 25:52
  perfect,
• 25:52
  and
• 25:53
  I
• 25:53
  didn't
• 25:53
  believe
• 25:53
  it.
• 25:53
  And
• 25:53
  I
• 25:53
  think
• 25:54
  that's
• 25:54
  what
• 25:54
  we're
• 25:54
  going
• 25:54
  to
• 25:54
  start
• 25:55
  seeing
• 25:55
  from
• 25:55
  couples.
• 25:56
  If
• 25:56
  you're
• 25:56
  putting
• 25:56
  out
• 25:57
  these
• 25:57
  images
• 25:57
  that
• 25:58
  look
• 25:58
  what
• 25:58
  they
• 25:58
  deem
• 25:59
  as
• 25:59
  too
• 25:59
  perfect,
• 26:00
  too
• 26:00
  stylized,
• 26:01
  too
• 26:01
  great,
• 26:01
  they
• 26:02
  will
• 26:02
  start
• 26:02
  to
• 26:02
  think
• 26:03
  maybe
• 26:03
  this
• 26:03
  isn't
• 26:04
  real.
• 26:04
  Whereas
• 26:05
  when
• 26:05
  you
• 26:05
  show
• 26:05
  up
• 26:05
  and
• 26:05
  you
• 26:06
  tell
• 26:06
  the
• 26:06
  story
• 26:06
  and
• 26:06
  you
• 26:07
  show
• 26:07
  the
• 26:07
  flowers
• 26:08
  and
• 26:08
  you
• 26:08
  do
• 26:08
  the
• 26:08
  things,
• 26:09
  and
• 26:09
  it's
• 26:09
  not
• 26:10
  perfect,
• 26:10
  people
• 26:11
  are
• 26:11
  more
• 26:11
  likely
• 26:11
  to
• 26:11
  believe
• 26:12
  it.
• 26:12
  And
• 26:12
  I
• 26:12
  think
• 26:13
  the
• 26:13
  other
• 26:13
  thing
• 26:13
  is
• 26:14
  that
• 26:14
  this
• 26:14
  should
• 26:14
  be
• 26:15
  freeing
• 26:15
  for
• 26:15
  us
• 26:16
  as
• 26:16
  business
• 26:16
  owners
• 26:17
  in
• 26:17
  many
• 26:17
  ways,
• 26:18
  because
• 26:18
  we,
• 26:18
  a
• 26:19
  lot
• 26:19
  of
• 26:19
  us,
• 26:19
  are
• 26:19
  held
• 26:19
  back
• 26:20
  by
• 26:20
  perfectionism.
• 26:21
  And
• 26:21
  actually,
• 26:22
  you
• 26:22
  know,
• 26:22
  the
• 26:22
  fact
• 26:22
  that
• 26:23
  now,
• 26:23
  as
• 26:23
  my
• 26:24
  book
• 26:24
  is
• 26:24
  called,
• 26:24
  we
• 26:24
  can
• 26:24
  literally
• 26:25
  just
• 26:25
  be
• 26:25
  done
• 26:26
  is
• 26:26
  better
• 26:26
  than
• 26:26
  perfect.
• 26:27
  It
• 26:27
  means
• 26:27
  we
• 26:27
  can
• 26:28
  get
• 26:28
  out
• 26:28
  there,
• 26:28
  we
• 26:28
  can
• 26:28
  do
• 26:29
  our
• 26:29
  marketing,
• 26:29
  we
• 26:29
  can
• 26:29
  show
• 26:30
  up
• 26:30
  as
• 26:30
  our
• 26:30
  messy
• 26:31
  selves,
• 26:31
  and
• 26:32
  it
• 26:32
  doesn't
• 26:33
  matter.
• 26:34
  Which
• 26:34
  I
• 26:34
  think
• 26:35
  instead
• 26:35
  of
• 26:35
  us
• 26:35
  being
• 26:35
  afraid
• 26:36
  of
• 26:36
  that
• 26:36
  we
• 26:37
  need
• 26:37
  to
• 26:37
  see
• 26:37
  that
• 26:37
  as
• 26:38
  a
• 26:38
  real
• 26:39
  selling
• 26:39
  point.
• 26:39
  What
• 26:40
  about
• 26:40
  anything
• 26:41
  other
• 26:41
  than
• 26:41
  social
• 26:42
  media?
• 26:42
  Because
• 26:42
  I
• 26:42
  feel
• 26:42
  like
• 26:42
  we've
• 26:42
  talked
• 26:43
  about
• 26:43
  content
• 26:43
  a
• 26:44
  lot.
• 26:44
  Are
• 26:44
  you
• 26:45
  seeing
• 26:45
  other
• 26:45
  forms
• 26:46
  of
• 26:46
  marketing
• 26:46
  working?
• 26:47
  Well,
• 26:47
  I
• 26:48
  mean,
• 26:48
  we
• 26:48
  got
• 26:48
  the
• 26:48
  SEO,
• 26:48
  we
• 26:49
  got
• 26:49
  AI
• 26:49
  wedding
• 26:50
  fairs.
• 26:51
  What's
• 26:51
  working
• 26:51
  for
• 26:52
  people?
• 26:52
  You
• 26:52
  know,
• 26:53
  I
• 26:53
  have
• 26:54
  a
• 26:54
  few
• 26:54
  friends
• 26:55
  who
• 26:55
  are
• 26:55
  starting
• 26:55
  to
• 26:56
  see
• 26:56
  success
• 26:57
  with
• 26:57
  having
• 26:57
  the
• 26:58
  AI
• 26:58
  chatbots
• 26:59
  refer
• 27:00
  them.
• 27:01
  And
• 27:01
  so,
• 27:01
  like
• 27:02
  they're
• 27:02
  asking
• 27:02
  because
• 27:03
  couples
• 27:03
  are
• 27:04
  in
• 27:04
  fact
• 27:05
  going
• 27:05
  to
• 27:05
  chatgpt
• 27:06
  Claude,
• 27:07
  fill
• 27:07
  in
• 27:07
  the
• 27:07
  blank.
• 27:07
  Like
• 27:07
  whatever
• 27:08
  AI
• 27:08
  bot
• 27:09
  that
• 27:09
  you
• 27:09
  can
• 27:09
  type
• 27:09
  in
• 27:10
  questions
• 27:10
  to,
• 27:11
  they're
• 27:11
  asking
• 27:12
  those
• 27:12
  bots
• 27:13
  for
• 27:13
  recommendations.
• 27:15
  And
• 27:15
  so
• 27:15
  I
• 27:16
  do
• 27:16
  have
• 27:16
  a
• 27:16
  few
• 27:16
  friends
• 27:17
  who
• 27:17
  are
• 27:18
  getting,
• 27:18
  you
• 27:19
  know,
• 27:19
  not
• 27:19
  like
• 27:20
  a
• 27:20
  ton
• 27:21
  of
• 27:21
  leads
• 27:22
  every
• 27:22
  month,
• 27:22
  but
• 27:23
  it's
• 27:23
  a
• 27:23
  statistically
• 27:24
  significant,
• 27:24
  like,
• 27:25
  pattern
• 27:25
  that
• 27:26
  they're
• 27:26
  seeing.
• 27:26
  Right.
• 27:27
  If
• 27:27
  you
• 27:28
  were,
• 27:28
  if
• 27:28
  you
• 27:29
  could
• 27:29
  do
• 27:29
  something
• 27:29
  to
• 27:29
  get,
• 27:30
  get
• 27:30
  one
• 27:30
  more
• 27:31
  lead
• 27:31
  a
• 27:31
  month,
• 27:31
  wouldn't
• 27:32
  you
• 27:32
  be
• 27:32
  pretty
• 27:32
  stoked
• 27:33
  about
• 27:33
  that?
• 27:33
  Because
• 27:34
  most
• 27:34
  people
• 27:34
  have
• 27:34
  a
• 27:35
  pretty
• 27:35
  solid
• 27:36
  closing
• 27:36
  rate
• 27:37
  once
• 27:37
  someone
• 27:37
  has
• 27:37
  actually
• 27:38
  inquired.
• 27:39
  And
• 27:39
  so,
• 27:40
  you
• 27:40
  know
• 27:40
  that
• 27:41
  that
• 27:41
  whole
• 27:41
  reality
• 27:42
  is
• 27:43
  something
• 27:44
  that
• 27:44
  people
• 27:44
  do
• 27:45
  have
• 27:45
  control
• 27:45
  over
• 27:46
  in
• 27:46
  this
• 27:47
  seemingly
• 27:47
  chaotic
• 27:48
  version
• 27:49
  of
• 27:49
  the
• 27:49
  world
• 27:49
  where,
• 27:50
  you
• 27:50
  know,
• 27:51
  it's
• 27:51
  about
• 27:51
  writing
• 27:52
  content
• 27:53
  that
• 27:53
  answers
• 27:53
  very
• 27:54
  specific
• 27:54
  questions.
• 27:55
  There's
• 27:56
  also
• 27:56
  a
• 27:56
  lot
• 27:56
  of
• 27:57
  digital
• 27:57
  PR
• 27:58
  involved
• 27:58
  with
• 27:59
  this,
• 27:59
  right?
• 27:59
  Like
• 28:00
  getting.
• 28:00
  Making
• 28:00
  sure
• 28:01
  you
• 28:01
  have
• 28:01
  reviews
• 28:02
  online
• 28:02
  and
• 28:02
  collaborating
• 28:03
  with
• 28:04
  the
• 28:04
  other
• 28:05
  professionals
• 28:05
  that
• 28:06
  you
• 28:06
  like
• 28:06
  to
• 28:06
  work
• 28:06
  with
• 28:07
  in
• 28:07
  real
• 28:07
  life,
• 28:07
  like
• 28:08
  collaborating
• 28:08
  with
• 28:08
  content.
• 28:09
  So
• 28:09
  the
• 28:10
  Internet
• 28:10
  can
• 28:10
  see
• 28:11
  that,
• 28:11
  oh,
• 28:12
  this
• 28:12
  florist
• 28:13
  is
• 28:13
  really
• 28:13
  great
• 28:13
  because
• 28:14
  this
• 28:14
  other
• 28:14
  planner
• 28:15
  is
• 28:15
  also
• 28:15
  talking
• 28:15
  about
• 28:16
  them.
• 28:16
  So
• 28:17
  that
• 28:18
  is
• 28:19
  something
• 28:19
  that
• 28:19
  in
• 28:19
  the
• 28:20
  grand
• 28:20
  scheme
• 28:20
  of
• 28:20
  things
• 28:21
  is
• 28:22
  a
• 28:23
  pretty
• 28:24
  easy.
• 28:25
  I'm
• 28:25
  going
• 28:25
  to
• 28:25
  use
• 28:25
  some
• 28:26
  figure
• 28:26
  quotes
• 28:26
  because
• 28:27
  what
• 28:27
  is
• 28:27
  easy
• 28:28
  to
• 28:28
  me
• 28:28
  is
• 28:28
  not
• 28:28
  easy
• 28:28
  to
• 28:29
  other
• 28:29
  people.
• 28:30
  But
• 28:30
  I'll
• 28:30
  say
• 28:30
  straightforward.
• 28:31
  It's
• 28:32
  a
• 28:32
  little
• 28:32
  bit
• 28:32
  more
• 28:32
  of
• 28:32
  a
• 28:33
  straightforward
• 28:33
  piece
• 28:34
  of
• 28:34
  marketing
• 28:35
  because,
• 28:36
  you
• 28:36
  know,
• 28:37
  if
• 28:37
  you're
• 28:37
  not
• 28:38
  comfortable
• 28:38
  on
• 28:38
  camera,
• 28:39
  right.
• 28:39
  If
• 28:40
  you,
• 28:40
  for
• 28:41
  whatever
• 28:41
  reason,
• 28:42
  then
• 28:42
  writing
• 28:43
  right
• 28:43
  now
• 28:44
  is,
• 28:44
  you
• 28:45
  know,
• 28:45
  there
• 28:45
  are
• 28:46
  AI
• 28:47
  tools
• 28:48
  to
• 28:48
  help
• 28:48
  you
• 28:49
  write
• 28:49
  content
• 28:49
  super
• 28:50
  quickly.
• 28:51
  So
• 28:51
  it
• 28:51
  seems
• 28:52
  to
• 28:52
  me
• 28:52
  like
• 28:52
  it,
• 28:53
  it's,
• 28:54
  it's
• 28:54
  worth
• 28:55
  trying
• 28:56
  for
• 28:56
  folks
• 28:57
  and
• 28:57
  it's
• 28:58
  relatively
• 28:58
  easy
• 28:59
  to
• 28:59
  do
• 28:59
  at
• 28:59
  the.
• 28:59
  Same
• 29:00
  time,
• 29:00
  but
• 29:00
  it
• 29:00
  also
• 29:00
  won't
• 29:01
  give
• 29:01
  you
• 29:01
  the
• 29:01
  instant
• 29:02
  results.
• 29:02
  So
• 29:02
  we
• 29:03
  need
• 29:03
  to
• 29:03
  put
• 29:03
  that
• 29:03
  caveat
• 29:04
  in
• 29:04
  there
• 29:04
  because
• 29:04
  otherwise
• 29:05
  I
• 29:05
  don't
• 29:05
  want
• 29:05
  anyone
• 29:05
  coming
• 29:05
  back
• 29:06
  and
• 29:06
  be
• 29:06
  like,
• 29:06
  I
• 29:06
  wrote
• 29:07
  one
• 29:07
  article
• 29:08
  and
• 29:08
  nothing's
• 29:09
  happened.
• 29:09
  Okay?
• 29:10
  Marketing
• 29:11
  takes
• 29:11
  time.
• 29:11
  You
• 29:12
  won't
• 29:12
  see
• 29:12
  the
• 29:12
  results
• 29:13
  overnight.
• 29:13
  But
• 29:14
  it
• 29:14
  absolutely
• 29:15
  is
• 29:15
  something
• 29:15
  that's
• 29:16
  going
• 29:16
  to
• 29:16
  be
• 29:16
  a
• 29:16
  growing
• 29:17
  market.
• 29:17
  I
• 29:17
  mean,
• 29:17
  increasingly
• 29:18
  I'm
• 29:18
  asking
• 29:19
  my
• 29:19
  Claude
• 29:20
  for
• 29:20
  stuff
• 29:21
  all
• 29:21
  the
• 29:21
  time.
• 29:22
  And,
• 29:22
  you
• 29:23
  know,
• 29:23
  I
• 29:23
  always
• 29:23
  think
• 29:23
  I'm
• 29:24
  an
• 29:24
  early
• 29:24
  Ish
• 29:24
  adopter
• 29:25
  of
• 29:25
  technology.
• 29:26
  And
• 29:26
  there's
• 29:27
  a
• 29:27
  whole
• 29:27
  lot
• 29:27
  of
• 29:27
  couples
• 29:28
  that
• 29:28
  are
• 29:28
  going
• 29:29
  to
• 29:29
  be
• 29:29
  coming
• 29:29
  in
• 29:29
  my
• 29:29
  wake,
• 29:30
  you
• 29:30
  know,
• 29:31
  asking
• 29:31
  the
• 29:31
  questions.
• 29:32
  And
• 29:32
  so
• 29:32
  I
• 29:32
  think
• 29:33
  now's
• 29:33
  the
• 29:33
  time.
• 29:33
  The
• 29:33
  people
• 29:34
  that
• 29:34
  get
• 29:34
  ahead
• 29:34
  of
• 29:34
  this
• 29:34
  and
• 29:35
  start
• 29:35
  thinking
• 29:36
  about
• 29:36
  what's
• 29:36
  important
• 29:37
  to
• 29:37
  the
• 29:37
  AI
• 29:38
  and
• 29:38
  like,
• 29:38
  even
• 29:38
  the
• 29:39
  simple
• 29:39
  tip,
• 29:39
  I've
• 29:39
  said
• 29:39
  this
• 29:40
  a
• 29:40
  few
• 29:40
  times
• 29:40
  of
• 29:40
  just
• 29:41
  go
• 29:41
  search
• 29:42
  some
• 29:42
  stuff
• 29:42
  and
• 29:42
  see
• 29:43
  where
• 29:43
  the
• 29:43
  sources
• 29:44
  are
• 29:44
  that
• 29:44
  the
• 29:44
  AI
• 29:45
  is
• 29:45
  pulling
• 29:45
  from.
• 29:45
  See
• 29:46
  what
• 29:46
  it
• 29:47
  likes.
• 29:47
  Like
• 29:47
  some
• 29:48
  search
• 29:48
  queries,
• 29:49
  it
• 29:49
  really
• 29:49
  rates,
• 29:50
  like
• 29:50
  Google
• 29:50
  reviews
• 29:51
  some
• 29:51
  things,
• 29:51
  it
• 29:51
  really
• 29:52
  rates
• 29:52
  the
• 29:52
  map
• 29:52
  listing
• 29:53
  some
• 29:53
  things,
• 29:53
  it
• 29:54
  really
• 29:54
  rates
• 29:54
  those
• 29:54
  kind
• 29:55
  of
• 29:55
  listicle
• 29:56
  pages
• 29:56
  where
• 29:57
  it's
• 29:57
  like,
• 29:57
  what's
• 29:57
  the
• 29:57
  top
• 29:58
  5x
• 29:59
  in
• 29:59
  this
• 29:59
  county?
• 30:00
  And
• 30:00
  if
• 30:00
  you
• 30:00
  can
• 30:00
  get
• 30:01
  yourself
• 30:01
  on
• 30:01
  one
• 30:01
  of
• 30:01
  those,
• 30:01
  it
• 30:02
  really
• 30:02
  rates
• 30:02
  it
• 30:02
  highly.
• 30:03
  So
• 30:03
  that's
• 30:03
  some
• 30:03
  homework
• 30:04
  for
• 30:04
  everyone.
• 30:04
  Just
• 30:04
  go
• 30:05
  spend
• 30:05
  some
• 30:05
  time
• 30:06
  asking
• 30:06
  it
• 30:06
  some
• 30:06
  questions
• 30:07
  and
• 30:07
  just
• 30:07
  look
• 30:08
  at
• 30:08
  what
• 30:08
  it
• 30:08
  values
• 30:09
  and
• 30:10
  then
• 30:10
  you
• 30:10
  can
• 30:10
  work
• 30:10
  backwards
• 30:11
  strategically
• 30:11
  from
• 30:12
  there.
• 30:12
  The
• 30:12
  other
• 30:12
  thing
• 30:13
  I
• 30:13
  think
• 30:13
  people
• 30:13
  struggle
• 30:14
  with.
• 30:14
  So
• 30:14
  we've
• 30:14
  talked
• 30:14
  about
• 30:15
  how
• 30:15
  they
• 30:15
  can't
• 30:15
  drop
• 30:16
  their
• 30:16
  marketing
• 30:16
  entirely
• 30:17
  because
• 30:17
  that's
• 30:18
  going
• 30:18
  to
• 30:18
  be
• 30:18
  chaos.
• 30:19
  We've
• 30:19
  talked
• 30:19
  about
• 30:19
  how
• 30:20
  the
• 30:20
  landscape
• 30:20
  is
• 30:20
  changing.
• 30:21
  We
• 30:21
  talked
• 30:22
  about
• 30:22
  what
• 30:22
  works.
• 30:23
  I
• 30:23
  think
• 30:23
  the
• 30:23
  other
• 30:24
  gap
• 30:24
  is
• 30:25
  consistency.
• 30:26
  Because
• 30:26
  I
• 30:27
  see
• 30:27
  people,
• 30:28
  maybe
• 30:28
  they
• 30:28
  hear
• 30:28
  a
• 30:29
  podcast
• 30:29
  like
• 30:29
  this,
• 30:29
  they
• 30:29
  hear
• 30:30
  us
• 30:30
  talking
• 30:30
  about
• 30:30
  a
• 30:31
  certain
• 30:31
  strategy,
• 30:31
  and
• 30:31
  they're
• 30:32
  like,
• 30:32
  I'm
• 30:32
  gonna
• 30:32
  go
• 30:32
  all
• 30:33
  in
• 30:33
  on
• 30:33
  this.
• 30:33
  And
• 30:34
  they
• 30:34
  do
• 30:34
  for
• 30:35
  two
• 30:35
  weeks
• 30:35
  and
• 30:35
  then
• 30:35
  they
• 30:36
  forget
• 30:36
  about
• 30:36
  it
• 30:36
  and
• 30:36
  it
• 30:37
  doesn't
• 30:37
  happen
• 30:37
  again.
• 30:38
  So
• 30:38
  why
• 30:39
  do
• 30:39
  you
• 30:39
  think
• 30:39
  people,
• 30:39
  particularly
• 30:40
  in
• 30:40
  the
• 30:40
  wedding
• 30:40
  industry
• 30:41
  and
• 30:41
  probably
• 30:41
  small
• 30:42
  business
• 30:42
  owners
• 30:42
  in
• 30:42
  general,
• 30:43
  struggle
• 30:44
  so
• 30:44
  much
• 30:45
  with
• 30:45
  remaining
• 30:46
  consistent?
• 30:47
  I
• 30:48
  believe
• 30:49
  I
• 30:50
  think
• 30:50
  about
• 30:50
  this
• 30:50
  a
• 30:50
  lot,
• 30:50
  Becca.
• 30:51
  Like,
• 30:51
  a
• 30:52
  lot,
• 30:52
  a
• 30:52
  lot.
• 30:52
  I
• 30:53
  think
• 30:53
  about
• 30:53
  this.
• 30:55
  I
• 30:55
  mean,
• 30:56
  consistency
• 30:57
  is
• 30:57
  something
• 30:58
  with
• 30:58
  marketing
• 30:59
  that
• 31:00
  is
• 31:00
  hard
• 31:01
  for
• 31:01
  small
• 31:01
  business
• 31:01
  owners
• 31:02
  and
• 31:02
  wedding
• 31:02
  professionals
• 31:03
  to
• 31:03
  maintain
• 31:04
  because
• 31:05
  there
• 31:05
  are
• 31:05
  not
• 31:06
  those
• 31:06
  immediate
• 31:06
  results.
• 31:07
  Like,
• 31:08
  I
• 31:08
  think
• 31:08
  it's.
• 31:08
  I
• 31:09
  think
• 31:09
  with
• 31:10
  all
• 31:10
  of
• 31:10
  the
• 31:10
  factors
• 31:11
  that
• 31:11
  could
• 31:11
  be
• 31:12
  influencing
• 31:13
  the
• 31:13
  reason
• 31:13
  that
• 31:14
  someone
• 31:14
  isn't
• 31:14
  consistent.
• 31:16
  The,
• 31:17
  essentially
• 31:17
  the
• 31:18
  lack
• 31:18
  of
• 31:18
  consequence
• 31:19
  right
• 31:20
  now
• 31:20
  for
• 31:21
  not
• 31:21
  doing
• 31:21
  your
• 31:21
  marketing
• 31:22
  is
• 31:22
  why
• 31:23
  people
• 31:23
  like,
• 31:23
  it's
• 31:24
  fine,
• 31:24
  I'll
• 31:24
  just,
• 31:25
  I'll
• 31:25
  get
• 31:25
  to
• 31:25
  it
• 31:26
  next
• 31:26
  month.
• 31:27
  I'll
• 31:27
  get
• 31:27
  to
• 31:27
  it
• 31:28
  when
• 31:28
  things
• 31:28
  slow
• 31:28
  down,
• 31:29
  I'll
• 31:29
  get
• 31:29
  to
• 31:29
  it
• 31:30
  when.
• 31:30
  Fill
• 31:30
  in
• 31:30
  the
• 31:31
  blank.
• 31:31
  Right?
• 31:31
  When
• 31:31
  it's
• 31:31
  booking
• 31:32
  season,
• 31:32
  when
• 31:32
  it's
• 31:33
  engagement
• 31:33
  season,
• 31:34
  and
• 31:35
  because
• 31:36
  people
• 31:36
  don't
• 31:37
  feel
• 31:37
  like
• 31:37
  their
• 31:38
  marketing
• 31:38
  pays
• 31:38
  them
• 31:39
  in
• 31:39
  the
• 31:39
  moment,
• 31:41
  then
• 31:41
  they
• 31:42
  are
• 31:42
  just
• 31:43
  fine
• 31:43
  saying
• 31:44
  not
• 31:44
  today.
• 31:46
  But
• 31:47
  consistency,
• 31:48
  you
• 31:48
  know,
• 31:48
  it
• 31:49
  has
• 31:49
  sort
• 31:50
  of
• 31:50
  been
• 31:50
  a.
• 31:53
  It's
• 31:53
  been
• 31:53
  a
• 31:53
  part
• 31:53
  of
• 31:53
  this
• 31:54
  entire
• 31:54
  conversation
• 31:54
  we've
• 31:55
  been
• 31:55
  having.
• 31:55
  Right?
• 31:57
  Because
• 31:57
  if
• 31:57
  your
• 31:57
  marketing
• 31:58
  isn't
• 31:59
  consistent
• 32:00
  to
• 32:00
  whatever
• 32:01
  degree
• 32:01
  And
• 32:01
  I,
• 32:01
  I
• 32:02
  want
• 32:02
  to
• 32:03
  remind
• 32:03
  people
• 32:03
  that
• 32:04
  consistency
• 32:05
  doesn't
• 32:05
  mean
• 32:05
  doing
• 32:06
  the
• 32:06
  exact
• 32:06
  same
• 32:06
  amount
• 32:07
  year
• 32:07
  round.
• 32:08
  Like,
• 32:09
  what
• 32:09
  is
• 32:09
  consistent
• 32:10
  for
• 32:10
  you
• 32:10
  during
• 32:11
  engagement
• 32:12
  and
• 32:12
  booking
• 32:12
  season
• 32:13
  is
• 32:13
  very
• 32:13
  different
• 32:14
  than
• 32:14
  what
• 32:14
  consistency
• 32:15
  in
• 32:15
  your
• 32:15
  marketing
• 32:15
  would
• 32:16
  look
• 32:16
  like
• 32:16
  during
• 32:16
  busy
• 32:17
  season.
• 32:18
  Right?
• 32:19
  So
• 32:19
  your
• 32:19
  marketing
• 32:20
  is
• 32:20
  allowed
• 32:20
  to
• 32:20
  ebb
• 32:21
  and
• 32:21
  flow.
• 32:22
  What
• 32:22
  it
• 32:22
  shouldn't
• 32:22
  do
• 32:23
  is
• 32:23
  go
• 32:23
  completely
• 32:23
  dark.
• 32:25
  So,
• 32:26
  but
• 32:27
  if
• 32:27
  you
• 32:27
  are
• 32:28
  consistent
• 32:28
  in
• 32:28
  your
• 32:28
  marketing,
• 32:29
  then
• 32:30
  you
• 32:30
  are,
• 32:32
  you
• 32:32
  know,
• 32:32
  proverbially
• 32:33
  tapping
• 32:34
  couples
• 32:34
  on
• 32:35
  the
• 32:35
  shoulder
• 32:36
  constantly
• 32:37
  to
• 32:37
  get
• 32:37
  to
• 32:38
  those
• 32:39
  many
• 32:39
  touch
• 32:40
  points
• 32:40
  that
• 32:40
  are
• 32:40
  required
• 32:41
  for
• 32:41
  them
• 32:42
  to
• 32:42
  get
• 32:42
  to
• 32:42
  know,
• 32:42
  like,
• 32:42
  and
• 32:43
  trust
• 32:43
  you
• 32:43
  and
• 32:43
  finally
• 32:44
  inquire.
• 32:45
  And
• 32:46
  when
• 32:47
  you
• 32:47
  are
• 32:47
  consistent
• 32:48
  in
• 32:48
  your
• 32:48
  marketing,
• 32:49
  you
• 32:50
  will
• 32:51
  have
• 32:51
  a
• 32:51
  steadier
• 32:53
  income
• 32:53
  of
• 32:54
  leads
• 32:54
  because
• 32:55
  you're
• 32:55
  just
• 32:55
  visible
• 32:56
  all
• 32:57
  of
• 32:57
  the
• 32:57
  time.
• 32:57
  And
• 32:58
  you're,
• 32:58
  you
• 32:59
  are
• 32:59
  putting
• 32:59
  your
• 33:00
  business
• 33:00
  in
• 33:00
  a
• 33:00
  position
• 33:01
  where
• 33:02
  you
• 33:02
  are
• 33:02
  being
• 33:02
  seen
• 33:03
  at
• 33:03
  the
• 33:03
  right
• 33:03
  moment
• 33:04
  by
• 33:05
  a
• 33:05
  couple.
• 33:05
  And
• 33:06
  the
• 33:07
  fun
• 33:07
  part
• 33:07
  is
• 33:07
  we
• 33:08
  don't
• 33:08
  ever
• 33:08
  know
• 33:08
  when
• 33:08
  the
• 33:08
  right
• 33:08
  moment
• 33:09
  is.
• 33:09
  It
• 33:09
  just
• 33:10
  like
• 33:10
  happens.
• 33:11
  So
• 33:11
  that's
• 33:12
  why
• 33:12
  we
• 33:12
  need
• 33:12
  to
• 33:12
  just
• 33:13
  like,
• 33:13
  be
• 33:13
  there
• 33:14
  on
• 33:14
  a
• 33:14
  regular
• 33:14
  basis.
• 33:15
  And
• 33:16
  then
• 33:16
  when
• 33:16
  you
• 33:16
  have
• 33:17
  that
• 33:17
  steady
• 33:18
  in
• 33:18
  like,
• 33:18
  steady
• 33:19
  influx
• 33:20
  of
• 33:20
  inquiries,
• 33:22
  then
• 33:23
  you
• 33:23
  are
• 33:23
  set
• 33:23
  up
• 33:24
  for
• 33:25
  success
• 33:25
  in
• 33:25
  terms
• 33:26
  of
• 33:26
  having
• 33:27
  a
• 33:27
  steadier
• 33:27
  income
• 33:28
  for
• 33:28
  your
• 33:29
  business
• 33:29
  and
• 33:29
  yourself.
• 33:30
  And
• 33:31
  so
• 33:31
  it's,
• 33:32
  it's
• 33:33
  like,
• 33:33
  you
• 33:33
  know,
• 33:33
  you're
• 33:34
  not
• 33:34
  doing
• 33:34
  this
• 33:35
  work
• 33:35
  for
• 33:35
  right
• 33:36
  now.
• 33:37
  And
• 33:37
  like
• 33:37
  the
• 33:37
  stress
• 33:38
  that
• 33:38
  you
• 33:38
  might
• 33:39
  feel
• 33:40
  today,
• 33:40
  you're
• 33:41
  doing
• 33:41
  it
• 33:41
  for.
• 33:42
  How
• 33:43
  stressed
• 33:43
  out
• 33:43
  is
• 33:43
  Taylor
• 33:44
  going
• 33:44
  to
• 33:44
  be
• 33:44
  in
• 33:44
  three
• 33:45
  months
• 33:45
  from
• 33:45
  now,
• 33:46
  right?
• 33:46
  Is
• 33:47
  she
• 33:47
  going
• 33:47
  to
• 33:47
  be
• 33:47
  very
• 33:47
  stressed?
• 33:48
  Is
• 33:48
  she
• 33:48
  going
• 33:48
  to
• 33:48
  be
• 33:48
  a
• 33:48
  little
• 33:48
  bit
• 33:48
  of
• 33:49
  stress?
• 33:49
  Is
• 33:49
  she
• 33:49
  going
• 33:49
  to
• 33:49
  be
• 33:49
  like,
• 33:50
  oh,
• 33:50
  life
• 33:51
  is
• 33:51
  good.
• 33:51
  Right?
• 33:52
  And
• 33:52
  so
• 33:52
  that's
• 33:53
  why
• 33:53
  consistency
• 33:54
  is
• 33:54
  hard
• 33:55
  for
• 33:55
  people
• 33:56
  to
• 33:56
  maintain.
• 33:58
  But
• 33:58
  I
• 33:58
  also
• 33:59
  think
• 33:59
  to
• 33:59
  your
• 33:59
  point,
• 33:59
  like,
• 34:00
  people
• 34:00
  have,
• 34:01
  they
• 34:01
  think
• 34:01
  that
• 34:01
  they
• 34:02
  need
• 34:02
  to
• 34:02
  go
• 34:02
  all
• 34:03
  in
• 34:03
  all
• 34:03
  of
• 34:04
  the
• 34:04
  time.
• 34:04
  And
• 34:04
  that's
• 34:04
  just
• 34:05
  like,
• 34:05
  so
• 34:06
  not
• 34:06
  true.
• 34:06
  There
• 34:07
  are
• 34:07
  some
• 34:08
  weeks
• 34:08
  that,
• 34:09
  you
• 34:09
  know,
• 34:09
  I'm
• 34:10
  like,
• 34:10
  I
• 34:10
  just
• 34:11
  need
• 34:11
  to
• 34:11
  do
• 34:12
  bare
• 34:12
  minimum,
• 34:13
  like
• 34:13
  maintenance
• 34:14
  mode
• 34:14
  levels
• 34:15
  of
• 34:15
  marketing
• 34:16
  for
• 34:16
  a
• 34:16
  couple
• 34:16
  weeks,
• 34:17
  right?
• 34:17
  Because
• 34:17
  I
• 34:17
  just
• 34:18
  like
• 34:18
  need
• 34:18
  a
• 34:18
  break.
• 34:19
  That's
• 34:19
  fine.
• 34:20
  But
• 34:21
  I
• 34:21
  get
• 34:21
  going
• 34:22
  again
• 34:22
  at
• 34:22
  some
• 34:23
  point
• 34:23
  to
• 34:23
  make
• 34:23
  sure
• 34:24
  that
• 34:24
  I
• 34:25
  keep
• 34:25
  building
• 34:25
  the
• 34:25
  momentum.
• 34:26
  And
• 34:26
  I
• 34:27
  think
• 34:27
  if
• 34:27
  we
• 34:27
  take
• 34:27
  one
• 34:28
  step
• 34:28
  further
• 34:28
  out
• 34:29
  from
• 34:29
  people's
• 34:30
  perspective,
• 34:30
  I
• 34:31
  think
• 34:31
  the
• 34:31
  other
• 34:31
  reason
• 34:31
  that
• 34:31
  it's
• 34:32
  chaos
• 34:32
  for
• 34:33
  them
• 34:33
  and
• 34:33
  they're
• 34:33
  inconsistent
• 34:34
  is
• 34:34
  because
• 34:34
  they
• 34:34
  don't
• 34:34
  actually
• 34:35
  have
• 34:35
  a
• 34:35
  plan
• 34:36
  in
• 34:36
  the
• 34:36
  first
• 34:36
  place.
• 34:37
  So
• 34:37
  they've
• 34:37
  never
• 34:38
  actually
• 34:38
  kind
• 34:38
  of
• 34:39
  gone
• 34:39
  big
• 34:40
  picture
• 34:41
  with
• 34:41
  any
• 34:41
  of
• 34:41
  this
• 34:41
  stuff
• 34:42
  either.
• 34:42
  And
• 34:43
  so
• 34:43
  it's
• 34:43
  hard
• 34:43
  to
• 34:44
  be
• 34:44
  consistent
• 34:44
  or
• 34:45
  stick
• 34:45
  to
• 34:45
  a
• 34:45
  plan
• 34:46
  when
• 34:46
  you
• 34:46
  don't
• 34:47
  even
• 34:47
  have
• 34:47
  a
• 34:48
  plan.
• 34:48
  Now,
• 34:49
  obviously
• 34:50
  you
• 34:50
  created
• 34:50
  NG
• 34:51
  for
• 34:51
  This
• 34:51
  very
• 34:51
  reason
• 34:52
  to
• 34:52
  kind
• 34:52
  of
• 34:53
  help
• 34:53
  people
• 34:53
  have
• 34:53
  a
• 34:54
  plan.
• 34:54
  And
• 34:54
  you
• 34:55
  said
• 34:55
  that
• 34:55
  when
• 34:55
  you
• 34:55
  created
• 34:55
  ng,
• 34:56
  you
• 34:56
  kind
• 34:56
  of
• 34:56
  put
• 34:56
  yourself
• 34:57
  in
• 34:57
  it.
• 34:58
  So
• 34:58
  let's
• 34:58
  pretend
• 34:59
  that
• 34:59
  we're
• 35:00
  not
• 35:00
  working
• 35:00
  with
• 35:00
  NG
• 35:00
  right
• 35:01
  now.
• 35:01
  We're
• 35:01
  working
• 35:01
  with
• 35:01
  Taylor.
• 35:02
  One
• 35:02
  step
• 35:02
  removed
• 35:03
  from
• 35:03
  ng.
• 35:04
  Like,
• 35:05
  I
• 35:06
  come
• 35:06
  to
• 35:06
  you,
• 35:06
  I'm
• 35:06
  a
• 35:06
  cake
• 35:07
  maker,
• 35:07
  I'm
• 35:07
  a
• 35:07
  florist.
• 35:08
  I'm
• 35:08
  in
• 35:08
  chaos
• 35:09
  with
• 35:09
  my
• 35:09
  marketing.
• 35:10
  And
• 35:10
  I
• 35:10
  go,
• 35:10
  I
• 35:11
  don't
• 35:11
  have
• 35:11
  a
• 35:11
  plan.
• 35:12
  What
• 35:12
  does
• 35:13
  Taylor
• 35:13
  do
• 35:13
  for
• 35:13
  me?
• 35:14
  Which
• 35:14
  I
• 35:14
  guess
• 35:14
  is
• 35:14
  then
• 35:15
  what
• 35:15
  Angie
• 35:16
  tries
• 35:16
  to
• 35:16
  replicate.
• 35:17
  Yes,
• 35:17
  it's
• 35:18
  very
• 35:18
  funny,
• 35:18
  like,
• 35:18
  how
• 35:19
  close
• 35:19
  the
• 35:19
  processes
• 35:20
  are.
• 35:21
  But
• 35:21
  the
• 35:21
  first
• 35:21
  thing
• 35:21
  that
• 35:22
  I'm
• 35:22
  going
• 35:22
  to
• 35:22
  do
• 35:22
  is
• 35:23
  work
• 35:23
  with
• 35:23
  you
• 35:23
  to
• 35:23
  figure
• 35:23
  out,
• 35:24
  okay,
• 35:24
  what
• 35:24
  are
• 35:24
  the
• 35:24
  two
• 35:24
  to
• 35:25
  three
• 35:25
  places
• 35:26
  that,
• 35:27
  you
• 35:27
  know,
• 35:28
  you
• 35:28
  can
• 35:29
  be.
• 35:29
  You
• 35:29
  can
• 35:30
  try
• 35:30
  your
• 35:30
  bestest
• 35:31
  to
• 35:31
  be
• 35:32
  consistent
• 35:32
  on
• 35:33
  that.
• 35:33
  Also,
• 35:34
  in
• 35:34
  the
• 35:34
  Venn
• 35:35
  diagram
• 35:35
  of
• 35:36
  things,
• 35:36
  it's
• 35:36
  like
• 35:36
  you
• 35:37
  enjoy
• 35:37
  doing
• 35:37
  them.
• 35:38
  And
• 35:38
  also
• 35:39
  they
• 35:40
  are
• 35:40
  likely
• 35:41
  to
• 35:41
  bring
• 35:41
  you
• 35:42
  in
• 35:42
  leads.
• 35:42
  Right?
• 35:43
  Because
• 35:43
  if
• 35:43
  you
• 35:43
  hate.
• 35:44
  I
• 35:44
  always
• 35:45
  go
• 35:45
  back
• 35:45
  to
• 35:45
  the.
• 35:45
  I
• 35:46
  hate
• 35:46
  being
• 35:46
  on
• 35:46
  camera.
• 35:46
  Well,
• 35:47
  let's
• 35:47
  say
• 35:47
  you're
• 35:47
  someone
• 35:48
  who
• 35:48
  hates
• 35:48
  public
• 35:48
  speaking,
• 35:49
  right?
• 35:49
  Then
• 35:50
  I
• 35:50
  would
• 35:50
  never
• 35:50
  tell
• 35:51
  you,
• 35:51
  like,
• 35:51
  oh,
• 35:51
  you
• 35:51
  should
• 35:51
  try
• 35:52
  to
• 35:52
  book
• 35:53
  three
• 35:53
  public
• 35:53
  speaking
• 35:53
  engagements
• 35:54
  every
• 35:54
  month.
• 35:55
  Like,
• 35:55
  that
• 35:55
  would
• 35:55
  be
• 35:56
  not
• 35:56
  cool.
• 35:57
  So
• 35:58
  it's
• 35:58
  about
• 35:58
  finding,
• 35:59
  what
• 35:59
  do
• 35:59
  you
• 35:59
  enjoy
• 36:00
  and
• 36:00
  where
• 36:01
  it
• 36:01
  overlaps
• 36:01
  with
• 36:02
  the
• 36:02
  kind
• 36:02
  of
• 36:02
  marketing
• 36:03
  that
• 36:03
  actually
• 36:03
  is
• 36:03
  going
• 36:04
  to
• 36:04
  help
• 36:04
  you
• 36:05
  get
• 36:05
  discovered
• 36:06
  by
• 36:06
  couples
• 36:06
  and
• 36:06
  then
• 36:06
  have
• 36:07
  them
• 36:07
  eventually
• 36:08
  inquire.
• 36:09
  So
• 36:09
  that's
• 36:10
  step
• 36:10
  one
• 36:10
  is
• 36:10
  just
• 36:11
  picking
• 36:11
  those
• 36:11
  two
• 36:11
  or
• 36:11
  three
• 36:11
  marketing
• 36:12
  channels.
• 36:13
  Then
• 36:14
  step
• 36:14
  two
• 36:14
  is,
• 36:15
  okay,
• 36:16
  what
• 36:16
  are
• 36:16
  we
• 36:16
  going
• 36:17
  to
• 36:17
  do
• 36:17
  on
• 36:17
  a
• 36:17
  regular
• 36:18
  basis
• 36:18
  to
• 36:19
  make
• 36:19
  sure
• 36:19
  that
• 36:20
  something
• 36:20
  is
• 36:21
  happening
• 36:22
  with
• 36:22
  these
• 36:22
  marketing
• 36:23
  channels?
• 36:24
  And
• 36:25
  the.
• 36:25
  One
• 36:26
  of
• 36:26
  the
• 36:26
  first
• 36:26
  questions
• 36:26
  I
• 36:26
  always
• 36:27
  ask
• 36:27
  people
• 36:27
  is,
• 36:27
  how
• 36:27
  much
• 36:28
  time
• 36:28
  do
• 36:28
  you
• 36:28
  have
• 36:28
  to
• 36:28
  work
• 36:29
  on
• 36:29
  marketing
• 36:29
  every
• 36:29
  month
• 36:30
  or
• 36:30
  every
• 36:31
  week?
• 36:31
  Right.
• 36:32
  And
• 36:32
  the
• 36:33
  reason
• 36:33
  that
• 36:33
  that's
• 36:33
  really
• 36:34
  important
• 36:34
  is
• 36:34
  because
• 36:35
  if
• 36:36
  you
• 36:36
  tell
• 36:37
  me
• 36:37
  I
• 36:37
  have
• 36:37
  two
• 36:38
  hours
• 36:38
  a
• 36:38
  week
• 36:38
  to
• 36:38
  work
• 36:38
  on
• 36:39
  my
• 36:39
  marketing,
• 36:40
  but
• 36:40
  then
• 36:41
  you
• 36:41
  say
• 36:41
  that
• 36:41
  your
• 36:42
  marketing
• 36:42
  plan
• 36:43
  is
• 36:43
  going
• 36:43
  to
• 36:43
  be
• 36:43
  on
• 36:43
  three
• 36:44
  marketing
• 36:44
  channels
• 36:45
  and
• 36:45
  you're
• 36:46
  going
• 36:46
  to
• 36:46
  do
• 36:46
  five
• 36:46
  reels
• 36:47
  a
• 36:47
  week,
• 36:47
  and
• 36:48
  you're
• 36:48
  going
• 36:48
  to
• 36:48
  blog
• 36:48
  twice
• 36:49
  a
• 36:49
  week.
• 36:49
  And,
• 36:50
  you
• 36:50
  know,
• 36:50
  you're
• 36:50
  also
• 36:50
  going
• 36:50
  to
• 36:51
  go
• 36:51
  to
• 36:51
  4
• 36:51
  Network
• 36:52
  of.
• 36:52
  It's
• 36:52
  like,
• 36:52
  hi,
• 36:53
  the
• 36:53
  math
• 36:54
  doesn't
• 36:55
  work
• 36:55
  there.
• 36:56
  So
• 36:57
  that
• 36:57
  amount
• 36:58
  of
• 36:58
  time
• 36:58
  that
• 36:58
  you
• 36:58
  have
• 36:59
  is
• 37:00
  how
• 37:00
  you
• 37:01
  can
• 37:01
  come
• 37:01
  up
• 37:02
  with
• 37:02
  a
• 37:03
  plan
• 37:03
  that
• 37:03
  actually
• 37:03
  fits
• 37:04
  your
• 37:04
  life
• 37:05
  so
• 37:05
  that
• 37:05
  you
• 37:06
  get
• 37:06
  that
• 37:06
  positive
• 37:07
  reinforcement
• 37:07
  of,
• 37:08
  I
• 37:08
  can
• 37:08
  do
• 37:08
  this
• 37:09
  because
• 37:10
  you
• 37:10
  actually
• 37:10
  did
• 37:10
  it.
• 37:13
  And
• 37:13
  so
• 37:13
  that's
• 37:13
  like
• 37:14
  the.
• 37:14
  The
• 37:15
  core
• 37:15
  of
• 37:16
  where
• 37:16
  I
• 37:17
  start
• 37:17
  with
• 37:17
  people
• 37:17
  and
• 37:18
  trying
• 37:18
  to
• 37:18
  get
• 37:19
  them
• 37:19
  to
• 37:19
  a
• 37:19
  plan.
• 37:20
  And
• 37:20
  from
• 37:21
  there
• 37:21
  it's
• 37:21
  like,
• 37:22
  what's
• 37:22
  Your
• 37:22
  routine
• 37:23
  going
• 37:23
  to
• 37:23
  be,
• 37:23
  you
• 37:24
  know,
• 37:24
  for
• 37:24
  wedding
• 37:25
  professionals.
• 37:26
  I
• 37:26
  would,
• 37:28
  I
• 37:28
  would
• 37:29
  have
• 37:29
  a
• 37:29
  very
• 37:29
  strong
• 37:30
  reaction
• 37:30
  if
• 37:30
  someone
• 37:30
  told
• 37:31
  me
• 37:31
  that
• 37:31
  their
• 37:31
  marketing
• 37:32
  day
• 37:33
  is
• 37:33
  going
• 37:33
  to
• 37:33
  be
• 37:33
  on
• 37:33
  Friday.
• 37:34
  I
• 37:35
  would
• 37:35
  say,
• 37:35
  no,
• 37:35
  it's
• 37:35
  not,
• 37:37
  that's
• 37:38
  not
• 37:38
  true.
• 37:39
  Because
• 37:40
  I
• 37:40
  know
• 37:40
  that
• 37:40
  Thursday,
• 37:41
  Friday,
• 37:41
  Saturday,
• 37:42
  Sunday,
• 37:43
  and
• 37:44
  then
• 37:44
  even
• 37:44
  Monday,
• 37:44
  when
• 37:44
  you
• 37:45
  need
• 37:45
  to
• 37:45
  like,
• 37:46
  debrief
• 37:47
  and
• 37:47
  like,
• 37:47
  have
• 37:47
  a
• 37:47
  day
• 37:48
  off
• 37:48
  after
• 37:49
  a
• 37:49
  wedding
• 37:49
  weekend,
• 37:50
  like,
• 37:50
  those
• 37:50
  are
• 37:51
  just
• 37:51
  all
• 37:51
  days
• 37:51
  that
• 37:51
  are,
• 37:52
  are
• 37:52
  kind
• 37:52
  of
• 37:52
  not
• 37:52
  in
• 37:53
  the
• 37:53
  cards.
• 37:54
  So,
• 37:54
  you
• 37:54
  know,
• 37:55
  picking
• 37:55
  maybe
• 37:55
  your
• 37:56
  marketing
• 37:56
  day
• 37:56
  or
• 37:56
  your
• 37:57
  couple
• 37:57
  hours
• 37:57
  you're
• 37:57
  going
• 37:58
  to
• 37:58
  work
• 37:58
  on
• 37:58
  marketing,
• 37:58
  every
• 37:58
  week
• 37:59
  is
• 37:59
  on
• 37:59
  Tuesday.
• 38:00
  Okay,
• 38:00
  so
• 38:01
  Tuesday
• 38:01
  is
• 38:02
  going
• 38:02
  to
• 38:02
  be
• 38:02
  the
• 38:02
  time
• 38:02
  block.
• 38:03
  What
• 38:03
  are
• 38:03
  you
• 38:03
  going
• 38:04
  to
• 38:04
  do
• 38:04
  then?
• 38:04
  Right.
• 38:04
  And
• 38:05
  so
• 38:05
  it's
• 38:05
  just,
• 38:06
  it
• 38:06
  is
• 38:06
  project
• 38:07
  management
• 38:07
  at
• 38:08
  its
• 38:08
  core.
• 38:09
  And
• 38:09
  I
• 38:09
  know
• 38:10
  that
• 38:10
  every
• 38:10
  single
• 38:10
  wedding
• 38:11
  professional
• 38:11
  listening
• 38:12
  to
• 38:12
  this
• 38:12
  podcast
• 38:12
  knows
• 38:13
  how
• 38:13
  to
• 38:13
  project
• 38:13
  manage
• 38:13
  because
• 38:14
  that's
• 38:14
  exactly
• 38:14
  what
• 38:14
  you
• 38:15
  do
• 38:15
  for
• 38:15
  your
• 38:15
  clients
• 38:15
  in
• 38:15
  your
• 38:16
  weddings.
• 38:16
  But
• 38:16
  for
• 38:17
  whatever
• 38:17
  reason,
• 38:18
  no
• 38:18
  one
• 38:18
  does
• 38:18
  it
• 38:18
  for
• 38:18
  themselves
• 38:19
  and
• 38:19
  their
• 38:19
  marketing.
• 38:20
  And
• 38:21
  I
• 38:21
  love
• 38:21
  that
• 38:21
  you're
• 38:21
  laughing
• 38:21
  because
• 38:22
  it's
• 38:22
  like
• 38:22
  so
• 38:22
  true.
• 38:23
  Everybody
• 38:24
  has
• 38:24
  this
• 38:25
  skill
• 38:25
  of,
• 38:27
  here's
• 38:27
  the
• 38:27
  wedding,
• 38:28
  here
• 38:28
  are
• 38:28
  all
• 38:28
  the
• 38:28
  things
• 38:29
  that
• 38:29
  need
• 38:29
  to
• 38:29
  happen.
• 38:29
  I
• 38:30
  need
• 38:30
  to
• 38:30
  organize
• 38:31
  my
• 38:31
  calendar
• 38:31
  to
• 38:32
  make
• 38:32
  sure
• 38:32
  that
• 38:32
  those
• 38:32
  things
• 38:32
  are
• 38:33
  happening
• 38:33
  at
• 38:33
  the
• 38:33
  right
• 38:34
  timing.
• 38:34
  Your
• 38:35
  marketing
• 38:35
  is
• 38:35
  the
• 38:36
  exact
• 38:36
  same
• 38:37
  thing.
• 38:37
  Here's
• 38:38
  the
• 38:38
  task
• 38:38
  that
• 38:38
  needs
• 38:38
  to
• 38:38
  get
• 38:39
  done.
• 38:39
  When
• 38:40
  do
• 38:40
  I
• 38:40
  need
• 38:40
  to
• 38:40
  work
• 38:40
  on
• 38:40
  it?
• 38:41
  So
• 38:41
  that
• 38:41
  blog
• 38:42
  actually
• 38:42
  goes
• 38:43
  out
• 38:43
  or
• 38:44
  whatever.
• 38:45
  So
• 38:46
  that's
• 38:46
  my
• 38:46
  soapbox
• 38:47
  speech
• 38:47
  about
• 38:48
  creating
• 38:48
  a
• 38:48
  marketing
• 38:49
  plan
• 38:49
  and
• 38:50
  how
• 38:50
  you
• 38:50
  can
• 38:50
  actually
• 38:51
  start
• 38:51
  to
• 38:51
  organize
• 38:51
  it
• 38:52
  in
• 38:52
  a
• 38:52
  way
• 38:52
  that
• 38:53
  lets
• 38:53
  you
• 38:53
  get
• 38:53
  it
• 38:53
  done
• 38:54
  on
• 38:54
  a
• 38:54
  regular
• 38:54
  basis.
• 38:55
  So
• 38:55
  if
• 38:56
  people
• 38:56
  are
• 38:56
  listening
• 38:56
  to
• 38:56
  this
• 38:57
  and
• 38:57
  they're
• 38:57
  thinking,
• 38:57
  okay,
• 38:58
  that
• 38:58
  sounds
• 38:59
  good,
• 38:59
  I'm
• 39:00
  very
• 39:00
  disorganized
• 39:01
  with
• 39:01
  my
• 39:01
  marketing.
• 39:02
  I
• 39:02
  need
• 39:02
  to
• 39:02
  get
• 39:02
  a
• 39:03
  clearer
• 39:03
  plan,
• 39:04
  I
• 39:04
  need
• 39:04
  to
• 39:04
  get
• 39:04
  a
• 39:04
  clearer
• 39:05
  picture.
• 39:06
  And
• 39:06
  they
• 39:06
  can't
• 39:07
  afford
• 39:07
  to
• 39:07
  work
• 39:07
  with
• 39:08
  someone
• 39:08
  one
• 39:08
  to
• 39:08
  one.
• 39:08
  And
• 39:08
  they
• 39:09
  think,
• 39:09
  right,
• 39:09
  well,
• 39:09
  this
• 39:10
  software
• 39:10
  that
• 39:10
  Taylor
• 39:11
  put
• 39:11
  herself
• 39:11
  in,
• 39:11
  sounds
• 39:12
  like
• 39:12
  a
• 39:12
  good
• 39:12
  solution,
• 39:13
  is
• 39:13
  not
• 39:14
  going
• 39:14
  to
• 39:14
  do
• 39:14
  the
• 39:14
  marketing
• 39:15
  for
• 39:15
  them,
• 39:16
  is
• 39:16
  it,
• 39:16
  like,
• 39:16
  explain,
• 39:17
  give
• 39:18
  us
• 39:18
  the
• 39:18
  nitty
• 39:18
  gritty
• 39:19
  of
• 39:19
  what
• 39:19
  it's
• 39:19
  actually
• 39:20
  going
• 39:20
  to
• 39:20
  do
• 39:20
  and
• 39:21
  how
• 39:21
  it's
• 39:21
  going
• 39:21
  to
• 39:21
  get
• 39:21
  them
• 39:22
  results?
• 39:22
  Yeah,
• 39:23
  you
• 39:23
  know,
• 39:23
  I,
• 39:24
  before
• 39:24
  I
• 39:24
  get
• 39:24
  into
• 39:24
  that,
• 39:25
  you
• 39:26
  know,
• 39:26
  I.
• 39:26
  This
• 39:27
  might
• 39:27
  be
• 39:27
  an
• 39:27
  unpopular
• 39:28
  opinion,
• 39:28
  but
• 39:29
  I
• 39:29
  think
• 39:29
  that
• 39:30
  there
• 39:30
  is
• 39:30
  a
• 39:31
  good
• 39:31
  amount
• 39:31
  of
• 39:31
  the
• 39:32
  marketing
• 39:32
  that
• 39:32
  we
• 39:32
  do
• 39:33
  that
• 39:33
  should
• 39:34
  not
• 39:35
  be
• 39:35
  touched
• 39:35
  by
• 39:36
  artificial
• 39:36
  intelligence.
• 39:38
  So
• 39:40
  I,
• 39:40
  there
• 39:40
  are,
• 39:40
  and
• 39:41
  I
• 39:41
  say
• 39:41
  that
• 39:41
  because
• 39:41
  there
• 39:41
  are
• 39:41
  people
• 39:42
  that
• 39:42
  I
• 39:42
  talk
• 39:42
  to
• 39:42
  that
• 39:42
  are
• 39:43
  looking
• 39:43
  for
• 39:43
  some
• 39:43
  sort
• 39:44
  of
• 39:44
  AI
• 39:44
  platform
• 39:44
  that's
• 39:45
  just
• 39:45
  gonna
• 39:45
  like,
• 39:45
  tip
• 39:46
  to
• 39:46
  tail,
• 39:46
  do
• 39:47
  all
• 39:47
  of
• 39:47
  their
• 39:47
  marketing
• 39:47
  for
• 39:48
  them.
• 39:48
  And
• 39:48
  that's
• 39:49
  where
• 39:49
  you
• 39:49
  get
• 39:49
  Your.
• 39:50
  That's
• 39:50
  when
• 39:50
  you
• 39:50
  put
• 39:50
  your
• 39:51
  business
• 39:51
  in
• 39:51
  the
• 39:51
  space
• 39:51
  of
• 39:51
  like,
• 39:52
  nothing
• 39:52
  is
• 39:52
  real,
• 39:53
  so
• 39:53
  why
• 39:53
  would
• 39:53
  anyone
• 39:54
  trust
• 39:54
  you?
• 39:54
  So
• 39:55
  that's
• 39:55
  my.
• 39:55
  That's
• 39:56
  my
• 39:56
  second
• 39:56
  little
• 39:56
  soapbox.
• 39:57
  I
• 39:57
  love
• 39:57
  it.
• 39:59
  But.
• 40:00
  So
• 40:00
  what
• 40:00
  NG
• 40:00
  does
• 40:01
  help
• 40:01
  you
• 40:01
  do
• 40:01
  is
• 40:02
  you
• 40:02
  answer
• 40:03
  a
• 40:03
  questionnaire
• 40:04
  so
• 40:05
  that
• 40:05
  NG
• 40:05
  can
• 40:05
  get
• 40:05
  to
• 40:05
  know
• 40:06
  your
• 40:06
  business.
• 40:07
  And
• 40:07
  based
• 40:07
  on
• 40:08
  how
• 40:08
  you
• 40:08
  answered
• 40:08
  that
• 40:09
  questionnaire,
• 40:09
  it
• 40:10
  puts
• 40:10
  together
• 40:10
  a
• 40:11
  marketing
• 40:11
  plan
• 40:11
  for
• 40:12
  you
• 40:12
  on
• 40:12
  a
• 40:12
  calendar
• 40:13
  that
• 40:13
  takes
• 40:13
  into
• 40:14
  account
• 40:14
  how
• 40:14
  much
• 40:15
  time
• 40:15
  you
• 40:15
  have
• 40:15
  to
• 40:16
  work
• 40:16
  on
• 40:16
  marketing
• 40:16
  every
• 40:17
  week.
• 40:17
  What
• 40:17
  do
• 40:17
  you
• 40:18
  like
• 40:18
  doing?
• 40:18
  Where
• 40:19
  are
• 40:19
  your
• 40:19
  leads
• 40:19
  already
• 40:20
  coming
• 40:20
  from?
• 40:21
  And
• 40:22
  so
• 40:23
  that's
• 40:23
  how
• 40:23
  it,
• 40:24
  like
• 40:24
  within
• 40:25
  five
• 40:25
  minutes
• 40:26
  goes.
• 40:26
  And
• 40:27
  you're
• 40:27
  like,
• 40:27
  okay,
• 40:28
  I
• 40:28
  have.
• 40:28
  I
• 40:29
  see
• 40:29
  what
• 40:30
  I
• 40:30
  can
• 40:31
  do
• 40:31
  now.
• 40:32
  And
• 40:32
  it's
• 40:32
  actually
• 40:33
  not
• 40:35
  in
• 40:35
  a.
• 40:35
  The
• 40:36
  plan
• 40:36
  isn't
• 40:36
  in
• 40:36
  a
• 40:36
  way
• 40:37
  that
• 40:37
  like,
• 40:37
  oh,
• 40:38
  ng's
• 40:38
  making
• 40:38
  me
• 40:39
  feel
• 40:39
  pressured
• 40:39
  to
• 40:39
  do
• 40:39
  a
• 40:40
  lot
• 40:40
  of
• 40:40
  marketing.
• 40:40
  That's
• 40:41
  the
• 40:41
  opposite.
• 40:41
  We
• 40:42
  want
• 40:42
  you
• 40:42
  to
• 40:42
  feel
• 40:42
  like,
• 40:43
  oh,
• 40:43
  I
• 40:43
  can
• 40:43
  do
• 40:43
  this.
• 40:44
  So
• 40:45
  you
• 40:45
  get
• 40:45
  that
• 40:45
  plan
• 40:45
  and
• 40:46
  it
• 40:46
  lives
• 40:46
  on
• 40:46
  a
• 40:46
  calendar,
• 40:48
  which
• 40:48
  is
• 40:48
  also
• 40:49
  the
• 40:49
  same
• 40:50
  place
• 40:50
  where
• 40:51
  you
• 40:51
  can
• 40:51
  actually
• 40:52
  do
• 40:52
  the
• 40:52
  plan.
• 40:53
  So
• 40:54
  that's
• 40:54
  one
• 40:54
  of
• 40:54
  the
• 40:54
  unique
• 40:54
  things
• 40:55
  about
• 40:55
  NG
• 40:55
  is
• 40:55
  that
• 40:56
  it's
• 40:56
  a
• 40:56
  project
• 40:56
  management
• 40:57
  tool
• 40:57
  that
• 40:57
  brings
• 40:58
  your
• 40:58
  planning
• 40:58
  and
• 40:59
  your
• 40:59
  doing
• 40:59
  into
• 41:00
  the
• 41:00
  same
• 41:00
  place.
• 41:01
  Instead
• 41:01
  of
• 41:02
  you
• 41:02
  having
• 41:03
  a
• 41:03
  list
• 41:04
  of
• 41:04
  marketing
• 41:04
  to
• 41:05
  do's
• 41:05
  in
• 41:05
  your
• 41:05
  Asana
• 41:06
  account
• 41:07
  and
• 41:07
  then
• 41:07
  you
• 41:07
  needing
• 41:08
  to
• 41:08
  go
• 41:08
  to
• 41:09
  Claude
• 41:10
  to
• 41:10
  write
• 41:10
  captions
• 41:11
  and
• 41:12
  then
• 41:12
  Canva
• 41:12
  to
• 41:12
  create
• 41:13
  graphics
• 41:13
  and
• 41:13
  do
• 41:14
  editing
• 41:14
  and
• 41:15
  then
• 41:15
  to
• 41:15
  later
• 41:16
  to
• 41:17
  schedule
• 41:17
  your
• 41:17
  content.
• 41:18
  Like
• 41:19
  you
• 41:19
  can
• 41:19
  do
• 41:20
  everything
• 41:21
  but
• 41:21
  what
• 41:21
  you
• 41:21
  can
• 41:22
  do
• 41:22
  in
• 41:22
  Canva.
• 41:23
  Because
• 41:23
  I'm
• 41:23
  not
• 41:24
  trying
• 41:24
  to
• 41:24
  build
• 41:24
  Canva,
• 41:26
  we
• 41:26
  love
• 41:26
  Canva.
• 41:27
  But
• 41:27
  NG
• 41:28
  helps
• 41:28
  you
• 41:29
  draft
• 41:30
  content,
• 41:31
  so
• 41:31
  blogs,
• 41:32
  social
• 41:32
  media
• 41:32
  captions,
• 41:33
  email
• 41:33
  newsletters,
• 41:34
  and
• 41:34
  a
• 41:34
  couple
• 41:34
  other
• 41:35
  things.
• 41:36
  We
• 41:36
  do
• 41:36
  have
• 41:36
  a
• 41:36
  Canva
• 41:37
  integration
• 41:37
  so
• 41:38
  that
• 41:38
  you
• 41:38
  can
• 41:39
  automatically
• 41:39
  pull
• 41:40
  in
• 41:40
  your
• 41:40
  designs
• 41:40
  without
• 41:41
  having
• 41:41
  to
• 41:41
  upload
• 41:41
  and
• 41:42
  download
• 41:42
  things.
• 41:43
  And
• 41:43
  then
• 41:43
  there's
• 41:44
  the
• 41:44
  social
• 41:44
  media
• 41:45
  scheduler
• 41:45
  that's
• 41:46
  also
• 41:46
  within
• 41:47
  the
• 41:47
  software.
• 41:47
  So
• 41:48
  you
• 41:49
  see
• 41:49
  the
• 41:49
  thing
• 41:49
  that
• 41:49
  needs
• 41:50
  to
• 41:50
  get
• 41:50
  done
• 41:51
  and
• 41:51
  then
• 41:52
  with
• 41:52
  the
• 41:52
  least
• 41:53
  amount
• 41:53
  of
• 41:53
  effort
• 41:54
  and
• 41:54
  the
• 41:54
  cleanest
• 41:55
  workflow,
• 41:55
  you
• 41:56
  can
• 41:56
  do
• 41:56
  it
• 41:56
  all
• 41:57
  in
• 41:57
  the
• 41:57
  same
• 41:57
  place.
• 41:59
  But
• 41:59
  then
• 42:00
  one
• 42:00
  of
• 42:00
  my
• 42:00
  favorite
• 42:01
  tools,
• 42:01
  and
• 42:01
  I'm
• 42:02
  so
• 42:02
  happy
• 42:03
  that
• 42:03
  other
• 42:03
  people
• 42:03
  love
• 42:04
  it,
• 42:04
  is
• 42:05
  the
• 42:05
  results
• 42:06
  dashboard
• 42:07
  where
• 42:08
  NG
• 42:09
  automatically
• 42:10
  tracks
• 42:11
  your
• 42:11
  website
• 42:12
  metrics
• 42:12
  and
• 42:12
  your
• 42:13
  social
• 42:13
  media
• 42:13
  metrics.
• 42:14
  And
• 42:14
  it
• 42:14
  shows
• 42:14
  you
• 42:15
  how
• 42:15
  things
• 42:16
  are
• 42:16
  going,
• 42:16
  where
• 42:17
  you're
• 42:17
  having
• 42:17
  wins,
• 42:18
  where
• 42:18
  things
• 42:19
  are
• 42:19
  kind
• 42:19
  of
• 42:20
  plateauing,
• 42:21
  where
• 42:21
  eventually
• 42:22
  you
• 42:22
  like.
• 42:23
  If
• 42:23
  a
• 42:23
  graph
• 42:23
  tends
• 42:24
  to
• 42:24
  go
• 42:24
  down
• 42:25
  and
• 42:25
  toward
• 42:25
  the
• 42:25
  right,
• 42:26
  it's
• 42:26
  not
• 42:26
  a
• 42:27
  good
• 42:27
  thing.
• 42:27
  You
• 42:27
  could
• 42:27
  just
• 42:28
  say,
• 42:28
  well,
• 42:28
  I
• 42:28
  tried
• 42:29
  it,
• 42:29
  I'm
• 42:29
  not
• 42:29
  doing
• 42:29
  it
• 42:30
  anymore.
• 42:31
  But
• 42:31
  that
• 42:32
  results
• 42:32
  tab
• 42:32
  then
• 42:33
  helps
• 42:33
  you
• 42:33
  make
• 42:34
  the
• 42:34
  Smartest
• 42:35
  decisions
• 42:35
  that
• 42:35
  you
• 42:36
  can
• 42:36
  about
• 42:36
  the
• 42:36
  marketing
• 42:37
  that
• 42:37
  you're
• 42:37
  going
• 42:37
  to
• 42:37
  do
• 42:38
  moving
• 42:38
  forward.
• 42:39
  So
• 42:39
  it
• 42:40
  is
• 42:40
  at
• 42:40
  its
• 42:41
  core
• 42:41
  a
• 42:41
  project
• 42:41
  management
• 42:42
  tool,
• 42:42
  but
• 42:43
  it
• 42:43
  is
• 42:44
  an
• 42:44
  extremely
• 42:44
  functional
• 42:45
  project
• 42:45
  management
• 42:46
  tool
• 42:46
  because
• 42:46
  it's
• 42:47
  not
• 42:47
  just
• 42:47
  a
• 42:47
  place
• 42:47
  for
• 42:48
  you
• 42:48
  to
• 42:48
  keep
• 42:49
  tasks
• 42:50
  and
• 42:50
  to
• 42:50
  dos
• 42:50
  and
• 42:50
  ideas.
• 42:51
  It
• 42:51
  actually
• 42:51
  is
• 42:51
  going
• 42:51
  to
• 42:51
  help
• 42:52
  you
• 42:52
  turn
• 42:52
  them
• 42:52
  into
• 42:53
  real
• 42:53
  pieces
• 42:53
  of
• 42:54
  marketing
• 42:54
  that
• 42:54
  you
• 42:54
  get
• 42:54
  to
• 42:54
  put
• 42:55
  out
• 42:55
  into
• 42:55
  the
• 42:55
  world.
• 42:56
  That's
• 42:56
  so
• 42:57
  helpful.
• 42:57
  And
• 42:57
  I
• 42:58
  am
• 42:58
  an
• 42:58
  NG
• 42:58
  user,
• 42:59
  so
• 42:59
  I
• 42:59
  thought
• 42:59
  it'd
• 42:59
  be
• 43:00
  helpful
• 43:00
  to
• 43:00
  tell
• 43:00
  the
• 43:01
  people
• 43:01
  how
• 43:01
  I
• 43:02
  use
• 43:02
  it
• 43:02
  in
• 43:02
  my
• 43:03
  business
• 43:03
  because
• 43:03
  sometimes
• 43:04
  a
• 43:04
  use
• 43:04
  case
• 43:05
  is
• 43:05
  helpful
• 43:06
  to
• 43:06
  understand.
• 43:06
  So
• 43:06
  I
• 43:06
  thought
• 43:07
  I'd
• 43:07
  share
• 43:07
  with
• 43:07
  you,
• 43:08
  Taylor,
• 43:08
  the
• 43:09
  three
• 43:09
  parts
• 43:09
  of
• 43:09
  NT
• 43:10
  that
• 43:10
  I
• 43:10
  use
• 43:11
  the
• 43:11
  most
• 43:12
  myself
• 43:12
  in
• 43:12
  my
• 43:13
  business
• 43:13
  as
• 43:13
  a
• 43:14
  marketer,
• 43:14
  how
• 43:14
  I
• 43:15
  do
• 43:15
  it.
• 43:15
  So
• 43:16
  my
• 43:16
  favorite
• 43:17
  one
• 43:18
  I'm
• 43:18
  gonna
• 43:18
  save
• 43:18
  till
• 43:19
  last.
• 43:21
  My
• 43:21
  second
• 43:21
  favorite
• 43:22
  one
• 43:22
  though
• 43:22
  is
• 43:23
  the
• 43:23
  social
• 43:24
  scheduler.
• 43:25
  I
• 43:25
  go
• 43:25
  in
• 43:25
  there
• 43:25
  still
• 43:26
  and
• 43:26
  I
• 43:26
  schedule
• 43:26
  my
• 43:27
  socials
• 43:27
  on
• 43:27
  there
• 43:27
  because
• 43:28
  it's
• 43:28
  so
• 43:28
  easy,
• 43:29
  because
• 43:29
  I
• 43:29
  can
• 43:29
  click
• 43:29
  on
• 43:29
  the
• 43:30
  date
• 43:30
  when
• 43:30
  I'm
• 43:30
  supposed
• 43:30
  to
• 43:31
  do
• 43:31
  it
• 43:31
  and
• 43:31
  it
• 43:31
  links
• 43:32
  through
• 43:32
  to
• 43:32
  Instagra.
• 43:33
  I
• 43:33
  can
• 43:33
  write
• 43:33
  my
• 43:33
  caption
• 43:34
  and
• 43:34
  then
• 43:34
  I
• 43:34
  can
• 43:34
  copy
• 43:35
  it
• 43:35
  to
• 43:35
  Facebook
• 43:35
  and
• 43:36
  edit
• 43:36
  it
• 43:36
  slightly
• 43:36
  and
• 43:36
  then
• 43:37
  copy
• 43:37
  it
• 43:37
  to
• 43:37
  LinkedIn
• 43:38
  and
• 43:38
  edit
• 43:38
  it
• 43:38
  slightly
• 43:39
  and
• 43:39
  then
• 43:39
  hit
• 43:39
  go.
• 43:40
  And
• 43:40
  when
• 43:40
  you
• 43:40
  added
• 43:41
  the
• 43:41
  Canva
• 43:42
  integration,
• 43:43
  that
• 43:43
  made
• 43:43
  my
• 43:44
  heart
• 43:44
  sing.
• 43:45
  Because
• 43:45
  I
• 43:45
  no
• 43:45
  longer
• 43:46
  have
• 43:46
  to
• 43:46
  download
• 43:47
  the
• 43:47
  image
• 43:47
  from
• 43:47
  Canva
• 43:48
  to
• 43:48
  my
• 43:48
  computer
• 43:48
  and
• 43:48
  then
• 43:49
  re
• 43:49
  upload
• 43:49
  it
• 43:49
  to
• 43:50
  ng.
• 43:50
  I
• 43:50
  can
• 43:50
  literally
• 43:51
  just
• 43:51
  click
• 43:51
  through
• 43:52
  and
• 43:52
  the
• 43:52
  image
• 43:52
  is
• 43:53
  there.
• 43:53
  Now
• 43:53
  I
• 43:54
  don't
• 43:54
  even
• 43:54
  do
• 43:54
  a
• 43:54
  lot
• 43:54
  of
• 43:55
  my
• 43:55
  content
• 43:55
  anymore,
• 43:56
  but
• 43:56
  the
• 43:56
  content
• 43:56
  that
• 43:57
  I
• 43:57
  do
• 43:57
  do
• 43:57
  for
• 43:58
  my
• 43:58
  podcast
• 43:58
  or
• 43:59
  carousel
• 43:59
  graphics,
• 44:00
  I
• 44:00
  always
• 44:01
  just
• 44:01
  go
• 44:01
  and
• 44:01
  upload
• 44:02
  it
• 44:02
  in
• 44:02
  engie
• 44:02
  so
• 44:02
  that
• 44:03
  I
• 44:03
  can
• 44:03
  repurpose
• 44:03
  it.
• 44:04
  But
• 44:04
  importantly,
• 44:05
  edit
• 44:06
  my
• 44:06
  caption
• 44:06
  because
• 44:07
  no
• 44:07
  one
• 44:07
  wants
• 44:07
  to
• 44:07
  see
• 44:08
  an
• 44:08
  Instagram
• 44:09
  caption
• 44:09
  that's
• 44:10
  got
• 44:10
  a
• 44:10
  link
• 44:10
  that
• 44:10
  doesn't
• 44:11
  work
• 44:11
  in
• 44:11
  it.
• 44:11
  Whereas
• 44:12
  on
• 44:12
  Facebook
• 44:12
  I
• 44:12
  can
• 44:13
  put
• 44:13
  the
• 44:13
  clickable
• 44:13
  link.
• 44:14
  So
• 44:14
  that's
• 44:14
  my
• 44:14
  second
• 44:14
  favorite
• 44:15
  feature
• 44:15
  of
• 44:15
  ng.
• 44:16
  My
• 44:16
  other
• 44:16
  third
• 44:16
  favorite
• 44:17
  feature
• 44:17
  of
• 44:17
  ng,
• 44:18
  I'll
• 44:18
  come
• 44:18
  back
• 44:18
  to
• 44:18
  number
• 44:18
  one
• 44:19
  in
• 44:19
  a
• 44:19
  minute.
• 44:19
  My
• 44:20
  third
• 44:20
  favorite
• 44:20
  feature
• 44:21
  is
• 44:21
  the
• 44:22
  tracking
• 44:22
  tool.
• 44:23
  So
• 44:24
  I
• 44:24
  use
• 44:24
  this
• 44:24
  in
• 44:25
  my
• 44:25
  business
• 44:25
  and
• 44:25
  I
• 44:25
  encourage
• 44:26
  people
• 44:26
  to
• 44:26
  use
• 44:26
  it
• 44:27
  for
• 44:27
  wedding
• 44:27
  fairs,
• 44:27
  I
• 44:28
  use
• 44:28
  it
• 44:28
  myself
• 44:28
  for
• 44:29
  conferences,
• 44:29
  for
• 44:30
  speaking
• 44:30
  when
• 44:31
  I
• 44:31
  do
• 44:31
  something
• 44:32
  thing
• 44:32
  to
• 44:32
  tell
• 44:33
  me
• 44:33
  how
• 44:33
  much
• 44:33
  it
• 44:33
  cost
• 44:34
  me
• 44:34
  what
• 44:34
  the
• 44:35
  plan
• 44:35
  is
• 44:35
  and
• 44:35
  then
• 44:35
  to
• 44:36
  track
• 44:36
  in
• 44:37
  that
• 44:37
  project,
• 44:37
  in
• 44:38
  that
• 44:38
  campaign
• 44:38
  how
• 44:38
  many
• 44:39
  leads
• 44:39
  did
• 44:39
  I
• 44:39
  get
• 44:39
  back,
• 44:40
  did
• 44:40
  I
• 44:40
  make
• 44:40
  any
• 44:40
  sales
• 44:41
  so
• 44:42
  that
• 44:42
  when
• 44:42
  that
• 44:42
  same
• 44:43
  thing
• 44:43
  comes
• 44:43
  round
• 44:44
  the
• 44:44
  year
• 44:44
  after.
• 44:45
  And
• 44:45
  Taylor,
• 44:45
  you
• 44:46
  taught
• 44:46
  me
• 44:46
  to
• 44:46
  do
• 44:46
  this
• 44:46
  very
• 44:47
  well
• 44:47
  yourself
• 44:47
  because
• 44:47
  you
• 44:48
  showed
• 44:48
  me
• 44:48
  how
• 44:48
  you
• 44:48
  do
• 44:48
  it.
• 44:49
  I
• 44:49
  can
• 44:49
  go
• 44:50
  Right.
• 44:50
  Did
• 44:50
  that
• 44:50
  work
• 44:51
  for
• 44:51
  me
• 44:51
  last
• 44:51
  year?
• 44:51
  Because
• 44:52
  we
• 44:52
  think
• 44:52
  we
• 44:52
  can
• 44:53
  remember,
• 44:53
  but
• 44:54
  we
• 44:54
  don't
• 44:54
  always
• 44:55
  remember
• 44:55
  the
• 44:55
  numbers.
• 44:56
  And
• 44:56
  so
• 44:56
  I
• 44:56
  think
• 44:56
  for
• 44:57
  people
• 44:57
  listening,
• 44:58
  when
• 44:58
  you
• 44:58
  do
• 44:58
  a
• 44:58
  wedding
• 44:59
  show,
• 44:59
  are
• 44:59
  you
• 44:59
  keeping
• 45:00
  track
• 45:00
  of
• 45:01
  how
• 45:01
  much
• 45:01
  did
• 45:01
  you
• 45:01
  pay
• 45:01
  to
• 45:02
  do
• 45:02
  that
• 45:02
  wedding
• 45:02
  show?
• 45:02
  How
• 45:02
  many
• 45:03
  conversations
• 45:03
  did
• 45:04
  you
• 45:04
  have?
• 45:04
  What
• 45:05
  did
• 45:05
  you
• 45:05
  spend
• 45:05
  on
• 45:05
  materials?
• 45:06
  What
• 45:06
  return
• 45:07
  on
• 45:07
  investment
• 45:07
  did
• 45:07
  you
• 45:07
  see?
• 45:08
  So
• 45:08
  when
• 45:08
  the
• 45:08
  same
• 45:09
  opportunity
• 45:09
  comes
• 45:10
  up
• 45:10
  next
• 45:10
  year,
• 45:11
  you
• 45:11
  can
• 45:11
  ask
• 45:12
  yourself,
• 45:13
  okay,
• 45:13
  let
• 45:13
  me
• 45:13
  go
• 45:13
  into
• 45:14
  my
• 45:14
  NG
• 45:14
  and
• 45:14
  see
• 45:15
  what
• 45:15
  happened
• 45:15
  last
• 45:16
  year.
• 45:16
  And
• 45:16
  then
• 45:16
  I
• 45:16
  can
• 45:16
  tell
• 45:17
  myself
• 45:17
  whether
• 45:17
  it
• 45:17
  worked.
• 45:18
  Which
• 45:18
  brings
• 45:18
  me
• 45:19
  on
• 45:19
  to
• 45:19
  the
• 45:19
  number
• 45:19
  one,
• 45:20
  my
• 45:20
  favorite
• 45:20
  tool
• 45:21
  from
• 45:21
  ng.
• 45:21
  I've
• 45:22
  done
• 45:22
  them
• 45:22
  in
• 45:22
  a
• 45:22
  funny
• 45:22
  order,
• 45:22
  but
• 45:23
  my
• 45:23
  number
• 45:23
  one
• 45:23
  favorite
• 45:24
  tool
• 45:24
  is
• 45:25
  a
• 45:25
  KPI
• 45:26
  tracking.
• 45:27
  That
• 45:27
  is
• 45:27
  the
• 45:28
  place
• 45:28
  I
• 45:28
  spend
• 45:28
  the
• 45:29
  most
• 45:29
  time
• 45:29
  in
• 45:30
  Engie.
• 45:31
  I
• 45:31
  tell
• 45:31
  my
• 45:31
  members
• 45:31
  about
• 45:32
  it.
• 45:32
  I
• 45:32
  think
• 45:32
  I
• 45:32
  did
• 45:32
  a
• 45:32
  whole
• 45:33
  podcast
• 45:33
  episode
• 45:33
  about
• 45:34
  it.
• 45:34
  If
• 45:34
  people
• 45:34
  want
• 45:34
  to
• 45:34
  go
• 45:34
  and
• 45:34
  listen
• 45:35
  about
• 45:35
  the
• 45:35
  KPIs.
• 45:36
  I
• 45:36
  track.
• 45:37
  I
• 45:37
  have
• 45:38
  so
• 45:38
  many
• 45:38
  graphs
• 45:39
  in
• 45:39
  my
• 45:40
  dashboard.
• 45:41
  Some
• 45:41
  of
• 45:41
  them
• 45:41
  which
• 45:42
  populate
• 45:42
  automatically,
• 45:43
  some
• 45:43
  of
• 45:43
  them
• 45:43
  that
• 45:44
  I
• 45:44
  go
• 45:44
  in
• 45:44
  and
• 45:44
  populate.
• 45:45
  And
• 45:46
  I
• 45:46
  track
• 45:46
  things
• 45:47
  like,
• 45:47
  obviously,
• 45:47
  my
• 45:48
  social
• 45:48
  media
• 45:48
  statistics,
• 45:49
  both
• 45:50
  followers
• 45:50
  and
• 45:50
  views.
• 45:51
  I
• 45:51
  track
• 45:52
  my
• 45:52
  costs.
• 45:52
  I
• 45:53
  track
• 45:53
  my
• 45:53
  profit
• 45:55
  and
• 45:55
  my
• 45:55
  income.
• 45:56
  I
• 45:56
  track
• 45:56
  how
• 45:57
  many
• 45:57
  people
• 45:57
  downloaded
• 45:57
  my
• 45:58
  podcast.
• 45:58
  I
• 45:58
  track
• 45:59
  how
• 45:59
  many
• 45:59
  people
• 45:59
  clicked
• 46:00
  on
• 46:00
  links
• 46:00
  from
• 46:00
  my
• 46:01
  podcast.
• 46:01
  And
• 46:01
  I
• 46:01
  have
• 46:01
  all
• 46:02
  of
• 46:02
  these
• 46:02
  graphics,
• 46:03
  but
• 46:04
  they're
• 46:04
  not
• 46:04
  graphics
• 46:05
  for
• 46:05
  the
• 46:05
  sake
• 46:05
  of
• 46:05
  graphics.
• 46:06
  They
• 46:06
  help
• 46:07
  me
• 46:07
  make
• 46:07
  decisions,
• 46:08
  and
• 46:08
  this
• 46:09
  is
• 46:09
  important.
• 46:09
  They
• 46:10
  help
• 46:10
  me
• 46:10
  when
• 46:10
  I
• 46:11
  get
• 46:11
  in
• 46:11
  a
• 46:11
  slump.
• 46:12
  So
• 46:12
  when
• 46:12
  I
• 46:12
  go,
• 46:12
  I
• 46:13
  feel
• 46:13
  like
• 46:13
  my
• 46:14
  downloads
• 46:14
  are
• 46:14
  rubbish
• 46:15
  this
• 46:15
  month
• 46:15
  on
• 46:16
  my
• 46:16
  podcast,
• 46:16
  I
• 46:17
  can
• 46:17
  go
• 46:17
  back
• 46:17
  to
• 46:17
  the
• 46:18
  same
• 46:18
  time
• 46:19
  last
• 46:19
  year
• 46:20
  and
• 46:20
  then
• 46:20
  go,
• 46:20
  oh,
• 46:21
  wait,
• 46:21
  this
• 46:21
  happened
• 46:22
  the
• 46:22
  same
• 46:22
  time
• 46:22
  last
• 46:23
  year.
• 46:23
  And
• 46:23
  then
• 46:23
  they
• 46:23
  bounce
• 46:24
  back
• 46:24
  and
• 46:24
  you
• 46:24
  start
• 46:25
  to
• 46:25
  see
• 46:25
  paradise
• 46:25
  patterns,
• 46:26
  and
• 46:26
  you
• 46:26
  start
• 46:27
  to
• 46:27
  see
• 46:27
  that
• 46:27
  data
• 46:28
  making
• 46:28
  sense.
• 46:29
  And
• 46:29
  so
• 46:30
  there
• 46:30
  we
• 46:30
  go.
• 46:30
  That's
• 46:30
  a
• 46:30
  rundown.
• 46:31
  That's
• 46:31
  my
• 46:31
  three
• 46:32
  favorite
• 46:32
  things.
• 46:33
  And
• 46:33
  I'm
• 46:33
  in
• 46:33
  NG
• 46:34
  doing
• 46:34
  this
• 46:34
  stuff
• 46:35
  all
• 46:35
  of
• 46:35
  the
• 46:35
  time.
• 46:36
  And
• 46:36
  yeah,
• 46:37
  that's
• 46:37
  my
• 46:37
  three.
• 46:37
  Three
• 46:38
  favorite
• 46:39
  things.
• 46:39
  Are
• 46:40
  you
• 46:40
  proud
• 46:40
  of.
• 46:40
  Are
• 46:40
  you
• 46:41
  a
• 46:41
  proud
• 46:41
  energy
• 46:42
  parent?
• 46:43
  I
• 46:43
  am.
• 46:43
  I'm
• 46:44
  your
• 46:44
  proud
• 46:44
  energy
• 46:45
  auntie.
• 46:47
  Honestly,
• 46:47
  it's.
• 46:48
  I
• 46:48
  love
• 46:48
  it.
• 46:48
  I
• 46:48
  love
• 46:48
  it.
• 46:49
  It's
• 46:49
  such
• 46:49
  a
• 46:49
  helpful
• 46:49
  tool.
• 46:50
  And
• 46:50
  I
• 46:50
  think,
• 46:51
  okay,
• 46:52
  here's
• 46:52
  my
• 46:52
  next
• 46:52
  question
• 46:52
  for
• 46:53
  you.
• 46:53
  Because
• 46:53
  I
• 46:53
  think
• 46:53
  sometimes
• 46:54
  people
• 46:54
  adopt
• 46:55
  tools
• 46:55
  and
• 46:55
  I
• 46:55
  see
• 46:55
  this
• 46:56
  as
• 46:56
  well,
• 46:56
  and
• 46:56
  it
• 46:57
  makes
• 46:57
  me
• 46:57
  want
• 46:57
  to
• 46:57
  tear
• 46:57
  my
• 46:58
  hair
• 46:58
  out
• 46:58
  because
• 46:58
  they're
• 46:59
  like,
• 46:59
  becca
• 46:59
  talked
• 47:00
  about
• 47:00
  this
• 47:00
  great
• 47:00
  tool.
• 47:00
  It
• 47:01
  sounds
• 47:01
  really
• 47:01
  good.
• 47:02
  I'm
• 47:02
  gonna
• 47:02
  go
• 47:03
  sign
• 47:03
  up
• 47:03
  and
• 47:04
  join
• 47:04
  this
• 47:04
  tool.
• 47:04
  And
• 47:05
  then
• 47:05
  they
• 47:05
  don't
• 47:05
  do
• 47:06
  anything
• 47:06
  with
• 47:06
  it.
• 47:06
  Why
• 47:07
  do
• 47:07
  you
• 47:07
  think
• 47:07
  that
• 47:07
  is?
• 47:08
  Oh,
• 47:08
  my
• 47:09
  goodness.
• 47:09
  That
• 47:09
  is
• 47:09
  the
• 47:10
  bane
• 47:10
  of
• 47:10
  my
• 47:10
  existence.
• 47:12
  Becca.
• 47:14
  So
• 47:15
  it's
• 47:15
  because
• 47:15
  try.
• 47:16
  It's
• 47:16
  because
• 47:16
  getting
• 47:17
  started
• 47:17
  with
• 47:17
  something
• 47:18
  new
• 47:18
  takes
• 47:18
  energy
• 47:19
  and
• 47:20
  we're
• 47:21
  pretty
• 47:21
  lazy,
• 47:22
  right?
• 47:22
  Like,
• 47:22
  we
• 47:23
  are
• 47:23
  most
• 47:23
  comfortable
• 47:24
  doing
• 47:25
  the
• 47:25
  things
• 47:25
  that
• 47:26
  we
• 47:26
  already
• 47:27
  know
• 47:27
  how
• 47:28
  to
• 47:28
  do.
• 47:28
  We
• 47:29
  already
• 47:29
  have
• 47:29
  some
• 47:29
  sort
• 47:30
  of
• 47:30
  process.
• 47:30
  Even
• 47:31
  if
• 47:31
  it's
• 47:32
  a
• 47:32
  not
• 47:32
  functional
• 47:33
  process,
• 47:33
  we
• 47:34
  will
• 47:34
  pick
• 47:35
  that
• 47:35
  over
• 47:35
  something
• 47:36
  else.
• 47:36
  And
• 47:37
  in
• 47:37
  the
• 47:38
  world
• 47:38
  of,
• 47:38
  like,
• 47:39
  sales
• 47:39
  psychology,
• 47:40
  you
• 47:40
  know,
• 47:41
  when,
• 47:41
  when
• 47:41
  you
• 47:42
  give
• 47:42
  people
• 47:42
  options,
• 47:44
  the
• 47:45
  do
• 47:45
  nothing
• 47:45
  option
• 47:46
  is
• 47:46
  the
• 47:46
  one
• 47:46
  that
• 47:47
  is
• 47:47
  taken
• 47:47
  the
• 47:48
  most.
• 47:48
  And
• 47:48
  that
• 47:49
  also
• 47:49
  applies
• 47:49
  to
• 47:51
  wedding
• 47:51
  professionals
• 47:51
  who
• 47:51
  are
• 47:52
  marketing
• 47:52
  their
• 47:52
  businesses
• 47:53
  to
• 47:53
  couples,
• 47:53
  right?
• 47:53
  Like
• 47:54
  most
• 47:54
  couples
• 47:55
  who
• 47:55
  are
• 47:55
  going
• 47:55
  to
• 47:56
  discover
• 47:56
  you
• 47:57
  will
• 47:57
  do
• 47:57
  nothing.
• 47:59
  So,
• 47:59
  you
• 47:59
  know,
• 48:00
  little,
• 48:00
  little
• 48:01
  full
• 48:01
  circle
• 48:01
  there.
• 48:01
  But,
• 48:02
  you
• 48:02
  know,
• 48:03
  the.
• 48:04
  With
• 48:04
  ng,
• 48:05
  it
• 48:06
  is
• 48:06
  for.
• 48:06
  It's
• 48:07
  for
• 48:07
  anyone
• 48:08
  who
• 48:08
  needs
• 48:08
  to
• 48:08
  do
• 48:08
  their
• 48:09
  own
• 48:09
  marketing,
• 48:10
  but
• 48:10
  it
• 48:10
  is
• 48:10
  most
• 48:11
  powerful
• 48:11
  for
• 48:12
  that
• 48:12
  person
• 48:13
  who
• 48:13
  is
• 48:13
  going
• 48:13
  to
• 48:15
  say
• 48:15
  to
• 48:15
  themselves,
• 48:17
  something
• 48:17
  needs
• 48:17
  to
• 48:17
  change,
• 48:18
  right?
• 48:18
  Like,
• 48:18
  I
• 48:19
  have
• 48:19
  been
• 48:19
  doing
• 48:20
  this
• 48:21
  in
• 48:21
  a
• 48:21
  way
• 48:22
  that
• 48:22
  makes
• 48:23
  me
• 48:23
  feel
• 48:23
  crazy
• 48:24
  and
• 48:25
  is
• 48:25
  inefficient,
• 48:26
  and
• 48:27
  I
• 48:27
  need
• 48:27
  a
• 48:27
  better
• 48:28
  way
• 48:28
  to
• 48:28
  get
• 48:29
  my
• 48:29
  marketing
• 48:29
  done.
• 48:30
  And
• 48:30
  so
• 48:31
  if
• 48:31
  any
• 48:31
  of
• 48:31
  that
• 48:32
  clicks
• 48:33
  or
• 48:33
  feels
• 48:34
  like
• 48:34
  something
• 48:34
  that
• 48:35
  you
• 48:35
  have
• 48:35
  said
• 48:35
  to
• 48:36
  yourself,
• 48:36
  then
• 48:36
  I
• 48:36
  would
• 48:36
  encourage
• 48:37
  you
• 48:37
  to
• 48:37
  try
• 48:37
  it.
• 48:38
  If
• 48:38
  you're
• 48:38
  in
• 48:39
  the
• 48:39
  camp
• 48:39
  of,
• 48:39
  like,
• 48:40
  it's
• 48:41
  fine,
• 48:42
  like,
• 48:42
  you
• 48:43
  know,
• 48:43
  I
• 48:43
  could
• 48:43
  deal
• 48:43
  with
• 48:44
  it,
• 48:44
  it
• 48:44
  then
• 48:45
  keep,
• 48:45
  keep
• 48:46
  doing
• 48:46
  marketing
• 48:47
  the
• 48:47
  way
• 48:47
  that
• 48:47
  you're
• 48:47
  doing
• 48:48
  because
• 48:49
  you
• 48:49
  know
• 48:50
  you're
• 48:50
  not
• 48:50
  in
• 48:51
  the
• 48:51
  right
• 48:51
  space
• 48:52
  to
• 48:52
  try
• 48:53
  something
• 48:53
  new.
• 48:53
  But
• 48:54
  when
• 48:54
  you
• 48:54
  are
• 48:54
  looking
• 48:55
  for
• 48:55
  a
• 48:56
  better
• 48:56
  solution,
• 48:57
  then
• 48:57
  NG
• 48:58
  is.
• 48:59
  Is
• 48:59
  here
• 48:59
  for
• 48:59
  you.
• 49:00
  And
• 49:00
  it's
• 49:00
  hard
• 49:00
  because
• 49:01
  I
• 49:01
  think
• 49:01
  you're
• 49:02
  right.
• 49:02
  With
• 49:02
  any
• 49:02
  technology,
• 49:03
  there's
• 49:03
  that
• 49:03
  hurdle.
• 49:04
  Like,
• 49:05
  I
• 49:05
  love
• 49:05
  helping
• 49:05
  people
• 49:05
  set
• 49:06
  up
• 49:06
  CRM
• 49:06
  systems,
• 49:07
  but
• 49:07
  the
• 49:08
  hurdle
• 49:08
  to,
• 49:08
  like,
• 49:08
  set
• 49:09
  it
• 49:09
  up
• 49:09
  and
• 49:09
  then
• 49:09
  get
• 49:10
  them
• 49:10
  to
• 49:10
  actually
• 49:11
  adopt
• 49:11
  it
• 49:12
  is
• 49:12
  one
• 49:12
  of
• 49:12
  the,
• 49:13
  the
• 49:13
  biggest
• 49:13
  challenges
• 49:14
  because
• 49:14
  again,
• 49:15
  it's
• 49:15
  a
• 49:15
  bit
• 49:15
  like
• 49:15
  we
• 49:16
  talked
• 49:16
  about
• 49:16
  earlier,
• 49:16
  the
• 49:17
  payoff
• 49:17
  is
• 49:17
  so
• 49:18
  far
• 49:18
  in
• 49:18
  the
• 49:18
  future,
• 49:19
  sometimes
• 49:20
  they
• 49:20
  can't
• 49:20
  see
• 49:20
  it.
• 49:20
  And
• 49:21
  I'm
• 49:21
  like,
• 49:21
  if
• 49:21
  we
• 49:21
  just
• 49:22
  get
• 49:22
  you
• 49:22
  doing
• 49:23
  this
• 49:23
  thing,
• 49:23
  you're
• 49:24
  going
• 49:24
  to
• 49:24
  get
• 49:24
  so
• 49:25
  much
• 49:25
  of
• 49:25
  your
• 49:25
  time
• 49:26
  back,
• 49:26
  but
• 49:26
  we've
• 49:27
  just
• 49:27
  got
• 49:27
  to
• 49:27
  get
• 49:27
  you
• 49:28
  over
• 49:28
  that
• 49:28
  little
• 49:29
  hill
• 49:29
  to
• 49:30
  realize,
• 49:30
  number
• 49:30
  one,
• 49:30
  you
• 49:31
  want
• 49:31
  to
• 49:31
  do
• 49:31
  it,
• 49:31
  and
• 49:31
  number
• 49:31
  two,
• 49:32
  you're
• 49:32
  going
• 49:32
  to
• 49:32
  put
• 49:32
  time
• 49:33
  and
• 49:33
  energy
• 49:33
  and
• 49:33
  effort
• 49:34
  into
• 49:34
  doing
• 49:34
  it
• 49:34
  well
• 49:35
  and
• 49:35
  understanding
• 49:36
  it.
• 49:37
  And
• 49:37
  so
• 49:37
  you're
• 49:37
  right.
• 49:37
  There
• 49:38
  is
• 49:38
  that
• 49:38
  kind
• 49:38
  of,
• 49:39
  you've
• 49:39
  got
• 49:39
  to
• 49:39
  be
• 49:39
  in
• 49:39
  the
• 49:39
  right
• 49:39
  headspace
• 49:41
  to
• 49:41
  take
• 49:41
  on
• 49:41
  something
• 49:41
  new.
• 49:42
  But
• 49:42
  equally,
• 49:43
  if
• 49:43
  you
• 49:43
  never
• 49:43
  give
• 49:44
  yourself
• 49:44
  that
• 49:44
  headspace,
• 49:45
  you're
• 49:45
  gonna
• 49:46
  be
• 49:46
  having
• 49:46
  this
• 49:46
  conversation
• 49:47
  with
• 49:47
  me
• 49:47
  and
• 49:47
  Taylor
• 49:48
  this
• 49:48
  time
• 49:48
  next
• 49:48
  year
• 49:48
  where
• 49:49
  you're
• 49:49
  like,
• 49:49
  marketing's
• 49:50
  hard,
• 49:50
  marketing's
• 49:50
  overwhelming.
• 49:51
  I'm
• 49:51
  not
• 49:51
  tracking
• 49:52
  any
• 49:52
  Numbers,
• 49:53
  I
• 49:53
  don't
• 49:53
  know
• 49:53
  what
• 49:53
  I'm
• 49:53
  doing.
• 49:54
  And
• 49:54
  so
• 49:54
  it's
• 49:55
  like
• 49:55
  at
• 49:55
  some
• 49:55
  point
• 49:55
  you've
• 49:56
  gotta
• 49:56
  go,
• 49:57
  something
• 49:57
  needs
• 49:58
  to
• 49:58
  change.
• 49:58
  And
• 49:59
  that
• 49:59
  may
• 49:59
  be
• 50:00
  that
• 50:00
  you
• 50:00
  can
• 50:00
  afford
• 50:00
  to
• 50:00
  outsource
• 50:01
  some
• 50:01
  of
• 50:01
  it.
• 50:01
  It
• 50:02
  may
• 50:02
  be
• 50:02
  that
• 50:02
  you
• 50:02
  can
• 50:02
  afford
• 50:03
  to
• 50:03
  work
• 50:03
  one
• 50:04
  to
• 50:04
  one
• 50:04
  with
• 50:04
  a
• 50:04
  consultant
• 50:05
  like
• 50:05
  we
• 50:05
  talked
• 50:05
  about.
• 50:06
  But
• 50:06
  if
• 50:06
  you
• 50:07
  can't,
• 50:08
  there
• 50:08
  are
• 50:08
  other
• 50:08
  options
• 50:09
  absolutely
• 50:10
  available
• 50:11
  to
• 50:11
  you
• 50:11
  as
• 50:12
  well.
• 50:13
  So
• 50:13
  just
• 50:13
  before
• 50:14
  I
• 50:14
  move
• 50:14
  on,
• 50:14
  because
• 50:14
  I've
• 50:15
  got
• 50:15
  a
• 50:15
  couple
• 50:15
  of
• 50:15
  other
• 50:15
  questions
• 50:16
  I
• 50:16
  want
• 50:16
  to
• 50:16
  ask
• 50:16
  you
• 50:16
  before
• 50:16
  I
• 50:17
  let
• 50:17
  you
• 50:17
  go.
• 50:18
  Give
• 50:18
  me
• 50:18
  the
• 50:18
  results.
• 50:20
  You
• 50:20
  see
• 50:20
  the
• 50:20
  end
• 50:21
  users,
• 50:21
  the
• 50:22
  super
• 50:22
  users,
• 50:22
  the
• 50:23
  power
• 50:23
  users,
• 50:23
  the
• 50:24
  people
• 50:24
  who
• 50:24
  are
• 50:24
  doing
• 50:24
  this.
• 50:25
  Well,
• 50:25
  I've
• 50:26
  given
• 50:26
  my
• 50:26
  example.
• 50:27
  But
• 50:27
  tell
• 50:27
  us
• 50:28
  the
• 50:28
  results
• 50:28
  that
• 50:28
  you've
• 50:29
  seen
• 50:29
  other
• 50:29
  customers
• 50:30
  have
• 50:31
  when
• 50:31
  they
• 50:31
  do
• 50:31
  lean
• 50:32
  in
• 50:32
  and
• 50:32
  use
• 50:32
  this.
• 50:33
  Yeah,
• 50:35
  these
• 50:35
  are
• 50:35
  US
• 50:35
  based
• 50:36
  businesses.
• 50:36
  But
• 50:37
  Dan
• 50:38
  of
• 50:38
  Bow
• 50:39
  Tie
• 50:39
  and
• 50:39
  Brush,
• 50:39
  he
• 50:40
  does
• 50:41
  live
• 50:41
  event
• 50:41
  illustrations,
• 50:42
  like
• 50:42
  guest
• 50:43
  portraits
• 50:44
  for
• 50:44
  folks.
• 50:45
  And
• 50:45
  Dan,
• 50:47
  he's
• 50:47
  one
• 50:47
  of
• 50:48
  those
• 50:48
  business
• 50:48
  owners
• 50:49
  that
• 50:49
  used
• 50:49
  to
• 50:49
  think
• 50:50
  I
• 50:50
  just
• 50:50
  need
• 50:51
  to
• 50:51
  post
• 50:51
  on
• 50:51
  Instagram
• 50:52
  and
• 50:52
  it'll
• 50:52
  be
• 50:53
  fine.
• 50:53
  And
• 50:54
  he
• 50:54
  and
• 50:54
  I
• 50:54
  met
• 50:55
  at
• 50:55
  an
• 50:55
  event
• 50:56
  in
• 50:56
  Florida
• 50:57
  I
• 50:57
  think
• 50:58
  about
• 50:58
  two
• 50:58
  years
• 50:59
  ago
• 50:59
  and
• 50:59
  we
• 50:59
  had
• 50:59
  a
• 51:00
  conversation
• 51:00
  and
• 51:00
  he,
• 51:01
  he,
• 51:01
  he
• 51:02
  was
• 51:02
  like,
• 51:02
  oh,
• 51:04
  there's
• 51:04
  different
• 51:05
  kinds
• 51:05
  of
• 51:05
  marketing
• 51:06
  that
• 51:06
  I
• 51:06
  could
• 51:07
  be
• 51:07
  doing
• 51:07
  that
• 51:08
  don't
• 51:08
  take
• 51:08
  a
• 51:08
  lot
• 51:09
  of
• 51:09
  effort
• 51:10
  but
• 51:10
  can
• 51:10
  have
• 51:11
  really
• 51:12
  big
• 51:12
  results
• 51:12
  or
• 51:13
  impacts
• 51:13
  on
• 51:13
  my
• 51:13
  business.
• 51:14
  And
• 51:14
  so
• 51:15
  he
• 51:15
  started
• 51:15
  using
• 51:15
  NG
• 51:16
  and
• 51:16
  now
• 51:16
  Danison
• 51:17
  blogs
• 51:18
  on
• 51:18
  a
• 51:18
  very
• 51:18
  regular
• 51:19
  basis
• 51:20
  and
• 51:21
  he
• 51:21
  is
• 51:22
  number
• 51:22
  one
• 51:22
  for
• 51:23
  a
• 51:23
  bunch
• 51:23
  of
• 51:23
  keywords
• 51:24
  that
• 51:24
  are
• 51:24
  very
• 51:25
  related
• 51:25
  to,
• 51:26
  you
• 51:26
  know,
• 51:26
  live
• 51:28
  watercolor
• 51:28
  illustrations
• 51:29
  and
• 51:30
  you
• 51:30
  know,
• 51:30
  like,
• 51:30
  like
• 51:31
  event
• 51:31
  sort
• 51:31
  of
• 51:32
  activations.
• 51:33
  And
• 51:34
  I
• 51:34
  know
• 51:34
  that
• 51:34
  he
• 51:35
  schedules
• 51:35
  out
• 51:36
  his
• 51:36
  social
• 51:36
  media
• 51:36
  content
• 51:37
  and
• 51:38
  so
• 51:38
  he
• 51:38
  doesn't
• 51:39
  have
• 51:39
  to
• 51:39
  be
• 51:39
  on
• 51:40
  Instagram
• 51:40
  every
• 51:41
  day.
• 51:41
  Right.
• 51:42
  Like
• 51:42
  he
• 51:42
  does
• 51:42
  it,
• 51:43
  I
• 51:43
  think
• 51:43
  twice
• 51:44
  a
• 51:44
  month
• 51:44
  is
• 51:44
  his
• 51:44
  routine
• 51:45
  and
• 51:45
  he
• 51:45
  batch
• 51:45
  schedules
• 51:46
  out
• 51:46
  his,
• 51:48
  his
• 51:48
  Instagram
• 51:49
  content.
• 51:50
  But
• 51:50
  last
• 51:51
  year
• 51:51
  in
• 51:51
  2025,
• 51:53
  I
• 51:53
  remember
• 51:53
  him
• 51:53
  telling
• 51:54
  me
• 51:54
  that
• 51:54
  he
• 51:55
  hit
• 51:55
  his
• 51:55
  sales
• 51:56
  goal
• 51:56
  for
• 51:56
  the
• 51:57
  year
• 51:58
  in
• 51:59
  September,
• 51:59
  I
• 52:00
  believe
• 52:00
  it
• 52:00
  was.
• 52:01
  And
• 52:01
  so
• 52:02
  that's
• 52:02
  a
• 52:02
  full
• 52:03
  three
• 52:03
  months
• 52:04
  ahead
• 52:04
  of
• 52:04
  schedule.
• 52:05
  And
• 52:05
  2025
• 52:06
  was
• 52:06
  the
• 52:07
  year
• 52:07
  where
• 52:07
  he
• 52:07
  really
• 52:08
  started
• 52:08
  getting
• 52:09
  consistent
• 52:10
  with
• 52:10
  marketing
• 52:10
  his
• 52:11
  business
• 52:11
  in
• 52:11
  a
• 52:11
  few
• 52:12
  places.
• 52:13
  And
• 52:13
  so,
• 52:13
  you
• 52:14
  know,
• 52:14
  and
• 52:14
  his
• 52:15
  sales
• 52:15
  goal
• 52:15
  was
• 52:15
  like,
• 52:16
  I
• 52:16
  think
• 52:16
  he
• 52:16
  wanted
• 52:17
  to
• 52:17
  sell.
• 52:18
  It
• 52:18
  was
• 52:18
  like
• 52:19
  a
• 52:19
  hundred
• 52:19
  thousand
• 52:19
  dollars.
• 52:20
  Right.
• 52:20
  So
• 52:21
  something
• 52:21
  that
• 52:21
  is
• 52:22
  a
• 52:22
  really
• 52:23
  great
• 52:23
  goal
• 52:23
  for
• 52:23
  a
• 52:23
  lot
• 52:23
  of
• 52:24
  business
• 52:24
  owners,
• 52:24
  but
• 52:24
  not,
• 52:25
  not
• 52:25
  unattainable.
• 52:26
  It's
• 52:26
  not
• 52:27
  like
• 52:27
  he
• 52:27
  was
• 52:27
  like,
• 52:27
  oh,
• 52:27
  I
• 52:28
  went
• 52:28
  to
• 52:28
  making
• 52:28
  a
• 52:28
  million
• 52:28
  dollars
• 52:30
  a
• 52:30
  year.
• 52:31
  And
• 52:31
  so
• 52:31
  that's
• 52:32
  why
• 52:32
  I
• 52:32
  like
• 52:32
  to
• 52:32
  talk
• 52:32
  about
• 52:33
  Dennis
• 52:33
  and
• 52:33
  stories
• 52:34
  because
• 52:34
  it's
• 52:34
  very
• 52:34
  realistic.
• 52:36
  And
• 52:36
  Denison
• 52:37
  now
• 52:37
  has,
• 52:38
  you
• 52:38
  know,
• 52:39
  I
• 52:39
  don't
• 52:39
  really
• 52:39
  like
• 52:40
  the
• 52:40
  word
• 52:40
  balance,
• 52:40
  but
• 52:41
  he
• 52:41
  does
• 52:41
  have,
• 52:42
  he
• 52:43
  has
• 52:43
  boundaries
• 52:43
  and
• 52:44
  balance
• 52:44
  between
• 52:45
  him
• 52:46
  getting
• 52:46
  to
• 52:46
  work
• 52:47
  on
• 52:47
  his
• 52:47
  business
• 52:48
  and
• 52:48
  then
• 52:48
  working
• 52:49
  in
• 52:49
  his
• 52:50
  business
• 52:50
  and
• 52:50
  then
• 52:51
  just
• 52:51
  being
• 52:51
  a
• 52:52
  dad
• 52:52
  and
• 52:52
  a
• 52:52
  partner
• 52:53
  and
• 52:53
  someone
• 52:53
  who,
• 52:54
  you
• 52:54
  know,
• 52:54
  wants
• 52:55
  to
• 52:55
  go
• 52:55
  have
• 52:55
  fun.
• 52:56
  I
• 52:56
  love
• 52:56
  that.
• 52:56
  And
• 52:57
  often
• 52:57
  when
• 52:58
  we
• 52:58
  have
• 52:58
  a
• 52:58
  plan
• 52:59
  in
• 52:59
  place,
• 53:00
  it
• 53:00
  does
• 53:01
  give
• 53:01
  us
• 53:01
  that
• 53:01
  space
• 53:02
  to
• 53:02
  do
• 53:03
  other
• 53:03
  stuff.
• 53:03
  I
• 53:04
  think
• 53:04
  so
• 53:04
  many
• 53:04
  of
• 53:04
  us
• 53:05
  spend
• 53:05
  all
• 53:05
  this
• 53:05
  time
• 53:06
  hustling
• 53:06
  and
• 53:06
  worrying
• 53:07
  that
• 53:07
  when
• 53:07
  we
• 53:08
  step
• 53:08
  back
• 53:08
  and
• 53:08
  we
• 53:08
  actually
• 53:09
  have
• 53:09
  a
• 53:09
  plan
• 53:09
  in
• 53:09
  place,
• 53:10
  it's
• 53:10
  often
• 53:11
  quite
• 53:11
  manageable
• 53:12
  to
• 53:12
  do
• 53:12
  that
• 53:12
  blog
• 53:13
  when
• 53:13
  you
• 53:13
  know
• 53:14
  when
• 53:14
  it's
• 53:14
  coming
• 53:14
  and
• 53:14
  you've
• 53:15
  planned
• 53:15
  ahead
• 53:15
  and
• 53:16
  you've
• 53:16
  got
• 53:16
  something
• 53:16
  helping
• 53:17
  you
• 53:17
  with
• 53:17
  the
• 53:17
  content,
• 53:18
  ideas,
• 53:18
  you
• 53:18
  know,
• 53:19
  it
• 53:19
  doesn't
• 53:19
  have
• 53:20
  have
• 53:20
  to
• 53:20
  be
• 53:20
  a
• 53:21
  headache.
• 53:21
  Right.
• 53:22
  I'm
• 53:22
  going
• 53:22
  to
• 53:22
  take
• 53:22
  a
• 53:22
  left
• 53:22
  hand
• 53:23
  turn
• 53:23
  here
• 53:23
  before
• 53:23
  I
• 53:24
  let
• 53:24
  you
• 53:24
  go,
• 53:24
  Taylor,
• 53:24
  because
• 53:25
  there's
• 53:25
  one
• 53:25
  thing
• 53:25
  I
• 53:26
  mentioned
• 53:26
  right
• 53:26
  at
• 53:26
  the
• 53:27
  start
• 53:27
  of
• 53:27
  this
• 53:27
  conversation
• 53:28
  and
• 53:28
  I
• 53:29
  want
• 53:29
  to
• 53:29
  come
• 53:29
  back
• 53:29
  to
• 53:29
  it
• 53:30
  because
• 53:30
  you
• 53:31
  very
• 53:31
  kindly
• 53:32
  got
• 53:32
  involved
• 53:33
  with
• 53:33
  my
• 53:34
  first
• 53:34
  ever
• 53:34
  wedding
• 53:35
  industry
• 53:35
  conference,
• 53:36
  Wed
• 53:37
  Pros
• 53:37
  Live.
• 53:38
  And
• 53:38
  I
• 53:38
  am
• 53:39
  so
• 53:39
  thrilled
• 53:39
  that
• 53:39
  you
• 53:39
  did.
• 53:40
  I'm
• 53:40
  sure
• 53:40
  people
• 53:41
  would
• 53:41
  have
• 53:41
  seen
• 53:41
  your
• 53:42
  stuff
• 53:42
  there.
• 53:42
  I've
• 53:43
  seen
• 53:43
  so
• 53:43
  many
• 53:43
  photos
• 53:44
  of
• 53:44
  the
• 53:44
  backdrop
• 53:45
  and
• 53:45
  your
• 53:45
  little
• 53:45
  NG
• 53:46
  logo
• 53:46
  in
• 53:47
  the
• 53:47
  background.
• 53:48
  I
• 53:48
  found,
• 53:48
  I've
• 53:48
  seen
• 53:49
  photos
• 53:49
  of
• 53:49
  the
• 53:49
  professional
• 53:50
  and
• 53:50
  I
• 53:50
  need
• 53:50
  to
• 53:50
  send
• 53:50
  it
• 53:50
  to
• 53:50
  you,
• 53:51
  actually.
• 53:51
  A
• 53:51
  professional
• 53:51
  photo
• 53:51
  photo
• 53:52
  of
• 53:52
  me
• 53:52
  on
• 53:52
  the
• 53:53
  stage
• 53:53
  with
• 53:53
  your
• 53:53
  big
• 53:54
  face
• 53:54
  and
• 53:54
  your
• 53:54
  big
• 53:55
  NT
• 53:55
  logo
• 53:55
  right
• 53:56
  behind
• 53:56
  me.
• 53:56
  And
• 53:56
  I
• 53:56
  love
• 53:56
  it.
• 53:57
  So
• 53:57
  you
• 53:57
  were
• 53:58
  there
• 53:58
  in
• 53:58
  spirit
• 53:58
  even
• 53:59
  though
• 53:59
  you
• 53:59
  weren't
• 53:59
  there
• 53:59
  in
• 54:00
  person.
• 54:00
  And
• 54:00
  I'm
• 54:01
  so
• 54:01
  thankful
• 54:01
  that
• 54:01
  you
• 54:02
  got
• 54:02
  involved.
• 54:03
  Why
• 54:03
  did
• 54:04
  you
• 54:04
  decide
• 54:04
  to
• 54:04
  get
• 54:05
  involved
• 54:05
  in
• 54:05
  this
• 54:05
  crazy
• 54:06
  little
• 54:06
  conference
• 54:07
  the
• 54:07
  other
• 54:07
  side
• 54:07
  of
• 54:07
  the
• 54:08
  world?
• 54:08
  And
• 54:09
  why
• 54:09
  do
• 54:09
  you
• 54:09
  think
• 54:10
  continuing
• 54:10
  education
• 54:11
  and
• 54:11
  conferences
• 54:11
  like
• 54:12
  this
• 54:12
  matter?
• 54:13
  Well,
• 54:13
  it
• 54:13
  was
• 54:13
  easy
• 54:14
  to
• 54:14
  get
• 54:14
  involved
• 54:14
  because
• 54:14
  it
• 54:15
  was
• 54:15
  you.
• 54:16
  And
• 54:16
  you
• 54:16
  know,
• 54:17
  I
• 54:17
  don't
• 54:17
  say
• 54:17
  that
• 54:17
  lightly
• 54:18
  because
• 54:19
  like,
• 54:19
  as
• 54:20
  someone
• 54:20
  who
• 54:20
  works
• 54:20
  on
• 54:21
  marketing
• 54:21
  all
• 54:21
  the
• 54:22
  time,
• 54:22
  I
• 54:23
  do
• 54:24
  have
• 54:24
  a
• 54:25
  good
• 54:25
  amount
• 54:25
  of
• 54:26
  a
• 54:26
  good
• 54:26
  number
• 54:27
  of
• 54:27
  opportunities
• 54:27
  to
• 54:28
  be
• 54:28
  a
• 54:28
  part
• 54:28
  of
• 54:29
  events
• 54:30
  that
• 54:30
  I
• 54:30
  can't
• 54:31
  attend.
• 54:32
  And
• 54:32
  I
• 54:33
  had
• 54:34
  experimented
• 54:35
  with
• 54:35
  doing
• 54:35
  that
• 54:35
  quite
• 54:35
  a
• 54:36
  bit
• 54:36
  in
• 54:36
  2025
• 54:39
  and
• 54:39
  2024
• 54:40
  of
• 54:41
  hey,
• 54:41
  I
• 54:41
  can't
• 54:42
  travel
• 54:42
  to
• 54:42
  this
• 54:43
  but
• 54:43
  you
• 54:43
  know,
• 54:44
  I'll
• 54:44
  still
• 54:45
  sponsor
• 54:46
  it
• 54:46
  and
• 54:46
  you
• 54:46
  know,
• 54:47
  send
• 54:47
  promo
• 54:47
  cards
• 54:47
  and
• 54:48
  things
• 54:48
  like
• 54:48
  that.
• 54:49
  And
• 54:50
  in
• 54:50
  full
• 54:50
  transparency,
• 54:51
  I've,
• 54:51
  I've
• 54:52
  posted
• 54:52
  about
• 54:52
  this
• 54:53
  in
• 54:53
  places
• 54:53
  so
• 54:53
  this
• 54:53
  is
• 54:54
  not
• 54:54
  like
• 54:54
  a
• 54:54
  news
• 54:55
  flash.
• 54:55
  But
• 54:56
  most
• 54:56
  of
• 54:56
  those
• 54:56
  events
• 54:57
  did
• 54:57
  nothing
• 54:57
  for
• 54:58
  us.
• 54:59
  And
• 55:00
  when
• 55:00
  you
• 55:00
  were
• 55:01
  telling
• 55:01
  me
• 55:01
  about
• 55:01
  Wed
• 55:01
  Pros
• 55:02
  Live,
• 55:02
  I
• 55:03
  was
• 55:03
  like,
• 55:03
  well,
• 55:04
  you
• 55:04
  under.
• 55:04
  You
• 55:05
  use
• 55:05
  ng.
• 55:06
  Like
• 55:06
  you
• 55:06
  really
• 55:06
  use
• 55:07
  it.
• 55:07
  You
• 55:07
  don't
• 55:07
  just
• 55:07
  fake
• 55:08
  Use
• 55:08
  it.
• 55:09
  No,
• 55:09
  I
• 55:09
  really
• 55:09
  use
• 55:10
  it.
• 55:10
  Yeah,
• 55:11
  you
• 55:11
  really
• 55:11
  use
• 55:12
  it.
• 55:12
  And,
• 55:13
  and
• 55:14
  you
• 55:14
  and
• 55:14
  I
• 55:14
  are
• 55:14
  friends.
• 55:15
  And
• 55:16
  if
• 55:17
  we
• 55:17
  lived
• 55:17
  closer
• 55:17
  together,
• 55:18
  if
• 55:18
  I
• 55:19
  wasn't
• 55:19
  on
• 55:19
  the
• 55:19
  California
• 55:20
  coast
• 55:21
  and
• 55:22
  you
• 55:22
  were
• 55:22
  in
• 55:23
  England,
• 55:23
  then
• 55:24
  I
• 55:24
  would
• 55:24
  have
• 55:24
  been
• 55:24
  there
• 55:24
  in
• 55:25
  person.
• 55:25
  And
• 55:25
  I
• 55:26
  knew
• 55:26
  in
• 55:26
  my
• 55:26
  bones
• 55:26
  that
• 55:27
  you
• 55:27
  were
• 55:27
  going
• 55:27
  to
• 55:27
  be
• 55:27
  someone
• 55:28
  who
• 55:29
  would
• 55:29
  represent
• 55:30
  me
• 55:31
  even
• 55:31
  though
• 55:31
  I
• 55:31
  couldn't
• 55:31
  be
• 55:32
  there.
• 55:32
  And
• 55:32
  so
• 55:33
  that's
• 55:33
  what
• 55:33
  made
• 55:33
  it
• 55:34
  super,
• 55:34
  super
• 55:34
  easy
• 55:35
  to
• 55:35
  be
• 55:35
  a
• 55:35
  part
• 55:35
  of
• 55:36
  the
• 55:36
  event.
• 55:36
  And
• 55:36
  that's
• 55:37
  why
• 55:37
  I'm
• 55:37
  so
• 55:37
  thankful
• 55:38
  to
• 55:38
  have
• 55:38
  even
• 55:39
  had
• 55:39
  the
• 55:39
  chance.
• 55:39
  Chance.
• 55:40
  But
• 55:40
  continuing
• 55:41
  education
• 55:41
  is
• 55:42
  like,
• 55:43
  it's
• 55:43
  one
• 55:43
  of
• 55:44
  those
• 55:44
  things
• 55:44
  that
• 55:45
  is
• 55:45
  never
• 55:45
  going
• 55:46
  to
• 55:46
  go
• 55:46
  away
• 55:46
  for
• 55:47
  any
• 55:47
  of
• 55:47
  us
• 55:47
  as
• 55:48
  business
• 55:48
  owners
• 55:49
  because
• 55:50
  it's
• 55:51
  so
• 55:51
  cliche.
• 55:51
  But
• 55:52
  the
• 55:52
  only
• 55:52
  constant
• 55:52
  is
• 55:53
  change.
• 55:54
  And
• 55:54
  I
• 55:54
  have
• 55:55
  been
• 55:55
  a
• 55:55
  business
• 55:56
  owner
• 55:57
  since
• 55:57
  2015
• 55:59
  and
• 56:00
  the
• 56:00
  way
• 56:00
  that
• 56:01
  I
• 56:01
  did
• 56:01
  business
• 56:02
  then
• 56:03
  is
• 56:03
  very
• 56:03
  different
• 56:04
  than
• 56:05
  how
• 56:05
  I
• 56:05
  run
• 56:06
  my,
• 56:06
  like,
• 56:06
  all
• 56:07
  of
• 56:07
  the
• 56:07
  pieces
• 56:07
  of
• 56:07
  my
• 56:08
  business
• 56:08
  now.
• 56:09
  And
• 56:09
  if
• 56:10
  I
• 56:11
  didn't
• 56:12
  on
• 56:12
  a
• 56:12
  regular
• 56:13
  basis
• 56:13
  seek
• 56:14
  out
• 56:14
  opportunities
• 56:15
  to
• 56:16
  learn
• 56:16
  from
• 56:16
  the
• 56:16
  people
• 56:16
  who
• 56:17
  are
• 56:17
  just
• 56:17
  a
• 56:18
  little
• 56:18
  bit
• 56:18
  ahead
• 56:18
  of,
• 56:19
  be
• 56:19
  a
• 56:19
  little
• 56:19
  bit
• 56:19
  ahead
• 56:20
  of
• 56:20
  me,
• 56:20
  then
• 56:21
  I
• 56:21
  would
• 56:22
  be
• 56:23
  not
• 56:23
  doing
• 56:23
  myself
• 56:24
  a
• 56:24
  favor.
• 56:24
  I'd
• 56:24
  actually
• 56:25
  be
• 56:25
  doing
• 56:25
  myself
• 56:25
  a
• 56:25
  disservice
• 56:26
  because
• 56:26
  I
• 56:26
  wouldn't
• 56:26
  be
• 56:27
  able
• 56:27
  to
• 56:27
  work
• 56:28
  as
• 56:28
  efficiently
• 56:29
  as
• 56:29
  I
• 56:29
  could.
• 56:30
  And
• 56:30
  that's
• 56:30
  what
• 56:31
  I
• 56:31
  need.
• 56:31
  So
• 56:32
  surrounding
• 56:33
  yourself
• 56:34
  with
• 56:34
  people
• 56:35
  who
• 56:35
  are
• 56:35
  just
• 56:35
  a
• 56:36
  little
• 56:36
  bit
• 56:36
  ahead
• 56:36
  of
• 56:36
  you
• 56:36
  is
• 56:36
  something
• 56:37
  that
• 56:37
  I'm
• 56:37
  a
• 56:37
  really
• 56:38
  huge
• 56:38
  fan
• 56:39
  of
• 56:39
  doing.
• 56:40
  Because
• 56:41
  even
• 56:41
  if
• 56:41
  there's
• 56:42
  not
• 56:42
  this
• 56:42
  like
• 56:43
  existential
• 56:44
  realization
• 56:44
  that
• 56:45
  you
• 56:45
  have,
• 56:46
  you
• 56:46
  are
• 56:46
  going
• 56:47
  to
• 56:47
  get
• 56:47
  pulled
• 56:47
  forward
• 56:48
  in
• 56:49
  some
• 56:49
  way,
• 56:49
  shape
• 56:50
  or
• 56:50
  form.
• 56:50
  And
• 56:51
  that's
• 56:51
  what
• 56:51
  we're
• 56:52
  all
• 56:52
  wanting
• 56:53
  to
• 56:53
  do
• 56:53
  as
• 56:53
  business
• 56:54
  owners.
• 56:54
  We're
• 56:55
  all
• 56:55
  wanting
• 56:55
  to
• 56:55
  make
• 56:56
  progress
• 56:56
  forward.
• 56:57
  So
• 56:58
  like
• 56:58
  being
• 56:59
  around
• 56:59
  other
• 57:00
  people
• 57:00
  who
• 57:00
  are
• 57:01
  sharing
• 57:01
  information
• 57:02
  and
• 57:02
  being
• 57:02
  generous
• 57:03
  with
• 57:03
  their
• 57:03
  time
• 57:03
  and
• 57:03
  their
• 57:04
  knowledge,
• 57:05
  like
• 57:05
  you
• 57:05
  can't,
• 57:06
  you
• 57:06
  can't
• 57:06
  do
• 57:06
  that
• 57:06
  alone.
• 57:07
  So
• 57:07
  you,
• 57:08
  you
• 57:08
  need
• 57:08
  to
• 57:08
  put
• 57:08
  yourself
• 57:09
  into
• 57:09
  the
• 57:09
  room
• 57:10
  or
• 57:10
  get
• 57:10
  yourself
• 57:10
  into
• 57:10
  the
• 57:11
  room
• 57:11
  with
• 57:11
  people
• 57:12
  who
• 57:12
  take
• 57:12
  that
• 57:12
  mentality
• 57:13
  like
• 57:13
  you.
• 57:13
  And
• 57:14
  as
• 57:14
  I
• 57:14
  like
• 57:14
  to
• 57:14
  say,
• 57:15
  my
• 57:15
  favorite
• 57:15
  Hamilton
• 57:16
  quote,
• 57:16
  you
• 57:16
  gotta
• 57:16
  be
• 57:16
  in
• 57:16
  the
• 57:17
  room
• 57:17
  where
• 57:17
  it
• 57:17
  happens.
• 57:18
  And
• 57:18
  I'm
• 57:18
  so
• 57:19
  thankful.
• 57:19
  I
• 57:20
  genuinely
• 57:20
  am
• 57:20
  so
• 57:20
  thankful
• 57:21
  for
• 57:21
  Ng
• 57:22
  being
• 57:22
  a
• 57:22
  partner,
• 57:23
  helping
• 57:23
  me
• 57:23
  put
• 57:23
  on
• 57:24
  this
• 57:24
  event.
• 57:24
  Putting
• 57:24
  on
• 57:25
  a
• 57:25
  conference
• 57:25
  is
• 57:26
  not
• 57:26
  for
• 57:26
  the
• 57:26
  faint
• 57:26
  hearted.
• 57:27
  I've
• 57:27
  said
• 57:27
  it
• 57:27
  many
• 57:28
  times.
• 57:29
  I
• 57:29
  may
• 57:29
  be
• 57:29
  doing
• 57:29
  it
• 57:30
  again
• 57:30
  for
• 57:30
  sure,
• 57:30
  but
• 57:31
  it's
• 57:31
  not
• 57:31
  for
• 57:31
  the
• 57:31
  faint
• 57:32
  hearted.
• 57:32
  So
• 57:32
  thank
• 57:32
  you
• 57:33
  for
• 57:33
  getting
• 57:33
  involved
• 57:34
  and
• 57:34
  letting
• 57:36
  letting
• 57:36
  Wed
• 57:37
  pros
• 57:37
  live
• 57:37
  come
• 57:38
  to
• 57:38
  life.
• 57:38
  And
• 57:39
  I'm
• 57:39
  sure
• 57:39
  it's
• 57:39
  got
• 57:40
  a
• 57:40
  big
• 57:40
  future
• 57:40
  here
• 57:41
  in
• 57:41
  Europe
• 57:42
  and
• 57:42
  I'm
• 57:42
  excited
• 57:43
  to
• 57:43
  see
• 57:43
  where
• 57:43
  it
• 57:43
  goes
• 57:44
  next.
• 57:44
  Taylor,
• 57:45
  It's
• 57:46
  a
• 57:46
  pleasure.
• 57:46
  I
• 57:46
  could
• 57:46
  talk
• 57:46
  to
• 57:47
  you
• 57:47
  all
• 57:47
  night
• 57:47
  long,
• 57:48
  but
• 57:48
  all
• 57:48
  the
• 57:48
  listeners
• 57:49
  might
• 57:49
  go
• 57:49
  to
• 57:49
  sleep
• 57:49
  if
• 57:49
  we
• 57:50
  carry
• 57:50
  on
• 57:50
  talking
• 57:50
  about
• 57:51
  marketing
• 57:51
  for
• 57:51
  too
• 57:51
  much
• 57:52
  longer.
• 57:53
  I
• 57:53
  always
• 57:53
  end
• 57:53
  my
• 57:53
  podcast
• 57:54
  with
• 57:54
  the
• 57:54
  same
• 57:54
  question.
• 57:55
  I'm
• 57:55
  going
• 57:55
  to
• 57:55
  ask
• 57:55
  it
• 57:56
  to
• 57:56
  you
• 57:56
  now.
• 57:56
  I
• 57:56
  see
• 57:56
  if
• 57:56
  you've
• 57:57
  got
• 57:57
  a
• 57:57
  fresh
• 57:57
  answer
• 57:58
  for
• 57:58
  me.
• 57:58
  What
• 57:59
  is
• 57:59
  one
• 57:59
  thing
• 58:00
  you
• 58:00
  wish
• 58:00
  you'd
• 58:00
  known
• 58:01
  sooner
• 58:02
  in
• 58:02
  your
• 58:02
  own
• 58:02
  business
• 58:03
  business.
• 58:03
  That
• 58:04
  where
• 58:04
  I
• 58:05
  start
• 58:06
  or
• 58:06
  where
• 58:07
  I
• 58:07
  started
• 58:07
  is
• 58:08
  not
• 58:08
  where
• 58:08
  I
• 58:08
  was
• 58:08
  going
• 58:09
  to
• 58:09
  end
• 58:09
  up.
• 58:10
  Like,
• 58:11
  not
• 58:11
  even
• 58:11
  close.
• 58:13
  I
• 58:13
  started
• 58:14
  my
• 58:14
  business
• 58:15
  like
• 58:16
  really
• 58:16
  focused
• 58:16
  on
• 58:17
  social
• 58:17
  media
• 58:17
  management
• 58:18
  and
• 58:18
  now
• 58:19
  I
• 58:19
  am
• 58:19
  the
• 58:20
  co
• 58:20
  founder
• 58:20
  of
• 58:21
  a
• 58:21
  software
• 58:21
  company.
• 58:22
  Like,
• 58:23
  who
• 58:23
  would
• 58:24
  have
• 58:24
  ever
• 58:25
  thought
• 58:25
  that
• 58:26
  that
• 58:26
  was
• 58:26
  going
• 58:27
  to
• 58:27
  happen?
• 58:27
  And
• 58:28
  even
• 58:29
  if
• 58:29
  you
• 58:29
  don't
• 58:29
  end
• 58:29
  up
• 58:30
  taking
• 58:30
  a
• 58:30
  really,
• 58:31
  really
• 58:31
  hard
• 58:32
  left
• 58:32
  turn
• 58:32
  into
• 58:33
  a
• 58:33
  different
• 58:34
  form,
• 58:35
  like
• 58:36
  what
• 58:36
  you
• 58:36
  are
• 58:36
  doing
• 58:37
  day
• 58:38
  one
• 58:39
  isn't
• 58:39
  going
• 58:39
  to
• 58:39
  be
• 58:40
  what
• 58:40
  you're
• 58:40
  doing
• 58:40
  on
• 58:41
  day,
• 58:41
  you
• 58:41
  know,
• 58:42
  1532
• 58:44
  for
• 58:44
  sure.
• 58:45
  It's,
• 58:45
  it's
• 58:45
  always
• 58:46
  going
• 58:46
  to
• 58:46
  be
• 58:46
  a
• 58:46
  little
• 58:46
  bit
• 58:47
  different.
• 58:47
  It's
• 58:47
  so
• 58:48
  true.
• 58:48
  And
• 58:48
  when
• 58:48
  we
• 58:48
  speak
• 58:49
  again
• 58:49
  on
• 58:49
  this
• 58:49
  podcast
• 58:50
  in
• 58:50
  three,
• 58:50
  four
• 58:51
  or
• 58:51
  five
• 58:51
  years,
• 58:51
  maybe
• 58:52
  you'll
• 58:52
  be
• 58:52
  in
• 58:52
  a
• 58:52
  different
• 58:53
  place
• 58:53
  entirely.
• 58:53
  Maybe
• 58:54
  I'll
• 58:54
  be
• 58:54
  in
• 58:54
  a
• 58:54
  different
• 58:54
  place
• 58:55
  entirely
• 58:55
  because
• 58:56
  I
• 58:56
  think
• 58:56
  that's
• 58:57
  one
• 58:57
  of
• 58:57
  the
• 58:57
  most
• 58:57
  exciting
• 58:58
  parts
• 58:58
  of
• 58:58
  business
• 58:58
  and
• 58:59
  one
• 58:59
  of
• 58:59
  the
• 58:59
  most
• 58:59
  terrifying
• 59:00
  parts
• 59:00
  of
• 59:00
  business
• 59:00
  business
• 59:01
  is
• 59:01
  you
• 59:01
  never
• 59:01
  really
• 59:02
  know
• 59:02
  where
• 59:03
  that
• 59:03
  business
• 59:04
  is
• 59:04
  going
• 59:04
  to
• 59:04
  go
• 59:05
  next
• 59:05
  or
• 59:05
  where
• 59:06
  you
• 59:06
  as
• 59:06
  the
• 59:06
  individual
• 59:07
  are
• 59:07
  going
• 59:08
  to
• 59:08
  go
• 59:08
  next
• 59:08
  because
• 59:08
  there's
• 59:09
  always
• 59:09
  something
• 59:09
  new,
• 59:10
  exciting,
• 59:11
  different,
• 59:11
  challenging,
• 59:12
  hard,
• 59:13
  around
• 59:14
  the
• 59:14
  corner.
• 59:14
  And
• 59:14
  so
• 59:15
  yeah,
• 59:15
  we
• 59:15
  need
• 59:15
  to
• 59:15
  hold
• 59:15
  on
• 59:16
  to
• 59:16
  that
• 59:16
  and
• 59:16
  remember
• 59:17
  it's
• 59:17
  okay
• 59:17
  to
• 59:17
  evolve
• 59:18
  in
• 59:18
  our
• 59:18
  businesses.
• 59:18
  It's
• 59:19
  okay
• 59:19
  to
• 59:19
  say
• 59:19
  no
• 59:19
  to
• 59:20
  stuff.
• 59:20
  It's
• 59:20
  okay
• 59:21
  to
• 59:21
  change.
• 59:21
  And
• 59:21
  I
• 59:21
  think
• 59:21
  sometimes
• 59:22
  people
• 59:22
  need
• 59:22
  to
• 59:22
  hear
• 59:23
  that,
• 59:23
  that
• 59:23
  it's
• 59:24
  okay
• 59:24
  to
• 59:24
  make
• 59:25
  a
• 59:25
  change,
• 59:25
  to
• 59:25
  do
• 59:25
  something
• 59:26
  different,
• 59:26
  to
• 59:26
  change,
• 59:27
  to
• 59:27
  move
• 59:27
  into
• 59:28
  a
• 59:28
  different
• 59:28
  part
• 59:28
  of
• 59:29
  business
• 59:30
  or
• 59:30
  even
• 59:30
  to
• 59:30
  stop.
• 59:31
  Because
• 59:31
  we're
• 59:32
  on
• 59:32
  this
• 59:32
  journey
• 59:33
  together.
• 59:33
  Taylor,
• 59:34
  it's
• 59:34
  been
• 59:34
  such
• 59:35
  a
• 59:35
  privilege
• 59:35
  chatting
• 59:36
  with
• 59:36
  you
• 59:36
  today.
• 59:37
  If
• 59:37
  people
• 59:37
  want
• 59:37
  to
• 59:37
  find
• 59:38
  out
• 59:38
  more
• 59:38
  about
• 59:38
  you,
• 59:39
  more
• 59:39
  about
• 59:39
  ng,
• 59:40
  where
• 59:40
  are
• 59:40
  the
• 59:40
  best
• 59:41
  places
• 59:41
  for
• 59:41
  them
• 59:42
  to
• 59:42
  find
• 59:42
  you?
• 59:42
  And
• 59:42
  I'll
• 59:43
  pop
• 59:43
  it
• 59:43
  all
• 59:43
  in
• 59:43
  the
• 59:43
  show
• 59:43
  notes.
• 59:44
  Yes,
• 59:44
  if
• 59:44
  you
• 59:44
  want
• 59:45
  to
• 59:45
  learn
• 59:45
  more
• 59:45
  about
• 59:45
  me,
• 59:46
  then
• 59:46
  my
• 59:47
  personal
• 59:47
  Instagram
• 59:48
  is
• 59:48
  Tailored
• 59:49
  designs,
• 59:49
  T
• 59:49
  A
• 59:50
  Y
• 59:50
  L
• 59:50
  R
• 59:50
  D
• 59:51
  underscore
• 59:52
  designs
• 59:52
  and
• 59:52
  you'll
• 59:53
  see
• 59:53
  lots
• 59:53
  of
• 59:53
  silly
• 59:54
  shenanigans
• 59:54
  there.
• 59:55
  But
• 59:55
  if
• 59:55
  you'd
• 59:56
  like
• 59:56
  to
• 59:56
  learn
• 59:56
  more
• 59:56
  about
• 59:57
  NG
• 59:57
  and
• 59:57
  how
• 59:57
  it
• 59:57
  can
• 59:58
  help
• 59:58
  you
• 59:58
  actually
• 59:58
  get
• 59:58
  your
• 59:59
  marketing
• 59:59
  done,
• 1:00:00
  you
• 1:00:00
  can
• 1:00:00
  go
• 1:00:00
  to
• 1:00:00
  Enji
• 1:00:02
  Co
• 1:00:03
  Backslash
• 1:00:04
  Becca
• 1:00:05
  to
• 1:00:05
  learn
• 1:00:06
  all
• 1:00:06
  about
• 1:00:07
  what
• 1:00:07
  we
• 1:00:07
  do
• 1:00:07
  in
• 1:00:08
  more
• 1:00:08
  detail
• 1:00:08
  and
• 1:00:08
  then
• 1:00:09
  also
• 1:00:09
  get
• 1:00:10
  a
• 1:00:10
  little
• 1:00:10
  discount
• 1:00:10
  a
• 1:00:11
  la
• 1:00:11
  Becca's
• 1:00:12
  friend,
• 1:00:13
  Link.
• 1:00:13
  So
• 1:00:14
  that's
• 1:00:14
  where
• 1:00:15
  I
• 1:00:15
  would
• 1:00:15
  encourage
• 1:00:16
  you
• 1:00:16
  to
• 1:00:16
  go
• 1:00:16
  scope
• 1:00:16
  things
• 1:00:17
  out.
• 1:00:17
  Amazing.
• 1:00:17
  And
• 1:00:18
  if
• 1:00:18
  you're
• 1:00:18
  WED
• 1:00:18
  Pros
• 1:00:19
  Live
• 1:00:19
  and
• 1:00:19
  you've
• 1:00:19
  still
• 1:00:19
  got
• 1:00:19
  your
• 1:00:19
  WED
• 1:00:20
  Pros
• 1:00:20
  Live
• 1:00:20
  program,
• 1:00:21
  you
• 1:00:21
  can
• 1:00:21
  flick
• 1:00:21
  right
• 1:00:22
  through
• 1:00:22
  there,
• 1:00:22
  see
• 1:00:23
  a
• 1:00:23
  beautiful
• 1:00:23
  picture
• 1:00:23
  of
• 1:00:24
  me
• 1:00:24
  in
• 1:00:24
  my
• 1:00:24
  green
• 1:00:24
  dress
• 1:00:25
  and
• 1:00:25
  you
• 1:00:25
  can
• 1:00:26
  scan
• 1:00:26
  the
• 1:00:26
  code
• 1:00:26
  there
• 1:00:26
  if
• 1:00:27
  you
• 1:00:27
  didn't
• 1:00:27
  catch
• 1:00:27
  it
• 1:00:28
  too.
• 1:00:28
  And
• 1:00:28
  I'm
• 1:00:29
  sure
• 1:00:29
  you've
• 1:00:29
  all
• 1:00:29
  got
• 1:00:29
  those
• 1:00:30
  still
• 1:00:30
  by
• 1:00:30
  your
• 1:00:31
  sides
• 1:00:31
  because
• 1:00:31
  I
• 1:00:32
  turned
• 1:00:32
  the
• 1:00:32
  program
• 1:00:32
  into
• 1:00:33
  a
• 1:00:33
  note
• 1:00:33
  taker,
• 1:00:34
  Taylor
• 1:00:35
  for
• 1:00:35
  WordPress
• 1:00:35
  Live.
• 1:00:36
  So
• 1:00:36
  the
• 1:00:36
  program
• 1:00:36
  became
• 1:00:37
  a
• 1:00:37
  notebook
• 1:00:38
  so
• 1:00:38
  that
• 1:00:38
  everyone
• 1:00:38
  could
• 1:00:39
  keep
• 1:00:39
  all
• 1:00:39
  that
• 1:00:39
  information
• 1:00:40
  together.
• 1:00:41
  So
• 1:00:41
  yeah,
• 1:00:41
  if
• 1:00:42
  you've
• 1:00:42
  got
• 1:00:42
  that
• 1:00:42
  nearby,
• 1:00:43
  you
• 1:00:43
  can
• 1:00:43
  give
• 1:00:43
  that
• 1:00:43
  a
• 1:00:43
  scan
• 1:00:43
  too.
• 1:00:44
  But
• 1:00:44
  I
• 1:00:44
  will
• 1:00:44
  for
• 1:00:44
  everyone
• 1:00:45
  else,
• 1:00:45
  put
• 1:00:45
  all
• 1:00:46
  of
• 1:00:46
  the
• 1:00:46
  information
• 1:00:47
  in
• 1:00:47
  the
• 1:00:47
  show
• 1:00:47
  notes
• 1:00:48
  and
• 1:00:48
  you
• 1:00:48
  can
• 1:00:48
  go
• 1:00:48
  and
• 1:00:49
  find
• 1:00:49
  it
• 1:00:49
  there.
• 1:00:49
  Taylor,
• 1:00:50
  it's
• 1:00:50
  been
• 1:00:51
  fun.
• 1:00:51
  Thank
• 1:00:51
  you
• 1:00:51
  so
• 1:00:52
  much
• 1:00:52
  for
• 1:00:52
  your
• 1:00:52
  time.
• 1:00:53
  Thank
• 1:00:53
  you
• 1:00:53
  so
• 1:00:53
  much,
• 1:00:53
  Becca.
• 1:00:54
  Have
• 1:00:54
  a
• 1:00:54
  fantastic
• 1:00:55
  rest
• 1:00:55
  of
• 1:00:55
  your
• 1:00:55
  night.
• 1:00:55
  And
• 1:00:56
  from
• 1:00:56
  across
• 1:00:57
  the
• 1:00:57
  pond,
• 1:00:57
  thank
• 1:00:58
  you
• 1:00:58
  so
• 1:00:58
  much.
• 1:00:58
  I
• 1:00:59
  hope
• 1:00:59
  to
• 1:00:59
  see
• 1:00:59
  you
• 1:00:59
  and
• 1:01:00
  give
• 1:01:00
  you
• 1:01:00
  a
• 1:01:00
  hug
• 1:01:00
  somewhere
• 1:01:01
  very
• 1:01:01
  soon.
• 1:01:02
  Love
• 1:01:03
  chatting
• 1:01:03
  with
• 1:01:03
  Taylor.
• 1:01:04
  Isn't
• 1:01:04
  it
• 1:01:04
  always
• 1:01:04
  a
• 1:01:04
  great
• 1:01:05
  conversation?
• 1:01:06
  I
• 1:01:06
  love
• 1:01:06
  talking
• 1:01:07
  about
• 1:01:07
  all
• 1:01:07
  things
• 1:01:07
  marketing
• 1:01:08
  with
• 1:01:08
  someone
• 1:01:08
  else
• 1:01:09
  who
• 1:01:09
  gets
• 1:01:09
  it
• 1:01:10
  and
• 1:01:10
  I
• 1:01:10
  love
• 1:01:10
  the
• 1:01:11
  fact
• 1:01:11
  that
• 1:01:11
  she's
• 1:01:11
  put
• 1:01:11
  herself
• 1:01:12
  in
• 1:01:12
  a
• 1:01:12
  piece
• 1:01:12
  of
• 1:01:12
  software.
• 1:01:13
  So
• 1:01:13
  if
• 1:01:14
  marketing
• 1:01:14
  is
• 1:01:14
  a
• 1:01:14
  struggle
• 1:01:15
  for
• 1:01:15
  you
• 1:01:15
  and
• 1:01:15
  you're
• 1:01:15
  not
• 1:01:16
  in
• 1:01:16
  a
• 1:01:16
  place
• 1:01:16
  to
• 1:01:16
  pay
• 1:01:17
  someone
• 1:01:17
  to
• 1:01:18
  consult
• 1:01:18
  with
• 1:01:18
  you,
• 1:01:18
  you're
• 1:01:18
  not
• 1:01:18
  able
• 1:01:19
  to
• 1:01:19
  pay
• 1:01:19
  me
• 1:01:19
  to
• 1:01:19
  work
• 1:01:20
  with
• 1:01:20
  you
• 1:01:20
  one
• 1:01:20
  to
• 1:01:20
  one
• 1:01:20
  one.
• 1:01:20
  And
• 1:01:21
  you
• 1:01:21
  need
• 1:01:21
  a
• 1:01:21
  solution
• 1:01:22
  where
• 1:01:22
  everything
• 1:01:23
  is
• 1:01:23
  in
• 1:01:23
  one
• 1:01:23
  place.
• 1:01:24
  Go
• 1:01:24
  and
• 1:01:24
  check
• 1:01:25
  out
• 1:01:25
  Engie.
• 1:01:25
  As
• 1:01:26
  I
• 1:01:26
  said
• 1:01:26
  before,
• 1:01:26
  all
• 1:01:27
  of
• 1:01:27
  the
• 1:01:27
  details
• 1:01:27
  are
• 1:01:27
  in
• 1:01:27
  the
• 1:01:28
  show
• 1:01:28
  notes.
• 1:01:28
  Go
• 1:01:29
  and
• 1:01:29
  try
• 1:01:29
  it
• 1:01:29
  out
• 1:01:29
  and
• 1:01:29
  if
• 1:01:30
  you're
• 1:01:30
  stuck,
• 1:01:30
  reach
• 1:01:31
  out
• 1:01:31
  to
• 1:01:31
  me
• 1:01:31
  and
• 1:01:31
  I'll
• 1:01:32
  show
• 1:01:32
  you
• 1:01:32
  how
• 1:01:32
  I
• 1:01:32
  use
• 1:01:32
  it.
• 1:01:33
  I'll
• 1:01:33
  see
• 1:01:33
  you
• 1:01:33
  all
• 1:01:34
  next
• 1:01:34
  time.