Latest / Futureproof Founder Podcast
410 | 5 SaaS Onboarding Mistakes Killing Your Growth | Claire Heginbotham
Claire has spent nearly a decade writing emails, fixing onboarding flows, and tightening messaging for enterprise AI security, LiDAR tech, and competitive SaaS products — where a bad first impression costs everything. In this conversation, she pulls back the curtain on lifecycle marketing, the micro aha moment, the IKEA effect in onboarding, and why your offboarding experience is either a hidden growth lever or a slow revenue leak.
If you're spending money to acquire customers and watching them quietly disappear, this episode will tell you exactly why — and what to fix first.
Key Takeaways…
The skinny
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