David Benzaquen: Mission Plant
"One percent of the U.S. is vegan, about five percent is vegetarian… And so if I'm thinking about where can I make the most money, it's not going after the vegans. And if I'm thinking about where can I make the greatest impact, getting a plant based person to switch from one plant based burger to another does zip. And so our focus is how can we help people move the needle with those who aren't on board yet?"
David Benzaquen is one of the world's leading experts in the plant-based food industry and he's the founder of Mission: Plant, a holding company advancing the plant-based sector with…
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