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The ETF Terrordome: Why 1 in 3 New Funds Will Never Survive
If you think launching an ETF sounds like a great business, Eric Balchunas is here to explain why it might be the most brutal competitive arena in finance — and which products are actually winning in 2026.
Pierre Daillie sits down with Eric Balchunas — Senior ETF Analyst at Bloomberg Intelligence, co-host of the Trillions podcast, and author of The Bogle Effect — for an unflinching tour of the ETF Terrordome. Eric maps the structural forces that make ETF success so elusive: Vanguard and BlackRock together capturing 60% of all flows, over 2,000 funds trapped below the $50M zombie line, and a…
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