Latest / The Christian Reeve Podcast / Kange | The Christian Reeve Podcast | #118 |
Transcript
- 0:00Hello, and welcome to another episode of the Christian we've
- 0:02podcast. Today's guest is a rapper and
- 0:05producer all the way from Paris by the name of Kanga.
- 0:09And cans are shit. I know I should have I forgot to
- 0:13ask beforehand, dammit. Alright, can change, right?
- 0:17Welcome to the show Kenji. How's it going?
- 0:21Good. Thank you very much.
- 0:22Thank you for having me. No, it's a pleasure is pleasure.
- 0:24And the first thing I wanted to jump into before we get into,
- 0:27your music is, will see your from Paris, but I don't know.
- 0:31You sound British to me. What's your, what's your
- 0:33background real quick? So from The Edge late. 128.
- 0:41Okay, let me start from the beginning.
- 0:42So I was born in Paris, cool in the British hospital and then
- 0:48because my parents met in Paris, and then they moved to England.
- 0:52So, I lived there till I was eight and then I came back to
- 0:57France because they wanted us to learn French because everyone
- 0:59else could speak French in my family, my big brother, my mom
- 1:01and my dad. And so then at 18, I moved back
- 1:07to England for University. In Paris.
- 1:11What, what how does? How is?
- 1:12Because I've got a few friends that have this kind of
- 1:15situation. I've had people on the podcast
- 1:17of had this as well. How does that kind of have a
- 1:20bearing on? Not just on your life, but also
- 1:23in your music like, you know, you can sort of feel almost
- 1:26caught between two places. Sometimes like, how has that had
- 1:30an impact on you and your life. it's I think I think it's had
- 1:36mostly an impact may be friends wives like social wise because
- 1:43like I can like there's a culture shock, right?
- 1:48When you go in between the two countries.
- 1:50So you have to adapt to each culture and kind of fit in even
- 1:55if you don't want to. So then in the end in the end
- 1:58you're like on the edge and you kind of don't belong anywhere,
- 2:02but I was kind of lucky because I was able to go to some
- 2:05international schools. So I had other people that had
- 2:08that kind of background and we could like you know, relate to
- 2:12each other. But when I first got to France,
- 2:15I was like Kind of outgrew in this like International learning
- 2:19language section and we'll also integrated into French classes
- 2:24and we were kind of like outcasted by the French people.
- 2:27They would only talk to us to like learn English words and but
- 2:33it all turned out. Alright, so if yeah, that's
- 2:36cool. That's cool.
- 2:39It has different ways. I could approaches.
- 2:40Let's let's go. Let's start with your music.
- 2:42And then we'll Circle back to how its impacted during music.
- 2:44But Yeah. Where is where did your kind of
- 2:48music career start? Like Tapas sort of the
- 2:50beginnings up to now? Well, music is always been
- 2:55involved in my life. I started learning on the
- 2:59violin, then I switched to guitar and then I learned a bit
- 3:03of drums and then from there my interest in music just kind of
- 3:05grew. But before that I wanted to be
- 3:08like a wanted to be an inventor or an engineer.
- 3:11Oh cool. Yeah.
- 3:13And then coming to France and I didn't have the Back for math or
- 3:17science. So I moved towards literature.
- 3:20Okay, that Indian kind of push me towards music and like
- 3:25learning more creative Styles, but it was only in uni that I
- 3:30picked up production and wrapping and stuff like that.
- 3:32So I've been doing that for like four years now?
- 3:35Yeah. Yeah.
- 3:37Because you're, you're pursuing an independent music career.
- 3:39Which by the way, I think is the smartest move for any musician.
- 3:42I'm a musician as well myself. I just haven't sort of had the
- 3:46Means to pursue that properly, I'm working towards it.
- 3:50You know, I'm writing the music but I just haven't got to that
- 3:53sort of stage yet, but literally every musician I've had on the
- 3:58show, we always have the same conversation which is like if
- 4:00you're trying to get into the industry, I think it's better to
- 4:04pursue independent so that you can have, you know, ownership
- 4:07over what you're doing. You know what I mean?
- 4:09Like, you see so many major artists right now.
- 4:12Fighting back obviously, there was that.
- 4:15I mean, I wouldn't have gone about it this way, but I
- 4:17remember it Kanye. So literally tweeted out his
- 4:20whole contract but his point was still very important which is
- 4:26that they can't own you, or at least that's what those
- 4:32contracts were, you know. So you here, Chappelle talked
- 4:35about it, you here Prince, talk about it.
- 4:36That's why he famously referred to himself as the artist when he
- 4:40came back because you know, in those contracts at least back in
- 4:44the day, they refer to the performer as As the artist but
- 4:47they own you, they own everything you do.
- 4:49And there's this famous allow me to go on a bit of a tangent
- 4:53here. But there's this famous
- 4:55interview with with Prince where he's talking about this and he
- 4:58says that like when he came back He literally recorded and did
- 5:04everything on this particular record himself.
- 5:07You know, he paid for the studio time, he wrote all the songs, he
- 5:10did everything and the record company was trying to say, well
- 5:13no, you know, I mean you signed this contract, we own this and
- 5:17it's one of those situations, isn't it?
- 5:20When that is ridiculous because you wrote the music, you should
- 5:26own it, but if you sign a contract, you give away your
- 5:29rights. Now obviously we're much more
- 5:31clued up. Up, the music industry has
- 5:32changed but that can still potentially happen to artists.
- 5:36So I think, you know, going back to the original point, I think
- 5:39it's really important that there is that push towards being
- 5:42independent and maybe trying to leverage your position in order
- 5:46to get like a distribution deal as opposed to like an ownership
- 5:51deal. And one final point is to add on
- 5:54this, is there was a particular artist.
- 5:56I saw who he sort of became big on Tick, Tock, you know, there's
- 6:00a lot of artists that do. Not now and a bunch of record
- 6:05companies approached him and said, well, you know, you're
- 6:09pulling hundreds of thousands of lessons right now.
- 6:12But if you want to get to the big leagues, you need to sign
- 6:14with us and then you can get millions and he said, no, I
- 6:18think I'm good right now because he obviously saw the writing on
- 6:20the wall, he knew what was going on and then what at least a
- 6:24couple of them said to him your there's no way you're going to,
- 6:28you're going to get to those levels without us, you know that
- 6:31Sit for you. It's capped for you and then lo
- 6:34and behold the guy got like 170 million, listen to something,
- 6:40but point is, you gotta stand your ground.
- 6:42So let's bring it back to you. You're pursuing this intimate
- 6:46independent music career. I would wager.
- 6:48It's because of those reasons. But, you know, you probably have
- 6:50your own reasons for doing so. So one thing I wanted to know
- 6:54just before we sort of delve into those have you tried to get
- 6:57signed by a label before, have you gone down that route and
- 7:01what? Said the benefits of pursuing it
- 7:03independently. So, no, I've never tried to get
- 7:09signed before for a label, just because I started this up in uni
- 7:13and so I was just concentrating on like developing Minecraft.
- 7:17And we actually did have record label Representatives come by
- 7:22and, you know, give us some some of the details or stuff like
- 7:25that, but it just seemed like it.
- 7:31I kind of learned to love all the process behind me.
- 7:35Music. So you know, recording picking
- 7:38the Beats marketing, your music and making like the album cover
- 7:42and music video and I just I don't know I just find out more
- 7:47fun coming up with all that stuff in the content creation
- 7:50and I maybe I'm a bit of a control freak, but I don't think
- 7:54I could hand it off to someone else just like that.
- 7:57And, you know, and they take advantage to because you do make
- 8:01the music and all they do is Market it.
- 8:03And if you could, if you could do Do that yourself which you
- 8:07can now then you don't really need them.
- 8:10But I mean if you're the kind of artist that needs to focus on
- 8:13just your music and you can't do everything then go for a label
- 8:17but just know that you're going to have to give up some of your
- 8:20rights. I mean, especially now that
- 8:22they're doing, you know, the 360 deals with the with like they
- 8:26take a put a bit of your merch and like some of your concert
- 8:30profits and stuff like that. And any like sponsorship Deals.
- 8:33They get you. They take a bit of a percentage
- 8:35of that. So you need to really be careful
- 8:38on what contract you sign, and if you do want to go for a
- 8:41label, make sure you have leverage before you go for a
- 8:43label. So, with that particular deal,
- 8:45because I haven't heard of that before, when you say a
- 8:48percentage, are we talking a big percentage?
- 8:50Or is it like a small College 5%?
- 8:5110% 15% some, another think it would be closer to 20%, but
- 8:57don't quote me on that. I never saw the percentages in
- 9:01like real time. I think it depends on the artist
- 9:04and like, what you have. Going, mmm, but I know that
- 9:08those 360 deals they do take a lot out of like your merch sell,
- 9:11maybe your YouTube Revenue, your anything that they set up for
- 9:16you. They can take a percentage of
- 9:18that because they deem that they made you as big as you are to
- 9:21have those things. So you know and if they're not
- 9:23getting enough from music anymore because people aren't
- 9:26buying CDs and it's all on streaming and streaming doesn't
- 9:29pay much. So they can't afford to just
- 9:32take from the music. We have to take from everything
- 9:34you do. It's crazy.
- 9:37Like I've seen so many musicians, talk about what these
- 9:43record company, executives are like and still I like to this
- 9:47day and to me it just it makes me think like why on Earth would
- 9:51you ever sign with them? You know.
- 9:54No, but like, but seriously, like what you said there is so
- 9:57true and I totally agree. It's like, if you're going to
- 9:59sign with a label, The idea is that you at least in this day
- 10:05and age is that you would sign because you want to get
- 10:07exposure, you want to get pushed promoted like you said, with the
- 10:10marketing and stuff. But again, as you said like you
- 10:14can do all that stuff yourself. I mean like when I'm the same as
- 10:18you, I am a bit of a control freak and you know I do
- 10:21everything myself now because I have to and I know that one day
- 10:23eventually I'm going to hand over these things to people, but
- 10:27I would rather employ people have like a staff and get them
- 10:31to do that. And pay them a wage or something
- 10:34as opposed to getting a record company or management company,
- 10:39whatever to get involved in own part of what I do, because that
- 10:44is ridiculous. They haven't done anything like
- 10:46your It would make more sense. Logically from a business
- 10:50perspective to charge them for services, that that makes total
- 10:55sense but then owning anything that you do is ridiculous and as
- 10:59you say like you've really got to check these contracts, I
- 11:01mean, got a good lawyer or at least be able to understand the
- 11:04lingo because they can catch you.
- 11:06And that's what they try to do. They especially back in the day,
- 11:09when people, you know, rock stars or whatever, would just
- 11:11sign a contract and be like, yeah, whatever.
- 11:13And then, 30 years later they're battling and caught trying to
- 11:16get ownership of their music. And it's the I let that was that
- 11:20thing. I think somewhere in the 2010s,
- 11:23possibly where I think the Beatles had just gotten back
- 11:29ownership of their back catalogue, something like that,
- 11:31it what it was was that they would their music was then put
- 11:35on to Apple music or iTunes whenever and it was like a big
- 11:38deal and I was wondering well why is that big deal?
- 11:40So is it just because they're just on there now and they
- 11:43weren't before, but I think it was something to do with this
- 11:45that they didn't own it before. And now they do.
- 11:49So now they have the rights to their own music and it's like oh
- 11:53my God. Yeah and I mean just going back
- 11:58to what I said before you know that's why these major artists
- 12:01like Kanye are saying that and it's good that that people like
- 12:04that are saying that because you know he has got leverage and he
- 12:07doesn't care anymore. You know, he's got that power he
- 12:10can just do that. I mean there's other artists as
- 12:13well. Taylor Swift is a really good
- 12:14example where she's like re-recorded but that's an Sting
- 12:18concept right there because they still own her original
- 12:23recordings. So she's then, yes.
- 12:26So Gone. Ya know, like you said that,
- 12:28she's then re-recording and it's, but then do does she take
- 12:32those old ones down? But it sure does.
- 12:37She like release under a different name or like like,
- 12:40what's the deal? I don't, I haven't read up
- 12:43enough on it to like, I think pinion.
- 12:45But like, I'm I, yeah, same here. but what from what I
- 12:49understand like she owns the music but like as in night, she
- 12:54can record as many versions of she wants and she wrote it but
- 12:58at the same time, Let's put it this way for her to be able to
- 13:05do this right now. It means that she must have a
- 13:07controlling share in her interest in her music.
- 13:10Sorry. You know, because they wouldn't
- 13:12let her do that otherwise, but at the same time she does not
- 13:15own that orig those original Masters, whatever, so Chic, you
- 13:19know, something like shake it off or something like that.
- 13:21Like she probably owns a percentage of that.
- 13:23But she the, most most of that part B, is the record company
- 13:27getting the money. Yeah.
- 13:28And It's interesting. Like even even big bands like
- 13:33Metallica And in the metal industry.
- 13:36They formed their own record label in his 2015's, pretty
- 13:41recent and they'd only acquired that catalog in the 2010's.
- 13:47And since then, obviously, they think they since released an
- 13:50album on that label and they've got artists on their own label
- 13:53now, Etc. So they built into something
- 13:55bigger. But the initial purpose was to
- 13:58re-release, the music under that Label and start learning what
- 14:02they should be earning for it. And it's it's a crazy concept.
- 14:06Really, it really is but some some new labels and maybe labels
- 14:12coming into New Management are changing the way they do things
- 14:17because I remember talking I think by the president of Island
- 14:21Records came to my you need to give a speech and you know, we
- 14:24also talked to some of the A&R people and they really talk
- 14:27about musicians now, having a social media presence.
- 14:30Residents and being able to do their own social media, not have
- 14:33the label manage that. So I think someday was a trying
- 14:37to adapt, but then again, they stood, I mean, it's not like
- 14:41they control completely your creative like Your crate like
- 14:48your music and tell you what to post and what not to post, but
- 14:53they still take a percentage of what you do.
- 14:55So it really depends on your preferences.
- 14:59If I was signing a deal, I mean I'd rather go for the
- 15:02distribution deal but I think they're moaning a car.
- 15:07Is not like the worst thing that could happen.
- 15:09I mean I when I look at that other contexts like Princeton
- 15:11summon the spiring actor as well and you know having an agent if
- 15:15they take a car but they're providing new services and
- 15:18representation. Yeah, seems fair reasonable to
- 15:21me. But you know it's that when they
- 15:23start owning you or more importantly, they can tell you
- 15:29where to be at any one time or what to have to do.
- 15:32Like, you know, I feel really bad.
- 15:34For instance, in this Britney Spears situation with her It's a
- 15:37conservatorship. I think it's called where I had
- 15:41to react to read up on this because what the hell is this,
- 15:44and from what I understand, it's like around the time she had her
- 15:47breakdown in the mid-2000s, she signed this conservatorship
- 15:52where her father and her family and to an extent, the record
- 15:59company Controlled her assets and, and her personal interest,
- 16:06but where she has to be what she has to do.
- 16:08But the danger at that is that it means that She has to do
- 16:14everything that they tell her even from a personal level.
- 16:17So they control like what she eats where she goes.
- 16:20How many shows she doesn't a given day and giving years.
- 16:24Like she can't turn stuff down. She has to be at places and
- 16:28that's a scary thought that that people can own you to the extent
- 16:31that they can tell you where you have to be at any one time
- 16:33that's terrifying. Well yeah, I totally get that
- 16:40and let's talk a little bit more about your record company.
- 16:43So you said it's been in the works for a couple of years now,
- 16:46is that right? 23 years but no, no sorry I
- 16:50don't have a record so I know record company and you're so
- 16:53you're producing your own staff. But have you produced any other
- 16:57artists under that is kind of what I meant?
- 16:59Like it's not recover their. Yeah D.
- 17:03So do you have like an indie label or do You produce other
- 17:07artists or you just produce in yourself, and it's kind of, that
- 17:10kind of thing. I have produced other artists
- 17:14mainly friends at Uni and I helped Market, one of my friends
- 17:20albums one time for like another uni module, but no, I mainly
- 17:26make music for myself. I've recently sold a beat or two
- 17:32to an artist. I met Hearing in Paris, but
- 17:35yeah, for the, for the most part, I just make music for
- 17:37myself with that selling Beats. Think I've seen that quite a lot
- 17:41in the in the music industry now like are you so do you own that
- 17:46beat and people pay you to use that beat or how does that work?
- 17:52So it really depends. So if it's a collaboration, you
- 17:55would take a percentage of the royalties.
- 17:58And so this depends on the producer, but most producers
- 18:02that you meet online and that you want to buy a Beat from you.
- 18:07You just go to there at the beach Stars website, or
- 18:09whatever, they're selling it on and you buy it, but there's
- 18:11different format. So, if you buy it for $20, you
- 18:15only get like the mp3 mp3 version and you can only use it
- 18:19on a limited amount of stuff. And if you pay more than, you
- 18:24know, you get better perks and then if you pay like full price,
- 18:28then it's exclusive and that beat will be taken down and that
- 18:31beat is just for you, okay? So that's an interesting concept
- 18:35because I wondered like, If it was just like a one-time deal
- 18:39you just sell it and keep or presumably yeah you just keep
- 18:42selling it to artists and they can then use it but then it
- 18:46obviously if it blows up if it does really really well.
- 18:48Like I wonder do you get a percentage of that?
- 18:51Then if it's oh I don't know. Like I think it really does
- 18:59depend on the producer and the artists are working together
- 19:02because they could really like each other and they'll be like
- 19:04well if this blows up and you can get like 10 or 20% of their
- 19:08like that. Oh wow.
- 19:11From what I've heard generally you would just pay for the
- 19:15exclusive and if it blows up and that money is yours because you
- 19:18paid for that beat so I don't know.
- 19:21Some teachers might come back asking for royalties.
- 19:24I would be one of the biggest advice my lecturers gave me when
- 19:32I was at Uni. Was that even though it's a
- 19:34feature with a friend, you should write up a contract.
- 19:36Just in case. So you know what's happening.
- 19:40And generally when you buy a beat, there is a contract that
- 19:43comes down that you have to sign.
- 19:44And you can read through that and see what you allowed, and
- 19:46what you're not allowed to do what they probably put a close
- 19:49of. Like what happens if it blows
- 19:51up? I don't know.
- 19:52Yeah. No, I know you gotta have that
- 19:54stuff in there, 100%. So, let's talk about kind of
- 20:00what your main goes. In your music career, what
- 20:02you're trying to achieve. What's the What's the main Mo or
- 20:08goal? Well, top of the charts, really?
- 20:12If that's yeah, like a short time, is long term stability,
- 20:19but Financial stability and all that.
- 20:22But to be honest, like my main dream right now I think is like
- 20:27really just seeing that I have a fan base that's solid and
- 20:29engaged and we can like kind of build a community of off of
- 20:33that. So I'm really trying to
- 20:35concentrate on that by building my socials and all that stuff.
- 20:39Awesome. And what's kind of your approach
- 20:42to songwriting or say, you're a rapper?
- 20:44So, what kind of themes are you exploring?
- 20:47And, and yeah, how do you approach writing a song?
- 20:52So generally I would give myself a topic.
- 20:58I know sometimes beats and sounds can speak to me.
- 21:00So, sometimes if I'm feeling a bit of an Autumn vibe from the
- 21:03sound or like, I can feel a bit of a Nostalgia Vibe or like
- 21:07melancholy, And I'll go off what I'm feeling and getting from
- 21:12that be, and then choose a topic that's like, relevant to that.
- 21:17And then, from that topic, I'll kind of pick back into my life
- 21:21experiences stories. I've read movies.
- 21:24I've seen, and try and write like a coherent song around
- 21:28those kind of things. Yeah, awesome, awesome.
- 21:32And who would you say are your or what are your sources of
- 21:36inspiration, but who are you drawn to?
- 21:40So I would say so what? Okay, when I was growing up I
- 21:48was like really heavy into indie rock, and metal.
- 21:51So from there, I like discovered Paramore Twenty One Pilots, you
- 21:55know, the main, The Wombats and all that stuff.
- 21:58And that was really cool and I really like dress variation from
- 22:01their songwriting. And then I think Twenty One
- 22:04Pilots. When I heard, I forgot.
- 22:07I forgot the name of When I heard the lead singer rap, I was
- 22:11like, oh that's so cool. I kind of want to rap now.
- 22:13I wanted to try that out. Oh yeah, yeah.
- 22:16And then when I got to UNI, I have discovered Childish,
- 22:20Gambino Drake, and we were listening to more like
- 22:23out-of-pocket stuff, like PJ Harvey and other bands that I
- 22:30can't remember. But it was like really
- 22:31out-of-pocket stuff and I and all of that kind of just
- 22:34influenced what I did. And then I did, you know,
- 22:37discovered Drake And burn a boy and from there, that kind of
- 22:43push me more towards rap. You know, Jay collge Kendrick
- 22:46Lamar. So yeah, my like, my music, my
- 22:49music taste is kind of all over the place place but they've all
- 22:53inspired me and because I started like out learning on
- 22:57guitar like I was listening to bands like Jimi, Hendrix AC/DC
- 23:02or for that. And I think all of that has like
- 23:05translated into my My songwriting and the way I also
- 23:10like, think about, developing my music.
- 23:13Awesome. I just want to bring it back
- 23:15briefly to you know, being split between England and France.
- 23:20Like how has that had an impact or has it had an impact on your
- 23:24songwriting? You know?
- 23:25I mean obviously, you know, you're always going to kind of
- 23:28draw inspiration for, but as you already said, you've done this
- 23:31variation from lots of different areas.
- 23:32But I've often found that because I've lived in other
- 23:35countries myself and and, you know, I can always see that the
- 23:40The to the main types of music that seems to be prevalent.
- 23:43They're always different seniors, always different
- 23:45wherever you go and I just wondered like, has that really
- 23:48had an impact on your music? So, I hated the French music
- 23:56when I first got here, okay? So they call it shots of horses
- 24:03which is a lot of, like, I expect guitars and accordions
- 24:07and like I don't know, just like yeah, give me as an accordion
- 24:14not your job. The same that you think music
- 24:19here. So we get like number one hits
- 24:21from Spain. Oh cool Portugal, you know,
- 24:25Africa. So there's a lot of diversity in
- 24:28the music scene. Coming back a lot.
- 24:31The rap scene has developed quite a bit, and I find that
- 24:34quite interesting, the, the over use autotune here, which is
- 24:38another instrument, like, You know, people think the us over
- 24:41use it, they music because I don't get that.
- 24:49Like sometimes you hear I can a major artist using autotune
- 24:53you're like, but you can sing. Why are you why are you using
- 24:56it? Why it's not necessary.
- 24:59The human ear is just used to autotune now and so is just
- 25:02sounds a lot more pleasant like even I use like auto-tune and I
- 25:06had to like, I had to like regulate it over the years
- 25:08because in the beginning, it was Much.
- 25:10Then it was like too little and so now I found like my perfect
- 25:13middle. But yeah, yeah, that's fine.
- 25:16But like I get it like you're kind of coming at it from the
- 25:19perspective of like you're, you know, experiment it's different
- 25:21when you're an independent audit in it because you're trying to
- 25:24as you say, you're trying to kind of find your Vibe, see what
- 25:26works, you know, experiment with different things.
- 25:28And I totally agree with that, you know, use it, use it as a
- 25:31tool, sometimes it's, it's useful.
- 25:33It can, you know, I don't either how bad this will sound, so
- 25:37don't come at me for this, but when you're recording, The music
- 25:40in the studio. Sometimes.
- 25:42It's just quicker to use the auto-tune then to see it.
- 25:47Yeah. But it depends, it depends
- 25:49because you still have to perform.
- 25:51Well, you know, I mean so like if ya like if you if you
- 25:54performed it well but you're just like a little bit out of
- 25:57sync, you can kind of or this it out sing like a cartoon.
- 26:02It's like a facelift, you know. Yeah.
- 26:04It's a good way bigger. Yeah, you have to know how to
- 26:08sing to use autotune. Yes.
- 26:10If you don't know how to sing then you'll hear it.
- 26:12Like that's just the base. So, so I remember when I was
- 26:17recording my first, like, EP with this metal band that I was
- 26:20in, I used to sit and talk to the producer for like hours.
- 26:25I was so inspired by this guy and we have really fun chats.
- 26:27And we had the same work ethics, we got on really well.
- 26:30And I remember one time he just was telling me about artists
- 26:34he's worked with and, you know, they they come in, they'll be
- 26:38like, oh, we want to sound like Killswitch Engage, and he would
- 26:41just turn around and be like, we, you need to play like
- 26:43Killswitch Engage, but he got his said that, like he could do
- 26:48a lot in the studio. He could, he could kind of make
- 26:51you sound. Probably better than you are
- 26:54like a member there want. It was one band that we sort of
- 26:58played with on the independent circuit and I'd heard them live
- 27:02and I'm not going to name drop. So they'll never know whose size
- 27:08is it? Or they would just not good
- 27:10life. You know what I mean?
- 27:12And I'd seen it so many times when you listen to a record and
- 27:15it sounds great sounds promising, then you see them
- 27:17live in your life. It's not even the same band, but
- 27:20he said that like, you know, there's Only so much you can do
- 27:23and, you know, you still need to perform to a certain level so
- 27:27that he can fix it to a point where it sounds better than it
- 27:29already is. Anyway, I kind of, I mean
- 27:37difference, right? I was just gonna say that still
- 27:39happens today. Like everyone here is like
- 27:42because, you know, in the studio, you can chop up, if you
- 27:44don't get it, let you know, you can rearrange things.
- 27:47So when you go in here, the artist live is completely
- 27:49different. I think now it On how the artist
- 27:53performs it live, if they switch up the whole thing and make it
- 27:57like a completely different thing that you can get away with
- 27:59not sounding exactly like you did on the record because you're
- 28:02making a different life experience.
- 28:04You know. I agree I think that that is
- 28:07very important. I think that you know people to
- 28:13some extent do expect I mean I think that with certain songs
- 28:15there are certain things you expect to hear when you when you
- 28:17hear them play live like yeah for instance I was I was just
- 28:21this is just random. Mm, but I was watching an old
- 28:24life clip of Led Zeppelin from like the 70s or something,
- 28:28right? And I noticed that he Robert
- 28:32Plant was not performing certain notes in that he normally would,
- 28:37and don't get me wrong. I understand you're doing a tour
- 28:39like, yeah, it's grueling, but he was it kind of sounded a bit
- 28:44lazy. It was a bit, like, you know,
- 28:47the song supposed to be like, no, like that.
- 28:49And he's singing kind of like, oh, And it's like, people pay
- 28:55good money to come see you man. Perform.
- 28:57Like, you know, you don't have to die, felt the whole thing,
- 29:00like you do, did on the record but like, it just sounds like
- 29:03moment. Like, yeah, this just sounds
- 29:05like a bad covers band like, I don't know, man.
- 29:11Maybe I'm being mean. Yeah, I wanted to get into this
- 29:17because I thought this would be an interesting point.
- 29:19So as a female rapper, do you feel you're sort of being taken
- 29:23more seriously as an artist now that there's like, you know,
- 29:26successful female rappers out there, like, cardi, B, Nicki
- 29:29Minaj, Etc, like it. Do you kind of Field like in
- 29:34terms of like how people in the industry are treating you how
- 29:37fans are treating you the media whatever like do you feel you're
- 29:42being taken. Seriously.
- 29:47That's a difficult question, actually.
- 29:53Okay. So as part of underground rap
- 29:57and kind of slowly coming into that Community, I feel like
- 30:01female artists or rappers overlooked could be not more.
- 30:06So, not respected, just overlooked because and because
- 30:11in underground rap, there's a certain, I don't to say they're
- 30:15snobs, they're not schnapps, okay?
- 30:18It's just, there's a certain kind of quality and That is
- 30:22expected of you and you have to you know be better than the
- 30:27artists are already up there. So cardi B, you know that
- 30:33they're all great, female rappers and like totally respect
- 30:38them but they also do sell Some of their music with their body
- 30:46and and and they're great artist.
- 30:52Regardless, I don't really mind. But I do notice a difference
- 30:56with the females then in the underground rap that do the same
- 30:59thing and then they're not taken seriously.
- 31:02And that's probably because at the same time, maybe their music
- 31:05isn't as the same standards as Nicki Minaj or cardi B.
- 31:09But I feel like some might get overlooked because of their
- 31:13selling, their The same way and then and then you have the out
- 31:20underground, hip-hop, female artists, maybe that's more my
- 31:23lane and that don't sell use them use their body to sell
- 31:26their music and it's just a little more quiet over there.
- 31:30If that makes sense. I haven't seen much attention go
- 31:35to people like that. Apart from maybe Durga cat and
- 31:39Pink Panther is and I say do your cat.
- 31:42I mean does your cat on her come up?
- 31:45Yeah, I get what you mean, actually, because I had to know,
- 31:50like, for me, personally, I can't stand all of that.
- 31:53Like image, Focus stuff in pop music.
- 31:56I tried to just kind of Zone it out and just focus on the music.
- 32:01Yeah, yeah. And like like, like you said,
- 32:03they're all amazing artists, but you're right is, their image is
- 32:07a massive part of it. It doesn't need to be at all,
- 32:10but it's just, I suppose it's just the pop industry as an and
- 32:13that that is what. Saying there is a very clear
- 32:16distinction. There is a big distinction
- 32:17between those artists while they are wrapping and they are
- 32:20rappers. They are first and foremost pop
- 32:24artists. Now versus, you know, the
- 32:28underground staff. The people that come in at
- 32:30people that are not trying to use their image.
- 32:32And there's people like, like princess Nokia, you have a UK
- 32:38rapper, lady Leisure know they're all like, but can you
- 32:42like as you see, they're not as big as cardi B.
- 32:44You or Nicki Minaj Just because they didn't sell their music in
- 32:48the same way. Hmm, didn't do that music in the
- 32:51same way. So but you know, they're all
- 32:53legends in their own, right? Well, here's a random question
- 32:57related. Do you think we're going to get
- 32:59to the point where, you know, image is not necessary anymore?
- 33:03Do you think we're headed in that direction?
- 33:05Hopefully, I mean, I feel like little knives.
- 33:08X is breaking that up a lot, like just because know as a
- 33:15female rapper like when you see few more female rappers use
- 33:18females in their videos, you just kind of like would have but
- 33:21wouldn't that be the opposite? Because male rappers use like
- 33:24females in Their videos and but they kind of just like two and
- 33:28one. And but I like little knives.
- 33:30A kiss is like catering to his own like personal taste.
- 33:34Like it would be with, I think, as he entered identifies as a
- 33:38gay rapper to have a female female, like, dancers in the
- 33:43back of his videos, like it makes more sense that he would
- 33:46have male dancer from just the way that everything is set up.
- 33:51So I think slowly as the more Of crowd from Tick-Tock come
- 33:56through and you know, because I mean, cardi B, Nicki Minaj,
- 34:00they've been around for a little bit now.
- 34:03So I think we're going to see new artists push through, that
- 34:07will bring bring something a bit fresher to the table and
- 34:11hopefully get to that big level of the same as like, cardi, B
- 34:16and Nicki Minaj, you know, mention Tick-Tock, they're like,
- 34:19what do you make of tick-tock? And it's kind of impression or
- 34:24impact that it seems to be having on the music industry.
- 34:29Tick Tock is a pro and a con like so Tick-Tock is great
- 34:35because the algorithm well I mean yeah I mean you can still
- 34:39get discovered quite easily on Tick-Tock if you play into some
- 34:41of the trends and dances that are going on and stuff like
- 34:44that. I don't think Tick-Tock is made
- 34:49for making original content just because I do a lot of my like
- 34:57some People can get away with making original content if it's
- 35:00like, like, it's a hook is really good like that, you know,
- 35:04so you know, some people that do the like VFX on there and other
- 35:08things like that. Like, add a new thing to Tick
- 35:11Tock, but the rest of it is mostly just copying other people
- 35:15doing other stuff, so it's a double-edged sword.
- 35:19So it's great. You do as a musician going
- 35:22there, do a couple of Trends and talk about your music, you'll
- 35:24get followers and people that will They engage with you.
- 35:30So it's great for discovering new songs.
- 35:32Especially if you can get a dance to it and all that stuff.
- 35:35So it's a huge opportunity there.
- 35:37But on this, at the same time, it's hard to get people to
- 35:43convert, then over to your other social medias, or even then
- 35:46stream to your Spotify. And I think for the music
- 35:51industry it's made people more single focused.
- 35:55So like it's like quantity over quality.
- 35:57Quality people want to go out quickly because the attention
- 36:00spans have gotten way too short so I mean like YouTube shorts
- 36:03like they're all copy and Tick-Tock.
- 36:05Yeah, it's crazy. So I'm waiting for Facebook and
- 36:11like, Snapchat and Linkedin to come out with their and shorts,
- 36:15you know, think it will happen with Facebook after this latest
- 36:19Trend. But with the meta thing that I,
- 36:22yeah, I'm I totally agree with you.
- 36:26I'm very On Tick-Tock and II, literally use Instagram and
- 36:30YouTube shorts as like I don't know what the word would be
- 36:33cross-posting. I guess I just dump all of the
- 36:35content on those platforms because why wouldn't you?
- 36:38I've even started doing it on Twitter and it never gets
- 36:42anywhere. But it's like why wouldn't you
- 36:45have all this extra content that you do and you got different
- 36:49audiences as well? One thing I think that not many
- 36:51people realize is that there's a lot of people that don't
- 36:54migrate, you know, like For example, I started I built a
- 37:00following on Tik-Tok like a small community and there were
- 37:05way more people. When I was live streaming on
- 37:10there and then I got banned. It's a whole story.
- 37:13It's ridiculous. Yeah.
- 37:16For like yeah it's a funny story that like button Tick Tock is
- 37:20also like fickle like that as well.
- 37:22Ya can't trust Tick-Tock. That's the thing.
- 37:24The thing that I got bad. So I got banned for saying.
- 37:27Okay, I'll say this that I've said it before, but I just made
- 37:29me laugh. Yeah, so I got banned on a
- 37:32livestream for saying on Tick, Tock for saying the word
- 37:36PornHub, Right? And I was talking about
- 37:39advertising, so I have an international audience and I was
- 37:42talking, some people don't know that in the UK we have Christmas
- 37:47advertising and like, how it's such a big deal and blah, blah
- 37:50blah. And I made I sort of an idea
- 37:52popped in my head. I was talking about supermarkets
- 37:55and what they do. And I remembered this advert
- 37:58from like 2016, I think. And it was a PornHub advert,
- 38:02which blows your mind, I've never seen, you know, Holden
- 38:07company. Do an advert on daytime
- 38:10television. I think I might know which of,
- 38:14you know, the one. Yeah, it's a funny, little
- 38:16tongue-in-cheek adverts, like a little kid.
- 38:19I say kit. He's like 11 12 and he gives his
- 38:22granddad porn premium card and it's like this like beautiful
- 38:29moment and it's just hilarious. It was a good advert.
- 38:33They got that good business from it.
- 38:34And yeah, it was yeah, it's people.
- 38:36Or even to this day and hence why I spoke about it.
- 38:39And I kid you not within 30 seconds to a minute of saying
- 38:42that, boom, banned banned forever.
- 38:44I tried I tried to appeal that I had 10, 15 people appeared on my
- 38:49behalf and then they just said, no, and that's it.
- 38:53And now here's the thing that is hypocrisy at its finest, because
- 39:00if you ever use tick tock, if you don't use it, let me put it
- 39:02this way. There is so many people.
- 39:06Basically. Just full-on naked on the app.
- 39:12Pretty much seen those lives of like there's an old man just
- 39:16like dancing in his underwear like and he and it wasn't even
- 39:20like live is a loop video of like something.
- 39:24Yeah. And it's like because I'll just
- 39:26give you a bit more context about mine as well.
- 39:28Like they banned me specifically for what was it.
- 39:33I don't nudity and sexual activity.
- 39:39Very much stuff like that. As you said exists on the app, I
- 39:42see all the time every now and again because I still, I'm still
- 39:45able to create content on there and I do, but every now and
- 39:48again, I'll see you like some girl or some guy, you know,
- 39:52being very provocative, you know, showing a lot of
- 39:56themselves or doing first traps or whatever, and it's like,
- 40:00that's allows not only friends. Miss Now, The Tick-Tock lines
- 40:10are crazy recently. There's this trend of, like,
- 40:13pretending to eat maggots, or whatever they're doing, I've
- 40:16seen. Now, what is that about?
- 40:17That's disgusting. They might times five minutes
- 40:20and they never eat it. They're just pretending to eat
- 40:22if you're older or but I literally saw one the other day
- 40:27where the guy was just like, had his face right up to the bowl
- 40:31and was like crying. I don't know what's going on
- 40:33here, and I saw the comments and it's I think it was just Him
- 40:37pretending. And he's just like his face is
- 40:40right up to the boat. He's like, hmm.
- 40:42And you put yourself in the situation, he has like 2,000
- 40:47viewers. Yeah.
- 40:49Why are people? What are they?
- 40:51Why this irritates me, right? Because I am very grateful for
- 40:57my community that I have. Okay.
- 40:59It's like I think it's about 15 people or something like that,
- 41:02right? But I get these comments.
- 41:03Every once in a while people saying you're underrated.
- 41:07Don't you have more viewers? And I'm like, I don't know.
- 41:10Apparently they're all just watching people sleeping or
- 41:13staring at maggots and that, apparently, that's what people
- 41:15are in true. They don't like guys or women,
- 41:17or whoever that like to create original content and entertain.
- 41:21Apparently, that doesn't matter. You know, that's the who cares
- 41:24about that, right? I'm not bitter.
- 41:27I'm not better until there. Is it is weird.
- 41:32Is I mean, I suppose I think it just speaks to That that kind of
- 41:39weird mindset in people, you know, we're drawn to the
- 41:41weirdness. We drawn to the the
- 41:43extraordinary, the things that don't, you know, kind of fit.
- 41:47Wow. Yeah.
- 41:48Yeah. You know, you see a guy or a
- 41:51girl or whatever. Like, you know, staring at bold
- 41:54maggots, you stare at you watch them.
- 41:56You like well, what is happening it.
- 41:58But I saw, I saw something the other day.
- 42:01I don't even know what to make of this.
- 42:03It was a guy like leaning in what I can only describe as like
- 42:10A sort of a cut-off Alleyway was like a small Alleyway and
- 42:13there's like a little tiny drain water drain to the left of him.
- 42:20I don't know what it was and it's just water splashing and
- 42:22he's basically got his foot in the Drake that hit just at the
- 42:26top of his foot in the drain and it's getting wet and he's just
- 42:29leaning like this. Just leaning.
- 42:33I think I saw that one, too. Yeah.
- 42:35And I was like what, what is going on?
- 42:38I don't understand this and again, 5,000 views, something
- 42:42ridiculous, like that. This is our great game.
- 42:47And see that teaches me that, I don't think I could ever cater
- 42:50to the audience. Don't think that like, I mean, I
- 42:54know I've had a few videos. I had a video go viral and a few
- 42:57videos go viral on there. And and, you know, What I
- 43:01quickly Learned was that, that doesn't mean anything.
- 43:05I thought it was going to be the beginning of something, you
- 43:08know, I got I had like, I think I got like 27k right now.
- 43:11Something that don't mean anything.
- 43:15I would got really excited for a moment that 27k.
- 43:19Do you not see that anywhere else doesn't not translated new?
- 43:23No, actually, the original reason I brought up the live
- 43:27streaming thing is that was about different.
- 43:30Audiences and trying to you know, you got different neurons,
- 43:33is different places. So when I did get that bad and I
- 43:35said, hey come watch me here, come watch me here.
- 43:39Most of those people didn't didn't bother because now I'm
- 43:42back on Twitch and I'm building something there and I got a
- 43:46little small community and it's awesome.
- 43:48So much better though, it's actually really good quality as
- 43:52well, and I think it makes more sense to be on there because if
- 43:57you're on, Twitch, people are there to watch you, that's the
- 44:00purpose. Yeah.
- 44:01Is Tick-Tock it's more kind of like people just scroll in.
- 44:04They're not really invested like you know, and the people on
- 44:08Twitch that come to watch you there purposely looking for
- 44:10something to do. So, if you have a, that's
- 44:13probably their actual time slot where they're looking for
- 44:15something to do something to do in their preferences to go on
- 44:17Twitch. So if you're coming back every
- 44:19night for and giving them like and I would say, minimum like
- 44:24two hours. But I mean I don't have that
- 44:25time but I try and do an hour at least every Sunday on Twitch but
- 44:29like to Bauer's minimum on Twitch.
- 44:32And like you you can grow exponentially and and and you
- 44:36don't even need that many followers to start making a
- 44:39decent income from twitch. So it depends on the kind of
- 44:42community a building. Let's explore a little bit.
- 44:45So yeah. You do know twitch stream every
- 44:47Sunday. What do you do though?
- 44:48Do you just play your music, do you touch each others, but
- 44:53sometimes I chat sometimes, I'm mixing songs.
- 44:56It depends on what I have to do that week.
- 44:59Sometimes I'm Playing guitar covers.
- 45:03Yeah it depends that's called that's called a variety stream.
- 45:08I think that I'm I'm kind of the same.
- 45:11I do music on Fridays most days I do amas.
- 45:15I'm trying A New Concept at the moment as well.
- 45:20But ultimately, I think My MO is always been, you know, variety
- 45:26because I just can't pick one thing.
- 45:28I'm just too too picky got to. He's got too many interests.
- 45:32I'm planning on doing video games once I get up.
- 45:34Yeah, yeah, yeah, me too. I want to do that one day
- 45:38because I just don't have the means to right now, but that
- 45:40would be who wouldn't want to do that, you know?
- 45:44Yeah, I totally get that this exported little bit more about
- 45:47your see where you are on social media.
- 45:50So do you actually have a tick tock do you use that?
- 45:52Or is that just not in strategy? Do you have a tick tock?
- 45:55I have about 20 followers, ID post ID, try and post regular
- 46:00ish this times, I'm posting once once a week.
- 46:04I do have a few videos. Like, I have quite a few videos,
- 46:07I shall not gonna lie, but it's not my main focus.
- 46:15Yeah, I mean there's nothing much to say about my Tick.
- 46:17Tock is just those four. I just brought that up in
- 46:19general but like it. Like what?
- 46:20So where are you? You an Instagram?
- 46:22I presume you on Soundcloud. Like where where can we find
- 46:25you? I'm on Instagram.
- 46:30Tick Tock, YouTube, twitch, Twitter, And yeah, I think
- 46:38that's it. I Facebook too, but no one
- 46:39really uses no one cares about Facebook.
- 46:43It's like I got a Facebook page and it's tied to my Instagram,
- 46:47which saves me having to post but it's like I just, I don't
- 46:53who's you. I guess some people use it.
- 46:55I don't know. I mean yeah, I don't know.
- 47:00I'm I mainly use it for groups. Hmm.
- 47:04Because those are interesting. Sometimes but there's a lot to
- 47:08sift through. Yeah but yeah if not I only wish
- 47:13are like YouTube videos on there because I have like this that's
- 47:18my that was my first page I shop.
- 47:19I am sorry. That was my first page I set up
- 47:23so that had my friends or family following that and then it's
- 47:28also useful for doing Facebook ads.
- 47:31So yeah that's mainly what I use it for.
- 47:33If not I don't really post content on the I tried doing
- 47:36This thing by person, like clips that I posted, like from
- 47:40Instagram, but I just, yeah, I just decided to only do it for
- 47:44important stuff, you know, big announcements and stuff like
- 47:47that. Yeah, I'm kind of the same with.
- 47:50I use like why Instagram is Obviously, an outlet for all the
- 47:57Tick-Tock stuff that comes through.
- 47:58So starts to tick tocking, it works its way up to, you know,
- 48:01so I've got a YouTube shorts Channel and all that and blah,
- 48:04blah, blah, but Instagram is invaluable for that stories
- 48:09function. I think, you know, Instagram,
- 48:12like Instagram is, there's a lot of people on there.
- 48:15Hmm. But it's still so essential for
- 48:16great. I think Instagram is the only
- 48:18place like you. That's one of the places you
- 48:22should put your You're most into because they're always trying to
- 48:26keep up with the game that update and that staff like
- 48:30Instagram is probably the only one that led the only app that
- 48:34updates as often as they do like adding new features and changing
- 48:38the way they work apparently. The algorithm is changed again
- 48:41is like there's a ton of new stuff from Instagram and all the
- 48:46other platforms just kind of Stack late once they have found
- 48:48something that works for them. I do I got to say I don't really
- 48:52understand Because like YouTube shorts.
- 48:55And I've said this before on the show, but YouTube shorts is very
- 48:57straightforward. You get like waves of attention,
- 49:01so my YouTube shorts account. It used to just be my second
- 49:05account. I quickly realized, you know,
- 49:07someone tip me off. I think it was Might be my
- 49:11friend. Shout out to stealthy still.
- 49:15Jesus tells e so he told me you got it.
- 49:18You got to do this. It's magic.
- 49:19And as I we talking about is like, just trust me.
- 49:22So I uploaded a bunch of videos that the shorts that was doing
- 49:26one Tick. Tock put them on YouTube shorts
- 49:29and then about six hours later, boom, thousands of views.
- 49:33And I'll score Sky man, what's going on?
- 49:35And then say that was happening for a while, but that's when it
- 49:38was in beta and then everyone sort of caught on And then just
- 49:42nothing for like six to eight months or so, I don't know.
- 49:46However, long and then recently in like the past two months
- 49:49suddenly picked up again, then suddenly, I'm getting loads of
- 49:52followers, getting lots of views, again, I don't know what
- 49:56that's about, I guess that is the first way people say, yeah.
- 50:05You know, shorts and then I saw people also saying that the
- 50:10followed like the Followers you get from YouTube shorts.
- 50:12Don't stay. They don't stick.
- 50:14And in my YouTube shorts, I was uploading went from like
- 50:16getting, I think almost like 900 years to like 25 and I was like,
- 50:21whoa, okay. And then, yeah, I also just
- 50:26didn't like how they put it. I didn't like having like, a
- 50:29normal landscape video and then having a short video, but
- 50:32they've changed that now. So that's why I think
- 50:35consistency is key. I mean, I'm just theorizing
- 50:39here, but What I do, this is my strategy.
- 50:44I post on Tick Tock first and then I post everywhere and it
- 50:48sounds kind of like effort, but it all in all, it probably takes
- 50:53like a minute, two minutes to just post their post on
- 50:57Instagram. So what I did, this sounds
- 51:00really long winded up. There were explained there.
- 51:01So what I do is, I post them picked up, then I post a
- 51:04standard video on Instagram and then a reels video.
- 51:08So place twice right, then post on Twitter and in post on
- 51:14YouTube, so it's posted everywhere.
- 51:17But here's the deal on Instagram.
- 51:20Always the same thing. I'd be like 050 on the reels
- 51:24people at zero 53,000, 0 55,000, you know, just really, I know
- 51:30that's what I mean. I don't understand the Instagram
- 51:33algorithm, but YouTube short seems to be very consistent.
- 51:36It seems to just every video seems to pick up something.
- 51:39Yeah. They might have changed their
- 51:41algorithm a bit for you to shorts and for reals.
- 51:44Yeah. In reels in the beginning, but I
- 51:46think this is what happens with all like the new Instagram
- 51:48features as just like I GT. She getting a ton of use it in
- 51:52the beginning, like, yeah, more or less working and because
- 51:55everyone jumps on it. Then it's hot but there's
- 51:57different types of content. So it's harder than to get those
- 52:00views but I but then I think, I think now because I post I was
- 52:06going to say that they've changed it, but I posted a real
- 52:08the other day and I only got 100 views and that's been happening
- 52:11ever since July. So yeah, so I just haven't so I
- 52:17get more views and I think, I don't know.
- 52:20Because in general, my reach on Instagram has gone down in the
- 52:22beginning of the year. I was getting like my reach was
- 52:25going really far like I even had a few points on the explore
- 52:28page. Cool.
- 52:29Yeah. That was like, super cool.
- 52:31And even even now those posts that I posted back then I still
- 52:34getting a few likes but then the rest of the year just went on
- 52:41and then it was just getting less and less even the rich even
- 52:44the post going out to my followers is not doing it.
- 52:47So I could accidentally I took A break.
- 52:50So I'm hoping now because when I had stopped posting her stories
- 52:53in a post on stories again, I get like 50 views and then I get
- 52:56more views than I normally get. So I'm thinking now because I
- 53:00was posting every day except on weekends, so I was thinking,
- 53:06okay, let me stop for a little bit, which has been a month.
- 53:08So now when I go to push back, do have this notification and
- 53:11that should bring people's attention back, but to my
- 53:15profile. Hopefully, yeah, I know Jimmy.
- 53:17I think, I Think It's tricky because I think you always have
- 53:21to look at what the strategy is and so for like for me
- 53:27personally because I'm doing so many things and I got different
- 53:29goals, my kind of view is to just post continually every day
- 53:36something. Yeah, but I wouldn't recommend
- 53:39that for everyone like, for instance, you as an artist as a
- 53:42musician, that's your main thing.
- 53:44I actually think less is more. I think it's Better to post like
- 53:50once every couple of days. So that as you say you get, you
- 53:55know, because it is very easy to bombard, your audience.
- 53:58But then there's different goals like my for the people that
- 54:02follow me. Yeah, it's going to be a bit
- 54:04bombarding, sorry. But hey, I'm provided excuse me,
- 54:08I'm providing content, right? Yeah, if you like it, follow me.
- 54:11If you don't unfollow me, that's fine.
- 54:17But for for people where you know, the goal isn't because my
- 54:22goal is to grow, my goal is to keep reaching new people, so
- 54:25that the only way that's going to happen is by continually
- 54:27posting put stuff out there, you know.
- 54:29It's it's like praying shit, a wall and seeing what sticks
- 54:33that's basically it. It's always consistent.
- 54:35It's always social media is though because it went viral,
- 54:41how did you go viral? They're just like, oh, I don't
- 54:45know. Oh, I did this and they always
- 54:47try and reach some people who weren't made for Content
- 54:50creation. Always try and repeat that
- 54:52video. That made him viral.
- 54:54Yes, bad mood pain. That same thing.
- 54:57So it's just like the same format of that first video.
- 55:00No, no, you gotta move on. You gotta move on.
- 55:03Like, my only viral video to this date the one because I have
- 55:08researched this to go viral. You have to get at least a
- 55:11million views so I've had videos go like, 700k 800k viral was a
- 55:16Apparently right, well for me. And that's yeah.
- 55:19No, no, don't get me wrong. Yeah, no, I agree.
- 55:21I agree. If it gets more than I'm happy
- 55:23if it gets to 1000 your Velma. Wow, like, yeah.
- 55:30It's like my viral video is a stitch.
- 55:34So for those who don't know, it's like you take an another
- 55:37creators video and then you react to their video, but like,
- 55:41you don't react to it in real time, you just take a portion of
- 55:44their video and then you, You insert new content alongside
- 55:48its? It becomes like a new thing and
- 55:50mine is it, you know, it was just something silly, just like
- 55:53whatever. But my initial response was no
- 55:58keep creating like, move on, move forward.
- 56:00Like that was then. This is now, you know, it's
- 56:02great to reflect if you like is, yeah.
- 56:04Oh I did this but your head always has to be where we are
- 56:08now. It can't be all.
- 56:09This is what I did a year ago. This is what I did six months
- 56:11ago. Like, who cares?
- 56:13People only care about what's going on right now.
- 56:15Yeah. That's, that's the reality. but
- 56:19yeah, I mean It's different goals, it's different strategy.
- 56:23I think that yes, going back to what I was saying before, like,
- 56:26for yourself. I think it makes more sense to
- 56:29to create anticipation for your posts.
- 56:32So, posting less is good because then when they approached us
- 56:35come up, he's like oh kenja posted and I should check this
- 56:40out. She hasn't posted in a week or
- 56:42three days like this is probably something important whereas if
- 56:45it's every day it's not, you know what I mean?
- 56:48I noticed I noticed that placing like I've kind of decided this
- 56:51At the post everyday, as a challenge to myself because a
- 56:54year ago I wasn't consistent social media at all.
- 56:57Like I was posting every two to three months, I like whatever.
- 57:01I'm so I was like, okay, let's be consistent for a year and I
- 57:04did take a few breaks in between, but for the most part,
- 57:06I've been consistent fight assistant five days a week in
- 57:10the beginning. I was super organized.
- 57:12Like, oh, my purse for that. Week was up and scheduled.
- 57:14And then we'll have to do is concentrate on like my YouTube
- 57:16video and then making music. But then I got some, I got an
- 57:20internship at a studio. And so from there is just like
- 57:23I've been making post day-to-day and it got too much.
- 57:26I was like I need to stop and then restart so I can get back
- 57:29on that like ahead of schedule, kind of thing.
- 57:33So but I mean I'm thinking of reducing my number of posts to
- 57:36three days a week because then I feel like it's consistent enough
- 57:42and then a day in between and just kind of do what I want to
- 57:45do. So yeah, I play a switch things
- 57:49up. What's the biggest life lesson
- 57:52that you've learned so far? I feel like I've been asked this
- 58:03question before and I gave a different answer, but I this
- 58:07time I'm really thinking If like, if you're upset about
- 58:13something in the year, you won't, you won't remember it.
- 58:18Like, Like or in a year, it will hurt less just so, don't spend
- 58:25that much time. Like, going over your mistakes
- 58:29or will the hurt that if people have done to you, just kind of
- 58:33like learn to Like let that go and wash off your back cuz cuz
- 58:42you get in 5 to 10 years. That would just be like, oh,
- 58:44what what happened again? What was I even mad about?
- 58:46Like, yeah, that's that's, I think that that one has been it
- 58:52for this year, and also learning to set boundaries, and stand up,
- 58:56for myself, especially in a work environment.
- 58:58Couldn't agree more with that like School teaches you to just
- 59:06Like that's your authority figure, nice, you to do this,
- 59:08you do that. If you disobey the teach you get
- 59:10punished. So going into a work
- 59:12environment, you kind of take on that same embodiment and it.
- 59:18And I also noticed this is very much a British thing to just be
- 59:22like that's my boss, whatever he says, like, you know, I like, I
- 59:27gotta, I'm getting paid. I'm going to work hard for like,
- 59:29you know, in France. They're a bit more like, oh,
- 59:33don't tell me to do. Yeah.
- 59:36Lose their shit and they're like, no we're gonna we're gonna
- 59:38we're gonna we're not only going to protest, we're going to Riot
- 59:4290 pairs of fucking money like respect I guess.
- 59:45But yeah no I know there's a lot here.
- 59:48I've got a real horse in this race.
- 59:51I totally agree with you on this one.
- 59:54I always because I funnily enough when I was doing my
- 59:57livestream last last night, I got some advice, sorry.
- 1:00:00I was given some advice to people about workplace
- 1:00:02situations and my kind of view. For instance, I recommend
- 1:00:07everyone go check out Joshua fluke on on YouTube because he
- 1:00:13does a lot of videos about this sort of stuff that fighting the
- 1:00:15good fight against employers. You're just a number, you're
- 1:00:19just, you know, they can replace you like.
- 1:00:22That doesn't matter if you've been with a company, five years,
- 1:00:2410 years, 15 years, 20 years, doesn't matter.
- 1:00:28And that's how they see like people have to understand that
- 1:00:30like human resources is not there for you.
- 1:00:36The clue is in the name, the clues in the name.
- 1:00:38Human Resources, you are a resource.
- 1:00:41That's how they see you. And like you said, yeah, they're
- 1:00:43there to protect the company then adds a, you know?
- 1:00:47So for instance, you know, when you get told go to HR, if you
- 1:00:50got a problem, go to a chart, do not go to HR.
- 1:00:52That's the worst thing you can do because they will log that
- 1:00:57stuff that you've said be it. Mental health issues grievances
- 1:01:00against your employer, or the job, whatever anything that we
- 1:01:04use that against you. and then, when you're in a situation
- 1:01:07where, I don't know, whatever like that.
- 1:01:10They've got something against you, they'll use all that
- 1:01:12information against you and fire, you on that basis.
- 1:01:15And of course, they won't make that the reason because
- 1:01:18obviously, you know, they can't fight.
- 1:01:19They say it's mental health issues.
- 1:01:21They can't fire you for mental health, but they'll say
- 1:01:23something else. Yeah.
- 1:01:25The bill. Oh, you just aren't a culture
- 1:01:28fit or, you know, um, you know, you have to understand that.
- 1:01:33That's not the way we do things around here.
- 1:01:34It's like stop. Bullshitting me.
- 1:01:37Tell me straight. Eight legs.
- 1:01:40No, I know. Yeah, the the workplace thing is
- 1:01:43like, it's some I don't know. Just coming out of school is
- 1:01:47difficult to adjust to, but mmm, I'm finding my ground.
- 1:01:52I know like it because also at the same.
- 1:01:54So what I'm doing is that I'm technically doing voluntary
- 1:01:57work, so I'm not even getting paid for the studio but but is
- 1:02:05far from my house. So I just find myself with less
- 1:02:08and less time. So I just I'm juggling three
- 1:02:12things, three things, which is trying to do my music Market
- 1:02:16that all that, find a job and the studio.
- 1:02:21So one of them has to go and that's not necessarily and
- 1:02:27anything on their fault. It's just that I know what my
- 1:02:30priorities are and I know where I want to go and I now I have to
- 1:02:34stand up for myself. I did it before I my old
- 1:02:36internship and I'm Have to do it again.
- 1:02:40You know, the sound I'm willing to bet right now.
- 1:02:46With this volunteer work that you're doing because I do
- 1:02:48volunteer work best for different.
- 1:02:49I don't for Cherry, you're doing it because you're trying to
- 1:02:52break into the industry, get experience.
- 1:02:54That's that's the Crux of what the benefit is for you.
- 1:02:58It's that getting into that industry learning, you know.
- 1:03:02But the problem with that is that and I've said this, I've
- 1:03:06had people offer me their services for free.
- 1:03:10You know, to help me on my Social Media stuff and I always
- 1:03:13refused because my My mindset is, I don't care if you do a
- 1:03:19volunteer ship or whatever and pay your staff pay people for
- 1:03:24their time, time is valuable, you know, tight, you don't get
- 1:03:27back time. And here's the reality, they
- 1:03:30can't have a go at you or expect you to work, really, really
- 1:03:34hard. When they're not paying you
- 1:03:36anything. You know, but that's like
- 1:03:41companies. I know, I noticed this coming
- 1:03:43out of school with my friends. These companies take advantage
- 1:03:45of young people because they have no experience, they need
- 1:03:50work experience, and they're not going to, and most companies are
- 1:03:55hiring without you getting work experience.
- 1:03:57So, like, do you have a lot of companies startup?
- 1:04:01I'm saying this, because the people that I've met and been
- 1:04:05with is startups offering internships.
- 1:04:09And then offering to like continue working with you but
- 1:04:13without paying you but you're young.
- 1:04:15So you just like I want to experience this is going to be
- 1:04:17you try and like like trying to convince yourself.
- 1:04:20It's going to be a good experience and it's going to be
- 1:04:23great and then you feel like you can leave anytime but the deeper
- 1:04:27you get into it. The deeper, you just kind of
- 1:04:29feel like you owe them something.
- 1:04:32When in reality they're the ones that do you that I don't know.
- 1:04:35That's kind of how it was for me.
- 1:04:36Interesting. What do you, what do you feel
- 1:04:39that you owe them? I don't know, I just feel like
- 1:04:44some things were said like about hopes and dreams and you know,
- 1:04:47earning money like eventually, I can give you this and stuff like
- 1:04:50that, and it just felt like, you know, especially when it's like
- 1:04:53sometimes you go into these internships and some of them,
- 1:04:56their structures are small and you realize that sometimes the
- 1:04:59people they work with, they can't necessarily but depend on
- 1:05:02all the time. So you, I don't know.
- 1:05:04I just feel like, you know, I feel when I go and do something,
- 1:05:07I was going to give my best, whether I'm getting paid or not.
- 1:05:10Not. So it just it just feels weird
- 1:05:12to know that I've given so much of like some of my knowledge to
- 1:05:17them and that may be in that respect, I might be the only one
- 1:05:23that can do what I have done for them and just to pull away and
- 1:05:27leave them in the way they are is just that is a thing I'm
- 1:05:31struggling with but I have to put my foot down just because
- 1:05:35you know, times are getting busier and and I can't just keep
- 1:05:39giving Time away for free. Basically I completely agree and
- 1:05:44I think that it all boils down to understanding your worth as
- 1:05:50both human being. And also with respect to like
- 1:05:54the work that you put in if they truly valued you they would pay
- 1:05:59you or they would make you a reasonable offer that recognizes
- 1:06:07all of the work that you've put in.
- 1:06:10And also, So the contribution you've made the impact, you've
- 1:06:13made, you know, like you said that you know it's it's a short
- 1:06:17internships that comment. Is it coming to an end?
- 1:06:19Is that right? No.
- 1:06:22So I've done two or three internships in this past year, I
- 1:06:27see. Okay.
- 1:06:28And so, because I'm not at school, I can't do it like a
- 1:06:31long term internship. I can only do a two month
- 1:06:34internship, right? And so, I feel like if I put on
- 1:06:37my CV, oh, I work, two months. I record label.
- 1:06:39They're going to be like Okay. What do you months?
- 1:06:42So I got to know. I don't know.
- 1:06:44I mean if you've done it several times though that represent that
- 1:06:47says something about you one. Yeah yeah.
- 1:06:49But in the beginning I only had it.
- 1:06:50I only did it. I had it.
- 1:06:52I had no experience basically. I was just fresh out of school.
- 1:06:54So the first time I think I worked two months and then I was
- 1:07:01like, okay let's give this a go. So I went to work longer
- 1:07:04thinking I could gain more just knowledge and experience but
- 1:07:10Then it didn't work out that way and I've got another one that
- 1:07:14was like two months. I think I stayed stayed a little
- 1:07:17longer, but then I was like this is not working for me and then
- 1:07:22the last one now is one that I'm still trying to break ties with
- 1:07:27is what I would say. Hold up let's back up a second.
- 1:07:31So that that second one you stayed a bit longer so you'd
- 1:07:35finished your to mumps. Yeah.
- 1:07:38And what they Said, if you want to stay longer, stay on longer
- 1:07:44and they didn't offer you. Anything that's basically what
- 1:07:47all of them have done is been. Like if you if you if you want
- 1:07:51to work longer with us you can you can get, you can have access
- 1:07:56to this and this and this, but unfortunately, we don't have the
- 1:08:00means to pay you right now. And it's like, that's that's
- 1:08:05bullsh. Okay.
- 1:08:07Okay let's just let's break down what they're what they're
- 1:08:09offering so you can have access to this this mess.
- 1:08:12So what you can record your stuff there for free?
- 1:08:15Yeah, I can get, I can record my stuff there for free.
- 1:08:19I could release my music with them.
- 1:08:21I could, oh, get access to their contacts, and stuff like that.
- 1:08:27Okay. You know, what maybe that is
- 1:08:29worth know, maybe that's worth something to be fur is worse.
- 1:08:34It's worth staying a little longer.
- 1:08:36And exploring those options. Yes, I see.
- 1:08:40But they depend, it depends though, doesn't it?
- 1:08:43Because is that like a full-time role Well yeah so like 40 hours
- 1:08:50a week that kind of a let's see this like in they know they
- 1:08:54position that they've put me in so they're not my boss.
- 1:08:56So if I say I'm not coming in then I'm just not coming in you
- 1:09:00know, you know I mean they can say whatever but I'm just not
- 1:09:03coming in. There's days, there's days when
- 1:09:06they do like, oh I need you here and I have to, I have to go in
- 1:09:12and it's like, okay, fair enough.
- 1:09:18So it's a bit, it's a bit up and down schedule was, which
- 1:09:22actually has made it hard for me, planning wise.
- 1:09:25So, So it's like after four or five months, it's just no longer
- 1:09:33sustainable. So I'm just kind of like, okay,
- 1:09:36you know what? I'm sorry, but this is not
- 1:09:38working out for me, which is, is as fine.
- 1:09:43A like, I did it to gain more content because I'm new to the
- 1:09:45French seen to. So I did it to gain more
- 1:09:47contacts, no more people but I find, I am meeting more people
- 1:09:52online. Let's go more than I am.
- 1:09:58Through these internships if that makes sense.
- 1:10:01Like, I know some people, but because you end the internship,
- 1:10:05then they, it's like they hesitate to reach out to you
- 1:10:07again. So I've met I had definitely met
- 1:10:11and like considered dated more connections outside just like
- 1:10:16online with people. Like I use this app called
- 1:10:20vampir. I think that helps you find like
- 1:10:23musicians and stuff like that in your area that has been actually
- 1:10:27very helpful. Awful over the last couple of
- 1:10:28months. So, yeah, I mean I mean it's a
- 1:10:33good it's been a great experience and I wouldn't trade
- 1:10:36it. My time for anything.
- 1:10:39It's been great and like learning how to maybe like
- 1:10:43juggle my music career and maybe having a job as a demanding
- 1:10:46because in the beginning, I did want to go into.
- 1:10:48I wanted to go into marketing music for a label, but then
- 1:10:54having done like a couple internships at label, I've been
- 1:10:56like, no. It's not what it takes up too
- 1:10:58much of my time that I can't Mark Market.
- 1:11:01My music you know and I had people say this to me before but
- 1:11:04I just wanted to try it out for myself.
- 1:11:06Maybe I could learn a few marketing techniques that I
- 1:11:08haven't already learnt. But no, that's not not.
- 1:11:12I haven't learned anything new in terms of marketing fair
- 1:11:18enough. Well, I would say I think I mean
- 1:11:27you clearly kind of know where you're going with this and
- 1:11:30stuff. So I'm not going to try and give
- 1:11:32you advice or whatever. But I would say I was a final
- 1:11:34Point feed both of you and anyone doing it in unpaid
- 1:11:37internship, be careful, be careful.
- 1:11:42But like realize why you're getting into it in the first
- 1:11:45place? If it's just for experience
- 1:11:48because it's one thing if you're doing one month, two months but
- 1:11:51you know, your time is really valuable like, okay, just taking
- 1:11:55the example you gave, right? If you would do in the two month
- 1:11:59internship and you continued it and they said you get full
- 1:12:03access to everything and we can record whatever you want to do.
- 1:12:06Bubba blah. And you're doing like 10 hours a
- 1:12:09week, 15 hours a week, that's okay.
- 1:12:13But if you're doing 40 hours a week, that is a job and then I
- 1:12:17need to give you something, you know, even if it's just like I
- 1:12:22don't know travel expenses, freelance something like come
- 1:12:28on, man. Like when they say, oh, we don't
- 1:12:30have the budget for this like You can afford something, you're
- 1:12:36not to me, like, it's a bit. It's a bit insulting to be
- 1:12:39honest. Did you see them paying for
- 1:12:41stuff? Especially my friends first
- 1:12:43internship? You see them paying for stuff
- 1:12:46and see them going out to lunch with their business partners and
- 1:12:48stuff like that. And you just kind of like so
- 1:12:51then like, can you really not afford to pay me?
- 1:12:55Yeah, I know you see people coming in and out of the studio
- 1:12:58and just kind of like, are you sure?
- 1:13:06Yeah, I agree. I agree and I wasn't the only
- 1:13:08internet that place there was like two or three other interns
- 1:13:11with us. Hold up, hold up.
- 1:13:13So there's three interns not getting paid.
- 1:13:17Yeah. But they, they had to do it for
- 1:13:20school. They had to do for us, that
- 1:13:22doesn't make it any better. Like to, if you're, if you have
- 1:13:34everyone else in your department, but the marketing
- 1:13:36and like like for I think marketing and videography
- 1:13:39Department photography, could department is all filled with
- 1:13:42interns. It's like then.
- 1:13:45So your content budget like like, it's weird.
- 1:13:48It's like, it's us, it's just us.
- 1:13:50So even if you do plan to hire a couple of those interns
- 1:13:54afterwards it's just a little sauce.
- 1:13:57So yeah I mean if you're doing an unpaid internship, And and
- 1:14:03you're young and you're just out of school, you don't have much
- 1:14:05experience, you need to you to be careful because I mean, this
- 1:14:09is not just from my experience. This is what I've had a few
- 1:14:12friends. Don't tell me as well.
- 1:14:14That employers do like to take advantage of of young people
- 1:14:19that have no particular idea of what where they want to go.
- 1:14:23And we're just trying to gain experience like that as they go
- 1:14:27along. Yeah.
- 1:14:28And also most people who are going for internships Graduated,
- 1:14:33you have a degree. So you should be getting paid
- 1:14:36what your degree is were because you just I mean if you have a
- 1:14:39degree, you should, you should you should begin by.
- 1:14:41If you have a degree, you should be getting paid.
- 1:14:43Yes, yes, I agree. But I do think that, like, any
- 1:14:48company that says, we don't have the money to pay you is lying,
- 1:14:51but unless it's a really small, like, I don't know you work for
- 1:14:56like a fucking Bakery and like, you know, it's that's the only.
- 1:15:02Shop. They have and they're very close
- 1:15:05to like they're barely making ends meet.
- 1:15:07Okay fine. Right, maybe.
- 1:15:09But like startup startups, have loads of money.
- 1:15:13Like come on, they get, they have like investment Angels
- 1:15:17government grants, like, you know, and especially, and then
- 1:15:22the, the corporate companies that say that.
- 1:15:25I mean, that's especially insulting.
- 1:15:27Like, yeah, what for like? I don't know.
- 1:15:29I can't forgive a company at this time but like, you know,
- 1:15:31big major company in there. Whole soil, we don't have the
- 1:15:34resources. It's like you do.
- 1:15:36Yeah. It's like, you made, like, how
- 1:15:38much money last year? Don't insult my intelligence,
- 1:15:41but then, but then that's the thing.
- 1:15:42They'll throw back. They'll be like, but you'll get
- 1:15:47a valuable experience. But I see this a lot.
- 1:15:50Yeah. And in the acting and not in the
- 1:15:52acting industry. I see this right bear in mind.
- 1:15:56This is fair like to be an extra.
- 1:15:57So to just be in the background, okay?
- 1:16:00They say, oh, we don't pay you. But you get exposure and you get
- 1:16:05to, you know, experience what it's like to be on a movie set.
- 1:16:11Well, spoilers guys being on a movie set is fucking boring.
- 1:16:16If you're an extra right, it's tough as an actor.
- 1:16:20But as an extra, it's boring, your days, in your days, consist
- 1:16:23of standing around for like 15, 16 hours a day until, you know,
- 1:16:28whenever they call you and, you know, you're not allowed like
- 1:16:30your phone, you're not allowed any of this stuff.
- 1:16:33Yeah, depends on the movie set, but yet generally like I was, I
- 1:16:36was an extra on tenets, the Christopher Nolan movie and it
- 1:16:41was, but the difference there was, I was getting paid.
- 1:16:45We don't get paid well, but we're getting paid and they
- 1:16:49couldn't not pay us for those days because it was just, I
- 1:16:53mean, I kid you not like we were supposed to be there, maybe 13,
- 1:16:5614 hours, it ended up being like 16 hours, they'd always
- 1:16:58apologize. They give us food, you know, all
- 1:17:00that stuff. They take care of us, but I'd
- 1:17:03seen other places where it be like, free exposure, you know,
- 1:17:08be on a movie set and I'm like, this pay your people to stop
- 1:17:12being such Scrooge's, other than what's saying, like, well, I
- 1:17:19think it's all about saving money and cutting Corners, where
- 1:17:22you can isn't it. So, yeah, but light, it
- 1:17:26reputation in business is everything.
- 1:17:29It's like you got go on Glassdoor, you know, the website
- 1:17:32glass door and look at like some of the reviews on companies and,
- 1:17:37and like, you can't hide that shit.
- 1:17:39You know, there's a company that I used to work for and I'll
- 1:17:42never name them, but You know, they know who they are and I got
- 1:17:49a lot from them. I had mostly a positive
- 1:17:51experience there but it and ended on a bad note.
- 1:17:54And I remember when I first started working there, I looked
- 1:17:58up their reviews on glass door, and they were bad.
- 1:18:01Then and some of those reviews were new, some of them were
- 1:18:04years and years old. And then when I, when I left
- 1:18:08there were new ones, I left one myself and then there was there
- 1:18:11was a bunch of there's been plenty.
- 1:18:13Bad review since then. And apparently I saw a message
- 1:18:17on their on their Glassdoor profile that says it was a
- 1:18:21warning message that says, this company has taken lawsuit
- 1:18:25actions against people that have reviewed and I'm like, what the
- 1:18:29fuck like, you know, and then they try to what they try to do
- 1:18:33is post those appositive clearly fake reviews to try and balance
- 1:18:37it out and it's like, you can't, you can't hide it.
- 1:18:40You can't eat, can't hide. If you're a bad company and
- 1:18:42you're exploiting people. Yeah.
- 1:18:43You know you just you just can't anyway as we draw things were
- 1:18:50closed today. Do you have any upcoming
- 1:18:51projects or maybe some final thoughts that you'd like to
- 1:18:54share with our listeners? Yeah, I have a new single coming
- 1:18:59out on the 26th of November. So yeah, that one's going to
- 1:19:03become looking forward to it. I was supposed to release it
- 1:19:06last year but I had to re-record it because I didn't record it
- 1:19:10right the first time. But yeah.
- 1:19:13And then hopefully in the New Year I'll be releasing an EP.
- 1:19:18So yeah, that's that's what I got going on.
- 1:19:21So sometimes yes'm well best of luck with that and yeah, thank
- 1:19:26you so much for being on the show has been a pleasure.
- 1:19:29Thank you for having me of this been real fun.
- 1:19:31I really enjoyed our conversation.
- 1:19:34Me too me too. And for everyone listening to
- 1:19:35the Christian way podcast, as always be safe.
- 1:19:38Be well, and I'll see you in the next one.