Unlocking Customer Value: Do Sales Engineers Hold The Key?
In this episode of Value Coffee Talk, host Thomas Pisello interviews Stephen Morse, a seasoned sales engineer and CEO of the SE Leadership Institute.
The pair discussed the evolving role of sales engineers, the importance of value in sales conversations, and the cultural differences in how value is perceived across different regions.
Stephen shares insights from his journey in sales engineering, the significance of building trust through value, and the need for sales engineers to adapt to a changing landscape where AI and value creation are paramount.
The conversation emphasizes the…
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