775. Big Brands Are Coming Back to In Person and Here’s Why

The Product Boss with Jacqueline Snyder · Oct 1, 2026 · 21m

Could getting in front of the right people change your sales? In this episode, I break down why E.L.F. Cosmetics and Levi’s are showing up at state fairs and what their strategy can teach you about getting in front of other people’s audiences. I talk about the growing opportunity around in-person discovery, why the right event and the right customer matter, and how markets, festivals, retail, and other real-world experiences can create both sales and visibility for your brand. I also break down why every in-person event should be more than a selling opportunity and how to use these…