Unifying a B2B Marketing Department after M&A, with Andrew Davies, CMO of Paddle

B2B Marketing: The Provocative Truth · Apr 5, 2023 · 29m

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Andrew Davies to break down the implications of M&A on marketing.

Mergers and acquisitions put companies in unique positions regarding their brand. When integrating marketing teams together, there is both an exciting and daunting opportunity to unify the new business and create a bulletproof brand that will progress the company forward post-M&A. But what do you really need to know about how to appropriately move forward? How can you ensure your business’s growth in the future?

Andrew Davies is CMO of Paddle, and he is…