#465 - What Great Sales Teams DO DIFFERENTLY: Pain Chain First, Outbound Second | Mark Kosoglow

30 Minutes to President's Club | No-Nonsense Sales · May 29, 2025 · 33m

Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team’s results.

🎙 ACTIONABLE TAKEAWAYS:

Define your ICP by real problems, not just data, to find the right prospects.

Understand where prospects are in the buyer’s journey before asking for meetings.

Use a “pain chain” of educational messages to move prospects from unaware to aware.

Offer valuable insights or audits instead of just asking for meetings.

MARK’S PATH TO PRESIDENTS CLUB:

Co-Founder/CEO @ Operator

Chief Revenue Officer @ Catalyst Software

RESOURCES…